Kneeling in front of my wife’s tombstone and crying bitterly, I was reborn

In addition, Shen Qiansan mentioned wall advertising.

Speaking of this, Shen Qiansan was also helpless. If he had done this kind of advertising a few years later, he could have directly used spray-painted advertising.

But not now.

Inkjet printers were originally introduced from abroad in the early 1991s, but in , they were basically only available in big cities, and they were very expensive, with one square meter of inkjet printing cloth costing thousands of yuan.

Shen Qiansan didn't care about the price.

The key point is that even if he wanted to use it, there was no inkjet printer in Qingwa City.

In 1991, transportation and information were not as developed as they are in later generations. Even if he went to the provincial capital to find an advertising company with an inkjet printer to make the inkjet print, it would take at least ten days from design to production and then sending it back to Qingwa City.

The publicity must be done as soon as possible, Shen Qiansan can't wait.

That leaves only one other simple and low-cost way.

That is the most primitive way, painting words on the wall.

This can be regarded as a glorious tradition of our party. Since the revolutionary war era, there has been the practice of writing slogans on the walls. After the founding of the People's Republic of China, slogans for various major construction projects were even more common in the streets and alleys.

Recently, the government has also used various propaganda, such as the common "To get rich, build roads first", "Have fewer children to get rich faster", "It's better to have only one child", "Work hard to get rich and live a well-off life"...

These slogans can be seen everywhere.

However, in this era, there is almost no application in commercial advertising.

After Shen Qiansan explained, Zhao Hanyu said, "This is easy to do. I'll ask the Propaganda Department to do it. They have people who specialize in writing characters, and they have them in almost every township."

"Third brother, just give me the content, and I'll ask them to find someone and a place to brush it."

Shen Qiansan's eyes lit up. This was a good way to save time and effort.

However, only Zhao Hanyu can do this. If others go to the Propaganda Department, they will probably ignore them. But Zhao Hanyu is different. If he goes, the people in the Propaganda Department will definitely be happy to help.

Shen Qiansan said: "Okay, I will sort out the content today, and then you can do it."

Zhao Hanyu agreed and said, "I also know a lot of calligraphers in the city. Why don't we ask them to write some big-character posters? Those who can post big-character posters can post them."

Shen Qiansan thought for a moment and said, "Forget about the big-character posters. They are troublesome to write. It would be better to post enlarged leaflets."

Zhao Hanyu thought about it and said, "Then let President Guo print another batch of flyers as big as newspapers, and I will ask the publicity department to post them together when the time comes."

Shen Qiansan nodded and said, "Since you know many calligraphers, you can do another thing."

Zhao Hanyu was definitely not afraid of having too many things to do. When he heard that there was something else to do, he immediately asked, "Third brother, what is it?"

Shen Qiansan first asked: "How many calligraphers do you know?"

Zhao Hanyu thought for a moment and said, "There are only three or five famous ones, but they have a circle, that is, the group of people who often hang out in the City Calligraphers Association. I don't know how many people there are, but it must be a lot. I'll find out after asking them."

Shen Qiansan said: "How about this, you purchase some red paper, then go to the City Calligraphers Association and ask them to help write Spring Festival couplets. Keep writing, and we'll take as many as you write."

“Well, you can give them a salary.”

Zhao Hanyu first said, "Third brother, there are people selling Spring Festival couplets, why do we need to write so many?"

Shen Qiansan smiled and said, "It's Chinese New Year, why are we still selling Spring Festival couplets? Don't we have prizes? And what we advertise is a 100% chance of winning, so Spring Festival couplets can also be used as a prize."

"Yes!" Zhao Hanyu slapped his head and said with a smile: "This is possible, why didn't I think of it?"

Then he added: "Why should I pay them a salary? I will just send the red paper over and give them a task, asking them to write tens of thousands of Spring Festival couplets for me."

Shen Qiansan waved his hand and said, "You can ask them to write a few or even ten Spring Festival couplets each, that's fine. But if the quantity is too large, they still have to make a living, so you should just pay them a salary."

"That's fine!" Zhao Hanyu thought for a moment and said, "Then pay them a daily salary, five dollars a day, and ask them to write at least two hundred Spring Festival couplets for me."

Shen Qiansan was amused by what he said. In his opinion, the calligraphy of a calligrapher was too worthless.

In later generations, those calligraphers with a little fame, even if they were just members of the county-level Calligraphers Association, would have their calligraphy priced at hundreds of dollars.

But when it comes to Zhao Hanyu, according to him, the fee for writing a pair of Spring Festival couplets is less than 1 cents.

But if you calculate the current salary, the average monthly salary is only over 100 yuan, which is about four or five yuan a day.

Therefore, Shen Qiansan didn't say anything, and just said: "Just do as you see fit."

"No problem, I'll definitely get it done!" Zhao Hanyu agreed immediately.

He had thought it through. Since Spring Festival couplets could be prizes, then New Year pictures could also be prizes.

The City Calligraphers Association has contributed its efforts, so how can the people from the City Calligraphers and Painters Association be absent? They should also work hard to paint New Year pictures for me, and then the variety and quantity of prizes will increase.

In addition, he was still searching in his mind to see what kind of free labor could be recruited to contribute to the prizes.

In fact, since the third brother told him to do whatever he wanted, his idea was very pure. It was impossible to pay him a salary, but he could give away lottery tickets.

Well, at most we won’t calculate the wages based on 2 yuan per piece, but just calculate it based on the price we give to the dealers, which is 8 cents per piece.

Shen Qiansan didn't know about Zhao Hanyu's thoughts, so after giving him instructions, he told him to hurry up and do it.

After Zhao Hanyu left, Shen Qiansan lit a cigarette and rested for a while.

After a whole morning of meetings, I feel a little tired.

It’s not that I can’t bear it physically, but I’m mentally exhausted.

Although Wang Jianlin, Zhao Hanyu, Lu Xiaoyi and Zhou Xiaozhou are all very capable people, they lack experience in hosting large-scale trading events, or even knowledge of it, so he has to explain everything in detail.

I have a feeling that leading these people is like training a secondary account in a game. And he is not just training one, but several secondary accounts at the same time. It is too stressful.

"We also need to set up a marketing team as soon as possible so that we don't have to worry about this kind of thing in the future."

Shen Qiansan muttered while smoking a cigarette.

But for the time being, he didn't have any suitable candidate in mind, so he could only keep an eye on it.

After finishing his cigarette and putting out the butt, Shen Qiansan got up and left the study room and came to the main room. He said to Chen Wentao and Luo Rong, "Dad, Mom, I'm going to go out for a while and will be back soon. I'll make lunch when I come back."

Luo Rong said: "Don't be busy yet, come and sit down, I have something to say to you."