My singer girlfriend is super fierce
Chapter 1095 Coca-Cola Promotional Song Invitation
In the recording room, Ye Zhiqiu listened to it again and found no problems. To be on the safe side, he recorded it again as a backup.
The accompaniment band was very cooperative and even left me feeling a little unfinished after it ended.
After a short break, the recording of the second song "Waving Flag" began. The rock band exited and another group of backup singers arranged by Universal Entertainment came in.
In a previous life, the song "Waving Flag" was sung by Kenan, a singer born in Somalia. The originally published version of the song expressed a strong accusation against the war, but the version of the theme song sung at the World Cup was significantly modified. The later version has much more joyful lyrics and rhythm, and still has a strong humanistic flavor.
In order to pursue the best recording effect, Universal Entertainment also hired the world's top accompaniment team.
This group of accompaniment singers have different skin colors, and the majority are black. Some of them are holding African drums and other special instruments in their hands, and their appearance is very conspicuous.
Director Li looked at this scene and sighed, "This is really international."
On the side, everyone nodded with deep understanding, and everyone looked attentively at the scene in front of them.
The prelude of the song is a melody with dense African drum beats and a brisk rhythm, accompanied by the classic World Cup cry.
【Ahhho ahhho ahhho ahhho~~~~】
Immediately afterwards, Ye Zhiqiu's high-pitched and infectious singing voice sounded.
【Give me freedom give me fire(Give me freedom, give me passion)
Give me reason take me higher(Give me reason to fly higher)
See the champions take the field now(Look at the champions taking the field now)
Unify us make us feel proud...(work together and feel proud...)】
When singing, Ye Zhiqiu did not pronounce the words very "standardly", but deliberately put on a hint of accent.
This way of pronunciation actually makes the whole song more appealing. If "We Will Rock You" sounds passionate, this song makes people can't help but shake their legs to the rhythm. a feeling of.
In the recording room, when the song reached the climax of the chorus, many listeners were already twisting and spinning with joy.
Among them, the most excited ones were Ye Zhiqiu’s manager Joel and PepsiCo’s Matt. These two middle-aged men with beer bellies even danced happily, making others laugh.
After the song ended, warm applause sounded for a long time, and everyone looked at the figure standing in the center of the recording studio with admiration.
Matt looked excited, "That's the song! Joel!"
"My friend, you are right, I was too anxious just now, this song is indeed more suitable!"
"You must tell Ye to let this song appear in our promotional video."
Joel laughed, "Of course, no problem."
"Ye is the spokesperson for Pepsi-Cola, and I believe he will be happy to do so. Our cooperation has always been a pleasure."
"But Mr. Matt, you know, the advertising rights for this song are not covered by the contract."
Matt waved his hand and said cheerfully: "Don't worry, I know this."
"As long as Ye agrees, Pepsi-Cola will definitely pay him a salary that satisfies him!"
"For a superstar to be able to attend the opening ceremony of the World Cup, it's all worth it!"
The two middle-aged white men looked at each other, laughed loudly, and held their hands tighter.
Like the previous song, Ye Zhiqiu also recorded the song "Waving Flag" twice.
Then, he collaborated with Ding Jie to record the Chinese version of the song "The Flag is Open and Victory".
More than five hours have passed since all three versions of the two songs were recorded, and this was despite Ye Zhiqiu's almost perfect performance.
Saman, executive member of the FIFA Organizing Committee, and others left with satisfaction. Before leaving, they held Ye Zhiqiu's hand and expressed their gratitude for his creation. This World Cup opening ceremony will definitely be wonderful.
Then, Joel explained to Ye Zhiqiu Pepsi's idea of using the song "Waving Flag".
Things are not complicated. Every World Cup is a global sports event and a feast of advertising. Various brand giants will spend huge sums of money on advertising to display the brand's image.
As one of the main sponsors of this World Cup, Pepsi-Cola is no exception and has specially filmed a short football advertisement.
The main purpose of Matt coming to Huahai this time was to get Ye Zhiqiu to agree to use the World Cup theme song he composed in the short film and simultaneously as the advertising song for Pepsi-Cola.
"Ye, believe me, your song "Waving Flag" was definitely made for this commercial. It fits perfectly!"
Matt sounded excited, "Of course, we are willing to pay US$100 million for the additional rights to use this song!"
Ye Zhiqiu was fine with Pepsi's request.
The song only appeared as a background sound in the advertisement, and it earned US$100 million. This price is not low. In addition, the previous cooperation between the two parties has been good. The reason why my song was selected is because Pepsi-Cola actively promoted it. Ye Zhiqiu had no intention of counter-offering the price.
However, out of responsibility for his own work, Ye Zhiqiu still asked: "Mr. Matt, can I first understand the form and creativity of this advertisement?"
"Of course!" Matt said cheerfully, and an assistant brought the tablet with him as soon as he waved.
"Actually, we have already shot this commercial, but I was never satisfied with the music of the first version, so I had the idea of changing it."
"Ye, you can take a look first."
Ye Zhiqiu nodded and moved his eyes to the tablet screen.
This Pepsi advertisement takes place in a village with primitive architecture and exotic customs. The style should cater to the cultural background of the venue.
At the beginning, two young people walked into a souvenir shop and each picked up a jersey with the Pepsi logo and the name of a famous star.
Since the stars they supported came from different countries, the two were unconvinced and quarreled.
Then, the two of them put on their jerseys and prepared to have a football showdown on the street to decide the winner. Unexpectedly, at this time, a real celebrity star appeared one after another.
Then, the two sides played football on the street, and the stars' various dazzling moves made people dizzy...
To be fair, Ye Zhiqiu thinks that this commercial was quite exciting. It has a tight rhythm and a gathering of superstars. It has many "surprises" for football fans.
As for the background music, the original version is indeed a bit ordinary. No wonder Pepsi wanted to put "Waving Flag" in, which would indeed have a huge improvement effect.
"OK, I agree." Ye Zhiqiu nodded.
Matt looked happy, but the next moment Ye Zhiqiu smiled and said, "Mr. Matt, the commercial was very exciting."
"However, I personally have some small modification suggestions. I wonder if you are interested."
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