1987: Sleepless Tonight

own department store.

It's their own product again.

Definitely have to take care of.

The location of Wanjia soda is very conspicuous, and there are a lot of them. Other items occupy several positions, but Wanjia soda occupies five or six rows, and there are more than 200 bottles in total.

The purpose is to make people see at a glance, create a visual impact, and leave an impression on customers.

Even if you don't buy it, you can get psychological hints when you see it, and remember the words Wanjia soda.

But at the moment, the Wanjia soda on the shelf is half empty, only a hundred or so bottles left.

He had called Zhang Zhigang a long time ago, and asked Zhang Zhigang to call someone to bring over Wanjia soda in new packaging. The Wanjia soda left on the shelf was also in new packaging.

But it was still half empty.

Is it possible that the ones that are vacant have already been sold?

Is it so popular?

After the analysis, Lu Hao couldn't believe it.

Can sales be so good?

Wanjia soda has been on the shelves for a long time, but it was in old packaging before, and the sales situation is not much different from that of Jiangcheng shopping mall, and the sales are not good.

In just a few hours, more than 100 bottles were sold, which is a bit exaggerated.

He looked around, saw Huang Li just in time, and quickly called to her, "What's the matter with this shelf? Has the soda been sold, or hasn't it been placed yet?"

"It's sold." Huang Li said, "Someone bought [-] or [-] bottles at a time, saying it was a treat at home. They didn't want to buy Wanjia soda, but they bought it after seeing the packaging on it."

"There are also mothers-in-law and fathers who, after standing in front of the shelves for a while, took a bottle or two of soda, saying that they will drink it for their grandson when they go back, and see how the soda that foreigners say is good tastes."

It's all sold out!

"When did the sodas come out?" Lu Hao asked.

"It's been almost two hours since I put it up." Huang Li said, "I just went to the warehouse and asked someone to bring some more sodas to fill in the gaps. This is a few bottles less than when I left. I took a look when I left, and there were five or six bottles of soda in the row in the middle, but now there is no bottle, so someone must have bought it."

!!!

Two hours!

The new packaging was changed, and the effect was remarkable, which attracted attention to Wanjia soda, and so much was sold in two hours.

In terms of numbers alone, more than 100 bottles is not too much, but if you count the growth percentage, the data is quite good!

In the old packaging, more than a dozen bottles were sold in one day, and in the new packaging, more than 100 bottles were sold in two hours!

Just as Lu Hao and Huang Li were chatting about kung fu, several people came to the soda shelf.

"Hey, why did the brand of soda change here? I remembered it was Wanjia soda, why is it different now?"

"Where is the brand changed? Can you see clearly? Isn't it still Wanjia soda? It's just that the packaging has changed."

"It's true, the person on the package is still a foreigner. This foreigner is really rare, with blond hair and blue eyes."

"Even foreigners are advertising this soda, how many bottles do you buy and try?"

With that said, these people each took a few bottles of soda.

Lu Hao watched for more than half an hour. Many people came over and stared at the new packaging, all very surprised. Some even suspected that Wanjia soda was imported, and asked if they needed a ticket to buy Wanjia soda.

There are many people who watch it, and many people buy it.

10 out of 7 people bought both!

To fire!

Seeing this situation, Lu Haorao's heart was very strong, but he still couldn't help but feel a sense of suffocation.

A little nervous.

In his previous life, his business was very big, but it was not as smooth as it is now, and he did not find foreigners to advertise so quickly, and he did not taste many things at the first bite.

He knew that it would be effective to advertise with Emily, but he never expected that the effect would be so strong.

"Replenish the Wanjia soda." Lu Hao ordered Huang Li.

Then, he immediately went to the main office and found Zhang Zhigang, "Immediately send someone to go to the Wanjia Beverage Factory to drag some more Wanjia soda and store it in the warehouse of the department store."

"What's the matter, Brother Hao?" Zhang Zhigang was a little puzzled, and looked at Lu Hao puzzled, "You called me earlier, and I had already hauled a truckload of soft drinks over and put them in the warehouse, and now I have to drag them again? There are other goods on display, and sodas take up too much space."

"One car is not enough." Lu Hao said, "Wanjia soda will sell very well these few days, especially after tomorrow night. We need to prepare more soda in the warehouse."

Advertisements were made in newspapers, which produced some effects, but when the soda was placed in the store, customers saw with their own eyes that the impact and effect seemed to be even better than the effect in the newspaper.

This is something that Lu Hao suddenly understood when he was in the store and heard customers chatting.

Moreover, a very crucial message was disclosed, that is, it is really feasible to find foreigners to advertise, and it is not generally feasible, it is very feasible!

What is recognized by foreigners is recognized by citizens!

"Brother Hao, I don't quite understand one thing. The profit of soda is not high. If you spend so much thought and time on soda, why not make other things, including shelves, and put soda in such a large area? It’s also a bit uneconomical, if you put other things, the profit may be greater, and electrical products are very popular, including some pots and pans, and the profit is higher than that of soda.” Zhang Zhigang said.

A bottle of Wanjia soda only earns a few cents, and the sales are not very good. Zhang Zhi had this idea just now.

After following Lu Hao for a long time, working in a department store for a long time, and being exposed to more products, his vision has also expanded a lot.

Lu Hao looked at him, "A single flower is not spring, a garden is full of flowers blooming together, a department store must be able to meet most of the needs of customers in life, when you come to a department store, you must be able to buy most of the things, so even if there are some things They don’t make much money, and they don’t sell very well, so they must be stocked in the store.”

"As for why Wanjia Soda occupies such a good position, it is of course out of my personal considerations, because Wanjia Soda belongs to me, and the department store also belongs to me, so Wanjia Soda is placed in the most conspicuous place, occupying the most prominent place. A shelf."

"Another point is that the profit of the beverage industry is not low. Although a bottle of soda only earns a few cents, but the volume is large, the profit will be a lot, and the beverage factory will not only have soda. other products."

"The beverage industry has great potential. If you don't do it, others will do it. If you make soda well, it will be easier to expand other products."

The person who opened the passage first must be dripping with blood, and the journey is extremely difficult, but Lu Hao is not afraid, he will not let this responsibility go!

Others don't know the prospects of the beverage industry, but he knows that many giants have not entered the country, even if the competition in this industry is fierce, they are still small monsters.

After brushing these mobs, gain experience, level up, so that you can compete with the big monsters, wouldn't it be great?

"Brother Hao, do you mean that the beverage factory will produce other products?" Zhang Zhigang asked.

"That's for sure." Lu Hao nodded without hesitation.