1987: Sleepless Tonight
Chapter 731 Profit maximization
"The efficiency of grain stores has declined, and even losses are due to the fact that food has been operated through multiple channels. To put it simply, without monopoly, grain stores cannot compete with other channels. If this is the case, we have to change our business strategy. .”
Lu Hao spoke very smoothly.
He took out the cigarette in his pocket, took one in his mouth, and threw it to Li Guangcai, "To survive, you have to find a way. The grain store can't only deal in grain, but also take the initiative to deal in other products, such as noodles, dumplings, and leather spring rolls." , leather steamed buns, fried dough twists and glutinous rice balls, zongzi, etc., these products can all be operated.”
Li Guangcai took out a cigarette and threw it to Fu Zhixiang.
"The grain store sells these products. Doesn't the original intention of the grain store change? Isn't it a grain store?" Fu Zhixiang asked.
"Under the current situation, it doesn't make much sense to be obsessed with the grain store, and the original intention of the grain store was to provide food for the surrounding citizens and ensure the living needs of the citizens within a certain range, but now its mission is close to In the end, there are other channels to replace the tasks of the grain store, or to share the tasks of the grain store, so it is necessary to change the business thinking." Lu Hao said.
"This is indeed very reasonable." Li Guangcai nodded after hearing this explanation.
I agree with Lu Hao's words very much.
The role of grain stores has indeed been greatly reduced, otherwise they would not face operating difficulties and the risk of losing money and closing down.
"I really have to change my thinking." Fu Zhixiang took a puff of cigarette, "I thought about starting from the service, changing the appearance of the grain store, so as to reduce losses, and actively and enthusiastically serve the citizens. On weekends, at the end of the month, and on holidays , and appropriately extend the business hours, thinking about how to reduce customer queuing, so that customers can buy the grain and oil products they need as soon as possible."
"I even considered adding double-line cashiers, adding certificate clerks, speeding up the receiving speed, and using carts or tricycles to place grain and oil points in places where residents are concentrated, turning one store into multiple points, and bringing convenience to customers. The masses just never thought about expanding the scope of business and increasing the products they manage.”
Fu Zhixiang also thought about how to reverse the business situation of the grain store in private, but he was not as bold as Lu Hao, directly expanding the scope of business!
"If you can't break it, you can't build it." Lu Hao said, "If the market is not liberalized, and the methods and channels for buying and selling grain and oil are not changed, the methods you mentioned are indeed feasible. Punch out."
Li Guangcai and Fu Zhixiang both nodded.
Lu Hao went on to say, "Not only must the scope of products be expanded, but also the autonomy of the grain store must also be expanded. Only in this way can the grain store usher in better development."
"In the early 80s, the policy of unified purchase and marketing of grain continued. Grain enterprises strictly follow the plan to purchase, transport, store, process, and sell, and implement closed operations. Now that the market is liberalized, it is definitely not possible to continue like this, it is too rigid , it is necessary to invigorate the enterprise, revitalize the circulation, and delegate all kinds of power to the enterprises and outlets below.
The measures Lu Hao mentioned are actually measures that the grain store will take or has already taken.
Of course, in reality, even with these measures, the decline of the grain store could not be stopped. Selling noodles, dumplings, leather spring rolls, leather steamed buns, mahua and glutinous rice balls, etc., could only give the grain store a little breather.
Lu Hao naturally had a better suggestion in his heart, but he didn't say it out, just because after the better suggestion was put forward, the leaders of the grain store, the food bureau, and the city side might not necessarily agree.
And his purpose is just to take advantage of this opportunity to seek personal gain for himself. In this case, it is natural to put forward whichever opinion is more likely to be adopted, and it will be more in line with his own interests.
Go with the flow.
Maximize the benefits.
Li Guangcai and Fu Zhixiang were both listening.
The two even took out a small notebook and a pencil from their pockets at the same time, and wrote down the key points mentioned by Lu Hao.
Carrying paper and pen with you is the habit of many people in this era, especially the leaders of these state-owned units. One is that it is convenient to sign, and the other is that they can write down some important content at any time. A good memory is not as good as a bad pen. The third point is to show off.
"In addition to expanding the scope of business and increasing independent power, we can also promote the transformation of traditional grain enterprises into modern enterprise systems through changes in property rights." Lu Hao hid his thoughts deeply in these words, "You can subscribe for shares Raise funds, carry out shareholding reform, even sell, lease, and quickly obtain funds to fill the gap in the account, and these funds can also be used to support the reform of various grain units."
If the grain store does not expand its business scope, how can it be used as a distribution channel to sell the products of its own Wanjia Beverage Factory?
If there is no change in production rights, how can it be easy to lease or even buy it, so that it can be used as a branch of the breakfast shop for the daughter-in-law and little widow?
"The vegetable market is in this form." Li Guangcai said.
He is very familiar with this.
Wanjia Department Store used to be a vegetable market, and Lu Hao first got in touch with him by renting a stall, and later bought all 20 stalls in the vegetable market.
"Not only grain stores, but also other units under the Grain Bureau can also be applied, and the Grain Bureau has always done this. When encountering a company that is really at a loss and difficult to turn around, it can either be rented out, or the property rights can be converted to sell. Go out to get rid of the burden and better develop other advantageous enterprises." Li Guangcai added.
"That's the reason. Tighten your fists to attack faster and more powerfully." Lu Hao nodded, "It's the same reason to take the initiative to let go of some companies and stores that are not doing well in business. It is to shrink, and then quickly fight Go out, so many grain stores are actually distribution outlets everywhere. Doesn’t the Grain Bureau happen to have subordinate enterprises that produce various products? The products of these enterprises are sold in these stores, and even imported from other popular factories. It is feasible to buy products that are popular in the market and sell them in these grain stores."
"Don't stick to the sales of grain and oil products all the time, you have to open your eyes and open your mind. Some grain stores are too dense, private grocery stores, places with a lot of vendors, too much pressure from competition, and grain stores with serious losses can be rented out. , and even sold."
Lu Hao spoke very smoothly.
He took out the cigarette in his pocket, took one in his mouth, and threw it to Li Guangcai, "To survive, you have to find a way. The grain store can't only deal in grain, but also take the initiative to deal in other products, such as noodles, dumplings, and leather spring rolls." , leather steamed buns, fried dough twists and glutinous rice balls, zongzi, etc., these products can all be operated.”
Li Guangcai took out a cigarette and threw it to Fu Zhixiang.
"The grain store sells these products. Doesn't the original intention of the grain store change? Isn't it a grain store?" Fu Zhixiang asked.
"Under the current situation, it doesn't make much sense to be obsessed with the grain store, and the original intention of the grain store was to provide food for the surrounding citizens and ensure the living needs of the citizens within a certain range, but now its mission is close to In the end, there are other channels to replace the tasks of the grain store, or to share the tasks of the grain store, so it is necessary to change the business thinking." Lu Hao said.
"This is indeed very reasonable." Li Guangcai nodded after hearing this explanation.
I agree with Lu Hao's words very much.
The role of grain stores has indeed been greatly reduced, otherwise they would not face operating difficulties and the risk of losing money and closing down.
"I really have to change my thinking." Fu Zhixiang took a puff of cigarette, "I thought about starting from the service, changing the appearance of the grain store, so as to reduce losses, and actively and enthusiastically serve the citizens. On weekends, at the end of the month, and on holidays , and appropriately extend the business hours, thinking about how to reduce customer queuing, so that customers can buy the grain and oil products they need as soon as possible."
"I even considered adding double-line cashiers, adding certificate clerks, speeding up the receiving speed, and using carts or tricycles to place grain and oil points in places where residents are concentrated, turning one store into multiple points, and bringing convenience to customers. The masses just never thought about expanding the scope of business and increasing the products they manage.”
Fu Zhixiang also thought about how to reverse the business situation of the grain store in private, but he was not as bold as Lu Hao, directly expanding the scope of business!
"If you can't break it, you can't build it." Lu Hao said, "If the market is not liberalized, and the methods and channels for buying and selling grain and oil are not changed, the methods you mentioned are indeed feasible. Punch out."
Li Guangcai and Fu Zhixiang both nodded.
Lu Hao went on to say, "Not only must the scope of products be expanded, but also the autonomy of the grain store must also be expanded. Only in this way can the grain store usher in better development."
"In the early 80s, the policy of unified purchase and marketing of grain continued. Grain enterprises strictly follow the plan to purchase, transport, store, process, and sell, and implement closed operations. Now that the market is liberalized, it is definitely not possible to continue like this, it is too rigid , it is necessary to invigorate the enterprise, revitalize the circulation, and delegate all kinds of power to the enterprises and outlets below.
The measures Lu Hao mentioned are actually measures that the grain store will take or has already taken.
Of course, in reality, even with these measures, the decline of the grain store could not be stopped. Selling noodles, dumplings, leather spring rolls, leather steamed buns, mahua and glutinous rice balls, etc., could only give the grain store a little breather.
Lu Hao naturally had a better suggestion in his heart, but he didn't say it out, just because after the better suggestion was put forward, the leaders of the grain store, the food bureau, and the city side might not necessarily agree.
And his purpose is just to take advantage of this opportunity to seek personal gain for himself. In this case, it is natural to put forward whichever opinion is more likely to be adopted, and it will be more in line with his own interests.
Go with the flow.
Maximize the benefits.
Li Guangcai and Fu Zhixiang were both listening.
The two even took out a small notebook and a pencil from their pockets at the same time, and wrote down the key points mentioned by Lu Hao.
Carrying paper and pen with you is the habit of many people in this era, especially the leaders of these state-owned units. One is that it is convenient to sign, and the other is that they can write down some important content at any time. A good memory is not as good as a bad pen. The third point is to show off.
"In addition to expanding the scope of business and increasing independent power, we can also promote the transformation of traditional grain enterprises into modern enterprise systems through changes in property rights." Lu Hao hid his thoughts deeply in these words, "You can subscribe for shares Raise funds, carry out shareholding reform, even sell, lease, and quickly obtain funds to fill the gap in the account, and these funds can also be used to support the reform of various grain units."
If the grain store does not expand its business scope, how can it be used as a distribution channel to sell the products of its own Wanjia Beverage Factory?
If there is no change in production rights, how can it be easy to lease or even buy it, so that it can be used as a branch of the breakfast shop for the daughter-in-law and little widow?
"The vegetable market is in this form." Li Guangcai said.
He is very familiar with this.
Wanjia Department Store used to be a vegetable market, and Lu Hao first got in touch with him by renting a stall, and later bought all 20 stalls in the vegetable market.
"Not only grain stores, but also other units under the Grain Bureau can also be applied, and the Grain Bureau has always done this. When encountering a company that is really at a loss and difficult to turn around, it can either be rented out, or the property rights can be converted to sell. Go out to get rid of the burden and better develop other advantageous enterprises." Li Guangcai added.
"That's the reason. Tighten your fists to attack faster and more powerfully." Lu Hao nodded, "It's the same reason to take the initiative to let go of some companies and stores that are not doing well in business. It is to shrink, and then quickly fight Go out, so many grain stores are actually distribution outlets everywhere. Doesn’t the Grain Bureau happen to have subordinate enterprises that produce various products? The products of these enterprises are sold in these stores, and even imported from other popular factories. It is feasible to buy products that are popular in the market and sell them in these grain stores."
"Don't stick to the sales of grain and oil products all the time, you have to open your eyes and open your mind. Some grain stores are too dense, private grocery stores, places with a lot of vendors, too much pressure from competition, and grain stores with serious losses can be rented out. , and even sold."
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