Rebirth 96: Peak of Power

Zhou Pengcheng's lofty ideals did not make Shen Yumeng lose his mind!

As someone who graduated from business school, she knows that doing business is not based on passion, but on a strong market theory foundation.

She looked at Zhou Pengcheng, frowned slightly and said: "Secretary Zhou, our domestic people are so proud of themselves that they always think that foreign monks can chant sutras. Let me give you an example, let's talk about cars. The prices of big foreign brands entering our domestic market It’s extremely high, but it makes people flock to it…”

"This is indeed the case for cars, but that is also because of their own technical differences. In addition, the domestic automobile industry is also in its infancy and cannot produce any good competitive products."

"Secretary Zhou is right. Not just cars, but almost any product, including luxury goods, as long as it is from abroad, it feels superior to others. What I am worried about now is that after we invested regardless of the cost, we ended up paying for Swarovski Shiqi opened up the market..."

This is what Shen Yumeng is worried about!

Swarovski has been dormant in the background. Their investment is not large, but they can wait until the crystal factory here in Lianyun Town starts construction!

A large number of crystal products will enter the market, and by then they will have to spend a huge amount of money to increase the popularity of their products!

But once people know about crystal jewelry, will they compare it with Swarovski?

When the time comes, this Swarovski is no longer just a piece of cake, can it develop on their basis?

Zhou Pengcheng looked at Shen Yumeng, he smiled and said: "Your worries are justified. But have you ever thought about one thing, strike first to gain advantage? It is true that some people in China worship foreigners, but more domestic people It's still very rational. And market positioning is also one aspect..."

"What Secretary Zhou means is that we don't follow the same route as Swarovski? They go for high-end, and we go for the mid- to low-end market? Let's differentiate the entire market?"

Shen Yumeng looked at Zhou Pengcheng curiously.

Zhou Pengcheng said with a smile: "Who said we can't do high-end products? The core problem now is that others have to think that your products are worth the high-end price. That brings us back to our previous problem, how to raise the brand level to a Let everyone be more convinced..."

"It's difficult, Secretary Zhou. Many big brands are in the form of century-old stores, or have a long history and cultural heritage to form high-quality influence. Ours has just been developed, so you can imagine how difficult it will be in a short time. Oh..." Shen Yumeng sighed slightly.

Zhou Pengcheng said: "It all depends on people. As long as we find the right direction, it is not difficult. The main group of crystal derivatives is young people. Young people are more receptive and they love new things. So what we have to do is to Starting from this aspect, it is best to form a real influence of brand culture..."

"Secretary Zhou, what do you mean?"

Shen Yumeng felt that Zhou Pengcheng was talking about his train of thought, but she couldn't figure out what the point of this train of thought was.

Zhou Pengcheng said with a smile: "Secretary Sun and I have mentioned before that we create a holiday brand of our own so that everyone will think of us when this holiday comes!"

"Ah? Secretary Zhou, this may be difficult, right?"

Shen Yumeng looked at Zhou Pengcheng in horror. She didn't expect that Zhou Pengcheng's situation would be so big?

In fact!

This routine is common among merchants in later generations. As long as there is a holiday such as Western Valentine's Day on February 2, merchants have basically taken advantage of it.

However, in this era, it has not really risen yet!

"In my opinion, it's not difficult!"

Just when Shen Yumeng looked at Zhou Pengcheng with confusion, Zhou Pengcheng chuckled.