Rebirth 96: Peak of Power

"Fast moving clothing?"

Qin Xiangkai was the first to raise doubts. Of course he knew about clothing, including food, clothing, housing and transportation. Who doesn't know about clothing?

But I have never heard of this so-called fast-moving clothing.

This word actually comes from ten years later!

The so-called fast-moving consumer clothing actually means that the use cycle is relatively short, the group is wide, the price is low, and consumption is convenient!

In fact, many later brands such as Uniqlo and Zara have begun to develop in this direction, and have even achieved enviable results.

The boss of Zara back then even became the richest man in the world.

"Yes, we have really never heard of this." Zhou Haiyang shook his head and said, "I heard that Mrs. Zhou is from Ninghai, right? Ninghai is a well-informed person, maybe she has heard of it?"

"No...no, I haven't heard of it either." Xue Jiao shook her head in embarrassment.

"Have any of you heard about the fast-moving clothing that Pengcheng mentioned just now?" Qin Xiangkai looked at everyone.

"No no……"

"I've never heard of it..."

The people around him shook their heads, and they all unanimously fixed their eyes on Zhou Pengcheng.

Because they don't understand, what is this Zhou Pengcheng talking about?

Zhou Pengcheng also smiled at this time and said: "It's actually very simple, just design some products that are cheap, fashionable and convenient for the public!"

"Just like those clothes in our market?" Li Xiangchen asked subconsciously.

"How do I put it? In fact, it is similar in concept, but the quality is better and higher than the clothes sold in the market, and it can also meet the trend and the needs of modern people." Zhou Pengcheng said softly.

"Pengcheng, if it's so good, how can you make it so low-priced? What kind of low-cost method is it?" Zhou Cai asked curiously.

"Let's take an example. There is currently a product on the market called Walking Sports. Have you heard of it?"

"Of course I've heard of this. It's developed very rapidly in the past two years." Wednesday Cai said immediately, "There are many stores opened in Hangzhou, right? And I've seen it, and the quality is also good. There are many. People now buy clothes and shoes for walking..."

"Well, many young people now regard buying strollers as a trend. And the brand recognition is getting higher and higher. Everyone knows that this is a big brand and the price is not low. And it is made in China..." Zhou Haiyang also laughed. He said, "I have bought several sets..."

"But the price of that strolling thing is not low. Pengcheng, are you going against the grain by giving this example?" Qin Xiangkai asked.

"Old leader, what I want to say is that Walkman Sports takes a high-end route, and what I am proposing now is a low-end route. There may be some difference in quality compared to Walkman Sports, but it will not be particularly big. In the end At least it won’t make you look cheap..."

"But you just said the price was low?" Qin Xiangkai asked puzzledly.

"It's all about price differentiation. Some people are pursuing the brand, but what are more people pursuing? Practicality, good looks, and saving money."

"Of course, for things like walking sports, if I take students as an example, out of a hundred students who can afford walking at this level, there may be ten. But the remaining ninety are ours. The market you want to capture..."

Zhou Pengcheng explained it to Qin Xiangkai, and his explanation was easy to understand.

He Xinhua said from the side: "I understand what Pengcheng means, small profits but quick turnover, right?"

"Hahaha, Brother Hua, you are absolutely right, that's what you mean. A jacket from Walking Sports can probably be sold for more than 600, and its profit margin is very large. If we sell fast-moving clothing, maybe 20 pieces can be sold. It’s worth the profit of one piece, but maybe when we sell twenty pieces, one piece of it hasn’t been sold yet,” Zhou Pengcheng said with a thumbs up.

"Really or not? Why do I feel unreliable? There are many cheap clothes now, and there are also many expensive clothes. If we suddenly enter the clothing market now, I am afraid it will be difficult to make any waves. Although Pengcheng just imagined It’s pretty good, but I always feel that’s not the case. I feel like our thinking is too simple…”

He only listened to Zhou Pengcheng's words on Wednesday. He felt that the probability of success in this matter was not impossible, but it was not very high either!

First of all, the most important thing about clothing products is brand effect.

Whether you are cheap or expensive, brand is the biggest recognition.

What do consumers recognize? It’s also a brand!

Especially in China, the vast majority of Chinese people are face-saving, and a brand that makes others feel high-end is the most important.

Or, you can just make small profits but quick turnover!

But others at least recognize your brand, right?

If you have never heard of it, why should others pay for it?

"Brother Sancai, you are relatively familiar with clothing, and you are from Zhoujiacun. So what I want is for you to take the lead."

"Pengcheng, are you making trouble with me?" Wednesday said directly.

"I'm not making trouble with you, Brother Sancai, I really think so." Zhou Pengcheng said seriously.

"Pengcheng, do you think there is hope in doing this?" Zhou Cai asked seriously.

"I personally think that not only is there hope, but it may become bigger and stronger." Zhou Pengcheng said with a smile.

"To be honest, I think it's a bit risky. If it's small, it won't cause any trouble. If it's large, you may lose even your pants." Wednesday said helplessly.

Xue Jiao on the side said: "Pengcheng, when it comes to making clothes, the water is still very deep."

"Yes, there are a lot of twists and turns here. I think we are more reliable and it is more practical to let Director He's investment come to our Zhoujia Village. After all, Director He is an insurance company."

It's not that he is unwilling on Wednesday, but that he feels that such a business is inherently difficult.

If he had a government background or something, he would be happy to rely on it to do something.

But now there are so many big leaders here and they don’t get any benefits at all. So how do we do this business?

"Where are the others? What do you think?" Zhou Pengcheng asked with a smile.

"Pengcheng, I won't say anything else. But as for the projects you recommend, I won't say anything else. Anyway, I want to invest some money." He Xinhua said directly.

"That's okay." Zhou Pengcheng nodded.

"I really have no money. Otherwise, I would have bought a share in your company." Zhou Haiyang said cheerfully.

"I asked everyone, can we give you some advice?" Zhou Pengcheng was a little helpless. This kind of unconditional support is just a kind of recognition for himself.

But what he hopes is that someone can resonate with him. You must have a firm belief to do anything well.

If Wednesday Cai and his wife don't agree, then inviting them over will be of no use.

Zhou Pengcheng was already thinking that if that didn't work, he would have to ask Walking Sports to send some manpower over.

Over there at Wandering Sports, his words are quite useful.

"Director Zhou, I think what you just said makes sense, and I think the probability of success is very high."

At this moment, a weak voice came from the side!