1987: Sleepless Tonight

When Wang Guosheng and Xu Jihai were the directors of Hongyuan Beverage Factory, the cost price of each bottle of soda was 1 cents.

Lu Hao contacted the glass bottle manufacturer to lower the price of the glass bottle. In addition, there are several sets of very good imported equipment now, which improves the efficiency and reduces the defective rate. The cost of each bottle of soda can be controlled at 9 cents to Between 1 dime.

The ex-factory price is 1 cents, and each bottle of soda can earn 3 to 3 cents.

"Talk to Jiangcheng shopping mall, and the commercial system units such as the central department store, and ask them to set the retail price of each bottle of Wanjia soda at 2 cents. In addition, those retailers under your control have to follow They signed an agreement, the retail price of Wanjia soda must follow our suggestion, and the retail price of each bottle of Wanjia soda is 2 cents." Lu Hao reminded again.

In Jiangcheng shopping mall and other commercial systems, his suggestion may not be adopted. Putting Wanjia soda on the shelves, Yang Bin and others felt aggrieved in their hearts, but the leader made another message and greeted him. Order Wanjia soda.

But Wanjia's suggestion on the retail price of soda water will definitely not be listened to.

Just say what you want, and Lu Hao doesn't expect Jiangcheng Mall and other units to follow his suggestion.

But for Huang Minghua, including the City Supply and Marketing Cooperative, and his own Wanjia department store, Lu Hao in these places can implement this rule and set the retail price according to his own wishes.

"Brother Hao, is it too restrictive to do this? Other soda drinks don't have this regulation. As long as the retailers under my management don't buy soda from other places, as for the retail price of Wanjia soda Don't force it?" Huang Minghua said.

Isn't Lu Hao asking too much?

He didn't have any objections to Lu Hao, but he was afraid that doing so would affect the shipment of Wanjia soda and cause dissatisfaction among the retailers below.

"The retail price must be unified. Wanjia soda is not a big brand, it is just a small factory, and the taste is not special, including the packaging, which is also mediocre. If such an ordinary product can't do it in terms of retail price Once unified, people will have a bad impression." Lu Hao was very firm.

"It costs 2 cents to buy it here, but it costs 1 cents to buy it at another store. The gap is too big. Will customers think that this brand of soda is fake, there is a problem, and there will be accidents if they drink it? While scolding the merchant, by the way We were also scolded."

He explained to Huang Minghua that what he said was very detailed and transparent on this point, "This is from the customer's point of view, and from our own point of view, two canteens that are close to each other, one for more If you sell some soft drinks, you will lower the price from 2 cents to 1 cents. Will the other one lower it? You must follow suit. Didn’t you drop it to 9 cents? Then I will drop it to 1 cents. The profit can be taken, and the two companies will continue to consume it in order to compete for customers."

"If this phenomenon is enlarged, not two, but 20, 200, or even more, will this problem become serious?"

"This has become an internal friction. In the end, selling Wanjia soda can't make money, and it hurts feelings. It's even possible to fight because of the retail price."

For a product, whether you are looking for a dealer or an agent, it is all about selling the product faster, more conveniently, and in larger quantities, but there is a line that cannot be crossed, that is, the retail price must be unified, even if there are For activities, price cuts and promotions must be carried out within a reasonable range, and even reported to obtain the approval of the manufacturer.Fun Court

The evil sword manual is for others to practice, how can I let my family practice it?

Practicing by one's own family is to cut off children and grandchildren!

"Brother Hao, you have thought carefully." Huang Minghua sighed.

He really didn't think of this one.

"It must be done comprehensively and carefully, so as to achieve the best results." Lu Hao said, "Okay, you can go and deliver soda to Jiangcheng shopping mall."

"Okay." Huang Minghua nodded, and left the office to deliver sodas.

Lu Hao took a sip of tea, spit out the tea leaves sticking to his lips, picked up the phone, and called Lin Jiacai again.

As soon as he answered the phone, he said with a smile, "Mr. Lin, I'm still thinking about your meal with my sister-in-law. When is it convenient, I'll go over there."

Lin Jiacai wanted to invite Lu Hao to dinner at home, and he had told Lu Hao earlier.

Hongyuan Beverage Factory is now privately owned by Lu Hao, he doesn't have so many things on hand for the time being, and he also has something to talk to Lin Jiacai, so he took the initiative to make this call.

If it was someone else, Lu Hao would not take the initiative to call and urge someone to invite him to dinner, but he is already familiar with Lin Jiacai, and Lin Jiacai must have something to say to him during this meal.

Now that I'm done with the things at hand, I took the initiative to mention it to Lin Jiacai, but it seemed open and close to him.

Only close people can be so casual.

"Just tonight, you bring your wife and children here." Lin Jiacai said, "Let's have a good drink and have a good chat. My father-in-law also said that he would like to have a good chat with you. Time may be a little longer." long."

"Her mother and I won't go. My son has homework to do, and he's very skinny. If you don't stare at her, you'll go crazy." Lu Hao said with a smile.

When Lin Jiacai said that he wanted to bring Su Min and Nini along, he was sincere, but it was more of a polite way of saying it. Lu Hao found an excuse and declined.

Su Min was introverted, she was educated every night, and she relaxed a little when facing him. It must be very uncomfortable for her to go to someone else's house.

The phone hangs up.

Lu Hao went around again.

There are two offices next to his office, one belongs to the father-in-law Su Xingmin, the name of the office is the deputy general manager of logistics, and the other belongs to Liu Changping, the deputy general manager of production.

After dealing with some trivial matters, he greeted his father-in-law, then drove to Wanjia Department Store, told his wife to pick up Nini, and walked around the department store by himself, reckoning that the time would be about the same After that, I drove to Lin Jiacai's residence.

Not empty-handed, I took some fruit from the store, as well as oil and rice.

It's not worth much, but it is definitely popular to bring these things to your door, it is very practical, and it belongs to hard currency.

When he arrived at the place, Lu Hao looked at the time and didn't rush up. He smoked a cigarette in the car and waited for a while. It was about 10 minutes earlier than the normal off-duty time before getting out of the car.

Carrying fruit, oil and rice, he went to Lin Jiacai's house.

Knock on the door.

Both Lin Jiacai and his wife were there, preparing meals.

Point card is very good.

It's too early, the host's family may not start preparing, it will make people feel like they are urging to cook, and they are also afraid that if Lin Jiacai does not come back, only his wife will stay in the house for a long time It's not suitable, and it doesn't work if it's too late, the leader is late.

"Boss Lin, sister-in-law." Lu Hao greeted, "Where do you put these things?"