1987: Sleepless Tonight

"Is there a difference between the two?" Yu Shiqi asked.

He was not sure if Lu Hao was playing word games.

Businessmen seek profit.

Health care products have great potential, Lu Hao is a businessman, can you be tempted?

It is said that it is researching products that meet the needs of Chinese people's physical growth and taste, but is it just putting a more glamorous coat on health care products, but changing the soup without changing the medicine?

He was not so sure about this.

"There must be a difference. Health care products contain a certain amount of functional ingredients, which can regulate the functions of the human body. They have specific functions and are suitable for specific groups of people. For example, Hongyuan Oral Liquid, and the product I mentioned, I did not intend to promote it in the name of health care products, but from a scientific point of view, in order to seek nutritional ingredients that can meet the growth needs of the Chinese people." Lu Hao said.

He looked at Yu Shiqi, "Some money can be earned, and some money can't be earned. I know this very well, Mr. Yu, I don't know if you have heard of the milk plan."

Yu Shiqi shook his head.

Domestic information is blocked. Before 78, most people had no way to learn about foreign information. Even now, even though it has been opened for nearly 10 years, there may still be very few ways to learn about foreign information.

Even with Yu Shiqi's status, he doesn't have many channels to learn about foreign news.

"A glass of milk revitalizes a nation. This is a slogan put forward by a small country. Starting from primary and secondary schools, school milk projects are implemented to cultivate the habit of drinking milk from an early age. In 54 years, the country also promulgated the "School Lunch Law" and " The Act on Promoting the Dairy Industry and Cattle Raising Industry clearly defines the legal guarantee for the implementation of the "Student Drinking Milk Plan", which is under the responsibility of the Ministry of Agriculture, Forestry and Fisheries, the Ministry of Education, Culture, Sports, Science and Technology, and the Ministry of Health, Labor and Welfare. The national finance fully subsidizes the student drinking milk. " Lu Hao said.

"It is precisely because of this plan and determination that the country's male height has been ranked first in Asia from 57 to 72, and the average height of domestic males has increased by 14% in a few decades. centimeter."

"Others can do it, why can't we do it? It's impossible for a suzerain country to be compared to a vassal country. We also have to do something for our children and make money cleanly. At the same time It can also help the people of the country in a dignified manner, earn money and maintain a conscience, this is the principle of my business."

"Cooperating with others, I am used to benefiting both sides, and selling products to customers is the same. While customers make me money, my products can provide them with demand. This is also my principle."

"Being self-interested doesn't necessarily mean harming others."

peace brings money.

Self-interest and benefit others, win-win, is the guarantee of long-term business.

He didn't call Yu Shiqi Miracle Doctor Yu like before, but called Yu Lao.

More respect.

The front is playful, while the back is serious.

He said these words out of emotion.

A few centimeters shorter, life experience is completely different, the small country knows this truth, so made a change in diet, the result is very good.

In fact, the factor of height is not only reflected in milk, but also in other aspects of dietary supplements. If the nutrition keeps up, the height will also keep up.

Many people with ulterior motives or low self-esteem always like to attribute the height of foreigners to ethnic reasons, but this is actually a fallacy.

Height is not necessarily related to race, it is related to genes, but it is more related to nutrition.

According to statistics, it is only in the last 100 years that the height of Caucasians in Europe and America began to increase significantly. Before that, that is, in the past 2000 years, the average height of European and American men was only 1.7 meters.

Height is related to genes, but not completely dominated by genes, but jointly dominated by genes and the living environment. In the past 100 years, Europeans and Americans have had a significant improvement in their living standards and complete nutritional supplements, especially meat, eggs, and milk. Overall, this is the main factor for the rapid increase in height.

Many countries in Asia are aware of this, and they are also learning from the diet structure of Europe and the United States to improve the height of their nationals, and the effect is very significant.

However, it will take more than ten years for the real launch of the school milk program in China.

What Lu Hao wanted to do was actually AD calcium milk.

Although not as healthy and nutritious as pure milk, AD calcium milk also contains protein and trace elements. The important point is that it is easy to store and tastes better than pure milk.

It is easy to preserve and has a good taste. These two points make it have excellent commercial value.

With commercial value, it is naturally not difficult to promote.

Don't underestimate a small bottle. As soon as this small bottle appeared, the number of bottles produced in that year exceeded 10 bottles, and the output value reached nearly 7 million!

Lu Hao didn't want to completely defeat other competitors in the beverage industry with soda. In addition to soda, there are also products such as AD calcium milk, nutrition express, tea drinks and so on.

With these products, even in the face of Coca-Cola's offensive, he has the confidence to fight back and forth with the opponent!

I want to dig Yu Shiqi because Yu Shiqi is indeed a talent.

Take the helm by yourself, take advantage of the foresight to guide Yu Shiqi to come up with various beverage products, and then put them on the market at critical times.

Its effect is definitely at the level of a nuclear bomb!

A product is like a nuclear bomb!

Yu Shiqi looked a little moved. If Lu Hao just asked him to work in a beverage factory and get a high salary, this would not be very attractive, but if he asked him to help solve the nutritional problems needed by Chinese people for growth, this would be very attractive. .

For people of his age, money is not unimportant, but there is something more important than money, and that is fame!

"You let me go to help you make milk drinks?" Yu Shiqi asked, "But the output of Jiangcheng milk is not high, right? And milk is expensive, and ordinary families can't afford this consumption. Even if the products are produced, but If you can’t sell it, it’s a waste of work.”

He didn't know about the milk plan, but after hearing Lu Hao's mention, he thought that Lu Hao wanted to make milk drinks.

Jiangcheng has the No. [-] Dairy Factory, the No. [-] Dairy Factory, Qingshan Dairy Factory, and Dongxihu Haikou Dairy Factory. They produce fresh milk, sterilized milk, and milk powder, but most of the products are supplied to government agencies and institutions.

The average family can't afford it, and they don't have the awareness of drinking milk to supplement nutrition.

If Lu Hao wants to do it, I'm afraid it won't be easy.

"For the time being, we will not make milk drinks, but make milk-containing drinks." Lu Hao said, "Milk drinks have too many limitations, which is not conducive to promotion. Milk-containing drinks can make up for this shortcoming."

AD calcium milk is regarded by many people as a health product that can promote growth and development and improve the gastrointestinal tract, but it is actually classified as a milk-containing drink.