Rebirth 99 to become a car giant.

Chapter 104 SKF takes action and Nanshan falls into passive position

In the No. 1 conference room of SKF China, the atmosphere was a bit solemn.

Today, the sales department reported to Ovid, the president of the Asia-Pacific region, on the price reductions or parts switching issues that various OEMs contacted SKF during this period.

The situation can be said to be a bit grim.

SKF has five major business departments: Industrial Department, Automotive Department, Electrical and Electrical Equipment Department, Service Department, Aerospace and Steel Department.

In China, they only have the top three businesses.

Among them, the turnover of the Automobile Department accounts for 50%, the Industrial Department accounts for 30%, and the Motor and Electrical Appliances Department accounts for 20%.

Now that the automobile department, which accounts for the largest proportion of turnover, has problems, Ovid naturally takes them very seriously.

"Holm, according to the information you have confirmed now, Nanshan Technology Co., Ltd. is behind the threat of special price reductions or replacement of parts made by the OEM to us?"

Ovid now attaches great importance to Nanshan.

This is even his most valued competitor in China.

Originally, he thought that after establishing a joint venture bearing factory with major automobile groups such as Xifeng Group, Modu Automobile, and Spring City Automobile, Nanshan would not pose any threat to him.

I didn't expect the other party's movements to be so fast.

Now that the joint venture factory has not been put into production, even if they want to get the Chinese side of the joint venture to work hard, it will be very difficult.

"Yes, we are very sure that this is caused by Nanshan."

"It is said that they have proposed to the purchasers of various OEMs that if any imported bearing is switched to Nanshan, the cost can be reduced by 30%."

"Now not only Modu General Motors is interested, but Modu Volkswagen and Spring City Volkswagen are also reviewing it. Even Shenlong Automobile does not want to miss such a good opportunity to reduce prices."

"Ovid, I don't think Nanshan can be allowed to develop like this."

Holm now also deeply feels the threat posed to him by Nanshan.

If he keeps going like this, he may not be able to keep his position as sales director.

"Didn't you contact NTN and other bearing manufacturers before?"

"How's it going? How's the discussion going?"

Ovid certainly understood what Holmer was saying.

But he was also thinking about what methods should be used to deal with Nanshan.

"It has been discussed that as long as Nanshan Technology Co., Ltd. purchases equipment from Japan or Europe, and as long as the equipment has bearings from several of our companies, we will ask the equipment manufacturers to increase the price for Nanshan."

"It just so happens that they are currently building the Nanshan Industrial Park and will build a new bearing factory, gear factory and fastener factory."

"Soon their equipment bidding will begin."

"I think we must unite with equipment manufacturers this time to teach Nanshan a lesson."

"Not only do they have to spend a high price to buy equipment, but the delivery cycle also has to find some reasons to delay."

"At least their industrial park cannot be put into operation faster than our joint venture factory."

When Holm said this, Ovid immediately agreed.

"No problem, you can do this right away."

"As for the various OEMs, they can also agree to reduce the price of some parts."

"But we will divide it into two years, reduce prices by 15% each year, and achieve the 30% price reduction task by the end of next year."

Ovid is naturally very clear about the cost structure of its own bearings.

Xue Wenqiang's previous explanation to Yu Xing was that he would definitely not tell Yu Xing the truest situation of SKF.

A 30% price reduction will cause SKF Huaxia to lose profits, but a 15% price reduction is no problem at all.

When the products of the joint venture factory are put into production at the end of next year, the cost can be further reduced.

By then, there will obviously be no pressure to achieve a 15% price reduction through localization.

……

NANSHAN TECHNOLOGY LIMITED.

Zhang Fugui frowned and put down the Motorola phone in his hand.

Nanshan Industrial Park is already undergoing work on three connections and one leveling, and the planning of related factories has also been completed.

Next, you need to start considering the purchase of equipment.

Among them, the mold center requires the most equipment.

Nanshan's PRG molds have become famous in the industry.

Whether it is Chuncheng Stamping Factory, Chuncheng Fourth Ring Factory, or stamping manufacturers such as Xifeng Die Stamping, they are now looking to Nanshan to buy PRG molds.

As a result, the production capacity of the mold center is very tight.

It can be said that the mold center in Nanshan Industrial Park is most anxious to expand production.

Milling machines, lathes, drilling machines, grinders, CNC machining centers, wire cutting...

Various devices need to be imported, and there is more than one of each device.

Zhang Fugui has arranged for personnel to contact several equipment manufacturers.

Except for a small number of equipment that can be satisfied by domestic manufacturers, most machine tools still need to be imported from countries such as Japan or Germany.

Especially since the mold center's current capacity load is so high, the requirements for machine tool stability are even higher.

Therefore, even if he is unwilling, Zhang Fugui can only go to the international mainstream machine tool companies to purchase equipment.

Seeing that the purchase contract is basically about to be finalized, in the past few days, I have received contacts from several machine tool companies one after another.

The other party wants to increase the price!

And the delivery cycle will be delayed!

What's happening here?

If it was just a family like this, Zhang Fugui would still understand.

Okuma Machine Tools, Sodick, Mori Seiki, Yamazaki Mazak, EMAG, Schlaflin...

Whether it is a Japanese machine tool company or a German machine tool company, they all do this.

This is obviously not normal.

So he called himself to confirm one by one.

The situation is a little bad.

"Mr. Cao, SKF is causing trouble again."

"To be precise, SKF is teaming up with a group of international bearing giants to cause trouble."

Zhang Fugui knew that this matter could not be left in his own hands, and he had to report it to Cao Yang quickly.

"Isn't it normal for SKF to cause trouble?"

"Nothing to be nervous about."

Cao Yang took a water cup and watered the dieffenbachia next to the window sill.

The lush evergreens look very good.

"This time is a little different. They did not take action in the field of bearings. Instead, they persuaded machine tool manufacturers to join forces to disgust us."

"I asked a familiar Chinese person from Okuma Machine Tool and they said that both NTN and SKF found them."

"As long as they are sold to Nanshan machine tools, the price of their bearings will increase, and then they also hope that the price of machine tools will increase at the same time."

"Now the machine tool manufacturers used in the mold processing center in our industrial park have jumped out to raise prices and have to postpone the delivery schedule."

When Zhang Fugui said this, Cao Yang realized the seriousness of the problem.

"They only make bearings, how can they have such a big influence on machine tool manufacturers?"

In Cao Yang's view, no matter how good a bearing manufacturer is, it is still just a supplier.

It should not have much influence on equipment manufacturers.

However, Zhang Fugui's answer was completely different from that.

"Mr. Cao, bearings are very core parts of machine tools. Bearing manufacturers have a very close relationship with machine tool manufacturers."

"Besides, if everyone raises prices, machine tool companies can make more money, so they will naturally be willing to cooperate."

"Now it seems that they have specially collected information on equipment bidding in Nanshan Industrial Park and targeted us purposefully."

"If we have to spend more money and cannot buy equipment on time, then the construction progress of the industrial park will definitely be affected."

"It will be very troublesome if the next orders cannot be delivered on time."

Zhang Fugui knew very well that this move made by SKF would put Nanshan into a passive position.