Reborn fashion designer

Chapter 295 A sudden invitation (please vote for me!)

Liu Qianqian wants to go to New York with Xiang Yang?

Don't even think about it!

Liu Xiaoli made her attitude clear in just one sentence, "Do you want to have a miscarriage?"

There are many reasons why miscarriage is easy in the first three months.

Overexertion of the pregnant woman's body may cause the fetus to bleed without being able to sit firmly.

A trip to Italy and Greece allowed my daughter to get acquainted with Ridley Scott, a well-known Hollywood director, and she was also able to participate in the "Alien Prequel" series.

Let Liu Xiaoli in China not have to worry about her daughter's future career, but what she is worried about now is her daughter's career?

"You let that kid Yangyang answer the phone!"

After saying something about her daughter angrily, Liu Xiaoli directly pointed out that she wanted to educate her son-in-law, who was also troublesome.

Regarding Liu Qianqian, Liu Xiaoli was quite polite.

Once he arrived in Xiangyang, his temper was not so good.

"Mom, I didn't agree with her going with her in the first place. I'm not going to lie to you." Xiang Yang explained directly after taking the call, "Don't listen to Sissi's nonsense."

After he finished speaking on his front foot, severe pain immediately came from his waist.

The final result of this kind of push-back was that not only was the mother-in-law scolded me on the phone, but my wife was also offended.

As a result, during the next two days in Greece, Liu Qianqian's reaction to Xiang Yang was unusually cold.

When communicating with Scott and Le Maire, she smiled, and when she came to Xiangyang

The beautiful girl has a very arrogant temperament.

While Xiangyang was coaxing his wife, Little John was not idle either.

The trip to London with Sarah was a wonderful one.Not only is ITV paying more and more attention to the team he represents, but even Julian Fellowes expressed the hope that Hermès will participate in the casting process.

"Isn't there a casting director in this area?" Little John looked confused.

In response, Julian Fellowes smiled and said, "We also want to hear your opinions."

Producers at ITV are also happy to facilitate this.

With the box office performance of "Midnight in Paris" and the recent statements of Warner executives, topics closely related to this film have been widely discussed in the industry.

Some people have even begun to write various scripts that are very similar to the "Midnight in Paris" version.

When a subject matter or a type of movie becomes popular, it is normal for similar movies to appear immediately.

This situation does not only exist in China's film and television industry.

There are also many shoddy movies abroad that are reviled by movie theater audiences.

But Julian Fellowes and ITV have a marketing gimmick that other teams don't have at the moment. This gimmick was even ignored by the "Black Swan" crew.

"Downton Abbey" is produced by the "original cast" of the costume design team of "Midnight in Paris".

It is also the first TV series that Hermès Film Investment has participated in the production of.

"Okay, then I will arrange a time with Xiang, and we will get involved then."

Realizing that the other party wanted to make a fuss about this, Little John agreed with a smile and brought Xiang Yang along with him.He knew Xiang Yang very well, the guy who was trying to retreat without leaving.

If he didn't agree on behalf of the other party, Xiang Yang would never take this kind of thing seriously.

As for ITV's plan to add some gimmicks to the promotion of "Downton Abbey" to increase attention, Little John did not express any objection.

Marketing is like that.

The name of Hermès Film Investment Company is not loud enough. Xiangyang also needs to increase its reputation due to the development of HYS. Why not do this kind of thing.

After finishing his work with ITV, Little John took Sarah to Chelsea Football Club at Stamford Bridge.

Before returning from China this time, he made a special trip to Suzhou.

After seeing the long-awaited exquisite 'Big Cold' team logo and the complete version of the Chelsea uniforms exclusive to Chinese fans, Ron Gurley, the CEO of Chelsea Club, was extremely grateful for his original choice.

Being able to flatter him like this is completely textbook level.

"Have you been busy with him recently? We intend to reach a new cooperation with him, so..." Ron Gurley asked with a smile after taking a photo with Little John with the team uniform in his hand.

"He, he was in Athens recently." Little John said with a smile.

He immediately sent the photo to his scarf, and the text was mainly to celebrate the fact that this jersey is about to land in the Chinese market and meet the vast number of fans.

"However, I have full authority to make any decision on my behalf."

"Oh, yes."

Ron Gurley did not show any surprise. He had seen how deep the friendship between the two people was before, and what he wanted to discuss was actually just to promote the relationship between the two parties, so he said:

"Actually, it's two things. One is that we want to become a customer of HYS and order a batch of your clothes to supplement the clothing of the club players. You also know that our cooperation with Nike is only for jerseys. But now the players need I am participating in more and more social activities.”

"The other thing is that our boss Abramovich hopes that after you complete the Chinese special edition team uniforms, you can design another version with Russian culture."

Such a reasonable request, Little John agreed to the second thing without even thinking about it.

But for the first thing, he was surprised and regretful, "Sorry, Gurley. I am not the business representative of HYS, but I will contact the person in charge of our sub-license immediately and ask them to come over and discuss this with you. thing."

"That would be great, or I can go to Paris." Ron Gurley nodded and said, "Why don't you give me a call when we return to Paris?"

"No problem." Little John nodded.

Regarding Chelsea's request for increased cooperation, Xiang Yang looked surprised when he heard about this.

Aren’t the most commercially successful football clubs Manchester United and Real Madrid?

The one that sells the most jerseys is Bayern Munich.

Why Chelsea attaches so much importance to its business development is really surprising to him.

Russian elements. Fortunately, when I was preparing the costumes for "Downton Abbey", I collected a lot of information that included introductions to these aspects.

"Give the things to Sarah first and let her sort them out. Then I will take a look at the details."

After explaining this matter, Xiang Yang talked to the other party about the cooperation between Chelsea Club and HYS.

<divclass="contentadv">Shirt sponsorship requires money, and the price of jersey chest advertising is also very expensive.Sponsorship contracts for teams by world sporting goods companies are an important profit point in modern football club operations. The gap in sponsorship income between wealthy clubs is very large, which also reflects the difference in the commercial value of these teams in the eyes of companies. .

So when someone offered to promote the HYS brand for free on some occasions, Xiangyang would not be stupid and disagree.

He even tried to make it happen.

Because the social activities engaged in by every football club basically revolve around 'public welfare'.

This is exactly in line with HYS’s brand promotion strategy.

After hearing about this, Axel made the necessary communication with Xiang Yang and took the time to go directly to London the next day to discuss the matter with the other party in person.

Such a blatant collaboration between Chelsea and HYS certainly aroused reactions from Nike.

“We are very curious whether a luxury brand’s sudden decision to join a sports brand, with their expensive prices and fashionable clothing, will really promote the development of sports itself.”

"Hermès may make very good bags, and my wife is also fascinated by their bags. But to be honest, I won't buy Hermès sportswear, because at Nike, I only need to spend tens of dollars, and I don't have the need. You're wasting a lot of money."

"What Chelsea did was not in breach of our shirt sponsorship contract. But clearly it was unethical."

In this regard, Hermès

Hermès behaved like Xiangyang and ignored Nike.

But the next day, HYS's official website directly posted the cooperation plan it had just reached with the French National Institute of Sport and Sports in response to Nike's remarks.

In the next 10 years, the French National Institute of Sport and Sports and its affiliated scientific laboratories will work with HYS on the basis of body shape (focusing on three-dimensional analysis), sports science, and thermal comfort (testing the performance of products in four rooms with different temperatures). ), behavioral and sensory science and other fields to provide practical opinions on product development.

What to say about this collaboration?

With this cooperation, HYS will directly receive help from the French Ministry of Youth and Sports and the French Foreign Affairs Department in the sports field, and establish exchange relationships with sports departments in more than 40 other countries.

And participate in their regular training, training, seminars, exchange visits and other activities every year.

As for the professionalism of this college.

I can’t say how it is in France, but in Europe and even around the world, it is difficult for anyone to question it from a professional perspective.

Because the vast majority of French athletes who have won medals in the Olympic Games either graduated from this institution or were trained by this institution.

Of course, in order to obtain such cooperation, HYS also paid a huge price.

Not counting the expenditure on materials, Axel calculated that annual sponsorship would cost at least tens of millions of euros.And this is just a collaboration, and negotiations with other top sports laboratories in Europe are still ongoing.

In addition to the sports laboratory and the fabric laboratory, HYS can only rely on the energy of Hermès.

"We can't just focus on France and Europe, Axel."

Xiang Yang, who returned to Paris from Athens, had no time to rest and threw himself directly into work.

"what do you mean?"

Axel said, pushing up the rim of his glasses.

Xiang Yang carefully read through the report in his hand and said: "We also need to look for such cooperation in China. Although their scientific research capabilities are relatively weak, the labor is cheap."

"We have no experience in such close cooperation with Chinese departments."

Axel sighed.

After staying in China for two years, he had many interactions with Chinese officials, and he might be more aware of some of the twists and turns than Xiang Yang.

After all, he was working as an investment bank executive at the time.

"We can try it first. At least our production plant is in China, right?"

Xiang Yang was also very cautious about this. The main reason why he was unwilling to engage in business at the beginning was because he was afraid of being targeted before he grew up.

A common man with no background and no background, but no money, goes into business.

Or is it the kind that will develop to tens of billions or even hundreds of billions in the future? How is that possible?Is it true that the big guys who made money earlier couldn’t see your business model?

If there are no barriers, people can completely copy it.What are you using to fight a "subsidy war" with others?

Bank loan?

Then you need to find a bank loan instead of a backer?

If you just find a backer for yourself, you might end up drinking yourself to death on the drinking table. By then you will have made money but your life will be gone.

But now it's different.

At least someone drinks the wine for you, and you can just design your clothes, right?

Thinking of something, Xiang Yang smiled at Axel, "How about we go to China together in December?"

"I definitely want to go. I want to personally inspect the locations in Shanghai and Hong Kong Island."

Axel did not object. HYS's production plant must be located in China. This is unquestionable and has been established from the beginning.

Labor is too expensive in France.

HYS's products are not high-end ready-to-wear or haute couture, but gross profit margin is very important.

Regarding Xiang Yang's sudden smile, he felt that the other party was too optimistic.Just like when the other party presented a report on the surge in obesity in the United States today, he showed the same optimism.

He felt that Xiangyang was more suitable for designing clothes.

Although he has a strong market foresight, there is no doubt that business matters should still be left to professionals.

He is willing to step up in this regard and take on this mission.

"By the way, I also want to go to the United States with you. You will have to add one day to your schedule. We will visit Cupertino, California together."

"apple?!"