Rebirth 1981: Kick your scumbag wife away and become rich instantly

Ancheng.

A giant banner hangs at the entrance of Sunward Automobile Group: Warm congratulations to the guests who participated in the roll-off ceremony of Sunward Automobile Group's first vehicle for coming to guide!

Seeing the first car slowly driving out of the workshop, Zhao Shanhe felt his heart surge and he was extremely excited.

It feels like welcoming a newborn baby.

Under the watchful eyes of all the guests and radio reporters, Zhao Shanhe walked forward with his head held high, took the big red flower from the hands of the etiquette lady wearing a cheongsam and a ribbon, and put the big red flower on the BMW 320 with his own hands.

Then came the test drive session, when Zhao Shanhe personally handed over the keys to the BMW 320 to Wan Fulong, deputy governor of Liaohe Province.

Wanfulong first circled around the car. The staff had already opened the door. Wanfulong got into the car and stepped on the accelerator to feel the power.

Then there were reporters carrying cameras to take pictures of the entire process, watching the BMW 320 slowly make a circle in front of the office building.

When Wan Fulong got off the car, a host came over with a microphone and interviewed the deputy governor who focused on industry:

"It turned out that it was rumored to be driving a BMW or a Mercedes-Benz. Today I truly experienced the unparalleled maneuverability of a BMW. If I had to comment, I would say one word: good. If I had to comment again, it would be: good! Good! Good! !!”

Seeing Wan Fulong's excited expression, the onlookers applauded one after another, and everyone's eyes were full of fiery look.

Then other guests got on the car for a test drive, and without exception they all spoke highly of the vehicle. These words were specially invited by Zhao Shanhe. These reporters from all over the country faithfully recorded them and prepared to go back and start editing.

"Congratulations, Comrade Shanhe!"

"Don't tell me, this car is awesome!"

"This is our first BMW to roll off the assembly line in China, and it is worth remembering."

“This car should be kept in a collection!”

"How much does this car cost? It shouldn't be cheap, right?"

"Even if it is more expensive, it is normal. After all, it is not comparable to Santana and Jetta. According to foreign fashion, this is called: luxury car!"

"..."

At the end, Chen Huatian reluctantly got out of the car and gave Zhao Shanhe a thumbs up. People around him were talking about it.

However, Zhao Shanhe's mood was mixed at this time, as he thought of something he had seen in the history of Volkswagen.

In fact, as early as 1936, Hitler had proposed an idea to produce an economical car.

He said that every German, at least every German worker, should have a car of his own, just like the United States.

At that time, there was one car for every five people in the United States, and one car for every 50 people in Germany. Employees commuted by bicycle or by bus.

Hitler ordered the production of an economical car for ordinary people.

So Germany began a vigorous car-making movement. As a result, after the outbreak of World War II, these car companies went to full capacity to produce cars for the war.

Zhao Shanhe has always been thinking about how great it would be to produce a national car, just like the domestic car ownership in later generations, so that almost every household has a car.

It's just that the ideal is full and the reality is very skinny.

With the current domestic supply chain and industrial supporting facilities, it is simply impossible to fully produce cars with independent intellectual property rights.

Zhao Shanhe had to face reality and decided to start by assembling cars first, so he began to choose cooperative models.

Thinking of the domestic SAIC Group, it has already cooperated to produce Santana, and FAW Group produces Jetta and Audi 100.

The prices of these cars are more than 20 yuan. It is obviously unrealistic for Zhao Shanhe to produce national cars under 10 yuan.

After thorough consideration and research over the years, it was found that the models currently produced in China are mainly men's cars, and the market demand for women is still blank.

Zhao Shanhe, who has foresight, certainly knows that the saying that women can hold up half the sky will definitely become a reality in China in the future.

So we decided to introduce two cars for women.

After repeated back-and-forth negotiations with BMW and Volkswagen, it was finally decided to initially cooperate with BMW to produce the 320 car.

At the same time, it produced the Beetle with Volkswagen. This Beetle, which had been put on the market in 1947, was definitely the national sedan in Germany.

Zhao Shanhe's pricing for both cars is within 30 yuan, which has been fully considered and demonstrated. It can be said that the profit margin is absolutely huge.

Originally, the current production cost of these two cars does not exceed 15 yuan, but Zhao Shanhe obviously has more considerations for women's cars, that is, the price can highlight the elegant and noble identity of women.

This is crucial.

Thinking of the later generations of domestic car companies, the "Beauty Leopard" sports car developed was originally aimed at the female market. As a result, this product has since disappeared because the initial price did not exceed 10 yuan.

As a result, some women were attracted by the novel appearance of this car, but because the price was too transparent, not only did they not increase their worth, but people often said that if you don't have money, you shouldn't buy a car with luxury features.

This is quite shocking to say. For Chinese people who are always concerned about ostentation and good face, this car is obviously not suitable.

In Zhao Shanhe's memory, whether it is the BMW [-] Series or the Beetle, even in later generations when domestic and foreign brands are flourishing, these two cars have always been sought after by consumers and seem to have never gone out of style.

Let’s just start with these two cars now.

This was Zhao Shanhe's original intention. In fact, Zhao Shanhe also wanted to directly OEM and build his own Shanhe brand cars at the beginning.

At this time, I thought of Brilliance Automobile, which was founded by Yang Rong. It originally made its own brand [Zhonghua] sedan, but it has always been criticized.

At the beginning, the appearance was completely modeled after BMW, and the sales price was also based on the price of a B-class car, which is more than 20 yuan.

It turned out that except for the trademark, which was made in China, the performance of this car in other aspects was much worse.

Completely unable to withstand the market test, Zhao Shanhe could only choose the original method of producing household appliances, from initial kit assembly to the introduction of production lines for independent research and development, until the establishment of an R&D center.

Sunward Electric has finally established a firm foothold.

However, Zhao Shanhe's dream of independent research and development will never be shattered. What he has to do now is to accumulate hard work and achieve success in one battle.

Gradually, after the R&D department of Sunward Automobile Group gradually matures, it can gradually launch its targeted goals.

That is a national sedan under 10 yuan.

"Mr. Zhao, I am a reporter from CCTV. What was your original intention of introducing the BMW three series?"

"Mr. Zhao, I'm from Dragon TV. Let me see what the market price of your BMW 320 is? Is it a comparison between Santana and Jetta?"

"Mr. Zhao, when will the Beetle come off the assembly line? Do you think the market can recognize this model, which is already considered obsolete in Germany?"

"Mr. Zhao, how much is your output?"

"..."

Media reporters just surrounded Guo Bingchang asking questions, which made Guo Bingchang very embarrassed.

After all, as a hands-off boss, he would not dare to answer reporters' questions easily, otherwise it might backfire.