Rebirth of the Internet: Starting from Games

Chapter 571 Digging and digging

Group buying websites favored by capital, such as Lashou, Wowo, Gaopeng, Nuomi, Dianping, and Alibaba Group Buying, are gaining momentum.

Meituan, which is tinkering in remote areas, is the one that is least favored by the market. It is better to live than die.

Not only is the media unfavorable, but even these competitors don't take a serious look at it. After all, how competitive can a group buying website that focuses on the rural sinking market be? Moreover, Meituan's current valuation is only 2 million or RMB, and every minute It can be acquired, let alone threatened.

They have set their sights on opponents of the same size. Whoever occupies first- and second-tier cities will have a say in O2O and win the favor of more capital. That means a steady stream of funds. After all, war costs money. , and of course the more money, the better.

When the time comes to attack from the first and second lines to the third and fourth lines, with the majestic momentum, if the Buddha blocks it and kills the Buddha, that little beauty group will be easy to capture.

At present, the money-burning war has also entered a fierce stage. From the initial advertising and subsidy to users, to the current poaching war, stabbing each other with knives.

The strategy of poaching is good. It has acquired talents and teams, and they are all mature teams. They can go into battle directly without training. This not only strengthens itself, but also weakens the opponents. It is just like the Star Absorbing Technique and Beiming Magic. Get immediate results and kill two birds with one stone.

At the end of last month, Wowotuan took the lead and poached the East China regional manager of Lashou.com, launching the first shot in the poaching war.

At the beginning of this month, Wowo Tuan, which had tasted the sweetness, took action again. Alibaba Group Buying and Dianping were involved in the move, and its regional operations managers joined Wo Wo Tuan one after another.

It has always been Wang Xing's virtue to be prepared for a rainy day. What should Meituan do if he encounters an opponent who uses this trick? He is professional in making products, but he is just a newbie in business, otherwise he would not have suffered repeated defeats.

Affected by this, the operations of these group buying websites have fluctuated, and services in some areas have plummeted, causing dissatisfaction among some consumers.

"You can't stop people if they want to go, but you can delay it first. Work handover and business handover can't start in two months. Ah, one month. Anyway, it's a procrastination trick. Their sales operations have their own circles," he said. Maybe if there is a comparison between Hutong and Meituan, it will be better to find that the new owner is a mess and it will not leave."

At present, these guys are very sincere in recruiting people, offering salaries two or three times higher than the market price. No one can resist this temptation.

"Just wait. It is estimated that these websites will taste the bitter pill next month. How can they poach people like this? They are prone to indigestion. You continue to follow your own pace and be prepared. One day, the east wind will blow and the time will come to heaven and earth. All working together.”

After listening to the general idea, Chen Hao, an old bird, made the arrangements clearly and effectively in just a few words.

This made Chen Yizhou, who had been in contact with Wang Xing and planned to study Meituan, unhappy. Wowo Tuan poached you, I didn't provoke you, so what's the matter with you poaching my people? Then he had no time to think about it and turned the gun around, thinking about it for a long time and aiming at his opponent.

Sometimes business wars are not just a routine where you punch me and I punch you back.

In mid-December, Chen Yizhou directly attacked the originator of poaching, Wo Wo Tuan, and his Northeast region manager fell into the arms of Nuomi. Chen Yizhou not only poached people, but even removed the company's roots. The regional manager took his team with him to change jobs.

This made Wowotuan not happy for a long time before he suffered the consequences.

To this end, he called his boss and asked for advice.

LaShou.com followed suit and poached the Guangzhou regional manager. However, the target was not WoWoTuan but Nuomi.com.

For a time, you poached me, I poached him, and he poached you. Even group buying websites such as Gaopeng, Nuomi, and Taobao Group Buying were not immune. They dug and dug and dug in their respective territories, turning into a mess.

"No matter how good the flesh is on your body, it will fall off over time, and it cannot compare to the flesh you have on your body."

This time the other companies will not do it.

Moreover, the group buying market is no different than others. If a regional or city manager is poached, the following business will directly stop or collapse, and the impact is not insignificant.

Wang Xing read the relevant reports and felt the sweat on his forehead. He was frightened for a while. Fortunately, Meituan was not in their eyes, otherwise even the chaste and fierce woman would not be able to withstand such poaching.

With the boss's reassurance, Wang Xing felt at ease. Although he currently had the Giant Group's Three Thousand Di Tui Tian Group, as the boss said, he still had to grow on his own.

For this reason, when the group buying and poaching war is in full swing.

Meituan spends millions to place massive recruitment advertisements on recruitment websites and various offline talent markets, recruiting aggressively, covering everything from campus to society.

<divclass="contentadv">When new employees are recruited, there will be a specially established training team in each location, which will provide them with a week of high-intensity intensive training, and then put them into the market for experience, forming a manpower assembly line.

Time flies by like a flash, and it’s the end of the month in a blink of an eye, and it’s not even until the next month. Chen Hao’s words have come true.

It feels good to dig people out for a while, but it keeps digging people into the crematorium!

These top poaching group buying websites soon developed poaching discomfort syndrome.

Think about it, if a newcomer comes here, regardless of rank or position, his salary is two or three times higher than that of the elders, will the elders be convinced?

For example, if a manager of the East China Region is hired, how will the original manager of the East China Region handle himself? We all hang out in this circle, and we used to look up but not look down. Who would be willing to stay down and be a small person?

It is normal for employees who have an unbalanced mentality to fall into infighting, cliques, and siding with each other in the workplace. Moreover, when employees focus most of their energy on their own workplace survival, how can they still have the time to do serious work?

Now their main business is how to kill each other and make their careers longer and more stable.

For a time, the morale of these companies was slack, and after more than half a year, these companies have expanded into large companies with thousands of employees. Even if the management wants to control and manage them, their businesses have been affected to varying degrees.

The most intuitive reflection can be seen through the statistics at the end of the month. The young guys from Meituan who they originally ignored gradually caught up.

Even Wowo Tuan, which is currently the largest, occupies more than 150 cities across the country.

Meituan has quietly conquered more than 100 cities, and according to market share statistics, Meituan, which accounts for 23% of the market, has squeezed into the top three.

At this time, several families who were in love and fighting each other suddenly looked back and discovered an old rival that had emerged. After realizing it, they all agreed to a ceasefire and prepared to face this menacing dark horse.

At this time, two major events also happened on the Internet

January 2010, 1, New Year's Day.

Former global vice president of Microsoft, former global vice president of Google and president of Greater China, Kai-fu Lee joined Century Investment to establish a platform for angel investment + innovative products and teams called "Innovation Works", and served as chairman and chief executive officer. executive officer.

At the ribbon-cutting ceremony, Chen Hao did not attend in person, but recorded a VCR to play live, expressing his original intention of cooperating with Dr. Li and his vision of establishing an innovation workshop.

This move was hailed by the media as opening up a new model for venture capital and entrepreneurship in China.

At the same time, many entrepreneurial teams originally from the Century Department responded to join Sinovation Ventures and became the first batch of incubation projects.

The fields include film and television recommendations, garbage collection, funny jokes, vertical e-commerce and other fields.

On January 1, Google claimed to have been hacked and would negotiate with officials to cancel content review of Google’s search engine, otherwise it would permanently withdraw from the Chinese market.

This bombshell shocked the Internet circle and even all netizens.

In fact, any hacker attack is a minor problem that is fictitious. The real reason is about 404 and other content.

In fact, Google's search capabilities other than Chinese, its degree of restraint in commercialization, and the business layout capabilities of commercial groups are all superior to Baidu. In terms of search engine user experience, it has had a considerable impact on Baidu.

If Google really withdraws from the Chinese market, and Century Search has not yet shown its strength at this time, you can imagine that Baidu will be the dominant player in the future.

Affected by this, Baidu's stock price soared on the same day, and Robin Li laughed out loud in his dreams.

At this time, no matter LaShou, WoWoTuan, Nuomi, 24Quan, etc., the top management were on the verge of crying.