Rebirth: I just wanted to study hard, but I became a scumbag

Before the birth of online ride-hailing, everyone’s mode of travel was still public transportation and taxis.

Now that he has finally developed the habit of using online car-hailing services, Su Ze will immediately raise the price.

It is bound to attract strong opposition from users.

This obviously has a very negative impact on the reputation of Meituan Taxi.

What's more, the market now belongs to them.

As long as the funds used for publicity are used to subsidize users, the current user base can be stabilized.

There will be no additional new costs at all.

Therefore, in Wang Xing's view, Su Ze's decision was very unwise.

“What is the current evaluation of Meituan Taxi on the Internet?”

Faced with Wang Xing's suggestion, Su Ze did not directly affirm or deny it, but asked him a question.

Wang Xing said without knowing why: "It's very good. It's cheap and affordable. Many people say that life is much more convenient."

"You're talking about the user level."

"What I want to ask is, what is the living environment of online ride-hailing drivers now?" Su Ze added.

Wang Xing scratched his head: "The income is very high, and a large number of new drivers are registered every day."

Su Ze said nothing and threw a stack of documents in front of Wang Xing.

"This is the number of complaint letters reported against online ride-hailing services across the country, a total of 1343."

“In many areas, online ride-hailing drivers have become street rats.”

"Every day when I hit the road, I will be chased and intercepted by countless taxi drivers."

Wang Xing flipped through the complaint letters and shrugged: "It's quite normal. These people can't make money, so of course they will be jealous."

"Mr. Su, with the development of science and technology, some backward industries will definitely be gradually eliminated."

"It's not our fault."

Su Ze nodded: "Yes, what you said is right."

"But the food and clothing of millions of tankers depends on it. Do you think you can cover it up with just one sentence?"

"If you were one of these taxi drivers, would you give up?"

After Wang Xing thought deeply for a moment, he shook his head: "No."

Su Ze said calmly: "While there are no violent and bloody incidents yet, immediately reduce the subsidies and let a group of users return to the taxi market."

“This way, we can move into the profit stage as quickly as possible.”

"Secondly, it can greatly weaken the competitive relationship with the taxi industry."

“Isn’t this the best of both worlds?”

After hearing Su Ze's explanation, Wang Xing was convinced.

He immediately expressed his stance: "Okay, Mr. Su, I will make arrangements right away."

a week later.

Liu Ruyan came to the office excitedly and said to Su Ze, "That's great. I haven't received any new driver complaint letters for several days in a row."

"It seems our strategy was successful."

Su Ze pointed to the user data on the desk that Wang Xing had just sent and said: "But the number of users has dropped a lot this week. It is obvious that a large area has been affected."

Liu Ruyan frowned and said, "What should we do? Continue to invest in subsidies?"

"Need not."

Su Ze smiled slightly: "The vast majority of users affected are price-sensitive users. In the long run, there will be no problem."

Nanshan, Penguin Group.

Since the negative public opinion about Penguin Taxi came out, their user market has been shrinking step by step.

Originally, if this situation continued, Xiao Ma always planned to cancel this project.

What I never expected was that Meituan Taxi suddenly canceled user subsidies.

This directly gives Penguin Taxi an absolute advantage in terms of price.

As a result, a large number of users crowded into the server, which directly caused the Penguin taxi software to crash for 2 hours.

"Young, still too young."

Mr. Xiao Ma smiled brightly when he saw Meituan Taxi’s announcement of subsidy cancellation.

"You dare to start playing monopoly if you think you have conquered the entire Chinese market. What a joke!"

"Give me additional investment immediately! This time I will take back all the lost markets!"

As Su Ze said, the vast majority of those who no longer use Meituan Taxi are price-sensitive users.

So they don’t care at all about the negative news before Penguin Taxi.

As long as the price is low enough, it doesn't matter what unfair competition is.

What's more, what happened last time was not aimed at users.

Although everyone felt that Penguin's approach was a bit shabby, there was not much resistance.

So when the price of Meituan taxis increased, many people immediately chose Penguin Taxi.

Just one night.

Penguin Taxi's downloads across the entire network directly exceeded 100 million times.

This data is obviously very explosive.

However, before Mr. Ma could be happy, something happened below.

A driver from a taxi company pushed the car of an online ride-hailing owner into the river.

The reason is that he is a registered driver of Penguin Taxi.

Although the impact of this incident was very bad, the final penalty result given by the local government was that the registered driver had to pay the fine out of his own pocket, and the taxi company was not responsible.

The reason is also very simple. The local government does not recognize the legality of online car-hailing and directly classifies it as a black car.

The rights and interests of black cars are not protected by law. The taxi company's actions are a voluntary crackdown on black cars and should be commended.

However, because the method used was quite extreme, the final decision was to give no reward and no punishment, so that the merits and demerits would be balanced.

After Mr. Pony heard about this incident, his first reaction was that he must handle this matter carefully.

"Contact the legal department and ask them to help the online ride-hailing driver file a lawsuit."

"As long as we can win, no matter what the conditions are."

However, the person in charge of the legal department shook his head at Mr. Pony very helplessly.

"Sorry, this incident did not happen in Nanshan, so the chance of winning the case is probably low."

"It can actually be seen from the decision to handle this matter that the local government intends to protect the taxi driver group, which is related to actual jobs."

"On the other hand, online ride-hailing workers are basically part-time workers, so their survival pressure is generally not high."

"So even from the starting point of this case, there is no chance of winning."

Just as Xiao Ma was studying how to resolve this public opinion storm.

Soon, a new vicious incident occurred.

News of online ride-hailing drivers being beaten or even stabbed have appeared on social platforms.

Faced with so much negative news, Mr. Pony quickly felt something was wrong.

"Why is there no movement at all from Meituan Taxi? They did it early. This must be happening, right?"

The person in charge of the marketing department handed a report prepared in advance to President Xiao Ma.

“Since Meituan Taxi removed its subsidy, news about taxi drivers attacking online ride-hailing services has dropped sharply.”

"In the past, there would be an incident almost every two or three days, but now there is no one."

After hearing this, Mr. Pony suddenly realized.

He finally understood Su Ze's true purpose of canceling the subsidy.

It's a pity that it's too late, real money has been thrown in, and now it's too late to withdraw.