Rebirth 96: Peak of Power

“It’s really difficult to build a famous brand.”

When Shen Yumeng saw that Zhou Pengcheng was about to discuss this with her, she also said softly.

As a top student from Massachusetts!

Shen Yumeng has also heard of many successful marketing cases abroad, but behind every marketing case is a large amount of capital investment!

Although she said that investing in Lianyun Town this time, she felt that there was great hope.

But the key point is that it is very difficult to achieve a truly huge input-output ratio.

in!

The most critical point is the influence of the brand.

The so-called influence is actually the spread of the brand, but many domestic brands are already on the rise.

Watching CCTV advertisements flying all over the place and extremely high prices illustrates this problem.

Sun Yunhui also nodded in agreement and said: "As far as I know, the profit of crystal processed products is not very high, right?"

"Yes, Secretary Sun." Shen Yumeng nodded. She took out a piece of paper and handed it to Sun Yunhui and Zhou Pengcheng. "This is the result of our previous research..."

"Is this from Swarovski?" Zhou Pengcheng asked.

"Well, the current price of the Swarovski brand is relatively high. But one thing is that domestic sales are not particularly good. We randomly interviewed people from many big cities such as Beijing and Ninghai. What do they think about the Swarovski brand? , almost nothing..."

Shen Yumeng's meaning is very clear!

Even if a big international brand like Swarovski has such low popularity in China, let alone our own crystal brand that has not yet taken shape.

"The reason why sales are not high is because there are only a few big cities in China that have their specialty stores, right? With such a small-scale investment, sales will naturally not be too high." Zhou Pengcheng said with a smile.

"Secretary Zhou, you are right about this. But one thing is that these brands have professional research teams. Since they dare not open it, it can only mean that they have no confidence in the market." Shen Yumeng responded immediately. road.

Sun Yunhui frowned on the side!

His imagination before was still very good. With an investment of [-] million, when the product comes out, the market will be a hit, and then the entire Jianghai County will benefit from it.

It can be imagined that it is always simple, but the reality is very cruel!

Just listening to Shen Yumeng's few words, Sun Yunhui felt that things seemed difficult.

How can a big international brand like Swarovski have such confidence if they are struggling in China?

"Although the reform and opening up in China has been going on for 20 years, we have been trying to cross the river by feeling the stones for a long time. Only in the past few years can we really achieve small results. People's living standards have only slowly improved. It needs a process..." Zhou Pengcheng looked at Shen Yumeng and said.

"Secretary Zhou, we also have strong confidence in domestic development. But this needs time to accumulate slowly. Now that we are discussing the development of a brand, the same is actually true. It is a process of slow accumulation..." Shen Yumeng nodded.

"Some things are indeed difficult, but behind the scenes that seem difficult, there are actually very simple methods. It depends on whether you can grasp this point..."

"Secretary Zhou, I want to ask you, if there are no problems with our products, no problems with quality, and no problems with everything, how can we get customers to buy our products in a short time?" Shen Yumeng asked.

"This is the brand communication we just talked about before. If you are famous and people recognize you, that's the way to go!" Zhou Pengcheng said with a smile.

"Secretary Zhou, in fact, during market research, we also discovered that domestic people have a higher recognition of foreign brands. This is also our biggest obstacle at present..."

Shen Yumeng finally expressed her worries, and the reason why she had not expressed her worries before was because she did not want to destroy everyone's enthusiasm at the beginning!

But now, they were discussing substantive issues, and Shen Yumeng naturally stopped hiding them.

Although she didn't want to dampen Zhou Pengcheng's enthusiasm, there was something she had to say!

"Then let's break it..."