1987: Sleepless Tonight

"No matter how calm Director Li is, it will take a long time, and the weather has just warmed up, so don't panic, and you should also learn from Wanjia Beverage Factory, and publish the advertisement of the second factory's soda in foreign newspapers to promote and create momentum .” Yang Bin suggested.

Also learn from Wanjia Beverage Factory.

"It's not that I haven't considered your suggestion, but I can't do it at all. Although the second beverage factory also exports products to foreign countries, most of them are in some countries in East Asia, and they can only be exported after coordination with relevant departments. The second beverage factory does not have this. Ability to export products alone." Li Changhe felt powerless.

"The soda of the second factory can't achieve as good a publicity effect as Wanjia soda in Laomei, not to mention the promotion in newspapers like the New York Times, and it is impossible to promote it in ordinary newspapers."

"It's not just that the second beverage factory can't do it, even the relevant departments can't help to do it. Although it's very reluctant, I have to admit that Lu Hao still has two brushes, and I don't know how he can contact foreigners. It’s actually possible to do this.”

Want to learn, but have no conditions to learn!

"Is there any way for the city to coordinate?" Yang Bin asked.

"There's no way. Do you think we haven't thought of a way to deal with the current situation of the Second Beverage Factory? The leaders of the factory also approached the city, but the city didn't have the means. In Laomei, there are no connections or contacts at all. "Li Changhe nodded, "The second beverage factory's distributor meeting held at Qingchuan Hotel was upstaged by Lu Hao and Wanjia Beverage Factory, and the meeting was held when they returned to the factory, and the meeting lasted for two or three hours. Afterwards, I went to coordinate with the relevant departments, trying to rely on relationships and contacts to reverse the situation, but there was nothing I could do, and I was powerless to make changes.”

"The only thing we can do is to advertise in some domestic newspapers, but now it is useless to advertise in domestic newspapers. It is not as good as the effect of Wanjia Beverage Factory, and those newspapers, radio, and TV stations , I am more interested in reporting on Wanjia Beverage Factory and Wanjia Soda.”

A dignified leading company in the industry encountered such an embarrassing situation, and Li Changhe was very helpless.

He is very tired these days.

Eyes are bloodshot.

very weak.

Because Jiangcheng Shopping Center is still supporting the Second Beverage Factory and Yang Bin is still supporting him, he often comes here and wants to keep warm with Yang Bin, and hear some encouraging words from Yang Bin, otherwise he will feel depressed and out of breath. Aggrieved.

The Second Beverage Factory encountered difficulties, and Li Changhe was very unhappy.

However, the Wanjia Beverage Factory has good news frequently, and the upward trend is not diminishing at all.

Just like a linear function with a slope of 1, still rising at an angle of 45 degrees, the sales of soft drinks have not yet reached their peak!

Huang Minghua held a notebook in his hand, and reported the latest situation to Lu Hao, "Brother Hao, even Jiangcheng Iron and Steel Company and No. [-] Cotton Textile Factory came over and dragged away the soda they pre-ordered at the dealer meeting. "

At the dealer conference, Jiangcheng Iron and Steel Company pre-ordered 15 bottles of Wanjia soda, and the First Cotton Textile Factory pre-ordered 10 bottles of Wanjia soda.

The key is that these two units had conflicts with Lu Hao before, but they still came over to fetch soda.

A glimpse of the leopard in the tube can be seen.

Units that have conflicts can't resist public opinion, or the needs of their own employees, come to buy soda, and this is especially true for other units!

"In addition, in addition to these distributors in Jiangcheng, there are also units in other counties and cities in the province, and many of them have also come to buy soda. For example, the Bishi Coal Mine Factory in E City wholesaled 5000 bottles of soda from us. The tourism company in Shashi ordered 8000 bottles of soft drinks from us, and some units in other counties and cities also ordered soft drinks, some with 10 bottles, and some with 3000 bottles. , There are also units that order Wanjia soda, but the quantity ordered is not much, and the most is only 2000 bottles." Huang Minghua said.

Wanjia soda has gone out of Jiangcheng, and there are people who wholesale it in counties and cities in the province, and even people in other provinces are willing to wholesale it.

"Is it because the transportation is inconvenient, so the order from other provinces is so small?" Lu Hao asked.

There are large units in other provinces, and the maximum order quantity is only 2000 bottles. There must be reasons for this, the biggest reason being the problem of transportation.

"Yes, many units actually expressed their desire to order more Wanjia sodas, but the transportation is inconvenient. The cost of transporting these sodas back will increase, and the retail price of sodas will also increase accordingly, so they dare not order so many. Soda is only a small amount of wholesale, and even if it is a small amount of wholesale, ordinary units do not have this ability, and they are still large units in other provinces. It just so happens that these units have business in Jiangcheng and have trucks, so they can take them back along the way." Huang Minghua nodded.

He looked at Lu Hao, "Brother Hao, we originally had the opportunity to expand to other cities and provinces, but we were hindered by the transportation problem. Should we contact the supply and marketing cooperative or other departments that can solve this problem? Can they do me a favor and help us deliver Wanjia soda out of the province?"

"This will not only help us spread the reputation of our products outside the province, but also earn more money."

Many units have business outside the province, such as supply and marketing cooperatives, and department stores, and not only have business outside the province, but also brother units.

Previously, many products of Wanjia Department Store were shipped back from outside the province through supply and marketing cooperatives.

"How much is a bottle of soda? The profit is very thin, and you need to rely on quantity to make money. It is not cost-effective to transport it outside the province. It doesn't matter whether you find other units and departments to coordinate or do it yourself." Lu Hao shook his head. .

"We do it ourselves, we have to buy a truck, and we have to open up the relationship and sales channels in other provinces. If other provinces only order a few thousand or tens of thousands of bottles of soda, they will definitely not delay it. We deliver it ourselves, which is not cost-effective. "

There are several ways to transport goods.

One is rail transport, one is inland water transport, one is road transport, and the other is air transport.

Regardless of aircraft, there are not many civil aviation, let alone cargo.

What can be considered are railway, inland river and road transportation, and inland river transportation is relatively limited, and the scope of radiation is limited.

The more suitable modes of transportation are actually only railways and roads.

Railway transportation depends on the type of goods and the mileage, and the freight rate will be different.

For vegetables, the freight rate is 100 yuan per ton within 5.7 kilometers, 100 yuan per ton for 500 to 7.8 kilometers, and 500 yuan per ton for 1000 to 10.2 kilometers.

Because vegetables are goods that protect people's livelihood, the shipping cost is the cheapest. Like salt, soda is not a product that is necessary for people's livelihood, and the shipping cost will be much higher.