Beijing.

Shanhe Electric Group.

Sitting in the large conference room in the factory, seeing more than 1000 salespeople in the audience, Zhao Shanhe and Lin Feng and Han Wanyu, who were sitting on the left and right, looked at each other and saw a look of pride on their faces.

As a semi-annual marketing meeting, Zhao Shanhe attaches great importance to it. These salespeople who rush back from branches across the country are precious.

Thinking that Haier Group will have more than 20 salespeople in the next 18000 years, Shanhe Electric Group is now in a state of turmoil.

However, these sales staff are still too few. However, if we count that there are more than 2800 counties and districts in the country, if each county or district has a sales force of 3000 people, not even including the employees of Shanhe Electric Appliances Store, each store It now requires at least five employees.

Among them, two people are needed for delivery, after-sales service and installation and commissioning. Each store needs to be equipped with five people, which are really tight.

Seeing the detailed list of specialty store distribution in his hand, Zhao Shanhe was very satisfied with the layout of the outlets. He had completed the establishment of nearly 1000 specialty stores across the country. Of course, the people from these specialty stores did not come to the meeting.

After all, if they all come to attend the conference, the specialty store will have to close. Those who come to the conference are basically staff from overseas branches.

Zhao Shanhe was particularly envious at this time. If this was a video conference in future generations, how much easier would it be?

Now after receiving the notice of the meeting, these sales staff rushed back from all over the country, which not only delayed the sales work, but also wasted people and money.

Those specialty stores are divided according to their administrative jurisdiction and belong to each branch. Above the branch is the regional manager.

Now, Wang Cai, Li Hu Heizi, and even the Bald Man and the Four Monks have been promoted to regional managers, and everyone is full of energy.

Sitting in the front row, high-spirited and high-spirited.

"Brothers, based on our sales report for the first half of the year, it can be seen that according to the sales tasks set at the beginning of the year, most of the branches were able to exceed the tasks. Here is the following commendation..."

Then Zhao Shanhe followed the order of overfulfillment, first praising the branch companies that completed the sales tasks in the first half of the year, and then asked the team leaders who did not complete the sales tasks to explain the reasons and make guarantees.

I saw that the teams that had been praised were all very proud of themselves, while the teams that had not completed their tasks first stood up and made a deep reflection, and then lowered their heads in embarrassment. It felt like they couldn't see anyone at all.

This is also Zhao Shanhe's wolfish nature in building a sales team. If you fail to complete the sales task for three consecutive months, you can only pack up and leave.

There is no excuse at all in Zhao Shanhe's dictionary. It is said that the salesperson who has not completed the task should be asked to explain. In fact, who dares to explain?

They can only look for the reasons within themselves, and then start to review themselves in front of the teacher like primary school students. Those with poor psychological tolerance may even collapse on the spot, but these are commonplace for Zhao Shanhe.

The reason why Zhao Shanhe can create such an iron sales force is to adopt semi-military management so that they can learn their shame and then be brave.

The most important thing is the year-end sales summary meeting. Zhao Shanhe will prepare huge baskets on both sides of the front desk every time. The baskets on the left are filled with hundred-yuan bills, and the baskets on the right are filled with coins.

Depending on whether the tasks throughout the year are completed or not, you can choose where to make money, and Zhao Shanhe will also give huge bonuses to those who complete the tasks.

This is called, there must be a brave man under a heavy reward.

For those who have not completed the sales tasks throughout the year, Zhao Shanhe adopts the last elimination system and can only work as operators in the production workshop.

Of course you can also choose to resign.

Since the evaluation standards for sales staff have been established before, everyone is treated equally, so do not talk about romantic relationships in this case.

This law of the jungle is survival of the fittest.

Many people will be envious when they see colleagues who go out with huge bonuses, and then they will work hard to catch up in the new year.

Create brilliant achievements in the new year.

In the first half of this year, according to the sales ranking of single products, the first place was the VCD player, the second place was the television, and the third place was the refrigerator.

Lin Feng and Han Wanyu were completely dumbfounded when they saw the report.

They never expected that Sunward DVD players would sell like crazy, with many dealers often selling out of stock.

The financial statements for the first half of the year show that the profit of a single product of video players alone reached 5000 million, and the cost of paying the CCTV King has already been paid back.

As the advertising continues to be popular, sales are now on an upward trend every month, and profits are expected to reach more than [-] million by the end of the year.

Now Lin Feng and Han Wanyu know how correct the bet Zhao Shanhe made was.

Speaking of which, their structure is still not enough.

As for televisions, Zhao Shanhe had long given up on the production of black and white televisions, and now Shanhe Electric only produces color televisions.

Faced with Changhong, the most powerful competitor, Sunward Electric gave people the impression that it was a tearful sale. The price war was extremely fierce. Other companies such as Konka and Panda were miserable.

Only Haier insists on not cutting prices. After forming brand recognition, Haier still has a loyal consumer group. However, in the field of refrigerators, Haier is definitely the number one dominant player.

Zhao Shanhe has no intention of seizing the Haier refrigerator market. Zhao Shanhe is very strategic in formulating the price system.

In the field of video disc players, it must become a major profit-making item this year. As for color TVs, Zhao Shanhe's cost control is particularly good. Even if it is a life-and-death battle with Changhong, it still remains profitable.

Each color TV is guaranteed to achieve a net profit of no less than 20%. Zhao Shanhe will never do anything like losing money.

As the weather gets hotter and hotter, it is estimated that the next single product sales will be electric fans and air conditioners. These two products will become the main sales force in the third quarter. Of course, video players will definitely remain in the first place.

Now with the continuous broadcast of TV commercials, Jet Li's lethality in this era is simply too great, not only making the DVD players go all the way.

Even the overall brand awareness of Shanhe Electric is constantly rising, which is also the purpose and effect that Zhao Shanhe really wants to achieve.

"Brothers, this is the end of the sales meeting for the first half of the year. I hope you can work hard when you go back. Let's see you in the second half of the year. Now, I would like to ask Mr. Lin and Mr. Han to give additional explanations..."

Zhao Shanhe handed over the right to speak to his two right-hand men, and after they finished speaking, he announced that they would have a dinner in the company canteen.

While eating and drinking, they are blowing the clarion call to advance, giving these salesmen a drink to encourage them to go to the market and conquer the city.

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