Rebirth 76: Industrial Internet Empire
Chapter 189 Canton Fair
When Yang Mo arrived at the venue, Luo Binghui had just sent away the big bosses from the Guangdong Provincial Party Committee and the Ministry of Commerce, and was instructing the staff to make the final adjustments to the display of goods in the exhibition area.
"Mr. Luo, why do you look like a publicist at a nightclub with those dark circles under your eyes?" Yang Mo joked.
Luo Binghui looked tired and said with a wry smile: "You are hiding in Singapore, so I have to bite the bullet. Damn it, isn't it just a commodity exhibition? The Guangdong Provincial Committee, the Ministry of Commerce, the Planning and Economic Commission, the Machinery The big bosses from the Ministry of Metallurgy and the Metallurgical Ministry came like a revolving door..."
Yang Mo sighed: "You can't blame them. It's my first time playing a leading role with an industrial product. I'm so nervous! The stage has been set up and the play has begun. If no audience comes, it won't be able to end..."
"We have sent invitation letters to all overseas customers of Zhiyuan Group in advance and promised that orders placed during the exhibition will be given a discount of 2-7% depending on the order amount and payment method. Under the same circumstances, all enterprises under Zhiyuan Group will receive a discount of [-]-[-]%. Production arrangements will also be tilted towards orders placed during the exhibition..." Luo Binghui said.
Yang Mo nodded: "We must achieve the discounts promised to customers, even if there is zero profit, and don't set up artificial barriers to obtain them!"
"You mean the maximum discount of 7%? That requires full prepayment of the order during the exhibition. Xiao Han said this is called passing on production capital costs..." Luo Binghui explained with a smile.
"The exhibition hall is indeed a bit small, and many big guys can't fit in it, but the location is good!" Yang Mo asked after looking at some of the samples in the exhibition hall.
Luo Binghui explained: “Originally we wanted to rent a fleet and warehouse to display all the products of Zhiyuan Heavy Industry. First, the exhibition hall was not enough and we could not find a suitable warehouse, so we simply sent all the buses and cars of the group. Come here, those who want to observe samples can go directly to Dachan Island, and let them see what modern heavy equipment industry is!"
4 month 15 day.
The 60th Canton Fair officially kicked off.
At this time, the organizers had not yet begun to divide industrial products, daily consumer goods, textiles, clothing and food into three phases. Just setting up more than half of the exhibition halls for industrial products already made the organizers uneasy.
Because each booth cannot be obtained by companies with money, they need to apply and come up with products with export capabilities. In the end, the Ministry of Commerce weighs the interests of all parties and assigns a list of exhibitors.
Of course, companies like Zhiyuan Group do not need to apply and can still get the best booths.
All morning, the entire industrial products area was deserted. Not to mention signing contracts, there were only a few inquiries...
Zhao Yukun was as anxious as an ant on a hot pot, constantly wandering around Yang Mo and Luo Binghui.
"Director Zhao, can you sit quietly for a while? It makes me dizzy..." Yang Mo joked.
Zhao Yukun smiled bitterly and said: "Mr. Yang, you don't know that when I came here, I and Cao Lei promised Mayor Zhong that Linhai City, which ranks second in the country in terms of foreign trade export volume, will definitely not run away at this Canton Fair... "
Gao Hongming on the side was not happy anymore and started to shout: "Old Zhao, why are you second? Just win the first place!"
Zhao Yukun turned his head and glanced at Gao Hongming and said: "First of all, we, Old Zhao, don't dare to think that we will never be able to defeat Zhiyuan Heavy Machinery. But competing for second place should not be a big problem. Our two companies can't defeat the same salesman." of……"
The crowd burst into laughter.
"Then you are still wandering around in a hurry? You are still irritable at your age, but look at Cao Lei, he is calmer than you!" Gao Hongming refused to take advantage of his words and spoke out.
Yang Mo also smiled and said: "Director Zhao, you look like you have never seen the world. Foreign businessmen coming to us need to be jet-lagged, so they might sleep in the hotel! It was our first time to go to Hannover Industrial Products Fair , no one paid any attention to us for several days..."
It wasn't until the afternoon of the next day that the industrial products area gradually gained some popularity, but the customers were really limited. They were basically old customers who came for the discounts offered during the exhibition. After all, Zhiyuan Group's machine tools, refrigerators, color TVs, and compressors , picture tubes, bearings, gears and other mature products, there are still some competitive products in the European, American and Southeast Asian markets.
Zhao Yukun quickly negotiated a business with a Thai customer. No wonder Zhao Yukun is confident. The Zhiyuan-Xima machine tool may be the most cost-effective product of Zhiyuan Group. The basic materials provided by Hainan Iron and Steel + German precision manufacturing technology + cheap labor costs from the mainland. This In the past two years, it has successively taken away a lot of market share from Doosan Machine Tools and Yamazaki Iron Works.
On the third day of the exhibition, Haigang and Zhiyuan Heavy Machinery still got almost nothing. Gao Hongming was frustrated and wanted to go home. Haigang's products were not worried about selling in the first place, and they were busy with orders, so they were still wasting their time here.
Luo Binghui also began to feel a little uneasy. Although he was unfamiliar with the place when Zhiyuan Group was founded, he had participated in the Hannover Industrial Products Fair with Yang Mo.
But he also knew that Yang Mo came back from Singapore not to sell a few excavators and road rollers...
Yang Mo patted Luo Binghui on the shoulder and said with a smile: "Don't be impatient! There are relatively few merchants at the Canton Fair. If I remember correctly, there were less than 5000 foreign merchants at the Canton Fair last spring, right? One day, China will To develop into a manufacturing powerhouse, we will also have our own industrial products expo!"
Luo Binghui sighed and said: "I hope so! The Hannover Industrial Products Fair Organizing Committee sent an invitation letter a few days ago, hoping that Zhiyuan Group can sign up to participate in the exhibition this year..."
"It's time to compete with those international equipment giants! Old Luo, are you ready?" Yang Mo said thoughtfully.
"In the past few years, although Zhiyuan Heavy Machinery's products have basically matured, its customers have been mainly in Southeast Asia and the mainland market. When I think about competing with international equipment giants such as Komatsu, Caterpillar, and Liebherr, I always feel... No idea..." Luo Binghui scratched his head and said sheepishly.
"Look at your potential! Only by competing with these international giants can you discover your own shortcomings. The sense of crisis that always hangs on your back is the life of an enterprise. A living environment that is too comfortable will make us lose our fighting spirit. !" Yang Mo said.
The two of them were having a casual chat. In front of the Zhiyuan Heavy Machinery booth, several foreign businessmen came over and gathered around the crawler-type down-the-hole drilling rig exhibited by Zhiyuan Heavy Machinery, carefully inspecting it...
The staff member hurriedly stepped forward and introduced him in fluent English. However, it could be seen from the confused eyes of this group of foreign businessmen that they obviously did not understand what he was talking about!
When Yang Mo saw this, an imperceptible smile appeared in his eyes, just like an experienced hunter who saw his prey that had been waiting for a long time...
"Mr. Luo, why do you look like a publicist at a nightclub with those dark circles under your eyes?" Yang Mo joked.
Luo Binghui looked tired and said with a wry smile: "You are hiding in Singapore, so I have to bite the bullet. Damn it, isn't it just a commodity exhibition? The Guangdong Provincial Committee, the Ministry of Commerce, the Planning and Economic Commission, the Machinery The big bosses from the Ministry of Metallurgy and the Metallurgical Ministry came like a revolving door..."
Yang Mo sighed: "You can't blame them. It's my first time playing a leading role with an industrial product. I'm so nervous! The stage has been set up and the play has begun. If no audience comes, it won't be able to end..."
"We have sent invitation letters to all overseas customers of Zhiyuan Group in advance and promised that orders placed during the exhibition will be given a discount of 2-7% depending on the order amount and payment method. Under the same circumstances, all enterprises under Zhiyuan Group will receive a discount of [-]-[-]%. Production arrangements will also be tilted towards orders placed during the exhibition..." Luo Binghui said.
Yang Mo nodded: "We must achieve the discounts promised to customers, even if there is zero profit, and don't set up artificial barriers to obtain them!"
"You mean the maximum discount of 7%? That requires full prepayment of the order during the exhibition. Xiao Han said this is called passing on production capital costs..." Luo Binghui explained with a smile.
"The exhibition hall is indeed a bit small, and many big guys can't fit in it, but the location is good!" Yang Mo asked after looking at some of the samples in the exhibition hall.
Luo Binghui explained: “Originally we wanted to rent a fleet and warehouse to display all the products of Zhiyuan Heavy Industry. First, the exhibition hall was not enough and we could not find a suitable warehouse, so we simply sent all the buses and cars of the group. Come here, those who want to observe samples can go directly to Dachan Island, and let them see what modern heavy equipment industry is!"
4 month 15 day.
The 60th Canton Fair officially kicked off.
At this time, the organizers had not yet begun to divide industrial products, daily consumer goods, textiles, clothing and food into three phases. Just setting up more than half of the exhibition halls for industrial products already made the organizers uneasy.
Because each booth cannot be obtained by companies with money, they need to apply and come up with products with export capabilities. In the end, the Ministry of Commerce weighs the interests of all parties and assigns a list of exhibitors.
Of course, companies like Zhiyuan Group do not need to apply and can still get the best booths.
All morning, the entire industrial products area was deserted. Not to mention signing contracts, there were only a few inquiries...
Zhao Yukun was as anxious as an ant on a hot pot, constantly wandering around Yang Mo and Luo Binghui.
"Director Zhao, can you sit quietly for a while? It makes me dizzy..." Yang Mo joked.
Zhao Yukun smiled bitterly and said: "Mr. Yang, you don't know that when I came here, I and Cao Lei promised Mayor Zhong that Linhai City, which ranks second in the country in terms of foreign trade export volume, will definitely not run away at this Canton Fair... "
Gao Hongming on the side was not happy anymore and started to shout: "Old Zhao, why are you second? Just win the first place!"
Zhao Yukun turned his head and glanced at Gao Hongming and said: "First of all, we, Old Zhao, don't dare to think that we will never be able to defeat Zhiyuan Heavy Machinery. But competing for second place should not be a big problem. Our two companies can't defeat the same salesman." of……"
The crowd burst into laughter.
"Then you are still wandering around in a hurry? You are still irritable at your age, but look at Cao Lei, he is calmer than you!" Gao Hongming refused to take advantage of his words and spoke out.
Yang Mo also smiled and said: "Director Zhao, you look like you have never seen the world. Foreign businessmen coming to us need to be jet-lagged, so they might sleep in the hotel! It was our first time to go to Hannover Industrial Products Fair , no one paid any attention to us for several days..."
It wasn't until the afternoon of the next day that the industrial products area gradually gained some popularity, but the customers were really limited. They were basically old customers who came for the discounts offered during the exhibition. After all, Zhiyuan Group's machine tools, refrigerators, color TVs, and compressors , picture tubes, bearings, gears and other mature products, there are still some competitive products in the European, American and Southeast Asian markets.
Zhao Yukun quickly negotiated a business with a Thai customer. No wonder Zhao Yukun is confident. The Zhiyuan-Xima machine tool may be the most cost-effective product of Zhiyuan Group. The basic materials provided by Hainan Iron and Steel + German precision manufacturing technology + cheap labor costs from the mainland. This In the past two years, it has successively taken away a lot of market share from Doosan Machine Tools and Yamazaki Iron Works.
On the third day of the exhibition, Haigang and Zhiyuan Heavy Machinery still got almost nothing. Gao Hongming was frustrated and wanted to go home. Haigang's products were not worried about selling in the first place, and they were busy with orders, so they were still wasting their time here.
Luo Binghui also began to feel a little uneasy. Although he was unfamiliar with the place when Zhiyuan Group was founded, he had participated in the Hannover Industrial Products Fair with Yang Mo.
But he also knew that Yang Mo came back from Singapore not to sell a few excavators and road rollers...
Yang Mo patted Luo Binghui on the shoulder and said with a smile: "Don't be impatient! There are relatively few merchants at the Canton Fair. If I remember correctly, there were less than 5000 foreign merchants at the Canton Fair last spring, right? One day, China will To develop into a manufacturing powerhouse, we will also have our own industrial products expo!"
Luo Binghui sighed and said: "I hope so! The Hannover Industrial Products Fair Organizing Committee sent an invitation letter a few days ago, hoping that Zhiyuan Group can sign up to participate in the exhibition this year..."
"It's time to compete with those international equipment giants! Old Luo, are you ready?" Yang Mo said thoughtfully.
"In the past few years, although Zhiyuan Heavy Machinery's products have basically matured, its customers have been mainly in Southeast Asia and the mainland market. When I think about competing with international equipment giants such as Komatsu, Caterpillar, and Liebherr, I always feel... No idea..." Luo Binghui scratched his head and said sheepishly.
"Look at your potential! Only by competing with these international giants can you discover your own shortcomings. The sense of crisis that always hangs on your back is the life of an enterprise. A living environment that is too comfortable will make us lose our fighting spirit. !" Yang Mo said.
The two of them were having a casual chat. In front of the Zhiyuan Heavy Machinery booth, several foreign businessmen came over and gathered around the crawler-type down-the-hole drilling rig exhibited by Zhiyuan Heavy Machinery, carefully inspecting it...
The staff member hurriedly stepped forward and introduced him in fluent English. However, it could be seen from the confused eyes of this group of foreign businessmen that they obviously did not understand what he was talking about!
When Yang Mo saw this, an imperceptible smile appeared in his eyes, just like an experienced hunter who saw his prey that had been waiting for a long time...
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