Rebirth 1981: Kick your scumbag wife away and become rich instantly

Shanghai Stock Exchange.

Huangpu River.

At this time, Zhao Shanhe was holding Xia Ruoxue's hand, admiring the largest city in the country, known as the Magic City, on the bank of the Huangpu River.

Looking back at the past, Pudong on the other side was still a wilderness, Lujiazui was still a cropland, and the Oriental Pearl TV Tower was only completed in the early 90s. Only the European-style buildings on the Bund can be called scenery.

At this time, the Shanghai Stock Exchange was familiar to the world except for the Shili Foreign Market and the [-]-mile Nanjing Road. In fact, it was still vague in most people's minds.

I remember that it was only three years later in 1985, after the "Shanghai Beach" filmed on Hong Kong Island was broadcast in China, that this place became a check-in place.However, these do not affect Zhao Shanhe's marketing strategy.

With the rapid increase in the production of electric fans, Sunward Electric has a place in the northern market. However, as the birthplace of established business, the Shanghai stock market still needs strategies and marketing methods.

Since arriving in Shanghai, Zhao Shanhe has visited shopping malls in various districts, and even went to the Huangpujiang Electrical Appliance Factory for an on-site inspection. As a result, he was turned away at the gate.

However, after seeing Zhao Shanhe driving a Crown car and having an extraordinary demeanor in every gesture, and after smoking and chatting with the doorman, he got a box of Chinese cigarettes, so he helped Zhao Shanhe contact Liu Yishui.

Zhao Shanhe said that he was a dealer in Beijing and wanted to buy a batch of electric fans from Huangpujiang Electrical Appliance Factory. When he saw that Zhao Shanhe was eyeing the goods, which were already in short supply, sales section chief Liu Yishui's eyes rolled around.

Of course, Zhao Shanhe understood what he meant. He invited Liu Yishui out for dinner and drinks, and through a meal of communication, he basically found out the output of Huangpujiang Electrical Appliance Factory and similar manufacturers.

Zhao Shanhe, who got the first-hand information, said that he would go back and think about it before contacting him. Liu Yishui saw the big boss Zhao Shanhe's style and knew that he was definitely capable, hinting that he could find a way to increase the price.

Test the water and you'll know it's cold.

Zhao Shanhe and Xia Ruoxue then visited the newspaper office. Before arriving, they had contacted the leaders of the Propaganda Department of the Shanghai Municipal Party Committee through Han Yuanying.

So when he arrived at the newspaper office, he was naturally given a warm reception. Zhao Shanhe was a good person. The master introduced him to practice personal cultivation, and soon he became a brother-in-law with the editor-in-chief of the newspaper through two drinks.

Seeing that it was a success, Zhao Shanhe took out a soft-text advertisement written by himself, with the theme of providing coolness in the hot summer.

In fact, there are very few soft-article advertisements in this era. Even advertisements are very rare. After Zhao Shanhe paid a symbolic sum of money, Shanghai Metropolis Daily and Shanghai Evening News began to publish Zhao Shanhe's soft articles.

Now that Zhao Shanhe has spread the bait, I believe people in the Shanghai stock market business circle, who are always known for their shrewdness, will soon be able to smell business opportunities for you from this soft-text advertisement.

Sure enough, when Zhao Shanhe and Xia Ruoxue drove to the Shanghai branch of Shanhe Electric, they saw Wang Cai and Si Monk busy answering calls and recording information in their notebooks.

Seeing that these childhood enemies are now able to live in harmony, and Wang Cai has become the master and leader of the Four Monks.

Zhao Shanhe and Xia Ruoxue looked at each other and smiled.

"Boss, I just heard about Shiliyangchang. The Shanghai market is simply too big. As you said, this is the only commercial center in the country. I believe it won't take long to surpass Erlong."

Wang Cai, who finally finished his work, saw the boss and his wife coming back, and quickly ordered the four monks to pour tea for Zhao Shanhe and his wife. He behaved like a branch manager.

"I estimate that the advertising effect of the newspaper will be really highlighted tomorrow. After all, today is the first day. You two will be busy then, but we will need to recruit people after the first batch of goods is sold out."

When he was in Fengtian, Zhao Shanhe used provocative tactics to say that he was going to go to the capital first to hold a commendation meeting for the sales team of Heizi and Erlong, and then go to Shanghai to start entering the Yangtze River Delta region.

Then he lamented that he was short of major generals and no one could use them. If he could lead the team like Heizi and Erlong, he would be relieved.

He also said that as the Shanghai Stock Exchange is the largest market in the country, as long as the vast market of the Shanghai Stock Exchange is captured, other markets will naturally be solved.

As Shanhe Electric establishes a foothold in the Shanghai market, it will soon be accepted and recognized by other domestic markets.

When Heizi and Erlong were originally asked to go to the capital, Wang Cai Li Hu felt uncomfortable. Thinking that it was the Forty-Nine City, he had to go by himself?

Now when I hear Zhao Shanhe talk about the situation in Shanghai, it seems to be more important than the capital city?

Wang Cai then took the initiative to ask for help, saying that he was willing to take the Four Monks to develop the Shanghai market, which would definitely surpass the performance of Heizi and Erlong.

With Wang Cai's solemn assurance, Zhao Shanhe saw that inviting generals was not as effective as stimulating generals, so he asked them to serve as the vanguard to go to Shanghai to make front-end arrangements, including renting offices, installing telephones and warehouses.

Wang Cai and the Four Monks took the car and left overnight without saying a word, waiting for Zhao Shanhe to make the relevant production and sales arrangements in the capital.

When he came to the Shanghai Stock Exchange, Wang Cai had already taken care of everything including the industrial and commercial license. Even the phone installation problem was successfully solved through a series of public relations invitations to treat guests and give gifts, which made Zhao Shanhe quite satisfied.

Now that the first batch of goods have been picked up by Wang Cai and others, they can wait until the advertising effect is highlighted and they can be delivered to your doorstep.

"Come on, let's have a small meeting to unify our thoughts."

I saw that Wang Cai had converted this private house into an office. It was well-furnished, with tables, chairs, benches, office areas, and conference tables all ready.

The key is that there is a room in the back for sleeping and a kitchen for cooking. It is fully functional, so there is no need to rent a separate house.

"The products we have now arrived are in the trial-marketing stage in the early stage, so when customers come to pick up the goods, they pay in cash and do not need to pay in advance. However, after the goods are shipped, we will not waver in the prepayment strategy and will still follow Fengtian's rules. Gotta line up.”

"Boss, what you mean is that we still use the original strategy of playing hard to get, hunger marketing, right?"

After hearing what Zhao Shanhe said, Wang Cai immediately understood. Isn't this the same old routine in Fengtian?

I am very familiar with it.

"Yes, I finally know the answer."

After Zhao Shanhe cast an approving look at Wang Cai, he remembered something that happened later in life. At that time, he was working for Guo Bingchang.

But just a few years later, in January 1986, in Xi'an, the temperature was minus 1°C, and the wind was biting cold outside.

At that time, the "Great Wall Brand" electric fans produced by the Suzhou Electric Fan Factory were sold at the sales site. Thousands of citizens braved the severe cold and queued up to buy them. Those who could not buy would rather pay in advance and order on the spot.

This is rare in the history of domestic and even world fan sales.