Rebirth: Stockbroker, I have market data
Chapter 34
Chapter 34: Taking the initiative to come to the door
There was a flash on the projection screen, and a map of Shanghai appeared, with the locations of various bank branches densely marked on it.
"Shanghai has one or two thousand bank branches, which can be said to be quite rich in resources. This is inseparable from Shanghai's economic development. However, Evergrande Securities has not reached cooperation agreements with all banks. For some banks, we have entered into They won’t go, so our bank channel allocation is relatively tight!”
No one reacted, but they were secretly calculating in their hearts.
When students followed several account managers before, everyone already knew the importance of bank channels to an account manager. Everyone wanted good channels, but the resources of this channel were in the hands of Zhao Pingfan.
Who can get good banking channels depends entirely on Zhao Pingfan's thoughts.
Next, we started to allocate banks. Everyone was assigned two banks, basically one was China Construction Bank and the other was Agricultural Bank of China.
This distribution plan is obviously less than that for the elderly, but in Zhao Pingfan's words, first of all, the resources of these banks are all available. Some banks were separated from the elderly, and the foundation is better, and the elderly I promise you won't get involved.
On the other hand, there are only two banks, which makes it easier for newcomers to concentrate on maintenance and achieve results. There are many banks for the elderly because they have maintained them very well. Each bank will achieve results even if it is just a scratch.
If our bank branches are well maintained in the future, we will initiate measures to increase bank branches again. Similarly, the branch is also working hard to conduct general negotiations with other banks in Shanghai to strive for more banking channels.
Moreover, the two bank branches assigned to each person are relatively close to each other, which is also conducive to everyone traveling back and forth, which is a good thing.
Xiao Jin was also assigned to two banks, one each for China Construction Bank and Agricultural Bank of China. I heard that one of the Agricultural Banks was headed by Fang Yinhua. This news made everyone envious. After all, it was the place where Pinguan once made his fortune.
These two banks are relatively far from the company's headquarters.
If customers from these two banks want to come to the company to open stock accounts, transportation will be a problem. However, in order to make money, no one cares about transportation problems.
The whole morning passed like this, and Zhao Pingfan said he would continue giving lectures in the afternoon, covering how to communicate with bank employees and some taboos about working in banks.
Evergrande Securities provided lunch at noon, which made everyone happy, and it saved some expenses. However, when they heard that they still had to pay for the buffet, which was ten yuan per person, everyone suddenly felt uncomfortable. However, the price is very cost-effective for a buffet of [-] yuan. Let’s check out the quality.
When we arrive at the cafeteria, it is not a big area, and Mr. Cui from the branch will also come here to eat. We also pay to eat, and the food is very hygienic. The so-called buffet is only four dishes. Everyone can eat whatever they want, and they are guaranteed to eat. full.
After eating it once, everyone thought it was quite good. After all, there is no comparison between eating a ten-yuan lunch box here in Lujiazui and this one.
Besides, Zhao Pingfan found Sun Gulan when he returned to the office.
At this time, Sun Gulan was applying for professional qualifications for seven new people on the association's website. After passing the application, it will be announced on the association's website. In this way, the seven new people can actually start business. The qualification review is passed very quickly, as long as Just upload information such as your name, ID number, and securities company to which you belong.
After all, the exam is organized by the association’s website and is a system.
After understanding this problem, Zhao Pingfan sat down, scratched his head and said:
“It was really hard to communicate with those guys last Friday!”
"Old Zhao, you are the leader, and everyone must listen to what you say. Regardless of how much money they make, since they are under your control, they must listen to you!"
"Well, we have been colleagues for many years. Taking the bank back from them is like robbing them of money. It is normal for people to have opinions."
The two were talking about how Zhao Pingfan and Fang Yinhua each returned a bank branch last Friday. In the end, it was Zhao Pingfan who used all his strength and the momentum of a department leader to make it happen.
After all, in a state-owned enterprise, one level is enough to crush someone to death. Zhao Pingfan is relatively easy-going on weekdays, but he has to step up when he encounters resistance.
It was originally planned to have four account managers form four teams to carry out team marketing, but because the passing rate of this exam was really not high and there were too few people who passed the exam, especially Fang Yinhua’s team, which failed, there was no way to organize the team. .
Therefore, Zhao Pingfan decided to lead the team himself. This was a requirement of the superior unit and Cui Anzhi. The superiors gave one to two years to build a marketing team. The entire company must focus on marketing work. Increase the construction of brokerage business and seize the company's market share in Shanghai.
Zhao Fanfan draws cakes for account managers and newcomers. Similarly, Cui Anzhi is also drawing cakes for Zhao Fanfan.
As the general manager of the branch, Cui Anzhi was also under pressure. He was given a task by his superiors to expand the number of sales offices of the branch in Shanghai in the shortest possible time.
The branch is the center of Evergrande Securities in Shanghai. The importance of Shanghai is self-evident, so the head office requires Cui Anzhi to set up more sales departments within two years.
The branch is essentially a type A business department, so it is necessary to establish a type B sales department and a type C sales department in Shanghai.
The distinction between these letters can be understood as large, medium and small business outlets.
In order to fill these business outlets, the marketing team must be expanded. After all, the outlets need people to work.
Cui Anzhi's message to Zhao Pingfan was that he hoped that he would do a good job and then he would recommend Zhao Pingfan to become the general manager of another sales department.
This is promotion. The promotion of position is very attractive to Zhao Pingfan. Therefore, he must establish the branch's marketing team as soon as possible.
The first one is of course the conventional way of playing. Cultivate people yourself, and the people you cultivate will be more loyal, but slower.
On the other hand, Zhao Pingfan was also thinking about poaching people from other securities companies. This would yield the fastest results, but there would be a risk of job-hopping.
Therefore, Zhao Pingfan still plans to start with the conventional play style. This time, he will lead the new recruits himself, which will make it easier to cultivate an excellent person. After all, the crowd tactics alone are not enough, and cultivating excellent talents is the key.
At one o'clock, there was a knock on Zhao Pingfan's door.
"Come in!"
It was Xiao Jin, who walked into Zhao Pingfan's office.
"Our afternoon training starts at 01:30. What do you want?"
"Haha, Manager Zhao, I want to ask you for advice!"
"you say!"
"Manager Zhao, the bank branches you assigned to me are all very good. I will maintain them carefully and strive to develop customers as soon as possible. Even if I make money, I will not let you down!"
"Haha, young man, good, you are ambitious!"
"Well, Manager Zhao, I'm here to discuss this with you."
"Speak!"
"Manager Zhao, I have seen the bank branch map you showed in the morning. Most of them are concentrated within five or six kilometers around Lujiazui. Some bank branches in remote places are also China Construction Bank and Agricultural Bank of China. We must also have cooperative relations with them. My family lives in Tang Town. There are China Construction Bank and Agricultural Bank of China in Tang Town. I have been there before and didn’t see our company’s display board. Anyway, I was idle. I wonder if Manager Zhao can assign the bank in Tang Town to me? !”
"This..."
......
There was a flash on the projection screen, and a map of Shanghai appeared, with the locations of various bank branches densely marked on it.
"Shanghai has one or two thousand bank branches, which can be said to be quite rich in resources. This is inseparable from Shanghai's economic development. However, Evergrande Securities has not reached cooperation agreements with all banks. For some banks, we have entered into They won’t go, so our bank channel allocation is relatively tight!”
No one reacted, but they were secretly calculating in their hearts.
When students followed several account managers before, everyone already knew the importance of bank channels to an account manager. Everyone wanted good channels, but the resources of this channel were in the hands of Zhao Pingfan.
Who can get good banking channels depends entirely on Zhao Pingfan's thoughts.
Next, we started to allocate banks. Everyone was assigned two banks, basically one was China Construction Bank and the other was Agricultural Bank of China.
This distribution plan is obviously less than that for the elderly, but in Zhao Pingfan's words, first of all, the resources of these banks are all available. Some banks were separated from the elderly, and the foundation is better, and the elderly I promise you won't get involved.
On the other hand, there are only two banks, which makes it easier for newcomers to concentrate on maintenance and achieve results. There are many banks for the elderly because they have maintained them very well. Each bank will achieve results even if it is just a scratch.
If our bank branches are well maintained in the future, we will initiate measures to increase bank branches again. Similarly, the branch is also working hard to conduct general negotiations with other banks in Shanghai to strive for more banking channels.
Moreover, the two bank branches assigned to each person are relatively close to each other, which is also conducive to everyone traveling back and forth, which is a good thing.
Xiao Jin was also assigned to two banks, one each for China Construction Bank and Agricultural Bank of China. I heard that one of the Agricultural Banks was headed by Fang Yinhua. This news made everyone envious. After all, it was the place where Pinguan once made his fortune.
These two banks are relatively far from the company's headquarters.
If customers from these two banks want to come to the company to open stock accounts, transportation will be a problem. However, in order to make money, no one cares about transportation problems.
The whole morning passed like this, and Zhao Pingfan said he would continue giving lectures in the afternoon, covering how to communicate with bank employees and some taboos about working in banks.
Evergrande Securities provided lunch at noon, which made everyone happy, and it saved some expenses. However, when they heard that they still had to pay for the buffet, which was ten yuan per person, everyone suddenly felt uncomfortable. However, the price is very cost-effective for a buffet of [-] yuan. Let’s check out the quality.
When we arrive at the cafeteria, it is not a big area, and Mr. Cui from the branch will also come here to eat. We also pay to eat, and the food is very hygienic. The so-called buffet is only four dishes. Everyone can eat whatever they want, and they are guaranteed to eat. full.
After eating it once, everyone thought it was quite good. After all, there is no comparison between eating a ten-yuan lunch box here in Lujiazui and this one.
Besides, Zhao Pingfan found Sun Gulan when he returned to the office.
At this time, Sun Gulan was applying for professional qualifications for seven new people on the association's website. After passing the application, it will be announced on the association's website. In this way, the seven new people can actually start business. The qualification review is passed very quickly, as long as Just upload information such as your name, ID number, and securities company to which you belong.
After all, the exam is organized by the association’s website and is a system.
After understanding this problem, Zhao Pingfan sat down, scratched his head and said:
“It was really hard to communicate with those guys last Friday!”
"Old Zhao, you are the leader, and everyone must listen to what you say. Regardless of how much money they make, since they are under your control, they must listen to you!"
"Well, we have been colleagues for many years. Taking the bank back from them is like robbing them of money. It is normal for people to have opinions."
The two were talking about how Zhao Pingfan and Fang Yinhua each returned a bank branch last Friday. In the end, it was Zhao Pingfan who used all his strength and the momentum of a department leader to make it happen.
After all, in a state-owned enterprise, one level is enough to crush someone to death. Zhao Pingfan is relatively easy-going on weekdays, but he has to step up when he encounters resistance.
It was originally planned to have four account managers form four teams to carry out team marketing, but because the passing rate of this exam was really not high and there were too few people who passed the exam, especially Fang Yinhua’s team, which failed, there was no way to organize the team. .
Therefore, Zhao Pingfan decided to lead the team himself. This was a requirement of the superior unit and Cui Anzhi. The superiors gave one to two years to build a marketing team. The entire company must focus on marketing work. Increase the construction of brokerage business and seize the company's market share in Shanghai.
Zhao Fanfan draws cakes for account managers and newcomers. Similarly, Cui Anzhi is also drawing cakes for Zhao Fanfan.
As the general manager of the branch, Cui Anzhi was also under pressure. He was given a task by his superiors to expand the number of sales offices of the branch in Shanghai in the shortest possible time.
The branch is the center of Evergrande Securities in Shanghai. The importance of Shanghai is self-evident, so the head office requires Cui Anzhi to set up more sales departments within two years.
The branch is essentially a type A business department, so it is necessary to establish a type B sales department and a type C sales department in Shanghai.
The distinction between these letters can be understood as large, medium and small business outlets.
In order to fill these business outlets, the marketing team must be expanded. After all, the outlets need people to work.
Cui Anzhi's message to Zhao Pingfan was that he hoped that he would do a good job and then he would recommend Zhao Pingfan to become the general manager of another sales department.
This is promotion. The promotion of position is very attractive to Zhao Pingfan. Therefore, he must establish the branch's marketing team as soon as possible.
The first one is of course the conventional way of playing. Cultivate people yourself, and the people you cultivate will be more loyal, but slower.
On the other hand, Zhao Pingfan was also thinking about poaching people from other securities companies. This would yield the fastest results, but there would be a risk of job-hopping.
Therefore, Zhao Pingfan still plans to start with the conventional play style. This time, he will lead the new recruits himself, which will make it easier to cultivate an excellent person. After all, the crowd tactics alone are not enough, and cultivating excellent talents is the key.
At one o'clock, there was a knock on Zhao Pingfan's door.
"Come in!"
It was Xiao Jin, who walked into Zhao Pingfan's office.
"Our afternoon training starts at 01:30. What do you want?"
"Haha, Manager Zhao, I want to ask you for advice!"
"you say!"
"Manager Zhao, the bank branches you assigned to me are all very good. I will maintain them carefully and strive to develop customers as soon as possible. Even if I make money, I will not let you down!"
"Haha, young man, good, you are ambitious!"
"Well, Manager Zhao, I'm here to discuss this with you."
"Speak!"
"Manager Zhao, I have seen the bank branch map you showed in the morning. Most of them are concentrated within five or six kilometers around Lujiazui. Some bank branches in remote places are also China Construction Bank and Agricultural Bank of China. We must also have cooperative relations with them. My family lives in Tang Town. There are China Construction Bank and Agricultural Bank of China in Tang Town. I have been there before and didn’t see our company’s display board. Anyway, I was idle. I wonder if Manager Zhao can assign the bank in Tang Town to me? !”
"This..."
......
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