Rebirth 99 to become a car giant.

Chapter 163

Cao Yang saw a piece of news in his previous life. In 1997, China imported two shield machines from Germany.

Used for digging the Qinling Railway Tunnel.

At that time, the price of an imported shield machine was as high as 3 million yuan.

That was 1997 million yuan in 3.

International giants have a monopoly on technology and do not allow Chinese people to participate in maintenance. The man-hours required for maintenance also depend entirely on foreign parties, which seriously affects the progress of the project in China.

In order to get rid of the predicament, the relevant companies established a research and development team composed of 18 people.

After six years of technical research, China's first compound shield machine with independent intellectual property rights was successfully rolled off the production line in 6, realizing the transformation from "shield use to shield construction".

This fully proves that as long as you are determined, some technical thresholds are not insurmountable.

With this technological breakthrough, shield machines no longer need to be imported, and the cost has naturally dropped significantly.

At this time, international giants will naturally come up with price reduction methods, but it is useless to reduce prices at this time.

Now Nanshan 6AT has completely broken the monopoly of international parts giants such as Aisin, ZF and JATCO on automatic transmissions.

Seeing that their market was about to be taken away by Nanshan, the giants immediately began to use price reduction methods.

In their view, China's automobile market is not big.

Even if you don't make money selling gearboxes, you can't let China's gearbox manufacturers grow and develop.

Otherwise, their global interests will be threatened by then, and the problem will be huge.

"Mr. Cao, someone from Great Wall Motors just contacted us and said that Aisin's attitude has changed again in the past few days."

"Previously, the price of 4AT was reduced, but 6AT was still reluctant to sell."

"Later I found that this didn't seem to work, so I immediately changed it to 4AT and continued to reduce the price, and then 6AT can also be sold."

"Although the price of 6AT is still higher than ours, the price of 4AT is almost the same as our 6AT."

As the head of the sales department, Zeng Tingting naturally has to collect market information in a timely manner.

Great Wall Motors and Changan Automobile are domestic independent brands that are relatively close to Nanshan during this period.

They were willing to take the initiative to share the news about Aisin with Nanshan.

"Aisin has already set up a gearbox factory in China, obviously targeting domestic independent brands."

"Now that they are coming out of Nanshan on the way, it will definitely disrupt their plan."

"Forget about the original high profits. The first thing to consider now is how to maintain the market."

"We don't need to worry about them for now. After we complete the 6AT production line, we will put in the CVT gearbox. We will not make 4AT products."

"If some manufacturers would rather use Aisin 4AT products than our 6AT, consumers will tell them what the result will be."

6AT has many advantages over 4AT

In terms of transmission ratio, 6AT has more gears, so it can have a higher transmission ratio, which makes the vehicle smoother at low speeds, accelerates more linearly, and also improves fuel economy.

In terms of quietness, because the 6AT has more gears, the vehicle speed is lower during driving, thereby reducing noise and vibration, making the interior of the car quieter.

In terms of handling, 6AT has more gears, making the vehicle more agile when accelerating and braking, and also improving the vehicle's handling performance.

For most consumers, they have never heard of Aisin or Nanshan.

But 6AT is better than 4AT, so it should be easy for everyone to understand.

"Aisin has started to cut prices to deal with us, and I'm worried that they will also make moves on Foton and General Motors."

"And ZF and Gatko will definitely not sit still and wait for death."

Zeng Tingting could already feel the stormy atmosphere filling the building.

The gearbox has high value, high profit, and is relatively important.

Neither Aisin nor ZF will give up on this field.

Then they will never let this newly emerged company in Nanshan conquer cities and territories everywhere.

"Don't worry too much about Ford, our cooperation model is different."

"General Motors has been conducting experiments for several months, and they should have a relatively intuitive understanding of the performance of our 6AT."

"Unless ZF and Aisin can lower the price to a lower level than us, they will simply not be able to grab it."

Cao Yang is still very confident in the 6AT he has created.

Except for the durability, which will take some time to prove, other parameters are completely better than other manufacturers in the industry.

The key is that the price in Nanshan is much cheaper.

In this case, as long as your brain is not flooded, you will not easily give up Nanshan 6AT and choose products from Aisin and ZF.

Otherwise, why would Ford want to commit suicide, give up its own 6AT, and cooperate with Nanshan?

"Their 6ATs are all produced overseas, and the cost is definitely much more expensive than ours."

"It's impossible for 6AT to be lower than ours, but 4AT is possible."

Zeng Tingting has done relatively sufficient research on the gearbox industry during this period.

Naturally, one has one's own judgment on various situations.

"Let's take a look first. I think our 6AT has no rivals in the face of absolute technical and cost advantages."

"Even if there are still some manufacturers who are waiting and watching, they will soon choose to cooperate with us."

"What we have to do now is to do a good job in quality control, so that we don't get caught in pigtails."

The gearbox is an important part for Nanshan Technology Co., Ltd. to take off.

Even if one unit costs 8000 yuan, if 100 million units are sold in a year, there will be a turnover of 80 billion.

Considering that Nanshan has already cooperated with Ford Motor and General Motors, cooperation with Great Wall Motors and Changan Automobile has also been finalized.

So in two years, after each model is put into production, it is possible to sell 100 million units, 200 million units, or even 300 million units a year.

By then, the turnover of the gearbox assembly alone will reach 240 billion.

Not to mention the spare parts Nanshan supplies to Ford's own 6AT, that is also a very huge number.

By then, a 6AT will be enough to contribute billions of profits to Nanshan every year.

Many of Cao Yang's ideas can be fully implemented.

Otherwise, can things like chips be touched by Nanshan?

After gritting one's teeth and persisting for a few years, in the end there was not enough profit to support it, and the only choice was to stop the loss.

This is a situation Cao Yang doesn't want to see.

"Mr. Cao, Aisin and the others have taken the initiative to deal with us."

"In addition to making our own products better, shouldn't we also see if we can cause them some trouble?"

Zeng Tingting is a rather thoughtful person.

As the new director of the sales department, she naturally hopes to make some achievements.

At least everyone should see that she is more suitable for the position of sales director than Zhang Fugui.

"You're welcome to deal with Aisin, of course."

"As long as there is a chance, we must deal with them properly."

"Do you have any plans?"

Whether it is Aisin or ZF, or JATCO and Schaeffler, these major international gearbox manufacturers are the targets that Cao Yang wants to suppress.

Similarly, Nanshan is also a manufacturer they want to suppress.

There's not a lot of room for slippers in here.

"I thought so……"

……

"Okumura, the 6AT you sold to us is more than [-]% higher than the price in the Chinese market. This is absolutely unacceptable."

General Motors is Aisin Seiki's largest customer after Toyota Motor.

Because the General Motors purchasing director asked the head of Aisin's global business to negotiate the price, Okumura had no choice but to fly to the United States.

"Austin, the price we offer to GM is definitely very advantageous. It is lower than the price we offer to Ford and Chrysler."

"General Motors is our most important customer, and we will never make unreasonable profits from this cooperation."

Okumura was still very respectful in front of Austin.

These Japanese parts companies are extremely humble when facing American car companies.

Prior to this, this attitude caused a lot of misunderstandings in the procurement of Ford Motor and General Motors.

They thought that Japanese parts companies were really easy to work with.

"You haven't answered my question directly."

"The American car market is much larger than that of China, but your prices are higher than that of China. What does this mean?"

"Do you think General Motors has no other choice but to buy 6AT from Aisin?"

Several transmission manufacturers of General Motors were relatively strong in the past.

Although GM, the father of Party A, will not become Party B, it is definitely not a manufacturer that will do whatever GM says.

This made Austin not very satisfied either.

When purchasing, who doesn’t want suppliers to be more obedient?

Fighting every day makes me feel tired.

They won't pay more wages.

"Misunderstanding, this is definitely a misunderstanding."

"Austin, you must also know that China's Nanshan Technology Co., Ltd. has now launched a 6AT automatic transmission. They are grabbing our orders everywhere in China."

"We clearly know that those car companies are reluctant to use expensive automatic transmissions, but they deliberately continue to seduce others."

"We quoted a relatively low price, but there are preconditions."

"Really speaking, it's not cheaper than giving it to General Motors."

“Especially the low price we offer is mainly for customers who have already cooperated with Nanshan.”

"These prices look low, but they actually don't make sense because these quotes are made to disgust Nanshan."

In order to dispel Austin's doubts, Okumura also tried his best to explain the situation in China clearly.

How could Austin let them go so easily after Naihe caught hold of Ai Xin?

"Since you can quote those prices, it means that this price can be done."

"I don't care what your starting point is. Anyway, the 6AT that General Motors buys from Aisin cannot be higher than your lowest price in China."

"Otherwise, you should also know that General Motors and Nanshan also cooperate."

"If we give all shares of Aisin to Nanshan, I think the other party will definitely give us a price that is much lower than the current price."

Using one manufacturer to suppress another manufacturer is a routine procurement operation.

Cao Yang specifically gave Austin this cost-reduction idea, so naturally he couldn't live up to his good intentions.

Anyway, Nanshan and Aisin are fighting to the death, which is a good thing for General Motors.

"Austin, I need to go back to the company to report this situation. The price is really too low for the company to accept."

Seeing Austin's tough attitude, Okumura was in a bad mood.

As soon as he left General Motors, he called Saburo Sato, the sales director of Aisin China Branch, regardless of how long it took for Huaxia.

"Sato, what's wrong with you?"

"The price has been lowered and orders have not been obtained. Now it is affecting the price of General Motors."

"If there is still no progress on the Chinese side, you can commit seppuku yourself."

The sleepy Saburo Sato was scolded by Okumura.

However, scolding obviously cannot solve the problem.

"Minister, Nanshan 6AT has been recognized by more and more OEMs, especially the endorsement given by Ford Motor Company, which has made Chinese automobile companies choose to cooperate with Nanshan."

"I think there is no way to suppress them by relying on traditional methods."

"Should we consider some extreme measures?"

Sato, who was in a very depressed mood, came up with some evil ideas.

In business competition, anything can be done for the sake of profit.

Grabbing seals and the like is just a trivial matter.

Setting fire to your factory, poaching people, and even causing "car accidents" are not uncommon around the world.

Obviously, Sato thought of this.

"Huaxia!"

"You are in China!"

"Who are you looking for to implement these measures?"

Okumura's words left Sato unable to refute.

The situation in China is very different from that in Japan and the United States.

For a moment, he really didn't know what to do.

"Director, why don't we just lower the price to a super low price and make Nanshan disgusted?"

"Are you out of your mind? When General Motors wants us to settle at a super low price, what should we do?"

Okumura felt angry when he thought about what he had just experienced.

Now Sato actually dares to propose a similar plan.

Isn't it enough to suffer a loss once?

"4AT, head of the department, I'm talking about 4AT offering a super low price."

"Anyway, this gearbox has started to be produced in the Chinese factory, and the cost has dropped a lot compared to before."

"In addition, we can also hire a group of people to constantly slander Nanshan 6AT, saying that their technology and durability are not good enough."

"Whether it is true or not, Chinese consumers must be full of doubts about them."

Feeling Okumura's anger, Sato also desperately wanted to find some way to redeem himself.

"You have to figure out what to do."

"Anyway, if this situation continues, you know the consequences very well!"