Reborn fashion designer

Chapter 296 The first joint signature (please vote for me!)

Is there a collaboration between Hermès and Apple?

some.

Since 2015, Hermès has been working closely with Apple.

In fact, with the advancement of technology, it is not new for luxury brands to want to enter the technology world, especially lifestyle technology electronic products.

It is no exaggeration to say that luxury brands are more concerned about the iteration of electronic products than technology enthusiasts.

Because as the younger generation of consumers gradually becomes the main force, proud luxury brands have also begun to change their strategies and become more proactive in accepting and integrating into popular trends.

In this regard, Hermès is no exception.

The first cooperation between the two parties can be traced back to 2015, when the two parties jointly launched Apple Watch Hermès.

At that time, Apple hoped to strengthen the fashion attributes of the recently launched Apple Watch.Hermès hopes to leverage Apple to show its youthful and technological side.

To some extent, the two sides hit it off.

And then, Hermès and Apple have joint brands almost every year, harvesting the wallets of their respective consumer groups.

Xiangyang knows this very well.

Because he imitated it.

But this is 2009, and the Apple Watch won't launch until 2014.

This made Xiang Yanggang's excited expression immediately collapse.

Axel's plan is not to seek cooperation with the other party to produce mobile phone cases. This is too low.

As his designs gained a certain amount of praise and attention, Xiangyang's heart was quietly changing, and his taste became increasingly picky.

The mobile phone protective case is actually not Apple’s first innovation.

As early as the Nokia era, there were mobile phone cases, mostly made of silicone, leather, and plastic.

The materials and colors of such products are also very single, and there are very few choices on the market. Young people don’t like to wear cases, and the market for mobile phone protective cases is not busy.

But this does not prevent that during the Nokia period, a saying that has been widely circulated in later generations was born:

"Technology is mainly about changing shells."

What really brought mobile phone cases into the public eye and made the mobile phone case industry rise was the sudden rise of Apple in the field of smartphones.

The increase in screen area and the iteration of external screen materials have made the maintenance cost of mobile phones not to be underestimated for those who buy mobile phones.

After the birth of iPhone 2G and iPhone 3G, Apple began to develop mobile phone cases on its own after seeing the prospects for the development of mobile phone cases.

This kind of mobile phone case is mainly made of aluminum metal case.

What is more familiar to everyone will have to wait until after iPhone 4

However, as other mobile phone brands have followed suit, this move has prompted more third-party mobile phone case manufacturers to spring up like mushrooms after a rain.

Contrary to what Xiang Yang thought, Axel's invitation to visit Apple was really not a mobile phone case.

Instead, the other party invited them to experience the latest technology product, which is the first-generation tablet computer iPad that will be released at the Yerba Art Center in San Francisco on January 2010, 1.

The reason is that Axel sent an email to the other party, hoping that HYS would get the authorization to jointly launch a mobile phone with the iPhone.

"How dare you think about it." Xiang Yang was shocked when he heard this explanation.

He didn't know how to describe how the other party came up with such a wonderful idea, asking Apple to jointly produce a customized mobile phone for him?

Isn’t this the custom engraving and personalization service that Apple later launched, or is it what the Aide tribe does?

"I also think that such a thing is feasible, so I asked with hope." Although he said it lightly, in fact it was the result of Axel's hard thinking about this.

How can we increase brand exposure before we have a physical store?

It is a good idea to co-brand with a company in another field, but the target of the co-brand cannot be too low-level.

According to the survey he obtained, Apple mobile phones are highly sought after by young people.

Feeling that he could give it a try, he decided to target the opponent.

As you can imagine, the result was that he was ruthlessly rejected.

But when faced with other people's invitations, Axel didn't say "no". It seemed like it would be familiar the second time. Maybe there would be hope next time?

"So... we were rejected?" Xiang Yang frowned after hearing this.

"People say that this is the other party's core business and it is impossible to cooperate with us." Axel's eyes were serious, "But I think we can still give it a try."

"Then try it slowly."

In this regard, Xiang Yang can only express encouragement.

Sooner or later the two companies will cooperate, it’s just a matter of time, just like the value of WhatsApp’s stock will take off sooner or later.

But a co-branded phone?

Customized mobile phone?

Xiang Yang suddenly said: "I suddenly thought of something, which is a supplement to our sports series!"

"What?" Axel was very surprised.

"Sports watch! Electronic sports watch!"

As a brand that prefers fashion and sports, it does not have its own electronic sports watches, which will simply give up a huge market in the future.

"sports watch?"

Axel looked at Xiang Yang, unsure whether he should express his attitude.

Hermès also has its own watches, but these expensive watches are used for sports, and no matter how rich you are, you won’t waste your money so much.

"We can cooperate with Garmin to produce a watch!"

Thinking of the Garmin Explorer series that he once spent a lot of money to buy in later generations, Xiang Yang pointed out the direction of joint branding.

It is to cooperate with Garmin, one of the future smart watch overlords.

Garmin is actually the world's largest GPS manufacturer. It was founded in 1989. As early as the end of the 20th century, it occupied 59% of the market share of aircraft-installed GPS and 76% of the market share of handheld GPS.

Although I don’t know when the other party started focusing on making smart watches, in 2009, a watch like the Garmin Forerunner 310XT, specially designed for triathlon, was already on the market.

It has a highly sensitive GPS receiver that can quickly acquire and correct satellite signals, allowing accurate positioning at any time.Using the new soft-band heart rate detection technology, speed, distance and accurate position can be easily calculated on the ground.Provides two reminder methods: vibration/warning sound, you can choose freely during exercise, etc.

Although it still uses traditional buttons, apart from the operating system, it provides the same services as a smart watch.

Users can even transfer the recorded data to the computer through Garmin USB ANT Stick technology, and can also develop a training plan and transfer it to the watch.

<divclass="contentadv">Although this company was founded by Wanwan people, its actual registration place is in Switzerland and its R&D center is in the United States.

Since Apple is not willing to co-brand, it should first co-brand with others.

As for whether to copy the Applewatch design launched by the other party in 2014, Xiangyang thinks it depends on how much profit Garmin's cooperation can bring to HYS and himself.

If the profit is not big, there is no need at all.

But if the small amount of money is too much, Xiangyang really doesn't mind.

There will be a lot of money to spend on raising children in the future, and you also need to have a small treasury. You can't have your children ask for pocket money from you in the future, and you have to be embarrassed to go to Liu Qianqian to apply for it.

Although he doesn't understand specific technology research and development, and he doesn't know much about industrial design, he can still draw a vague idea of ​​the product's appearance.

"Just...just think of it as making some extra money." Xiang Yang thought.

"Then let me go and talk."

After searching for Jiaming's information, Axel nodded.

Regarding the ideas given by Xiangyang, he is the design director, and as the CEO, he has to pay attention to any ideas given.

Design is the foundation of the brand.

What's more, this kind of wearable sports equipment itself is a good complement to the sports series.

In the evening, Xiangyang returned home after a busy day at the company.

As soon as you walked in, a sumptuous table of dishes was already placed on the dining table.

Of course, these dishes cannot be cooked by Liu Qianqian, but she calls a nearby restaurant through the ordering phone number to prepare them and deliver them.

"You still know how to come back!"

Seeing Xiang Yang entering the door, Liu Qianqian pouted.

My mood has not calmed down yet, and it is even a bit congested as Liu Xiaoli rushes back to Paris tomorrow.

"I'm busy, I'm almost exhausted today." Xiangyang put down his bag and went straight to the kitchen sink. It wasn't that he didn't want to give her a hug first, but he didn't dare to mess with such a precious woman now.

"You don't know, I didn't even have time to pay attention to Little John today. I spent the whole day with Axel." Xiang Yang explained while washing his hands.

"Are you so busy?"

Hearing this, Xiang Yang nodded slightly to Liu Qianqian.

After seeing the newspapers placed on the table, he said: "You have also read that the newspapers are all about our company recently."

"Yeah." Liu Qianqian hesitated for a moment, not knowing whether to let the other person go easily. She turned to look at the newspaper and curled her lips in distress, "I see, what kind of cooperation do you have with others? It's amazing. "

An obviously teasing voice penetrated his ears, and Xiang Yang smiled coquettishly.

After secretly thinking that the steps were coming, he quickly wiped his hands clean and quickly came to Liu Qianqian's side, "What's so big about this? It's all work."

As he said that, he grabbed Liu Qianqian's hand and wanted to

The tender and warm little hand slipped out of Xiang Yang's hand with a swish. Liu Qianqian said angrily: "Your hands are so cold, don't touch me."

Xiang Yang was stunned, then quickly started rubbing it, and said with a smile: "My fault, my fault. Thank you to my wife for ordering such a sumptuous dinner for me and waiting for me to come back to eat together."

Liu Qianqian snorted, turned around, and said arrogantly as she walked towards the dining table:

"Who said I was waiting for you? I just came back not long ago."

"Hey, my hands are not cold now." Xiang Yang, who was following behind, said, and took Liu Qianqian into his arms from behind. After taking a deep breath of the fragrance on her hair, a feeling of fatigue surged over her. forehead, closed his eyes unconsciously, and murmured:

"Honey, let me lean on you for a while, I'm tired."

Liu Qianqian, who was angry at first and was about to urge Xiang Yang to eat quickly, heard Xiang Yang groaning in her ear and pursed her lips.

I wanted to go to New York with the other person, not because I was afraid that he would be busy and not be able to take care of me.

The guy who doesn't make people feel bad doesn't know how to speak for himself.

Thinking about it, Liu Qianqian's heart softened.

She closed her eyes, leaned back slightly, and whispered softly: "When you arrive in New York, you should pay more attention to rest and leave the social activities to Little John. Also, after you eat today, go for a run.

I am still waiting for you to take care of me when I am old. "

Xiang Yang also closed his eyes and nodded silently.

"Okay, the food won't taste good when it gets cold. Let's eat first. The babies have been hungry for a long time." Liu Qianxi murmured.

"Then reward it."

After Xiang Yang gently let go of his hand, he lowered his head when Liu Qianqian turned around.

Since having the baby, Liu Qianqian has maintained a certain degree of restraint every time the two of them have close contact, because Liu Xiaoli has told her something.

She always kept in mind what she should do and what she shouldn't do.

However, this time when Xiang Yang kissed her, she responded proactively.

The gentle kiss gradually became thicker.

Feeling the changes in Xiang Yang's body close to him.

Liu Qianqian blushed suddenly. He was going on a business trip, and he...

Hugging Xiang Yang, she stood on tiptoes and came close to Xiang Yang's ear. She gently opened her lips and whispered:

"I'll give you a small reward tonight."

"what!"

"Ah what! Let's eat honestly!"