Rebirth 76: Industrial Internet Empire

Chapter 367 Low Price Dumping

Yang Mo chuckled and said: "You may not be able to see it now. Once electronic payment reaches a large scale, no one wants such an important payment tool to be in the hands of a foreign company that is not friendly to them, right?"

"How big a market do you think electronic payment can achieve in our country?" Luo Binghui asked with interest.

"I'm not sure, maybe it can reach an unimaginable scale, right?" Yang Mo said seriously.

Luo Binghui waved his hand and said: "It's so confusing. I don't understand it anyway. Let's talk about the sales of Zhiyuan Computer first!"

"Lao Luo, have you ever investigated what is the profit margin of a branded desktop computer through sales channels?"

"From the general agent to the end consumer, the profit margin is generally between 300-800 yuan. The profit margin of brand-name machines is relatively low, about 300-400 yuan, and the profit margin of assembly machines is a bit higher!" Luo Binghui said.

"Then what do you think the price of Zhiyuan Computer's flagship model should be in the hands of consumers according to normal sales channels?" Yang Mo continued to ask.

Luo Binghui thought for a while and then said: "After mass production, the production cost should be controlled at around 6000-6100. Calculated as 6000, plus 8% gross profit margin, not counting R&D retention, 2% advertising investment, to the agent The price in hand is about 6600, plus 5-8% sales channel profit margin and about 2-3% sales incentives, the minimum selling price should be around 7200!"

"How is the market competitiveness of this terminal sales price?" Yang Mo asked.

"We have compared, whether it is brand influence, performance, configuration, or price, it beats Lenovo Tongxi instantly!" Luo Binghui said confidently.

"Lenovo Tongxi?" Yang Mo asked puzzledly.

"Lenovo Tongxi is the best-selling desktop computer this year. Its configuration is a little lower than ours, and it sells for 7999. We originally planned a total sales price of between 7188 and 7388, and the unified retail price of the terminal is 7888, leaving a profit of 500 for the sales channel. With space and a sales incentive of about 200, as long as it is promoted properly, there should be no problem with sales!" Luo Binghui explained.

Yang Mo smiled bitterly and said: "It's too high. Even minus the 500 yuan special national subsidy, ordinary families can't afford it!"

"If we follow the minimum selling price of 7200, minus special national subsidies, Zhiyuan Computer may trigger a fierce price war, and the entire industry will face the crisis of reshuffling..." Luo Binghui said with concern.

"I can't control that much! The essence of the market economy is survival of the fittest. The general distribution price is 6600, and the terminal selling price is tentatively set at 6999. The 2% sales incentive will come from the gross profit margin. In the past two days, the general distribution agreement will be signed and advertisements will be placed. It will be on the market within a month!" Yang Mo said in a deep voice.

Luo Binghui nodded and said no more. He supported every decision made by Yang Mo. Although some decisions seemed unbelievable at the time, he believed that Yang Mo must have his reasons for doing so.

In fact, Yang Mo did not simply want to kill some comprador companies through price wars. He hoped that Zhiyuan Computer would bring a catfish effect to the entire computer software and hardware industry chain, thereby accelerating the development of the Internet.

…………

Yanjing Airport.

As soon as Yang Mo walked down the spiral staircase, he saw Fatty Luo and Xia Xinyi standing there looking up.

"Fat Luo, Mr. Xia, thank you for your hard work!" Yang Modong looked around and said with a smile.

"Mr. Yang, stop looking! My younger siblings are not here. She heard that you came to Yanjing with a few colleagues and are busy preparing for the family banquet at home! We happened to follow Zhan Zhanguang..." Fatty Luo laughed.

"Sister-in-law is too polite! Mr. Yang has been away for a long time, and we are still going to disturb her? Isn't that bad?" Han Xinyuan said with a playful smile.

"It's really not good! Fatty Luo, why don't you send Mr. Han to the hotel first and have a casual meal with him, and the others will go home with me and try our Professor Lin's craftsmanship!" Yang Mo said seriously .

"No! Mr. Yang and my sister-in-law have both invited us. It's hard to refuse such hospitality. Although we are tired from the journey, we can't lose our etiquette! We have to go to the house to get acquainted, right?" Han Xinyuan said with a smile.

When the group arrived at Yang Mojili, Lin Yan was already busy with a table of dishes.

After hearing the news that Yang Mo and his colleagues were returning to Yanjing, Lin Yan took a day off and got busy at home humming a ditty.

After getting the certificate with Yang Mo, they still spent less time together and more separation, and even had no time for a wedding, but she still had no complaints. She knew that man was doing big things, and sometimes she really wanted to quit her job and stay with him... …

As soon as Yang Mo entered the door, he saw a large table of dishes on the dining table, and he laughed and said: "Lin Yan, why are you doing so grandly? It's like entertaining distinguished guests. These boys will stay in Yanjing forever, and they will inevitably come to your home as guests often. How can they have the nerve to come back again if you're so polite?"

"How can you talk to guests like this..." Lin Yan glared at Yang Mo, then turned to several young people and said, "Don't listen to his nonsense, come to my house often in the future!"

After finishing the meal, everyone said goodbye and left knowingly, but Lin Yan rolled up his sleeves, put on his apron and started to pack up.

Yang Mo hugged Lin Yan from behind and said with some remorse: "I, Yang Mo, can be considered a rich man after all. My wife even washes the dishes, cooks and mops the floor. I will ask Fatty Luo to find me a driver and live-in aunt tomorrow." …”

"Please forgive me! I am a people's teacher, but I also hire a driver and a live-in aunt? How do you want students and colleagues to see me? If I didn't live a little far away, I wouldn't even want to drive that car. It's too ostentatious... Lin Yan turned around and said.

"But I don't want you to work so hard!" Yang Mo said emotionally.

"What's the hard work? I'm not a cute princess, I'm an educated youth who has been doing farm work for several years!" Lin Yan said disapprovingly.

Yang Mo remained silent, smelling the fragrance emanating from Lin Yan's hair, and hugged her waist tighter...

"What's wrong with you today? You're being courteous for nothing, committing adultery or stealing..." Lin Yan turned his head, wiped off the water stains on his hands, pinched Yang Mo's nose and said.

"You guessed it right!" Yang Mo said with a playful smile.

Lin Yan's face turned red and he said softly: "Are you tired? I'll go upstairs and put in the bath water. You take a bath first, and I'll come up after I've cleaned up..."

"Why are your cheeks redder than the red leaves in Xishan? You seem to be a little hot? It's not a fever, right?" Yang Mo pinched Lin Yan's blushing cheeks with a smile and said a little frivolously.

"Bah! You just have a fever, shameless..."

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