It was Lu Xiaoyi who spoke up again: "Third brother, if we don't take a cut, how can we make money?"

Shen Qiansan said: "Although we don't charge merchants a commission, we even provide the stalls. The only condition for them to participate in the New Year Goods Festival is that they must provide consumers with a lottery ticket for every 10 yuan worth of goods sold according to the regulations of the New Year Goods Festival."

"Is that so?" Lu Xiaoyi asked, "Then do we sell the lottery tickets to those sellers?"

Shen Qiansan said: "In order to relieve the salesmen from psychological burden, we can let them pre-claim some in the first three days, and settle the amount based on sales every day. Starting from the fourth day, they will need to purchase first."

At this time, everyone reacted.

"Third brother, so, we organized this New Year Goods Festival just to sell lottery tickets, right?"

"We offer a million-dollar prize, and we have to spend manpower and material resources to organize the New Year's Goods Festival. All the expenses added up will be over 100,000 yuan. How many lottery tickets do we need to sell to make a profit?"

"Third brother, how much is that lottery ticket?"

"..."

Several people were talking at once, but they were undoubtedly very concerned about the price of the lottery tickets.

Shen Qiansan said: "The sellers we recruited are 8 cents per ticket. If we sell it ourselves, it will be 2 yuan per ticket."

Everyone was stunned again. It was only 1991 and 2 yuan was still quite valuable. It could buy more than ten kilograms of rice. Even meat was only more than yuan per kilogram.

Although Lu Xiaoyi is a boss, as a woman, she is used to saving money. She frowned and said, "Third brother, 2 yuan a lottery ticket, anyone want to buy it?"

Before Shen Qiansan could answer, Zhao Hanyu said, "Sister Lu, don't just look at the lottery ticket, which costs 2 yuan each. Think about it, if you win the special prize, it will be yuan."

"I'm betting 2 yuan on a yuan bet. Even if others don't tell me, I will definitely buy it. Maybe I will win."

Wang Jianlin also said: "If it were me, I would buy 1,000 tickets. The more I buy, the greater the chance of winning."

"Yes, yes, yes!" Zhao Hanyu said repeatedly, "I'll also buy at least one thousand."

Lu Xiaoyi had indeed overlooked the fact that the special prize was 2 yuan. After hearing what Zhao Hanyu and Wang Jianlin said, she couldn't help but be moved and said, "It's true. It only costs yuan to draw a prize. What if I win? Wouldn't that be a big profit?"

Shen Qiansan smiled slightly and said, "Look, you all think this way, let alone those ordinary people?"

The Chinese people all have the desire to get rich overnight, which is why lottery sales are so hot in later generations.

The reason why Shen Qiansan did this was that he had absorbed the experience of lottery sales in later generations.

He continued, "What's more, many people don't even need to spend money to buy lottery tickets. They just need to buy New Year's goods. As long as they spend ten yuan, they can get a lottery ticket."

After he said this, everyone understood and became excited, and immediately started talking at once.

"Yes, yes, yes, it's free to get a lottery ticket. The New Year is coming soon, who doesn't buy some New Year's goods?"

"Yes, but before, they bought it somewhere else. This year, they all came to our New Year Goods Festival to buy it. If they buy it in a different place, they can get a free lottery. I think many people are willing to come and buy it."

"Looking at it this way, this lottery ticket is worth selling!"

"The sellers here charge 8 cents per ticket, and they give out a lottery ticket for every 10 yuan they sell, so we are effectively collecting percent of their commission."

"Eight percent isn't high. Why not sell them lottery tickets for 1 yuan each? Some salespeople now get percent commission."

"..."

Although everyone was talking, Zhao Hanyu soon discovered another problem. He said, "Third brother, since those dealers only charge 8 cents for a lottery ticket from us, and we charge 2 yuan for each ticket, will those dealers also sell lottery tickets?"

"Even if they sell it for 1 yuan per ticket, it's still cheaper than ours."

"In that case, who would still sell raffle tickets here?"

Shen Qiansan said: "It doesn't matter, I didn't plan to sell much myself."

Only then did they realize that Third Brother's idea was to get the dealers to help sell the lottery tickets.

If one person sells, the manpower is limited after all.

The price difference is given to the dealers. Since there are more of them, they will naturally sell more lottery tickets, and it also greatly saves ordinary people's time in buying lottery tickets.

In order to attract more people to shop at their stalls, dealers will even organize their own events and offer discounts, so that they can sell more New Year goods.

It can be said that dealers can make two profits.

And because a raffle ticket is only given for a minimum spend of ten yuan, if someone spends twelve or thirteen yuan, they will most likely pay the difference to twenty yuan so they can get two raffle tickets.

This has invisibly stimulated consumption.

Amid the discussion, several people understood the key and were looking forward to this New Year Festival.

The next thing is to divide the work among everyone.

After discussing for more than an hour, they all understood their respective tasks, and Wang Jianlin, Lu Xiaoyi and Zhou Xiaozhou left together.

Zhao Hanyu was left alone because he was in charge of publicity work.

If this New Year’s energy-saving campaign is to be successful, publicity is of paramount importance.

In addition to the existing promotional methods, television, newspapers and radio, Shen Qiansan also asked Zhao Hanyu to contact a printing factory as he needed to print a large number of flyers.

Zhao Hanyu said, "The printing factory is simple. The daily newspaper has an affiliated printing factory. When I go to see President Guo, I will just tell him."

Shen Qiansan nodded and said, "Printing is simple, the key is distributing flyers. You will also need to organize this, and we need to recruit a large number of people."

Zhao Hanyu asked: "How many people do you need? What are your requirements?"

It's the end of the year and almost everyone is busy, so it's not easy to recruit people during this period.

Moreover, Zhao Hanyu knew that the people recruited were only temporary workers, which made it even more difficult to recruit people.

However, Zhao Hanyu did not refuse and only asked about the conditions.

Shen Qiansan said: "This time we will distribute flyers not only in the urban area, but also in various counties, cities and towns, so we need as many people as possible, and find some smart people to take charge. The rest doesn't matter, basically anyone can do it."

It was only 1991, and flyers already existed, but they had not yet been widely popularized, and studios specializing in flyer distribution like those in later generations had not yet appeared.

Therefore, the distribution of leaflets now can only be organized by ourselves.

This is more troublesome, but it also has its advantages. No one has ever done this. There are no old hands who take flyers and throw them away or sell them as scrap to scrap collectors. As long as the requirements are in place and supervision is done well, the arrival rate of flyers can basically be guaranteed.

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