Rebirth 1981: Kick your scumbag wife away and become rich instantly
Chapter 526: You can achieve a small goal first.
This kind of off-season marketing only came about after the millennium, as people's living standards continued to improve, and some foresighted manufacturers introduced this concept when they saw people who had some spare money.
First of all, there are beverage companies like Wahaha and Nongfu Spring. As fast-moving consumer goods, their peak season is definitely summer. Who would buy bottled water in the cold weather in winter?
These manufacturers will assign tasks to dealers, asking them to make advance payments to stock up on goods during the winter, and wait until summer sales to transfer inventory in disguise.
Later, air conditioner companies, refrigerator companies, etc. also learned this method.
While alleviating the inventory at the headquarters, it also allows dealers to make advance payments, otherwise your agent qualification will be cancelled.
Of course, a slap in the face will also give you a sweet date to eat.
That is to pick up goods out of season, and there will definitely be many preferential policies accordingly. After all, dealers also need coaxing to do a good job.
Even later, even those who made mink coats and cotton clothes learned to sell goods in summer, and even extended to more walks of life.
In order to save money, ordinary people sometimes shop out of season, which can also reduce costs.
After all, if you have money in the bank and there is no interest, you might as well spend it.
As for what Xi'an citizens are rushing to buy, Great Wall Fan is the first in the country to launch the 7th generation electronically controlled high-end floor-standing fan that simulates natural wind.
What’s so magical about Great Wall Fans?Why are Xi'an citizens flocking to it?
This is what Zhao Shanhe will take the lead in developing and learning from in Shanghai.
Although Zhao Shanhe has not yet developed the current Shanhe electric fan, it has more functions such as remote control and automatic lifting and swinging of the head in later generations.
However, from the three points of weight, portability and energy saving, it can definitely beat those competing manufacturers in an instant.
Just like most electric fans today, the fins and base are basically made of iron, and some use aluminum alloy to reduce weight.
It is very inconvenient in terms of cost and movement. The key is the power consumption. If you can afford it, you can’t afford it. If you can afford it, you will feel heartache and stomachache.
After all, people were generally not wealthy at this time.
People who have come out of hard times certainly know that money saved is earned.
Zhao Shanhe lets dealers and customers taste the benefits in the early stage. After they see the reduction in their electricity bills, they will be deterred from buying whether it is a Great Wall or Huangpu River electric fan.
At that time, the situation will appear before Fengtian No. [-] Department Store. When the products supplied by Zhao Shanhe are out of stock, even if there are similar products on the shelves, customers who enjoy high quality and low price will sneer.
Besides, Zhao Shanhe also has a trump card, which is to wage a price war.
Now Zhao Shanhe is launching two products, a floor fan and a table fan. No matter which product it is, Zhao Shanhe directly cuts the price by 20% compared to similar products. This is the most terrible thing.
The key is that the dealer's profits will not be reduced. Without harming the dealer's interests, imagine a fool who would not choose high-quality and low-price products?
The manufacturer is not their biological father, so there is no need to praise him, right?
Those manufacturers who used to be the emperor's daughters who had no worries about marrying have become arrogant.
Just like when you go to the Huangpujiang Electrical Appliance Factory and want to buy an electric fan, you have to get cigarettes when you get in. Even after meeting with the sales section chief Liu Yishui, if you want to discuss business and want the goods, you have to buy wine and dinner... and you will get a kickback.
This was a common shortcoming of state-owned enterprises at that time.
After the word-of-mouth effect of Sunward Electric Fans came out, in response to the strong demands of customers and dealers, Sunward Electric Fans quickly occupied the Shanghai market, and those electric fan manufacturers that were belatedly realized would just faint in the toilet.
At that time, as the popularity of the products in the Shanghai market increases, Zhao Shanhe will continue to advertise in places around the Shanghai market, such as Jiangsu, Zhejiang, Anhui, Jiangxi, Hubei, and Hunan.
With the market recognition and booming sales in the Shanghai Stock Exchange, it will implicitly endorse Shanhe Electric, and Zhao Shanhe will just wait and count the money.
"Boss, if you want to put it this way, the two of us will definitely not be enough. Is recruitment about to start?"
When Wang Cai and the Fourth Monk heard Zhao Shanhe talk about these prospects, they were like bloodthirsty beasts, shouting with excitement and eager to start recruiting troops now.
"The staffing problem is really going to increase. If you have nothing to do in the evening, you two can go out and post small advertisements, and then make an appointment at the same time for me to come over and interview in person."
When Zhao Shanhe said this, Xia Ruoxue took out the advertisements that had been prepared long ago. They had already printed a batch at the printing factory when they were still in Fengtian. The format was the same across the country, but the phone number had to be written on it.
"I know, it's just like when we searched for You Ling all over Ancheng, why don't we just put up small advertisements everywhere?"
Thinking of Erlong's original idea, Wang Cai was dissatisfied, but in his heart he thought Erlong was smarter and wiser than him.
But I can make up for my shortcomings by being diligent.
"Yes, it will mainly be distributed near our branch. Don't make it too far away, otherwise it will be inconvenient for the recruited employees to commute to and from get off work."
"Then I understand. There is another thing that I have been holding in my mind for a long time. I don't know if I should ask?"
After Wang Cai understood what Zhao Shanhe meant, he then remembered the price issue that confused him.
Seeing Zhao Shanhe indicating that he had something to say, stop nagging, Wang Cai said that electric fans are a hot-selling product in the market now. Even if they are sold at the market price, the supply cannot meet the demand, so why do they need to lower the price?
Zhao Shanhe saw that this guy was still thinking about something, so he started to ask him, if he sells 200 units per month at 160 yuan/unit, and if he sells [-] units per month at [-] yuan/unit, which one will make more money? What about more?
Wang Cai and the Fourth Monk were immediately confused. They quickly took the calculator and calculated for a long time, and finally understood what Zhao Shanhe meant.
Zhao Shanhe wants to sell at low prices, but his profits will not be reduced. After all, the production cost of his floor fans is only 22 yuan per unit compared to the cost of dozens of yuan per unit for state-owned enterprises.
Even if the price is lowered, profit margins can still be guaranteed.
In total, the gross profit is 700% profit. What is the concept?
Even if you risk going to the gallows for such huge profits, people will flock to it. The key is that you don't have to do it legally.
According to Zhao Shanhe's investigation, the Huangpujiang Electrical Appliance Factory produced 30 electric fans last year, accounting for less than 5% of the national market.
If I could sell 100 million electric fans this year, I would have a profit margin of more than 100 yuan per electric fan.
What is the gross profit when one million is multiplied by one hundred yuan?
Therefore, many people may look down on this humble product like an electric fan, but in Zhao Shanhe's eyes, it is definitely a cash cow.
Through this product, you can become a billionaire.
Well, let’s achieve a small goal first.
First of all, there are beverage companies like Wahaha and Nongfu Spring. As fast-moving consumer goods, their peak season is definitely summer. Who would buy bottled water in the cold weather in winter?
These manufacturers will assign tasks to dealers, asking them to make advance payments to stock up on goods during the winter, and wait until summer sales to transfer inventory in disguise.
Later, air conditioner companies, refrigerator companies, etc. also learned this method.
While alleviating the inventory at the headquarters, it also allows dealers to make advance payments, otherwise your agent qualification will be cancelled.
Of course, a slap in the face will also give you a sweet date to eat.
That is to pick up goods out of season, and there will definitely be many preferential policies accordingly. After all, dealers also need coaxing to do a good job.
Even later, even those who made mink coats and cotton clothes learned to sell goods in summer, and even extended to more walks of life.
In order to save money, ordinary people sometimes shop out of season, which can also reduce costs.
After all, if you have money in the bank and there is no interest, you might as well spend it.
As for what Xi'an citizens are rushing to buy, Great Wall Fan is the first in the country to launch the 7th generation electronically controlled high-end floor-standing fan that simulates natural wind.
What’s so magical about Great Wall Fans?Why are Xi'an citizens flocking to it?
This is what Zhao Shanhe will take the lead in developing and learning from in Shanghai.
Although Zhao Shanhe has not yet developed the current Shanhe electric fan, it has more functions such as remote control and automatic lifting and swinging of the head in later generations.
However, from the three points of weight, portability and energy saving, it can definitely beat those competing manufacturers in an instant.
Just like most electric fans today, the fins and base are basically made of iron, and some use aluminum alloy to reduce weight.
It is very inconvenient in terms of cost and movement. The key is the power consumption. If you can afford it, you can’t afford it. If you can afford it, you will feel heartache and stomachache.
After all, people were generally not wealthy at this time.
People who have come out of hard times certainly know that money saved is earned.
Zhao Shanhe lets dealers and customers taste the benefits in the early stage. After they see the reduction in their electricity bills, they will be deterred from buying whether it is a Great Wall or Huangpu River electric fan.
At that time, the situation will appear before Fengtian No. [-] Department Store. When the products supplied by Zhao Shanhe are out of stock, even if there are similar products on the shelves, customers who enjoy high quality and low price will sneer.
Besides, Zhao Shanhe also has a trump card, which is to wage a price war.
Now Zhao Shanhe is launching two products, a floor fan and a table fan. No matter which product it is, Zhao Shanhe directly cuts the price by 20% compared to similar products. This is the most terrible thing.
The key is that the dealer's profits will not be reduced. Without harming the dealer's interests, imagine a fool who would not choose high-quality and low-price products?
The manufacturer is not their biological father, so there is no need to praise him, right?
Those manufacturers who used to be the emperor's daughters who had no worries about marrying have become arrogant.
Just like when you go to the Huangpujiang Electrical Appliance Factory and want to buy an electric fan, you have to get cigarettes when you get in. Even after meeting with the sales section chief Liu Yishui, if you want to discuss business and want the goods, you have to buy wine and dinner... and you will get a kickback.
This was a common shortcoming of state-owned enterprises at that time.
After the word-of-mouth effect of Sunward Electric Fans came out, in response to the strong demands of customers and dealers, Sunward Electric Fans quickly occupied the Shanghai market, and those electric fan manufacturers that were belatedly realized would just faint in the toilet.
At that time, as the popularity of the products in the Shanghai market increases, Zhao Shanhe will continue to advertise in places around the Shanghai market, such as Jiangsu, Zhejiang, Anhui, Jiangxi, Hubei, and Hunan.
With the market recognition and booming sales in the Shanghai Stock Exchange, it will implicitly endorse Shanhe Electric, and Zhao Shanhe will just wait and count the money.
"Boss, if you want to put it this way, the two of us will definitely not be enough. Is recruitment about to start?"
When Wang Cai and the Fourth Monk heard Zhao Shanhe talk about these prospects, they were like bloodthirsty beasts, shouting with excitement and eager to start recruiting troops now.
"The staffing problem is really going to increase. If you have nothing to do in the evening, you two can go out and post small advertisements, and then make an appointment at the same time for me to come over and interview in person."
When Zhao Shanhe said this, Xia Ruoxue took out the advertisements that had been prepared long ago. They had already printed a batch at the printing factory when they were still in Fengtian. The format was the same across the country, but the phone number had to be written on it.
"I know, it's just like when we searched for You Ling all over Ancheng, why don't we just put up small advertisements everywhere?"
Thinking of Erlong's original idea, Wang Cai was dissatisfied, but in his heart he thought Erlong was smarter and wiser than him.
But I can make up for my shortcomings by being diligent.
"Yes, it will mainly be distributed near our branch. Don't make it too far away, otherwise it will be inconvenient for the recruited employees to commute to and from get off work."
"Then I understand. There is another thing that I have been holding in my mind for a long time. I don't know if I should ask?"
After Wang Cai understood what Zhao Shanhe meant, he then remembered the price issue that confused him.
Seeing Zhao Shanhe indicating that he had something to say, stop nagging, Wang Cai said that electric fans are a hot-selling product in the market now. Even if they are sold at the market price, the supply cannot meet the demand, so why do they need to lower the price?
Zhao Shanhe saw that this guy was still thinking about something, so he started to ask him, if he sells 200 units per month at 160 yuan/unit, and if he sells [-] units per month at [-] yuan/unit, which one will make more money? What about more?
Wang Cai and the Fourth Monk were immediately confused. They quickly took the calculator and calculated for a long time, and finally understood what Zhao Shanhe meant.
Zhao Shanhe wants to sell at low prices, but his profits will not be reduced. After all, the production cost of his floor fans is only 22 yuan per unit compared to the cost of dozens of yuan per unit for state-owned enterprises.
Even if the price is lowered, profit margins can still be guaranteed.
In total, the gross profit is 700% profit. What is the concept?
Even if you risk going to the gallows for such huge profits, people will flock to it. The key is that you don't have to do it legally.
According to Zhao Shanhe's investigation, the Huangpujiang Electrical Appliance Factory produced 30 electric fans last year, accounting for less than 5% of the national market.
If I could sell 100 million electric fans this year, I would have a profit margin of more than 100 yuan per electric fan.
What is the gross profit when one million is multiplied by one hundred yuan?
Therefore, many people may look down on this humble product like an electric fan, but in Zhao Shanhe's eyes, it is definitely a cash cow.
Through this product, you can become a billionaire.
Well, let’s achieve a small goal first.
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