Rebirth 1981: Kick your scumbag wife away and become rich instantly

With the gradual arrival of summer, the air-conditioning market of Shanhe Electric has been completely exploded. At the sales summary meeting in January, Zhao Shanhe mentioned that in the previous six years, he had mainly promoted VCD players.

With the blessing of CCTV's top brand, Sunward's DVD players are far ahead in domestic sales. At the same time, they have made a lot of money in the market in the past six years, and their revenue has reached a terrifying scale of tens of billions.

Even the profits are far from being comparable to those brands such as Aido, BBK, Xianke, Jinzheng, etc. After all, except for the chips, which are imported from Philips, all other accessories have been produced independently.

Compared with the speculative mentality of those assembly machine companies, Sunward Electric's strong R&D capabilities are completely beyond the reach of these companies.

What's more important is that when Zhao Shanhe first visited Philips, he signed a long-term contract. In view of Shanhe VCD's strong market share, the price given to Zhao Shanhe was only a [-]% discount from other manufacturers.

Of course, since he signed a confidentiality agreement, Zhao Shanhe could only have fun secretly. Now when he started to transform his product strategy, Zhao Shanhe thought of air conditioners from Gree and Midea.

Under the strong operation of Ms. Dong, Gree was able to rank first in the single category of air conditioners in the world.

So this year, Zhao Shanhe is mainly promoting Shanhe brand air conditioners. Whether it is a cabinet unit or a hang-up unit, or even an engineering unit or a central air conditioner, Zhao Shanhe has long been ready to sharpen his sword and prepare to kill everyone.

First of all, since the beginning of the year, Zhao Shanhe has signed air-conditioning advertising agreements with several CCTV channels and local satellite TV channels.

Zhao Shanhe remembers that in 2000, Midea's sales volume was 100 billion and Gree's revenue was less than 70 billion. They were not the strongest competitors. Chunlan Air Conditioning was the well-deserved leader.

Zhao Shanhe remembers that Chunlan air conditioners at that time had sales of nearly 200 billion in the new millennium. However, with the rise of Gree, the former glory of Chunlan air conditioners gradually became a thing of the past.

When I think about it, both Midea and Gree will have achieved revenue of [-] billion in ten years, especially Gree, which will top the list just by relying on a single product.

It is even more breathtaking.

Zhao Shanhe has focused on setting up a research and development center in recent years, buying Gree air conditioners and dismantling them repeatedly.Look for loopholes and learn from strengths.

In this way, we can know ourselves and our enemies when it comes to Shanhe brand air conditioners.

With the sharp increase in the income of urban and rural residents in recent years, people are no longer satisfied with the purchase of daily durable consumer goods, and their desire for consumption is constantly increasing.

This has long been reflected in Zhao Shanhe's previous market research reports.

For air conditioners, although the purchasing power of most people is still insufficient, social demand and potential demand are huge.

Otherwise, Gree would have been able to achieve more than 2000 billion in revenue.

This year was also the watershed when air conditioners began to enter thousands of households.

Zhao Shanhe's former strong rival Gome Suning will inevitably face this encounter, but Zhao Shanhe has a plan in mind.

Now not only Gome Suning sells air conditioners, but many state-owned shopping malls have not completely withdrawn from the stage of history, but they do not have professional installation teams and can only wait for the manufacturers to send people to install them.

This installation method is very inefficient. Many people bought air conditioners in the hot summer, but have not yet enjoyed the coolness brought by the air conditioners until winter. The consumer experience is particularly bad.

Moreover, after air conditioners were sold in these shopping malls, there was no thoughtful after-sales follow-up service, which caused many consumers to be very dissatisfied with the air-conditioning industry, and the air-conditioning business has become a very risky industry.

Zhao Shanhe saw this when he started his business. From the beginning, he asked to return the electric fan if he was not satisfied. Later, he even put after-sales service as the first choice for the development of Shanhe Electric Group.

As these specialty stores opened one after another in China, he organized and trained a professional installation team before each specialty store opened.

When consumers purchase air conditioners, Sunward Electric promises consumers that within 24 hours of purchasing the air conditioners, they will come to install them for free without queuing and will not delay consumers from using the air conditioners.

And it also guarantees after-sales service, free repair and maintenance during a certain trial period, and even returns and exchanges.

This "one-stop service" business model seems very common today, but in the 90s and [-]s, Zhao Shanhe's approach was groundbreaking and caused quite a stir in the industry.

Relying on this business model, Shanhe air conditioners have emerged among many brands in the past few years. However, for Shanhe Electric, which has more than 100 products, it has not put air conditioners in the main promotion position.

Zhao Shanhe is waiting for the best market opportunity.

First of all, as people's living standards continue to improve, from the initial cassette recorders and televisions to washing machines and refrigerators, and then air conditioners, air conditioners were definitely luxury goods for the rich in the 90s and [-]s.

Now as the market opportunity gradually matures, facing Gome, Suning and those local state-owned shopping malls, they have sufficient funds and have established a relatively good reputation among consumers due to their strong strength and many years of operation.

With a unified installation and maintenance service system, Shanhe air conditioners quickly became popular in the industry during this hot summer.

In response to the envy and jealousy of his peers, Zhao Shanhe immediately issued a statement through the media: "All air conditioners at Shanhe Electric are made of genuine materials and all use copper tubes. Regardless of the low price system or advanced process, these These are all legitimate market behaviors.

The price of Sunward air conditioners comes from the company's bargaining advantages of paying close attention to internal strength, seeking efficiency from management, and purchasing raw materials in large quantities.

In line with the marketing strategy of giving back to customers who have supported Sunward Electric for many years and making small profits but quick turnover, we rely on these advantages to reasonably compete with our peers. Please do not over-interpret this business behavior..."

After Zhao Shanhe issued this well-founded statement, all competitors fell silent.

Zhao Shanhe achieved an overwhelming victory in this air-conditioning battle, and the market share of Shanhe Electric Appliances increased rapidly.

After the air-conditioning war of Shanhe Electric, Zhao Shanhe became even more famous, from the initial electric fan king to the car king, color TV king and even VCD king, until he gained the reputation of the air-conditioning king.

Zhao Shanhe once again seized the opportunity, pursued the victory, and started the rapid expansion of Shanhe Electric Group.

Three years later, Shanhe Electric has established more than 6000 sales outlets across the country.

Although they were all joined by dealers later, by following Sunward Electric, you don’t have to worry about drinking and eating meat to make money.

It has become the mantra and basic consensus of the die-hard dealers who have followed Zhao Shanhe over the years.