Rebirth 1981: Kick your scumbag wife away and become rich instantly

Chapter 674: The CCTV standard king for 6 consecutive years.

Thinking about being the top company on CCTV for six consecutive years, it can be said that both Zhao Shanhe and Shanhe Electric Group stole the show.

At the same time, it also made Shanhe Electric Group more and more famous. Zhao Shanhe himself found it very ridiculous when he thought about it. Just imagine that in the memory of his previous life, he had never dared to expect such a situation to happen.

What is arrogance?This is true arrogance.

Thinking that the history of King Biao had been rewritten because of him, Zhao Shanhe not only felt full of accomplishment, but also had a bit of bad taste in his heart.

I just thought of last year's bidding competition, when BBK showed up to compete for the title. Even though he knew it was definitely Shanhe Electric, Mr. Duan of BBK still decided to give it a try.

However, when it reached 1.59 million, Zhao Shanhe directly increased it to 1.8 million. This made Mr. Duan know that the disparity in strength cannot be achieved by courage, so he gave up decisively in the end.

This heroic spirit of willingness to give and take has also allowed Mr. Duan to seize the spotlight on future smartphones. Two of his brands operate smartphones at the same time, setting two selling points respectively, and both have achieved great success.

Zhao Shanhe felt very excited to be able to compete with this master-level figure and finally achieve the goal of grabbing food from the tiger's mouth.

After resurrecting his life, Zhao Shanhe benefited a lot from the battle of wits and courage with countless business tycoons he had never had the opportunity to interact with in his previous life.

It has won the title for six consecutive years, advancing completely in accordance with its own strategic direction, and achieving strategic goals ahead of schedule.

In this year's CCTV Bid King Competition, Zhao Shanhe decided to withdraw from the competition. After all, he had won 13 of the 6 bid kings in total, so he should be content.

From 1994, when CCTV launched its first public bidding for prime-grade advertisements, for six consecutive years, there has been an eye-catching competition for advertising “kingdom” in late November every year.

The public's comments on the fierce competition between "Biao Wang" are also mixed, and a variety of different voices are heard. While the form of "Biao Wang" has been brought to the forefront, it also makes people think deeply.

This year, CCTV reappeared the struggle for hegemony among local tycoons. Seeing Zhao Shanhe and Mr. Duan compete in the "Money Competition" competition for advertising, it caused people to think more about how companies can establish their own brand strategies in today's market competition, rather than through Talking empty words creates a big pie and blows up the bubbles.

In recent years, with the rapid rise of the national economy, Chinese enterprises have participated in international competition and have increasingly realized that independent innovation and brand building are important ways to enhance the core competitiveness of enterprises.

Now Zhao Shanhe's strategic goal has been fully achieved. Shanhe Electric Group wants to be famous and profitable. It can be said to have gained both fame and fortune.

As a result, as companies' brand awareness generally increases, advertising investment also increases.Even when ordinary people talk about famous brand products, they will first think of those brands with the highest advertising broadcast rate.

For example, Sunward Electric Co., Ltd. has been the winner of the CCTV standard for 6 consecutive years.

When shopping, I may even be wary of unfamiliar brands that have not been advertised much, and consider whether the product is reliable.

Unconsciously, people seem to have formed a thinking mode: building a brand is equivalent to advertising. As long as a company is willing to spend a lot of money on advertising, it can quickly expand the popularity of its products and create a well-known brand that is well-known to every household.

Is this really the case?Looking back on the smoke and fire of CCTV advertisements over the years, Zhao Shanhe felt that it was time to retire.

Thinking about next year's bid for the title, if you can't see yourself, whether it's the media or your peers, will you feel particularly lonely?Especially those companies that were vying for the top spot and were killed instantly by me, lost the opportunity to become influential figures in this era.

Will you have the idea of ​​​​having a good relationship with others?

In Zhao Shanhe's impression, next year's bid will be won by step by step. When they wanted to invite Jet Li, he had already taken the lead.

The carefully planned Backgammon song has been used by me for six years. I wonder what Mr. Duan would think?

In particular, the VCD player market has been gradually emerging since 1994, and as of now it has become a declining product.

The price has also gone from more than 2000 yuan at the beginning to less than 800 yuan per unit, and some even cost only [-] yuan.

Of course, after the profits are diluted, it is no longer a profit-making product.

Zhao Shanhe was no longer interested.

Let’s give this last wave of dividends to Mr. Duan of BBK. Maybe in the next step in the smartphone competition, I and Mr. Duan will meet on a narrow road, whether it is vivo or oppo.

In terms of product advantages, I must be one step ahead.

Then let’s see Mr. Duan’s wonderful expression.

*

Shanhe Electrical Industrial Park.

Zhao Shanhe was sitting in the company's auditorium and saw salesmen who had rushed back from all over the country, all wearing suits and ties and looking high-spirited.

With the arrival of the new millennium, this year is definitely a good year for Shanhe Electric Group, with the blessing of Zhao Shanhe’s continuous CCTV title.

Sunward Electric has become a well-known brand across the country and even around the world, and has become a nationally well-known trademark under the appraisal of the State Administration for Industry and Commerce.

People who have been bombarded by advertisements and whose ears have become calluses will first think of Sunward Electric when they buy any electrical product.

When we arrived at the counter, Shanhe Electric didn't even need a salesperson to sell it. We were already very familiar with Shanhe Electric's products. We just paid the price and left. After that, the after-sales staff would send it home according to the address.

If you are not satisfied with the debugging results after installation, you can return or exchange the product at any time. Customers have no worries at all. In Shanhe Electric, you can completely feel that the customer is God.

As Shanhe Electric has entered thousands of households, it has also entered the hearts of customers. With the continuous improvement of satisfaction, the word-of-mouth effect continues to strengthen.

With the macro-strategic guidance and advertising support from the headquarters, all 32 branches of Sunward Electric have now completed their tasks.

Without a branch that is lagging behind, this year is destined to be a good year for Shanhe Electric. For Zhao Shanhe, this year's meeting is crucial.

As the salesmen walked into the auditorium one after another, they saw Zhao Shanhe sitting on the podium smiling and waving to everyone. The salesmen were also very excited and after finding their seats, they began to prepare for the review.

This time, the 32 branches are all arranged in the form of a square array, with the purpose of increasing the team's sense of honor and centripetal force.

Lin Feng has made careful arrangements in advance and is able to exceed the set goals and tasks. As a sales manager, he is definitely the most eye-catching and has unlimited glory.

There are not only honors here, but also huge bonuses that are even more exciting.

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