Rebirth: Stockbroker, I have market data

Chapter 397: Slow death

Today, Zhu Jianqiang mentioned the issue of low commissions. Of course Xiao Jin knows about it. He is directly in charge of marketing work in the sales department. Of course he is aware of this market information. However, for the time being, his Fuxing Middle Road Sales Department has not been affected by this. , customers have not been lost due to the low commission policies of other brokers.

"Well, I finally accumulated so many assets, thinking that I could finally have peace of mind, but now there is such a disruptor. Why do you think the regulators just ignore it?"

The person speaking was Wei Gaofeng. In the two years since he joined the company, he has accumulated 2000 million yuan in assets, which is quite satisfactory. In terms of income, his after-tax income has exceeded 2 yuan during the peak period. This is for a grassroots financial practitioner living in Shanghai. It is said that it is already a very difficult achievement.

People worry about gains and losses. When they don’t have something, they hope to have it, but when they have it, they fear losing it. This is normal.

Ye Ye is now the team leader, and Wei Gaofeng is under his management. At the same time, Ye Ye often walks in the grassroots market and has his own views on this news.

"Wei Zi, the regulators will definitely not care about this matter. This is a market problem, caused by full competition. Our current situation is how to serve customers well and prevent them from being lost!"

"How do you maintain good customers? In the past two days, customers have called me to ask about commissions. However, according to our company's regulations, if the assets do not exceed one million, the commission cannot be adjusted. Otherwise, during the meeting today, you Let’s mention this matter to Mr. Zhao, otherwise, the customers I have finally accumulated will disappear!”

What Wei Gaofeng said was entirely from his own perspective. He has now admitted that even if the clients under his name have their commissions reduced and he makes less, he still makes more money than those without. Listen to what he said, Apparently customers have been putting a lot of pressure on him recently.

Zhu Jianqiang continued: "The branch must solve this low commission issue as soon as possible, otherwise, my bank will not be able to open an account, and they will all go to Shanghai Securities. After all, they are cheaper than us, and the service is excellent. It’s the same!”

At this time, Tian Ye showed some leadership qualities and began to analyze the market. Now that Shanghai Securities has reduced its commission, I think other securities firms will follow suit soon, otherwise all the benefits will be lost to Shanghai Securities. One company has taken the lead, and I think our branch will soon issue relevant policies.

"Soon? How long will it take? I can hardly bear it anymore. I told the client that our company leaders have attached great importance to this matter and are having a meeting to study it. I believe that a commission adjustment policy will be introduced soon. Let him wait. However, people said that his transactions were very frequent, so he did the math. Based on his trading habits and trading volume, he could save tens of thousands of dollars in a year. Tens of thousands of dollars. Then it will be thrown away for nothing!”

Tian Ye had no choice but to continue: "Talk to the client. He told you about this. It was obviously the account manager of another brokerage who found him, but the reason why he called you means that he is interested in You are quite confident and quite satisfied with your previous services. After all, you are acquaintances. I think based on this, you can get closer emotionally!"

Wei Gaofeng chuckled, "Yes, I understand, but since people can call me, they also hope that we will make changes. Otherwise, everyone's services will be the same, so why would they spend tens of thousands more in our company?" Yuan?”

At this time, Xiao Jin followed: "Wei Zi, have you ever coached your clients? During the process of your coaching, did your clients make money?"

"Old Xiao, I understand what you are going to say, but I am not you. I can't judge the market trend of stocks accurately. If you say it's one or two stocks, I can still give you some advice. Current customers His trading level is not lower than ours. On the contrary, his trading experience is much richer than ours. He can read trends and analyze better than us. What else can I guide him to do? I can't recommend stocks to him, and I can't even recommend them. , but there will be complaints!"

Xiao Jin nodded without saying anything. His way of serving customers was different from theirs!

You can recommend stocks to your clients, but that means you have the future market trend of the stocks in your head, but Wei Gaofeng and the others do not.

Therefore, what you say and what you recommend is of great value to customers, and customers are very loyal to you. Don't even mention lowering the commission by a quarter, even if you propose to increase the commission, they will not be unable to accept it!

Of course, I didn't do that, otherwise, I'm afraid it would be a new controversy.

However, if you can do it yourself, others can't. It seems that the best way is to improve customer service, but this way is very difficult. Who can have their own "level"? !

Even Yuan Yueming probably can’t do it!

Moreover, Yuan Yueming is an analyst, and she has her own professional ethics. Moreover, she usually speaks very rigorously, and some words need to be carefully considered. Most investors just listen to what she says in public. Just superficial.

It is also because the branch has been established for too long and has accumulated a lot of customers. Many customers rarely go to the branch. Naturally, few customers can hear what Yuan Yueming said. Customer service work is really difficult. !

Zhu Jianqiang also sighed with emotion and said: "My current thinking is that the branch is unlikely to let go of commissions. If it is let go, it will be gradual, at least follow-up, but it will not be carried out proactively!"

When everyone heard this, they quickly asked what it meant.

Zhu Jianqiang said: "Isn't it already [-] thousandths in the market now? Then our branch will follow suit. No matter what kind of customer, we can give this price, but we will not take the initiative to give it." arrive!"

"What do you mean?"

"That is to say, as long as the customer asks for a commission reduction, our branch will reduce the commission. If the customer does not ask for it, we will continue to maintain the two-thousandth commission fee standard!"

"Damn, is this okay? If customers know that we are like this, wouldn't it be too passive?!"

"Haha, passive is passive, but that is the business of the customer service department. As long as our customers call us, we will apply for a commission reduction to the branch. The branch will definitely reduce it, otherwise we will still watch the loss of customers. ah?!"

"Then, Teacher Zhu, what you're saying is that we don't have to call customers proactively. We can let customers come to us. If they come to us, the commission will be reduced. If they don't come to us, that's the same thing, right?!"

"Yes, that's the only way. Our branch is too big. If we reduce commissions across the board, we can't afford it!"

Xiao Jin chuckled, "What Teacher Zhu said makes sense. If you die, you have to die slowly, right?!"

......