Rebirth: Stockbroker, I have market data

Chapter 12: Past History

"Oh? Teacher Zhu, you want to treat me to dinner?!"

"Yes, I see, among you, you have the best chance of passing the exam. You work too hard!"

"Does this have anything to do with you inviting me to dinner?"

"You kid, others are eager to invite him to dinner. It's better for you to ask this and that. Don't worry, you don't have to return the invitation!"

"Haha, Teacher Zhu, I was just reading a book and haven't recovered yet. Since someone invites you to dinner, it's really an honor!"

After the two made an appointment, they took the subway near the company after get off work, headed east, and got off at Century Park Station.

After exiting the subway, there is a high-rise apartment complex outside. Zhu Jianqiang's home is nearby, and the restaurant where he treats guests is just outside his community.

Zhu Jianqiang knew where Xiao Jin's rental house was. After eating here, he could take the evening bus back.

At the same time, Zhu Jianqiang also told him that his wife and children had gone back to his parents' home in Suzhou in the afternoon, and he was free tonight.

Xiao Jin also asked Zhu Jianqiang on the road why he didn't buy a car, and he replied:

There are subways near his home and company, which is much more convenient than driving. Moreover, his wife drives the car at home and usually picks up and drops off the children.

Looking at Zhu Jianqiang, it is indeed enviable to have his own house in Shanghai. I heard that it is a proper luxury house with an area of ​​140 square meters.

The two of them ordered four dishes, and the feast was complete without wine. They also had a bottle of beer each. Zhu Jianqiang said that he didn't drink much, so today was a favor to him.

The two began to chat while eating. Zhu Jianqiang is from the north. His parents moved to Shanghai when he was a teenager due to job transfers. Now that his parents have retired and returned to their hometown in the north, he Then he stayed in Shanghai.

Zhu Jianqiang's family is well off. He got married and bought a house. He also rented out his parents' old house in Shanghai. Now in his early thirties, he has fully established himself in Shanghai.

It's really enviable!

"Tell me about you!" Zhu Jianqiang said after the two had a glass of wine.

"Me? There's nothing to say. I'm a rural kid who came from the mountains in the southwest. I came to a big city to work. I worked in an electronics factory. In the future, I plan to buy a house and land in Shanghai and start a family!"

"Haha, young people, it's difficult. The most difficult thing in Shanghai now is a house. How much did my house cost when I bought it? Now it's almost ten times. It's so difficult to earn a salary, and I won't even earn it for a lifetime. Maybe, unless you have Fang Yinhua’s ability.”

It's Fang Yinhua again!

"Teacher Zhu, tell me about Fang Yinhua!"

"Oh, she is indeed amazing. The company has been the sales leader for many years. Since the company started setting up account managers, it has taken off immediately!"

"Teacher Zhu, you mean to say that it hasn't been long since the company established the account manager system?!"

"hehe yes!"

It turns out that the previous business model of Evergrande Securities was similar to that of a bank. There were no dedicated marketing personnel, and the sales department was just there, waiting for customers to come to your door. One reason was that it was a state-owned enterprise, and the other was that the level of competition at that time was low, and various securities companies The sphere of influence is defined and everyone lives well.

Later, a certain securities firm that started in Shenzhen began to break this balance and established an account manager system, sending account managers to cooperating banks to recruit customers.

The biggest difference in marketing methods between securities companies and banks is that there is too little marketing network.

Often in a place, there is only one branch of a securities company, while a bank often has dozens or dozens of branches, basically covering the entire city, which makes bank branches closer to customers.

The newly appointed marketing director of a securities company in Shenzhen came up with this method. He first reached a cooperation agreement with the bank, then recruited a large number of account managers and dispatched them to bank offices to carry out business.

The model of cooperation with banks not only increases the customers and assets of securities companies, but also increases customer resources for banks, which is a win-win situation.

Soon the securities firm achieved visible success. Later, it promoted this marketing model nationwide. The profit growth increased significantly that year, and the balance among the securities firms was broken.

After other securities firms figured out the situation of a certain securities firm in Shenzhen, they immediately followed up and used various resources to cooperate with banks. This is what Evergrande Securities did. It missed the beginning. If it does not follow up and follow suit, I am afraid that its market share will decline. Continue to decline.

It was also at that time that account managers such as Fang Yinhua and Zhu Jianqiang began to enter the bank.

"So, Mr. Zhu, what was your previous position at Evergrande Securities?"

"Haha, Xiao Jin, you are breaking the casserole and asking the truth! Hey, I'd better tell you!"

It turns out that when the company decided to transfer some employees to become account managers, most of them were unwilling to do it.

To put it bluntly, account managers are sales. They run business in the sun, talk to customers in vain, and even behave in a submissive manner. No one is willing to do this kind of work, how can it be better to sit in a company office, and every year and every quarter the company There will be bonuses distributed, and crops will be guaranteed during droughts and floods.

When the management saw that this was not going to work, they came up with a way, which was to recruit through competition.

Reorganize the company's positions and determine the positions and number. If you want to be a position, please tell us your advantages. After that, everyone will vote. If you are not rated, then I'm sorry. You can become an account manager.

In other words, those who serve as account managers are all people who have been recruited from previous competitions.

"Uh, this..."

"Yes, competition for recruitment is just a formality. It doesn't depend on who has a good relationship with the leader!"

"Teacher Zhu, have you offended the leader?"

"Haha, that's not me. I asked to be an account manager!"

"Huh? Why?!"

"It's a long story. I used to be an analyst in the company. Just like what Manager Zhao said that day, I often went on the radio to do stock reviews. It was indeed quite prosperous at that time. Later, for some reasons, plus, I I am very optimistic about the development trend of account managers, so I took the initiative to apply with my leader.”

"Teacher Zhu, you are really thoughtful!"

"Haha, it's great to be an account manager. You don't have to be tied up in the company all day long. You can go wherever you want. How free!"

"Teacher Zhu, I respect you!"

"Haha, later on, no one thought that the income after becoming an account manager would be very high. Fang Yinhua is an example. Her monthly income is almost as much as other people's annual income!"

"Haha, I especially want to know what she looked like when she was unsuccessful in the competition!"

"Haha, when she failed in the competition, she burst into tears. At that time, her boss said that if she didn't want to be an account manager, she would resign voluntarily. But who would have thought that today, she would become rich and prosperous, and she would be walking sideways in the company? Got it!"

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