Cologne.

When Zhao Shanhe and Han Wanyu saw the Cologne Cathedral, they had an intuitive understanding of this important industrial city in Germany.

Cologne, located on the Rhine River, is not only a famous historical and cultural city, but also a heavy industrial city in Germany, second only to Berlin.

These days, Zhao Shanhe and Han Wanyu went to Hamburg and Munich for on-site negotiations one by one based on the addresses of bidding suppliers.

Now come to Cologne, a very modern metropolis.There are rows of high-rise buildings in the city, symbolizing this prosperous commercial city. At that time and today, in this gate, the faces of people and peach blossoms complement each other.

From the moment he set foot on the land of Cologne, Zhao Shanhe was full of emotions, thinking that Mr. Zhang of Haier Group was only ten years older than him and took up the heavy responsibility of the director of Qingdao Refrigerator General Factory.

He faced a deficit of 147 million in the factory and panic among his employees.

What is even more serious is that warehouses are full of well-produced products. However, even if these products are paid for, they are not easy to sell in the fierce market competition.

Apparently, the refrigerator factory has reached its worst point.

Under such a situation, Mr. Zhang expressed his determination in front of the whole factory: Either he won't do it, or if he wants to do it, he must fight for the first place!

As a result, he borrowed money and went to Cologne to introduce a world-class refrigerator production line, vowing to produce the best quality refrigerators.

Time flies, from when Haier picked up a sledgehammer and smashed 76 refrigerators, to three years later when it won a gold medal from the Ministry of Light Industry.

Haier refrigerators have become the pride of Qingdao.

Thirteen years later, this factory not only got out of trouble, but also transformed into a well-known domestic brand "Haier".

At this time, Mr. Zhang bought a ticket to Cologne again, but this time he came not to ask for technology or help, but to issue certificates to the first batch of 12 European dealers.

Since then, Haier has embarked on a vigorous internationalization process, eventually becoming an international home appliance giant with global revenue exceeding hundreds of billions.

Of course, Zhao Shanhe knew how difficult this road was, but as a reborn person, Zhao Shanhe never thought that he would have to compete with the Haier Group of later generations. What he wanted to do was to compete with hundreds of teams and thousands of sails.

We can work with the great Haier Group to advance into the world and serve the country through industry in this era full of opportunities and challenges.

"Third brother, where should we stay this time? What suggestions do you have?"

"Just stay at the Bensburg Castle Hotel. I heard it has a long history?"

Just when Zhao Shanhe was reminiscing about the past, he heard Han Wanyu asking for his opinion, so he remembered this castle-style hotel.

"Oh, this is the place in front of you. This palace built in 1703 was used by later generations as a field hospital, a barracks, and eventually a hotel. You can also see Cologne Cathedral standing in front of the hotel window."

Han Wanyu knew that Zhao Shanhe did not understand German, and she was standing in front of the Cologne Cathedral, which was actually next to the Bensburg Castle Hotel.

Zhao Shanhe felt a little ashamed when he heard Han Wanyu say this. After all, not knowing a foreign language when going abroad was equivalent to being illiterate. However, based on her relationship with Han Wanyu, she would no longer laugh at herself.

This very relaxed way of getting along made Zhao Shanhe feel quite comfortable.At the very least, both parties can be honest with each other and no longer need to guard against each other.

Seeing Han Wanyu complete the check-in formalities, Zhao Shanhe, who was waiting nearby, looked at the Baroque building and statues, and had a trancelike feeling of going back in time and recreating the past history.

After all, during this period, whenever she had time, Han Wanyu would talk to Zhao Shanhe about the past glory of the self-proclaimed Germanic Empire.

But in Zhao Shanhe's view, compared with the Chinese civilization and the heyday of the Han and Tang Dynasties, it is still incomparable.

However, the reality before us is that our motherland is rising against the trend, and realizing the great Chinese dream begins with us.

*

Cologne Lieber Automation GmbH.

Zhao Shanhe and Han Wanyu were sitting in the conference room, and Han Wanyu signed a cooperation agreement under the witness of a German lawyer classmate.

In fact, when Zhao Shanhe decided to come here, he had already conducted several rounds of elimination and screening of more than a dozen assembly line suppliers.

However, Libo Company stands out because its quotation is relatively favorable, which also relies on Han Wanyu's superb bargaining skills.

Use your son's spear to attack your son's shield.

After Zhao Shanhe originally published an advertisement in the newspaper for the purchase of twenty assembly lines, it was like dropping a piece of fat in the jungle.

Naturally, all kinds of ferocious beasts came to bite and fight for it, and Zhao Shanhe was waiting to reap the benefits.

Before this battle, Zhao Shanhe was actually focused on Siemens and Lieber. However, Siemens was the first to be eliminated after the stupid-as-pig Augusta National debuted.

The rest of the screening was more simple and crude, namely cost-effectiveness and after-sales service. As a result, Lieber Company came out on top.

After Han Wanyu submitted quotations from other companies, Libo Company quickly adjusted its strategy and immediately went back for a meeting to discuss. Finally, after several rounds of negotiations, it finally supplied the refrigerator production line at a price of US$150 million.

This makes Zhao Shanhe quite satisfied. After all, the price Haier just picked up here is 200 million US dollars. The same production line has different prices, just because Zhao Shanhe can use marketing strategies to advertise.

With only a few days of investment in advertising fees and the personnel cost of a mobile phone, Zhao Shanhe saved US$1000 million in this purchase.

There are ten refrigerator production lines and ten washing machine production lines. At the same time, the two parties have also laid the groundwork for subsequent cooperation in advance.

Compared with the next step, if Zhao Shanhe wants to produce a full range of home appliances, the production lines he needs to introduce this time are just a drop in the bucket.

In order to retain this super-large customer, Lieber Company attaches great importance to it. The chairman of the board of directors and the president of the group participated in the entire negotiation process.

He also showed full respect to the young man Zhao Shanhe, which made Zhao Shanhe feel quite happy.

He also promised to visit Shanhe Electric for inspection in the future and then come up with specific plans for the next step of cooperation. As for the after-sales service this time, Libo Company promised to send a team of experts to participate in the entire process.

From the initial installation to debugging, until Shanhe Electric Factory fully masters the operating procedures, it will also train maintenance personnel for Shanhe Electric for free. These can be said to be the conditions proposed by Zhao Shanhe.

Libo attaches great importance to this contract signing and specially invited the media to witness it on site after confirming that the contract is correct.

Jie Velense, Chairman of the Board of Directors of Libo Company, delivered a passionate speech and also took a group photo with Zhao Shanhe under the witness of media reporters.

At the same time, we solemnly declare to our German counterparts that Lieber Company and Sunward International will engage in all-round strategic cooperation, now and in the future.

The world looks to the West, but also to Sunward Electric in the East.

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