Rebirth 99 to become a car giant.

Chapter 185 Are you all alive now?Killing like crazy

What happened to Hyundai Wia and Wanwan Jinfeng is actually not a special case.

Later, Jiaduobao fought with Wanglaoji, and He Qizheng disappeared.

Competition between Coca-Cola and Pepsi, very Coke disappeared.

Uber China could not withstand the competition between Didi and Kuaidi, and was eventually acquired, leading to the merger of Didi and Kuaishou.

Needless to say, the competition among group buying websites back then was even more intense.

However, Hyundai Wia and Wanwan Jinfeng are not the most unlucky.

Aida, who wanted to take a look first, was the most uncomfortable.

Because look, look, the market is gone.

"Kato, what did you do?"

"Why has the number of orders in recent months dropped by more than half compared to the same period last year?"

"Didn't you say that after Aida becomes a joint venture in China, sales can increase rapidly?"

"Are you going to improve like this now?"

Takeuchi Senhito, the head of the Aida headquarters sales department, felt that something was wrong with the situation at the Huaxia branch, so he flew over directly to listen to Kato Iran's report.

However, Takeuchi couldn't help seeing the horrific data on the PPT.

"Director, the Chinese market is changing too fast."

"Now Schuler is engaged in a price war with Nanshan and Jier. All three of their prices are lower than ours."

"Now even if we go to stamping manufacturers in Japan, people will not be willing to buy equipment from us when they see our quotation."

"After all, they were originally unwilling to buy Chinese equipment with unstable quality, but Schuler's press technology is still recognized by everyone."

"Putting the quotes from several manufacturers together, ours from Aida is much higher. This result is basically doomed."

"This is also the main reason why I have been asking the headquarters to agree to our price reduction during this period."

Kato felt a little wronged.

It’s not like he didn’t report the situation in China to the headquarters.

But the old men at the headquarters couldn't listen to what he said.

It's like the design director of Toyota Motor in later generations. It's 2023 and he still feels that electric vehicles are not the most environmentally friendly.

Where can you go to argue with those people from Toyota China Branch?

"We at Aida have never relied on low prices to win. Price reductions are not in line with our strategy."

"Besides, the price of Guangduan Huida's press products has dropped a lot, why are there still no orders?"

Takeuchi pointed his finger at Kato very rudely and spat while talking.

"Director, although the price of Guangdong Kaitian's presses has dropped, it is still higher than that of competitors such as Schuler and Nanshan."

"Especially Schuler, their price war with Nanshan directly caused our products to be unable to be sold."

"Unless we follow suit and start a price war."

Kato expressed his truest thoughts.

However, Takeuchi obviously would not agree.

"Price war?"

"How to fight a price war?"

"The headquarters is counting on the Huaxia branch to make more money. If we engage in a price war, not only will we not be able to make money, we will also lose money."

"Besides, Chinese equipment manufacturers can always compete with low prices. Is it possible that we will always have a price war with them?"

"Do you want the company to lose money for a quarter or a year, or to keep losing money?"

"Are you coming to China to do charity?"

Takeuchi's words left Kato unable to refute.

This is an unsolved problem.

Just watching Aida's orders getting fewer and fewer, his heart felt cold.

I should be in this position for a long time, right?

Although Japanese companies do not have the habit of laying off employees, there are plenty of ways to deal with it.

……

"Mr. Cao, we have summarized the situation of the domestic press market in recent months. Now basically only Schuler is still holding on, and the sales of other manufacturers have entered a trough."

"Do you think we can consider taking a break to stabilize the price and not drop it any further?"

Zhang Sheng feels that the current situation is already a relatively good one.

Ji Er also wants to make money, he wants to make money.

"Mr. Zhang, it's better to use your remaining courage to chase down the poor bandits, and don't pretend to be an academic overlord."

"I think now is the best opportunity for China's presses to enter the international market."

"Pursue the victory and sell our presses to the United States, Southeast Asia, and even Europe, Japan and Korea."

"At that time, we will completely kill one or two equipment manufacturers and let them disappear into the long river of history."

"No matter what happens, these companies will have to develop in their own markets in the future."

Cao Yang's bewildering words made Zhang Sheng a little moved.

Exit.

Not to mention that export tax rebates can make your products more competitive.

Just being able to earn foreign exchange is very attractive.

It's not like Ji Er has never exported equipment before, but exporting is not their main business after all.

Now, according to Cao Yang, he wants to make the export business bigger and stronger.

"Mr. Cao, the needs of overseas customers are very different from those in China. Various strange requirements and local regulations may cause our business development to encounter various troubles."

Although Zhang Sheng was very moved, he was not without any concerns.

"It's really because of this that it shows our power even more."

"If a manufacturer only becomes bigger and stronger in China, it is not enough."

"We must be able to break through the siege and win in the international market to be truly strong."

"Some time ago, I met someone from Warwick Company, an award-winning company in Lingnan Province, at the National Science and Technology Progress Award Ceremony."

"Their products are now not only very popular domestically, but also sell very well internationally."

“I think this kind of enterprise is an example for us to learn from.”

"If we lack experience in entering the international market, we can also recruit some sales talents from them. Maybe there will be unexpected gains."

Among all Chinese enterprises, Warwick is the one that Cao Yang admires the most.

This is really something that can compete with giants in the international market.

Of course, I admire you and you have to poach people when it’s time to poach them.

He will not be humble at all.

Sure enough, they were only poaching the other party's sales talents, not high-end technical talents.

So the impact on Warwick must be very small.

"You really think about it?"

Zhang Sheng still admires Cao Yang's vision.

The more you come into contact with Nanshan, the more powerful you can feel.

"Think about it!"

"This year our presses will begin to participate in various international exhibitions, and we will also proactively contact customers to find ways to sell them."

Cao Yang gave his answer decisively.

This made Zhang Sheng, who was still a little hesitant, make up his mind.

"In this case, we, Ji Er, will join forces with Nanshan and join forces to fight Schuler again in the international arena."

"They are now engaging in a price war with us, and they are definitely doing business at a loss."

"I don't believe they can continue to compete with us on price in the international market."

……

Ford Motor Headquarters in Detroit.

After a year, Cao Yang came here again.

But this time, he was here to sell the press.

"Cao, models using Nanshan's 6AT have already been sold on the market. Among them, the F150 uses both Ford's own 6AT and the 6AT imported from Nanshan."

“The feedback from consumers so far has been fantastic.”

"I heard that your 6MT has also been developed. If the performance is also excellent, we can continue to expand cooperation."

Although Chris was very busy, he was still happy to take time out to meet Cao Yang when he came to visit.

As for Zhang Sheng, who came with Cao Yang, he regarded him as Nanshan's escort.

Naturally, Cao Yang could not directly talk about the press there from the beginning. Instead, he first communicated with Nanshan about other cooperation projects with Ford.

After all, I have come here, so I must take this opportunity to talk about other things.

"Our 6MT manual transmission factory will be built at the second phase of Nanshan Industrial Park. Now we have started to install equipment, and we can enter large-scale mass production this year."

"I also brought a batch of samples this time. I believe that the performance of Nanshan 6MT will not be worse than Aisin 6MT."

Gearboxes are the focus of Nanshan's development this year.

Ford Motor is Nanshan Transmission’s largest customer.

Cao Yang naturally wanted to expand the market with this big customer.

"I heard that your people also sent a series of other parts such as ECU and ABS to our R&D center for testing."

"Is your Nanshan product line so rich now?"

Chris is in charge of the entire Ford purchasing center, and things are very busy.

The number of various manufacturers below exceeds 500.

It is already very difficult for him to remember some information about Nanshan.

"Chris, although what you say is unfounded, I believe that the final experimental results of Nanshan's ECU and ABS products will surprise everyone."

"I'm not boasting. Nanshan's ECU and ABS products are at least one generation ahead of mass-produced products on the market."

“But our prices are a little lower than others.”

"If Ford uses these products from Nanshan, our technical experts can make targeted adjustments to make the performance of the parts even better."

Cao Yang and Chris discussed various parts of their own for almost an hour. Seeing that the meeting time was approaching, they changed the topic to stamping equipment.

"Chris, the Changan Ford press order jointly obtained by Nanshan and Jier has begun delivery."

"I believe Ford's technical staff also have a better understanding of what's going on with our equipment."

“Before coming to America, I specifically learned about the press quotations given by manufacturers such as Schuler, Aida, and Komatsu to various OEMs and stamping manufacturers in America.”

"I have to say, Americans are too rich."

"Do you know?"

"For the same 2000-ton TDM press, Schuler's price in China has been reduced to 1000 million."

"But the price in the United States is more than $300 million."

"This does not include a lot of after-sales service."

"If American manufacturers purchase such equipment from Ji'er or Nanshan, they can get a press with the same performance for less than US$200 million, and they will have better conditions in terms of delivery cycle and after-sales service."

“Our presses even come with a 10-year warranty, so you don’t need to worry about the quality of the equipment.”

Cao Yang's words made Chris feel a little uncomfortable.

What does it mean that Americans are too rich?

Do you think Americans are stupid?

However, from Cao Yang's mouth, he got an even more difficult news to accept.

Schuler actually sold equipment to Ford at a high price?

There are also many Ford Motor suppliers, and many of them use Schuler presses.

The final cost of these high-priced presses must be passed on to the parts.

It is OEMs such as Ford Motor Co. that pay for the prices of these parts.

"Cao, are you sure what you said is true?"

Although Chris basically believed what Cao Yang said, he still felt a little unbelievable.

"Chris, you can call Changan Ford's purchasing director Thomas and ask."

"Just last month, a press manufacturer from Changan Ford ordered Schuler equipment."

When Cao Yang said this, the doubts in Chris's mind disappeared without a trace.

"Are you coming this time?"

"Want to sell presses to Ford Motor Company as well?"

Feeling that he couldn't remain so passive, Chris immediately changed the way he asked the question.

In this way, the conversation suddenly changes back to the communication between Party A and Party B.

"Yes, Nanshan's technology in PRG presses and TRF presses is world-class. Even Schuler's presses are not better than ours."

"And Ji'er Machine Tool Factory is not weaker than Schuler in terms of TDM presses."

"I think Ford has so many factories, and many stamping equipment have been used for more than ten years, or even 30 or [-] years. It's time to consider replacing them."

"Otherwise, these presses will not be able to fully meet the requirements in terms of production efficiency and production quality in the face of increasingly complex car exterior shapes."

"At the same time, the presses of Ford's suppliers are in a similar situation."

"Our 600-ton PRG press can already punch 1 times per minute, but your supplier is still using a large number of TDM presses."

"This is completely a backward production method, but the final cost has to be borne by Ford."

"This is one of the reasons why Japanese car companies have developed so rapidly in the American market in recent years."

“Consumers tend not to pay that much attention to brands when faced with absolute price differences.”

"For them, buying a Honda Accord or Toyota Camry will be more cost-effective than buying a Ford Taurus or Mondeo."

"Although taking advantage of last year's parts antitrust law, Ford's costs have dropped significantly."

"But compared with Toyota and Honda, it's still a bit high."

Cao Yang looked like he was thinking about you, which made Chris very excited.

It also gave Zhang Sheng, who had been an audience next to him, a deeper understanding of Cao Yang and Nanshan.

This is a being who can only be a friend, not an opponent.

It’s the end of the month, please give me some monthly tickets.