Rebirth 1981: Kick your scumbag wife away and become rich instantly

In fact, the original intention of the terminal outlets established by Shanhe Electric Group was to target the electrical appliance chains such as Gome Suning that are about to rise strongly in the future.

Unexpectedly, with the arrival of 2000, Gome Suning, which was still a relatively unknown local brand, would develop rapidly after years of market accumulation and precipitation and directly open a monopoly terminal.

Zhao Shanhe did not dare to be careless in the face of the two powerful rivals Gome and Suning. In order to pursue and intercept the Shanhe Electrical Appliances Store, he adopted various marketing strategies and carried out targeted promotions.

However, Zhao Shanhe had long been aware of their tactics. From the day he decided to fight with them to the end, he had already begun to make a series of marketing countermeasures for Shanhe Electric while taking advantage of their tactics.

The promotion intensity of Shanhe Electric this time can be said to be unique, and it also shows that Zhao Shanhe attaches great importance to Gome Suning.

This time, for Shanhe Electric’s own varieties, Zhao Shanhe issued an order to launch products covering all series and all price ranges.

The content includes: free air-conditioning cabinets when purchased, trade-in subsidies, gifts upon purchase of a certain amount, high-end gifts, etc.

Users who purchase Sunward series products at the same time can also enjoy high discounts and free gifts. Users who purchase designated models can also enjoy free installation accessories, ten-year warranty and other upgrade services...

If manufacturers don't lower prices, can merchants like Gome Suning survive?

As a manufacturer, Shanhe Electric would not be too easy to carry out promotional activities in its own stores.

Gome Suning instantly felt that huge market pressure was coming.

Judging from the promotional posters and leaflets released by various air-conditioning brands, media reporters with a keen sense of smell seem to smell a smell of gunpowder and feel that competition in the air-conditioning market this year will be extremely fierce.

A pattern of "starting war as soon as construction begins, and starting competition as soon as sales begin" has basically formed. As the number one manufacturer in the country, Sunward Electric Appliances has taken on the challenge of single-handedly taking on the two home appliance chain giants Gome and Suning.

Speaking of the competition among the three giants of manufacturers, they not only moved early and vigorously, but also had fierce tactics and various methods to introduce new ones.

In addition to brand awareness and reliable quality, they are also key, but what finally detonates is the price war.

In order to seize the market and always occupy a dominant position in this game, price competition has become the "killer weapon" for air-conditioning manufacturers to compete for the market.

In fact, in the past few years, the price of air conditioners has been on an upward trend due to rising prices of raw materials, labor, and transportation costs.

However, in order to prepare for this battle, Shanhe Electric had already taken precautions and rushed to buy a large amount of raw materials when prices were at a low level. Zhao Shanhe, who was never short of money, was even more of a master at bargaining.

When you have the advantage of purchasing in bulk, you will naturally slash the supply prices of upstream suppliers to take advantage of cost control.

Although many manufacturers initially promised that prices would stabilize this year and that their products would not reduce prices, in the real world where terminals are king, Gome's strong style has been fully demonstrated.

Although he was worried that the fire at the city gate would affect Chiyu, Mr. Huang from Gome had no choice but to rush into the battle again in the face of Zhao Shanhe's strong counterattack. The only weapons and ammunition he could use were manufacturer's goods.

Originally, those air-conditioning manufacturers wanted to remain "on hold" on prices, but as a merchant, Gome Suning was unable to maintain stability.

In response to the hot promotion of Sunward Electric, Mr. Huang once again wielded the butcher knife in his hand to attack the major brand manufacturers that cooperated.

Either take it off the shelves and clear the place, or fight with me to the end.

Even after faxing the price adjustment letter to those cooperative manufacturers, they didn't even wait for the other party's reply and just couldn't wait to join the battle.

With the spread and implementation of promotional activities in first-tier markets, and the intensification of hand-to-hand competition among manufacturers for customers, it is inevitable that the prices of mainstream air-conditioning brands in merchant channels will "misfire".

Seeing this, Suning was of course unwilling to be outdone. At the same time, it also called on its suppliers to provide full support and vowed to live and die with Suning in this air-conditioning war.

The hot air-conditioning promotion will inevitably drive the sales of other electrical appliance categories, and it also reflects Gome Suning's enthusiastic expectations for the air-conditioning market. The first air-conditioning sales season has been very popular.

As relevant persons in charge of air-conditioning manufacturers such as Haier and Hisense who are active in first-tier brands, they are optimistic about air-conditioning sales this year.

They believe that an improving economic situation will inevitably enhance consumer confidence and thus fully stimulate consumption.

In addition, the real estate industry is entering the fast lane and rapidly moving towards a period of rapid development, which will inevitably lead to sales growth of home appliances including air conditioners.

After the hot weather before the millennium, consumer demand for air conditioners has increased significantly. The transition from the era of electric fans to the heyday of air conditioners has become faster and faster.

The market demand for mid-to-high-end products has been further activated, and consumer enthusiasm has been completely ignited.

Based on his optimism about this year's market, Zhao Shanhe was overjoyed to see the great situation and decided to more than double Shanhe Electric's sales growth target this year.

Hearing the extremely excited words, Lin Feng and Han Wanyu once again saw the madness of their boss, but what they had to do now was to execute it.

The air-conditioning war that has been gathering momentum for a long time suddenly set off huge waves after the coerced manufacturers joined in, just like mercenaries forced by life.

In order to start this battle, Zhao Shanhe has made plans two years in advance and will spend the whole summer to attack the air-conditioning market. Zhao Shanhe is full of confidence in completely igniting the air-conditioning war.

This promotion was so intense that all Sunward Appliances stores joined the competition, creating a "whirlwind" of white home appliances.

Sunward Electric has prepared "ammunition" of more than one million air conditioners for this purpose, ensuring that it can always seize the initiative in this promotional war.

In fact, from Zhao Shanhe's original intention, price reduction will not be the main theme. As far as single-product air conditioners from entire electrical appliance manufacturers are concerned, the purpose of a full-scale price war during the peak season is to seize the market.

The best defense is the offense.

Facing the two retail giants Gome and Suning, Zhao Shanhe's ultimate goal is to win through fierce competition with them.

Under the intense coverage of the media, when this battle was going on, Shanhe Electric, which had long been famous, was not trying to make customers remember the price.

Instead, let all customers remember the service of Shanhe Electric, adopt a service war that makes customers convinced, and seize the limelight of the price war.

Let customers truly realize that despite Gome Suning's frequent promotional activities, no matter from the brand to the price to the reputation of quality service, I believe that Sunward Electric is definitely a first-class company.

Choosing Shanhe Electrical Appliances for a long time is the right choice.

It is undeniable that the entry of Gome and Suning has intensified the market competition of Sunward Electric in air conditioners and even all categories, and at the same time further activated the entire domestic air conditioner market.

Especially in this scorching summer, consumers are stimulated to unleash their unlimited potential and quickly ignite their enthusiasm for consumption.

This air-conditioned feast has made Shanhe brand famous all over the world, and it has the qualifications to compete with Gree in the future.

This is Zhao Shanhe's purpose. Only by teaming up with strong people can we fully inspire the wolf nature of the team and help Shanhe Electric reach a higher level!