Rebirth 99 to become a car giant.

Chapter 183: This Internet gameplay is too much for friends and businessmen

Throughout the first quarter of 2002, China's stamping equipment industry was in dire straits.

Nanshan and Jier, the two manufacturers with the strongest technical strength in China, have jumped out to challenge Schuler, the global leader, and the impact will definitely not be on Schuler alone.

If Schuler and Aida are in the first echelon, Nanshan and Jiji are in the second echelon, then equipment manufacturers such as Wanwan Jinfeng and Hyundai Wia are in the third echelon.

As for other domestic press manufacturers, they can only be regarded as the fourth echelon.

In terms of PRG and TRF presses, Nanshan's technology is no worse than Schuler and Aida.

In particular, the presses sold by Schuler and Aida in China are not their most advanced yet.

As a result, when the other party faces Nanshan, the technical advantage will be even less.

Jier, on the other hand, is the leader in TDM presses and has also made some achievements in TRF presses.

Now even the two of them have started a price war. The stamping factories are happy, but their friends are having trouble.

This is exactly how the Internet will be played in later generations.

First, kill all your opponents with low prices.

Then find another way to increase the price.

When the time comes, you won’t have to worry about making any money.

"Minister, has the headquarters agreed to our price reduction plan?"

"If we still don't cut prices, then this year's performance will definitely be negative."

Liu Wenfei was very anxious.

During this period, Nanshan and Jier have taken away many orders from customers.

Even if Aida formed a joint venture with Guangduan, it still failed to win over others.

No way, although Nanshan is a private enterprise, it won three national awards in January this year and is the most popular fried chicken among domestic private enterprises.

Ji'er Machine Tool Factory is the best performer among the Eighteen Arhat Factory in China, and it has received various supports.

As a result, the joint venture advantages of Guangdong Huida will not be reflected at all.

How could Lingnan Province or Yangcheng City suppress Nanshan because of such a joint venture?

This is not picking up sesame seeds and losing watermelons.

You are not stupid.

"Price reduction?"

"How to surrender?"

"According to the prices of Nanshan and Ji'er, we will directly lose money."

"The purpose of a joint venture is to make money. If it cannot make money, it will be unacceptable to both Guangdong and the headquarters."

Kato Ichiro sees the problem very clearly.

The purpose of any joint venture is to make money for shareholders.

Otherwise there would be no need to survive.

Why are the statuses of various joint venture car companies in later generations always inferior to the independent brands of each group?

Even if independent brands have suffered losses for consecutive years, joint venture car companies have contributed the main profits.

Even the independent brands of these groups rely on contributions from joint venture car companies, which is of no use.

Just like the Zephyr passenger car, its status will always be higher than that of the Zephyr Honda.

Yangcheng Trumpchi definitely receives higher attention than Yangcheng Honda and Yangcheng Toyota.

Now Liu Wenfei proposes a major price cut for the press products produced by Guangduan Huitian and a price war with Nanshan and Jier. How could the two shareholders agree?

"Then... how about that?"

"The price cannot come down, and the headquarters is unwilling to introduce the most advanced press technology. We cannot compete with Nanshan and Jier."

"If this continues, the joint venture will face the risk of bankruptcy within two years."

Liu Wenfei very much hopes that the joint venture company will develop and grow, so that if he leaves Aida Huaxia in the future and goes to the joint venture company, he may be able to get an official position.

You don't have to get up every day to serve Kato, but you can also be served by others.

"Let's see how Schuler responds first. They should be more anxious than us."

"We can still get press orders from some Japanese suppliers, but they can't even keep traditional orders from European and American suppliers."

Happiness often comes from comparison.

In the 70s and [-]s, if you could eat white flour steamed buns every day while others ate porridge, you would feel very happy.

But in the 21st century, if you eat white-flour steamed buns every day while others eat big fish and meat, then you will feel that you are very unfortunate.

Similarly, although Aida's life is already very difficult now.

But thinking that Schuler, the leader of the global press industry, is in a more difficult position than himself, Kato feels much better.

……

"Liu Bu, I think now is the best time for the company to introduce new stamping equipment."

"Nanshan and Keji are engaged in a price war with Schuler and Aida, and the selling prices of many presses have reached record lows."

"Even the price of a 600-ton PRG press has been more than halved compared to Schuler's previous selling price."

"This is probably because they are losing money to seize the market and lose money to defeat their opponents."

"If we miss this opportunity, we will have to pay a higher price when we import new equipment in the future."

Fang Wei is now a section chief at Xifeng Mochong.

Although the purchase of equipment is such an important matter, it is not his turn to make the final decision.

But as an expert recruited from Nanshan by Xifeng Mochong, he still has some authority to make suggestions.

"Since Nanshan and Keji are in a price war with Schuler and Aida, then if we wait a moment, isn't it possible that the price of the press will become even lower?"

Liu Wei's idea obviously represents the thoughts of some manufacturers.

Everyone has felt the changes in the press industry this year.

Obviously the demand for presses is increasing, and each manufacturer should take this opportunity to increase prices.

As a result, the price suddenly fell sharply.

Even for high-end equipment such as a 3000-ton multi-station press, the price has dropped a lot.

This situation makes many people a little confused.

"Nanshan and Ji'er have directly brought the selling price to the cost price or even lower than the cost price."

"I think the chances of it continuing to decline are pretty low."

"Besides, at this price, Schuler and Aida must be unable to afford it."

"So the room for continued decline is very limited."

"On the contrary, the demand for presses is very strong now. If other manufacturers rush to place orders, we will raise some prices and we may not be able to get the equipment into the market this year."

"After all, our production capacity is limited. Even if we want to expand production, it will take time."

When Fang Wei said this, Liu Wei finally felt a little moved.

Xifeng Die Punching is also a large company. Under the background that the development of Xifeng Automobile Group is not so smooth, each company must also do everything possible to save costs.

If you miss the good opportunity to buy a press at a low price because of your hesitation, you will probably be criticized by others.

"What you said makes sense. I will contact the people in Nanshan later and check the situation."

Let’s not talk about whether there is any merit, at least there must be no fault.

This is a very important principle when working in state-owned enterprises.

Otherwise, one mistake may cost you the opportunity to rise.