Rebirth 99 to become a car giant.

Chapter 196: When Autohome goes online, start with a manufacturer

In the 30-year history of China's automobile industry, a lot of things happened in 2002.

The imperial capital has entered the modern era, and the Korean wave is coming.

Zephyr Nissan was established, and the top three Japanese companies came in.

The 50th car produced by Spring City Volkswagen rolled off the production line. In March of the same year, the monthly sales volume of Volkswagen Jetta exceeded the 3 mark for the first time.

Volkswagen's 200 millionth car rolled off the assembly line, becoming the first company in the domestic automobile industry to produce a total of 200 million cars.

Modu GM’s annual production and sales exceeded 10 units.

GM-Wuling Motor Co., Ltd. was established in Shanghai, and the first-generation Wuling Light began to appear.

Great Wall Safe SUV was launched, and subsequently entered the top three in the national SUV market that year.

Chery Fengyun sedan successfully passed the first domestic car side impact test at the National Automobile Inspection Center, and then the test vehicle was exhibited at the Imperial Capital Auto Show, attracting countless eyeballs.

Haima Motors introduced the internationally renowned classic model Mazda 323, which is the predecessor of Haima Familia.

Zhonghua Sedan finally obtained the "birth certificate". This model, which had been rolled off the assembly line at the end of 2000, went on sale in August 2002.

German, French, American, Japanese, Korean and independent brands have all entered the market and started competing for the top spot.

This year, for Nanshan, in addition to the emergence of robots, the official launch of Autohome will also become a major event worth remembering.

Autohome, which has been planned for more than half a year, has started to keep pace with the world.

The web interface settings are obviously better than the current portal.

Although it is a professional automotive channel, the content of the articles is not boring at all.

Even ordinary netizens will check it out with interest.

"Mr. Cao, our Autohome will be able to provide car quotations, car model comparisons, car purchase consultation and other services as soon as it goes online."

"We have also recruited managers from several car-related forums and directed their customers to Autohome."

"Although it was only officially launched today, it has become the most influential automobile website in China as soon as we go online."

For an Internet company like Autohome, its address will naturally not be in Nanshan Industrial Park, but in Tianhe Software Park.

Zhang Fugui spends most of his time here now.

Today, Autohome has more than 100 employees, and it was not a small business at the beginning.

Of course, although it was officially launched today, Autohome has already spent more than 1000 million on Cao Yang.

That is to say, Cao Yang firmly believes that Autohome will give him generous returns in the future, otherwise it would be a bit heartbreaking to spend more than 1000 million.

This is more than 2002 million in 1000.

“Aren’t all domestic OEMs now promoting the sales model of 4S stores?”

"For consumers, they basically go to 4S stores to buy cars."

"Autohome can consider arranging local promotion personnel to expand customers at the 4S stores of various car brands."

"I believe that most consumers are very interested in car quotations, car model comparisons, car purchase consultation, car reviews, etc."

"Then you can also arrange for people to continue posting in various forums to let more people know about a website like Autohome."

"When the traffic increases and the influence increases, OEMs will naturally come to advertise."

It is naturally impossible for Autohome not to advertise.

Cao Yang is not doing charity.

This is a business.

As for advertising, if you try to get advertising back, not only the success rate will be low, but the style will also be low.

The key is that you can't negotiate a good price yet.

So we must find a way to get the OEMs to take the initiative to advertise.

"Mr. Cao, I have an idea that can quickly attract the attention of the OEM."

Although Zhang Fugui couldn't keep up with Nanshan's development pace, he was arranged by Cao Yang to come over to build a car home.

But he still knows a lot about many things in the automotive industry.

Hearing Cao Yang mention advertising, he had a bold idea.

"What's the idea?"

Cao Yang asked very cooperatively.

"Instead of letting OEMs see the influence of advertising on Autohome, it would be better to let them see the impact of articles on Autohome on their sales."

"Hasn't Toyota been targeting Nanshan before?"

"Can we make a special topic to publicize the shortcomings of various models of Toyota Motor and Spring City Toyota?"

"Even the brake doors that Toyota encountered in the United States need to be popularized with Chinese consumers."

"If Toyota's sales decline rapidly in China, this will be more convincing than anything else."

When Zhang Fugui said this, Cao Yang was stunned for a moment.

This trick was used by many media in later generations.

Some media even report negative news about a brand based on whether you have advertised with me.

Going one step further, if I have bad news about you and you don’t want me to report it, then you can advertise with me.

I didn't expect Zhang Fugui to understand this gameplay so quickly.

It seems that I don't have to worry so much about Autohome.

"You have a good idea."

"But we must be careful not to cause a backlash from other OEMs and make everyone fearful of cars."

"As long as there is proper guidance, relatively objective evaluation and reporting will be used to set the pace."

Zhang Fugui wanted to drive a Toyota car as a tool for Autohome to prove his influence, so he naturally had no reason to object.

Nanshan and Toyota Motor Group and its affiliated companies are destined to have many conflicts. In the future, there will only be more conflicts, not less.

Cao Yang's original purpose in establishing Autohome was to have a tool that could check and balance OEMs.

Now, of course, you have to try it to know whether this tool is easy to use.

"do not worry!"

"It took me so long to build Autohome, so I naturally made full research and preparations."

"At that time, you will see how Spring City Toyota's sales decline."

Zhang Fugui's face showed a rare hint of confidence.

Having been the director of the purchasing department and the sales department for so long, he is quite familiar with some small tricks.

Now it’s time to take Toyota as a touchstone.

"Well, in addition to Autohome itself, you can consider arranging a team to contact some forum moderators on the Internet to see which ones are willing to cooperate and provide certain funds."

"At critical moments, it may have unexpected effects."

Cao Yang knew very well how powerful the navy was.

Whether it is to prevent problems before they occur or to use them against enemies.

Navy troops are all useful.

Regarding this point, Cao Yang talked with Zhang Fugui in detail for more than half an hour.

The first navy army in China’s automotive industry was established under such circumstances.