Rebirth 1981: Kick your scumbag wife away and become rich instantly
Chapter 643: Fierce bidding scene.
In the memory of his previous life, Zhao Shanhe thought that on the day of bidding every year, the Media Center was always bustling with people.
Businessmen from all walks of life filed in, showing off their elegance.
The purpose is to hold up the placard boldly at the bidding site, spend a lot of money, and win the applause of the whole house.
Whoever wins the glittering "Biao King" crown will have the glory that attracts everyone's attention.
Zhao Shanhe clearly remembers that in the late autumn of 1994, CCTV carefully planned and arranged to hold its first advertising bidding meeting for the next year's prime advertising time.
This time, Jiang Tinghua, the director of Kongfu Yanjiu, successfully defeated all competitors with a price of 3079 million yuan, becoming the first to eat crabs, and it also set him up for a lucrative year in the future.
At that time, as the auction hammer fell, "This year's top bidder is the Confucius Banquet"!
Before Tan Xisong, then director of the advertising department, had finished speaking, thunderous applause erupted from the audience.
However, when the news reached his hometown in Shandong where Confucius was having a banquet, everyone thought the factory director was "crazy."
Indeed, 3000 million yuan was undoubtedly an astronomical figure for Kongfu Banquet at that time, almost equivalent to the company's annual profit.
But Jiang Tinghua seemed confident. He patted his chest and promised, "Just wait, this 3000 million investment will be effective immediately."
So what all the employees of Kongfu Yanjiu didn't expect was that Kongfu Yanjiu would really become popular all over the country overnight and become a household name.
"Dealers were pouring in, thanks to the media's hype about the concept of benchmarking kings," Zhao Shanhe remembered later factory director Jiang Tinghua excitedly narrating when accepting the swarming media reporters.
Immediately afterwards, media reporters from all over the country reported one after another, making Kongfu Banquet and Jiang Tinghua instantly become the focus.
In 1995, the sales of Kongfu Banquet Wine reached 9.18 million yuan, making it the best-selling liquor in the country. The sales volume in just three months exceeded that of the whole year of 1994.
You know, even Moutai, the current "A-share market capitalization king", only entered the 2000 billion sales camp in 10.
This shows how strong the sensational effect of CCTV’s title of king is?
In fact, before Tan Xisong took over, CCTV's advertising was still in a period of unified quotation regardless of time period.
At that time, major companies arranged time slots for themselves and used various trustees to find relationships to get ads. Zhao Shanhe knew this well.
However, after entering the 90s, everyone's minds became more active, and Zhao Shanhe's method attracted many imitators.
Since everyone is looking for connections to be guests, it means that no one has any connections.
To this end, Tan Xisong created a more "fair" method of "bidding" for CCTV advertisements at important nodes and time periods.
Tan Xisong took out the prime time between "News Network" and "Weather Forecast" and conducted a separate national bidding.
The company with the highest bid amount will not only get the best advertising "recommendation position", but will also have the title of "Bidding King".
Tan Xisong set the date as November 1994, 11, which means "must release". This was also CCTV's first public bidding for advertising resources.
Seeing that the bidding site was packed, Zhao Shanhe knew that representatives from nearly a hundred companies gathered on CCTV this time, all hoping to win the "Bidding King".
After the host announced the bidding rules, the bidding site with more than a thousand people quickly became the sole battlefield of two companies - Shanhe Electric on the 19th and Kongfu Banquet on the 38th alternately raised their placards to bid.
The current situation is that after countless rounds of bidding, 1000% of those who initially entered the market gave up when the bid reached 60 million.
When the amount reached 2000 million, less than 20% of the bidding companies were left. When it reached 3000 million, only two companies, Shanhe Electric and Kongfu Yanjiu, were still fighting to the death.
"Third brother, I think we should forget it. I feel like this winery is going crazy today and won't give up until it achieves its goal. There is no need to keep entangled like this, otherwise both sides will suffer in the end and CCTV will reap the benefits!"
Seeing Han Wanyu's trembling hands, adding 10 yuan each time she raised the sign, her little heart was already overwhelmed. If Zhao Shanhe hadn't been there to encourage her, she would have given up at 2000 million.
"I usually see you as a woman, but why are you so timid today? Let me tell you, I am determined to win this competition!"
Seeing Zhao Shanhe's face full of excitement as if he had been given a shot of blood, not only Han Wanyu couldn't figure it out, but even Lin Feng felt there was no need to follow him.
They had never participated in this kind of bidding meeting before.
Thinking of the competition going on like this, neither of the two companies wanted to let go, and they would definitely fight to the death in the end.
The key...this is already a sky-high price.
"The general is not for the timid. Today we have to win the title. The opponent is not a small winery in the county town. I don't believe how courageous he is? Fighting me is just asking for death!"
Thinking that the Confucius Banquet is just a small winery, Zhao Shanhe thought Jiang Tinghua was quite courageous when he saw the report in his previous life. Today, when they actually challenged him, he looked on with cold eyes. The other party was already sweating on his forehead.
Zhao Shanhe remembered that the bid this time did not exceed 3100 million. Today, he would break through his psychological bottom line as soon as possible and make him completely collapse and give up.So he snatched the cards from Han Wanyu's hand.
The price directly reached 3188 million.
In the past, for every 19 yuan added by Shanhe Electric on the 10th, Kongfu Banquet on the 38th would add another 20 yuan.
The two companies refused to give in to each other, and the war became more intense.
The two parties chased the price very quickly, and basically did not have more than half a minute to consider. All the companies and media participating in the bidding looked in shock. From this, we can also see the determination of the two companies to win the bid.
In this process of chasing each other, the scene is full of gunpowder. Do you want to know what the concept of more than 1994 million in 3000 was?
But when Zhao Shanhe shouted 3188 million, Jiang Tinghua, who was holding the sign, suddenly felt his heart stop.
This was completely beyond the limit of what he could bear.
For a small winery in his county, the annual profit is less than 3000 million, and it is really impossible for him to add more now.
In fact, Jiang Tinghua's mental expectation was 3000 million, and later he gritted his teeth and added it. After all, he knew how much money he had in his pocket.
When he saw Zhao Shanhe smiling and nodding at him, it meant that if he was not convinced, he could let the horse go and fight, and he would never give up until he achieved his goal.
Jiang Tinghua instantly felt that there was no need to continue playing.
In this era, Jiang Tinghua, who wants to compete for the title of king, is definitely a powerful man, but he is afraid of being stunned and dying.
He felt that Zhao Shanhe didn't want to kill his group. When encountering such an opponent, Jiang Tinghua could only admit that he was unlucky and resigned.
"3188 million yuan, is there any extra?
Is there anyone else considering adding it?
Is there any extra?
The current amount is 19 million yuan for Enterprise No. 3188. Is there any more? "
The tender master's skillful and passionate on-site hosting also made the atmosphere tense and breathless.
Businessmen from all walks of life filed in, showing off their elegance.
The purpose is to hold up the placard boldly at the bidding site, spend a lot of money, and win the applause of the whole house.
Whoever wins the glittering "Biao King" crown will have the glory that attracts everyone's attention.
Zhao Shanhe clearly remembers that in the late autumn of 1994, CCTV carefully planned and arranged to hold its first advertising bidding meeting for the next year's prime advertising time.
This time, Jiang Tinghua, the director of Kongfu Yanjiu, successfully defeated all competitors with a price of 3079 million yuan, becoming the first to eat crabs, and it also set him up for a lucrative year in the future.
At that time, as the auction hammer fell, "This year's top bidder is the Confucius Banquet"!
Before Tan Xisong, then director of the advertising department, had finished speaking, thunderous applause erupted from the audience.
However, when the news reached his hometown in Shandong where Confucius was having a banquet, everyone thought the factory director was "crazy."
Indeed, 3000 million yuan was undoubtedly an astronomical figure for Kongfu Banquet at that time, almost equivalent to the company's annual profit.
But Jiang Tinghua seemed confident. He patted his chest and promised, "Just wait, this 3000 million investment will be effective immediately."
So what all the employees of Kongfu Yanjiu didn't expect was that Kongfu Yanjiu would really become popular all over the country overnight and become a household name.
"Dealers were pouring in, thanks to the media's hype about the concept of benchmarking kings," Zhao Shanhe remembered later factory director Jiang Tinghua excitedly narrating when accepting the swarming media reporters.
Immediately afterwards, media reporters from all over the country reported one after another, making Kongfu Banquet and Jiang Tinghua instantly become the focus.
In 1995, the sales of Kongfu Banquet Wine reached 9.18 million yuan, making it the best-selling liquor in the country. The sales volume in just three months exceeded that of the whole year of 1994.
You know, even Moutai, the current "A-share market capitalization king", only entered the 2000 billion sales camp in 10.
This shows how strong the sensational effect of CCTV’s title of king is?
In fact, before Tan Xisong took over, CCTV's advertising was still in a period of unified quotation regardless of time period.
At that time, major companies arranged time slots for themselves and used various trustees to find relationships to get ads. Zhao Shanhe knew this well.
However, after entering the 90s, everyone's minds became more active, and Zhao Shanhe's method attracted many imitators.
Since everyone is looking for connections to be guests, it means that no one has any connections.
To this end, Tan Xisong created a more "fair" method of "bidding" for CCTV advertisements at important nodes and time periods.
Tan Xisong took out the prime time between "News Network" and "Weather Forecast" and conducted a separate national bidding.
The company with the highest bid amount will not only get the best advertising "recommendation position", but will also have the title of "Bidding King".
Tan Xisong set the date as November 1994, 11, which means "must release". This was also CCTV's first public bidding for advertising resources.
Seeing that the bidding site was packed, Zhao Shanhe knew that representatives from nearly a hundred companies gathered on CCTV this time, all hoping to win the "Bidding King".
After the host announced the bidding rules, the bidding site with more than a thousand people quickly became the sole battlefield of two companies - Shanhe Electric on the 19th and Kongfu Banquet on the 38th alternately raised their placards to bid.
The current situation is that after countless rounds of bidding, 1000% of those who initially entered the market gave up when the bid reached 60 million.
When the amount reached 2000 million, less than 20% of the bidding companies were left. When it reached 3000 million, only two companies, Shanhe Electric and Kongfu Yanjiu, were still fighting to the death.
"Third brother, I think we should forget it. I feel like this winery is going crazy today and won't give up until it achieves its goal. There is no need to keep entangled like this, otherwise both sides will suffer in the end and CCTV will reap the benefits!"
Seeing Han Wanyu's trembling hands, adding 10 yuan each time she raised the sign, her little heart was already overwhelmed. If Zhao Shanhe hadn't been there to encourage her, she would have given up at 2000 million.
"I usually see you as a woman, but why are you so timid today? Let me tell you, I am determined to win this competition!"
Seeing Zhao Shanhe's face full of excitement as if he had been given a shot of blood, not only Han Wanyu couldn't figure it out, but even Lin Feng felt there was no need to follow him.
They had never participated in this kind of bidding meeting before.
Thinking of the competition going on like this, neither of the two companies wanted to let go, and they would definitely fight to the death in the end.
The key...this is already a sky-high price.
"The general is not for the timid. Today we have to win the title. The opponent is not a small winery in the county town. I don't believe how courageous he is? Fighting me is just asking for death!"
Thinking that the Confucius Banquet is just a small winery, Zhao Shanhe thought Jiang Tinghua was quite courageous when he saw the report in his previous life. Today, when they actually challenged him, he looked on with cold eyes. The other party was already sweating on his forehead.
Zhao Shanhe remembered that the bid this time did not exceed 3100 million. Today, he would break through his psychological bottom line as soon as possible and make him completely collapse and give up.So he snatched the cards from Han Wanyu's hand.
The price directly reached 3188 million.
In the past, for every 19 yuan added by Shanhe Electric on the 10th, Kongfu Banquet on the 38th would add another 20 yuan.
The two companies refused to give in to each other, and the war became more intense.
The two parties chased the price very quickly, and basically did not have more than half a minute to consider. All the companies and media participating in the bidding looked in shock. From this, we can also see the determination of the two companies to win the bid.
In this process of chasing each other, the scene is full of gunpowder. Do you want to know what the concept of more than 1994 million in 3000 was?
But when Zhao Shanhe shouted 3188 million, Jiang Tinghua, who was holding the sign, suddenly felt his heart stop.
This was completely beyond the limit of what he could bear.
For a small winery in his county, the annual profit is less than 3000 million, and it is really impossible for him to add more now.
In fact, Jiang Tinghua's mental expectation was 3000 million, and later he gritted his teeth and added it. After all, he knew how much money he had in his pocket.
When he saw Zhao Shanhe smiling and nodding at him, it meant that if he was not convinced, he could let the horse go and fight, and he would never give up until he achieved his goal.
Jiang Tinghua instantly felt that there was no need to continue playing.
In this era, Jiang Tinghua, who wants to compete for the title of king, is definitely a powerful man, but he is afraid of being stunned and dying.
He felt that Zhao Shanhe didn't want to kill his group. When encountering such an opponent, Jiang Tinghua could only admit that he was unlucky and resigned.
"3188 million yuan, is there any extra?
Is there anyone else considering adding it?
Is there any extra?
The current amount is 19 million yuan for Enterprise No. 3188. Is there any more? "
The tender master's skillful and passionate on-site hosting also made the atmosphere tense and breathless.
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