Back to 2003

A few days after Feifei launched the meeting, Tang Qinghua was invited to Sijixuan again.

This time, he was asked to advise on another project - a shopping website.

"Mr. Tang, I am Li Sijie, the head of the website team of the technical department!"

A rather heroic-looking woman with short hair and a small suit took the initiative to introduce: "Because the focus of the two R&D projects is the instant messaging software, there are fewer R&D personnel on the shopping website, so it takes more time."

"As long as we can do it well, there is still plenty of time!"

Tang Qinghua nodded: "Let's start the introduction!"

"Okay, our shopping website is named Bird Market."

Li Sijie nodded slightly and began to introduce.

"Wait a moment!"

As soon as Li Sijie started, she was interrupted by Tang Qinghua: "Feiniao Market sounds too stingy. The shopping website is not a secondary page under Feiniao, but an independent e-commerce platform... Why not call it - Internet Street!"

"Internet Street?"

Zhao Zhuoyan next to him was stunned when he heard this: "The name Internet Street means online shopping? It's a good name! According to my guess, within ten years, physical stores will be greatly impacted, and online shopping will become a trend... The name Internet Street stands first."

"I think it's good too——"

Li Sijie was from the technical department. She was not good at naming these things. She nodded decisively and agreed: "According to your previous instructions, Internet Street is divided into two major sections. One section is the stores opened by us; the other section is the stores opened by others..."

She opened the website and introduced it carefully.

Tang Qinghua had told them before that the framework of the e-commerce website could imitate a certain treasure. Some of them were stores that he cooperated with, and some were stores opened by others, and other people's stores would always be free.

This is not new, because this is what a certain treasure does!

Each store is a separate page. Merchants can fill in the store content and price the items according to their own conditions. After users purchase the top products, they can rate the top products...

Well, nothing new!

“This is our website homepage!”

Li Sijie continued: "The homepage of the website is divided into many sections, and each section will be divided into content for advertising. The target of this promotion can be either the store we choose, or the store that spends money to advertise..."

Well, there is still nothing new!

Li Sijie quickly introduced the content of the website. Generally speaking, there was nothing new and no big problems. She almost copied the format of a certain treasure, but made slight adjustments in terms of page, look and feel, arrangement, etc.

The main reason is probably because she is a woman!

When women do things, they don’t have much creativity, they pay more attention to details!

"I have a general understanding!"

Tang Qinghua looked at the website and spoke again after a long time: "There are no big problems with the content and model of the website... What do you think is the main factor limiting the development of e-commerce today?"

"Well... I think there are three main points!"

Li Sijie thought for a moment and quickly began to answer: "The first is the logistics speed and cost, the second is the credibility of the store, and the third is the difficulty in payment methods!"

"Logistics is a big problem. Although the delivery speed of several major logistics companies is no longer slow, firstly, the cost is too expensive, and secondly, many small cities cannot deliver, which seriously limits the development of e-commerce. Most e-commerce You can only sell virtual items.”

"The issue of credibility is also very important. At the beginning of the year, I had a classmate who spent 600 yuan on a mobile phone store to buy a Nokia mobile phone. After receiving the goods, he opened it and saw that it was a toy mobile phone. When he asked the e-commerce company to return the goods, they ignored him at all. , because he wrote about a mobile phone when sending the express, and the express company did not inspect the goods carefully and recognized that he was sending a real mobile phone... In the end, my classmate had to suffer a loss."

"However, this situation is very common. Online shopping cannot verify the authenticity of goods, and various problems will arise. It may be that the store is causing trouble, or the customer may be evil. Both parties do not trust it, and it is difficult for e-commerce to develop. "

"As for the payment method, this is also a big problem. Up to now, our most convenient payment method is online banking, but online banking is also very troublesome. You have to go to the bank to fill in the form to activate it, and you have to use a security card. Even if the payment is successful, it will There is a delay...this is also the most inconvenient part of online shopping.”

"You did your homework well!"

Tang Qinghua looked at her: "Do you have any solutions to these three points?"

"This, not yet."

Li Sijie was speechless. If it could be solved easily, it wouldn't be worthy of being called a problem hindering the development of e-commerce.

"The first point is that it requires a long-term layout and consumes a lot of money. We will not talk about it for now."

Tang Qinghua closed his eyes and thought for a while: "As for the second point, although it cannot be completely solved, it can be avoided in many ways."

"First of all, in order to ensure the credibility of sellers, we can implement a deposit system. For example, sellers can pay an appropriate amount of deposit as a deposit according to their size. Such merchants can be reputable merchants, and we can promote them."

"If there are a large number of buyer complaints but the seller refuses to compensate, the website can refund the goods based on the evidence provided by both parties. The shortfall can be deducted from the seller's deposit..."

"Secondly, in order to reduce the buyer's risk, the website implements automatic payment within seven days if the buyer does not confirm the payment, complain or refund after receiving the goods and confirming payment."

"There are still these doorways?"

Li Sijie quickly wrote these down.

In order to develop this e-commerce website, she bought things on major e-commerce platforms, but she had never been a merchant, so she didn't know that there were so many regulations... many of which only the seller knew.

"As for your third point, we can develop a payment software similar to Alipay, and cooperate with major banks to open our own dedicated Alipay account."

Tang Qinghua continued: "This special account needs to be carefully designed and try to cooperate with banks in each province. In this way, when users recharge Alipay, it is no longer a long-distance transfer, there will be no time delay, and the amount can be transferred directly to the account, which is reduced. A lot of risk."

"Will the amount of this project be huge?"

Zhao Zhuoyan frowned slightly.

Feiniao.com now has dedicated accounts in all major banks, but it has to cooperate with several major banks in each province and city. This is not an ordinary trouble. I don’t know how many times it will take!

“It’s a little more troublesome for us, but it’s much easier for sellers!”

Tang Qinghua shrugged and advised her: "Don't be afraid of trouble for many things! As long as we can do what others have not done, we can have a future and a bright future... Why worry about this little trouble?"

"..." Zhao Zhuoyan.

"Director Li, do this!"

Tang Qinghua smiled at Li Sijie: "I'm optimistic about you... If Internet Street starts to develop in the future, you will be the technical minister of Internet Street."

"Thank you Mr. Tang!"

Li Sijie smiled heartily.

Even so, she was not excited. Even if the Internet Street was launched, the position of technology minister might not be better than her current position as director of Feiniao Technology Department... What's more, she didn't even have a single horoscope yet!