Rebirth of the Internet: Starting from Games

Chapter 572 Meituan: Stop pretending, let me show my cards

By mid-January, several leading group buying websites were crying.

Because they expanded too much in the early stage and burned money too hard, now they checked their pockets and found only three or two steel coins. In other words, the money in their pockets was almost burned out!

Just like in a 10,000-meter long-distance race, when the starting gun sounds, these guys all choose to sprint with all their strength in an effort to leave their opponents behind at the beginning. As a result, they get entangled in each other until the end, and no one is able to get through.

In the last two laps, they were struggling to even walk, let alone run away. They could only watch Meituan run up to them, and jump twice under their noses from time to time, which really made people hate it.

If you have no money, there are only two ways out. Continue to look for capital to take over, make the cake bigger, and maybe burn it for a while to usher in the dawn.

Or seek public financing to gain a chance of survival, but no matter what, you have to ensure that you survive now.

At this time, the number of employees at Wowotuan and Lashou.com exceeded 5. In order to reduce costs and increase efficiency, they had no choice but to lay off employees.

He raised the knife and cut it in half, and 5 became 2 in seconds.

Later, they found that the laid off people were divided up by other websites, and most of them joined Meituan.

The house leaked and it rained all night. Wowo Tuan was reported for financial fraud, 24 Coupon was exposed for arrears of employee wages, and the two listing plans were shelved and they were barely surviving.

For a time, there were frequent remarks that spoke ill of Meituan, and rumors that "Meituan is in disgrace, Wang Xing ran away with his sister-in-law" were rampant.

Within a few days from the end of January to the beginning of February, there were frequent moves in the group buying field. First, LaShou reached a strategic cooperation with Nuomi.com, and then Tencent-invested Gaopeng announced the acquisition of 1 Coupons. Alibaba was not to be outdone and announced an additional investment of 2 million in its Taobao group buying.

Just when everyone thought the O2O field would enter overtime.

At present, Meituan.com has announced that it only has 3 million invested by Giant, and a mere 3 million cannot do these things. 3 million is enough, so they speculate that Meituan must have other funding channels besides this.

The industry was shocked, rivals were puzzled, and capital was in disbelief. Where did Meituan get such huge funds to do so many things?

They are a bunch of people who are very anxious. Meituan has been quiet for a long time. Obviously there is no reason for this. For this reason, these companies have united and planned to step on Meituan.

By the end of January, Meituan, a dark horse, made a strong counterattack and was already on the same starting line as Gaopeng.com, Wowotuan, Lashou.com, Nuomi.com and other leading group buying websites.

After Wang Xing received Chen Hao's approval and advice, he showed off a wave of combos that could be recorded in the history of the Internet, killing the game directly.

Wang Xing turned the laptop screen 180 degrees at the press conference, and the bank account of Meituan.com on the screen was made public to the whole society for the first time.

Subsequently, major media began to spread rumors that Meituan did not have much advertising in the early stage, did not offer enough profits, and faced a shortage of capital chains. Its current performance is more like a desperate struggle and a return to glory.

The other companies are not much better, and they are trying to figure out how to get the next investment with their own investors, playing an overtime game.

On February 2, Meituan held a press conference.

When the media reporters present saw 1 million lying quietly in the account, and the unit was still using US dollars, they were all dumbfounded, and the voices of their discussions almost overturned the ceiling. Then the flash lights came on, blinding Wang Xing's eyes. .

This amount of money is definitely not made by Meituan, so where does this money come from? Giant Group? still

Gradually some senior reporters remembered the previous reports and vaguely thought of an impossible possibility. Could it be that

Later, Wang Xing generously admitted that Meituan.com is actually a wholly-owned subsidiary invested by Century Zongheng Group.

The news of the press conference was reported by the media, and the world was in an uproar!

All the group buying opponents were dumbfounded. With the mountain of the century at their back, they were still trying to beat the hell out of them!

<divclass="contentadv">This move has also boosted the confidence of all merchants and consumers who cooperate with Meituan.

This press conference also rectified the chaos of industry financing exaggeration, blowing 2 million into 2 million.

The press conference was just an appetizer and dessert. After the press conference, Wang Xing directly summoned all the city managers of Meituan, returned to Beijing for a meeting, and gave a speech in person to mobilize.

First, he shouted out the slogan that Chen Hao came up with for Meituan, which was unknown but somewhat shameful.

“30 days of bloody battle, Meituan will come first and then the other day!”

It was announced that all Meituan employees would not take holidays during the Spring Festival, and their salaries would be tripled. During this period, they would attract customers and grab turf.

Then a big pie is drawn. After the final victory, the company will issue stock options to all regular employees, and everyone will have a share!

Moreover, the details of how big the pie is and what the fillings are, etc. are all available. Each person has 500 shares, the exercise price is $0.96, and they can be cashed out in four years. When people hear it, they feel that this is real.

At the same time, he ordered the third step of "accumulating food widely and slowly becoming king", which is user-centered! Officially launched.

Finally, Wang Xing took the lead and launched the charge.

"Brothers! The time has come. We have been low-key for so long and have paid so much. It is time to go big and let the world see the energy of us Meituan people!

As for our opponents, I only have two goals."

Having said this, Wang Xing paused, grinned, and uttered two murderous words:

"Destroy everything! Leave no trace behind!"

Empathy, blood, pie, and charge, Wang Xing's combination of punches produced the effect of a critical strike with an endless blade.

Critical hits and explosive damage are hard to stop even gods and ghosts!

After the regional managers returned to their respective stations to convey the latest instructions.

All Meituan employees transformed into werewolves and rushed forward howling, wishing they could sleep in the workplace.

On the other hand, the internal management of several other companies is in chaos, the group buying experience is almost unguaranteed, benefits have been reduced, and users are complaining.

On the other hand, Meituan leaked the news to the outside world. Since you don’t spend money, I’m sorry, but now it’s my turn to burn money!

There are a series of benefits that benefit consumers, such as guaranteed refunds upon expiration, refunds for unsatisfied service, and 7-day no-reason refunds, as well as a series of ways to play such as membership red envelopes and points.

Thanks to the efforts of countless local promoters and technical personnel of Meituan, the merchants cooperated happily, and the long-lost God Experience Card of consumers was reactivated.

Meituan has crushed all its rivals, becoming invincible and unrivaled in the O2O market.

The situation is great!

"The tortoise and the hare that has lasted for thousands of years, the ending remains unchanged!" 》

"The century is still that century, Chen Hao turned against Tiangang and decided the world"

"Why does Meituan Wang Xing need people?" Let’s start with repeated defeats and battles”

The media have turned against Meituan due to their previous negative opinions, praising Meituan and Century. This operation will surely become a classic business case and provide reference for future generations.