1987: Sleepless Tonight

"We fight for it ourselves? But our words won't work anymore. We don't have a strong relationship with the Municipal Commission of Commerce." A leader of Liji Shopping Center said.

With so much emphasis on Yang Bin, many activities in Liji Shopping Center are arranged by Yang Bin. Even when speaking, Yang Bin is ranked second because he knows that Yang Bin has a wide network and can talk to the Municipal Commercial Committee.

"It's not that you are asked to go to the leaders of the Municipal Commercial Committee. It is useless to find them. There are so many commercial units under the Municipal Commercial Committee, department stores, Wujiao, textiles and other wholesale stations and provincial storage and transportation companies, as well as municipal department stores, textiles, petroleum, etc. Wujinjiaodian, chemical raw materials, culture, medicine and other companies, as well as retail units such as Jiangcheng Shopping Center and Zhongnan Commercial Building, there are hundreds of large and small. The market has not been opened before, and the competition is not fierce. Can survive." Yang Bin said.

"But now that the market is open, there are grocery stores, small shops, and some hawkers everywhere, robbing a lot of the market. Naturally, some business units that are not doing well will not be allowed to continue to operate."

"If the business of Liji Shopping Center can't go up, it's useless to find someone. What I mean by asking you to fight for yourself is that you have to work harder to increase the sales of Liji Shopping Mall. All the businesses in Qiaokou District To take a place in the unit, so that those who support the idea of ​​​​Lee Chi Mall to merge with other state-owned commercial units can be implemented."

He said these words with sincerity.

Among the many commercial units affiliated to the Municipal Commercial Committee, Liji Shopping Center is not large in scale, and it does not rank among the top in terms of profit or turnover.

If there is no Wanjia Department Store, everything is easy to talk about and can be integrated, but with Wanjia Department Store as a strong competitor, the business is still not good after the integration?If so, is it necessary to integrate?

With this concern in mind, there will naturally be opposition to proposals for integration.

This is the concern of the leaders at the Municipal Commission of Commerce level.

As far as he is concerned, only when the business of Liji Shopping Center is good can it have an impact on Wanjia Department Store and cause losses to Lu Hao.

"That's why, Director Yang, you suggested continuing to sell TVs in the afternoon?" one person asked.

"That's right, I will continue to sell TV sets in the afternoon and continue to attract customers. The TV sets sold so well in the morning, far exceeding my expectations. I thought it would be good to sell at most two or three hundred sets, but I didn't expect to sell them. More than 500 units have gone out, twice as many as I expected." Yang Bin nodded.

He came to a conclusion, "This shows that our event is very successful, and may even attract people from outside Qiaokou District to come here. This is a good thing, and we have to make persistent efforts. How can we give up halfway?"

"The reason for losing some money now is to make more money. Just like opening a factory, you have to invest money first, buy equipment, do research and development, recruit people, and advertise, and then you can produce products to make money. The same is true for Liji Shopping Mall. For the sake of reason, we have to take advantage of this promotion to bring customers together again, so that we can get more traffic and earn more money.”

"Isn't the reason why Wanjia Department Store has such a good business is that when it opened, it held activities, gave corn, and discounted products, which attracted a large number of customers, and the business was so good? Let's learn from it."

"What's the point of a state-owned unit losing money? That's not called a loss, that's called coming from the people, and then going to the people. After the three-day event is over, the business of Liji Shopping Center will definitely increase a lot. By that time, If we propose to merge other small state-owned commercial units, there will be no objection, and we will expand according to the trend, build a five-six-story commercial building, and do a good job in decoration. How can Wanjia Department Store compare with us?"

Yang Bin drew a very beautiful blueprint for Liji Shopping Mall.

The eyes of several leaders brightened a lot, and some even licked their lips.

Very much looking forward to it.

What Yang Bin said is very reasonable.

Liji Shopping Center was only a few hundred square meters at the beginning. After several rounds of expansion, it has reached the current 1450 square meters. Why can’t it continue to expand?

Many commercial units have been continuously expanded in recent years. For example, Jiangcheng Shopping Center originally had a construction area of ​​1.2 square meters, but it was directly expanded to 3 square meters in the past few years.

They are only envious.

Now that Liji Shopping Center has this opportunity, if you don't seize it and slip away, what a pity?

If the Liji shopping mall is expanded, these old leaders will definitely follow suit.

"But in this way, Liji Shopping Center has to fill in a lot of money. It lost more than 10 in one morning. If it does this again in the afternoon, it will continue to lose more than 10. One day is more than 20, and three days is more than 60. " Li Xuewu said, "State-owned units have heavy taxes and low profits, and the profit of Liji Shopping Center is not high. 60 will make Liji Shopping Mall breathless."

In the general merchandise industry, the sales volume is high, but the profit margin is actually not high. The sales volume looks scary, but there are not many people who can really put it in their pockets.

So does the private sector.

This is even more the case with state-run units!

For example, Wanjia Department Store, even if it has a sales volume of 100 million a day, but after deducting taxes, cost of goods, labor, water and electricity, etc., the net profit is actually about 4.

4%.

100 million sales, earning 4 yuan.

If calculated according to the data of Wanjia Department Store, Liji Shopping Center lost a profit of 60 yuan, but actually had to sell 1500 million yuan of goods.

However, because it is a state-owned unit, the profits and taxes are heavy, and the amount of tax paid is large. The actual amount of goods sold may be close to 2000 million, and the Liji Shopping Center may only keep 60.

Very imaginary!

It's like a 1.8-meter-five strong man with bulging muscles, but it turns out to be a small toothpick, which can't even reach the average.

Tall in height, short in happy life.

Liji Shopping Mall’s daily sales are less than 10 yuan, so let’s count it as 10 yuan, 300 million yuan a month, and it will take six or seven months of operation to sell 2000 million yuan of goods, and then 60 yuan will be left on the financial bill of the mall .

After forgetting this account, Li Xuewu was so worried.

"What I just said is very clear. The temporary loss is for better development in the future. You only saw a loss of 60 yuan, but you didn't realize that if you follow this method, the sales of Liji Shopping Center will It can improve a lot, and if the sales increase, will the profit still be less?" Yang Bin said.

"Furthermore, with the increase in sales, it doesn't matter even if there is a pile of bad debts in the convenience store, because it means that there are customers and development prospects. At that time, not only will the Municipal Commission of Commerce not blame it, but it may even give it a certain amount of support. Support, maybe even allocate funds to help the development of Liji Shopping Mall.”

"Director Yang is right."

"That's the reason. If you have more customers, you won't be afraid that you won't make money."

"Take the long view."

Several other leaders nodded and agreed with Yang Bin's words.

Li Xuewu was still a little worried. He felt that things would definitely not be so simple. How could a person like Lu Hao just watch the development of Liji Shopping Center and snatch away customers?