1987: Sleepless Tonight

"Learn from Jianlibao, what do you mean? Learn from them to make canned drinks?" Liu Changping asked.

Jianlibao has not been established for a long time, but it is very famous in the beverage industry.

It has the title of Oriental Magic Water!

Its status is much higher than that of Jiangcheng's Beverage Factory No. [-] and Beverage Factory No. [-], and it is a brand full of national pride. It was even considered to be comparable to beverage giants such as Coca-Cola and Pepsi.

Everyone in the office knows this brand well and knows these three words.

Jianlibao is also sold in the Jiangcheng shopping mall, just because the price of Jianlibao is very expensive. It is packaged in a 355ml can and costs about 2 yuan per can.

Ordinary people are reluctant to buy it.

But even so, just last year, Jianlibao's annual sales reached 1.3 million.

The momentum this year is also very good, and it is hoped that the sales volume of last year will break through. Ordinary citizens are not potential customers of Jianlibao, and Jianlibao compares itself with international giants in the industry such as Coca-Cola and Pepsi, and regards these two as its competitors.

powerful!

Su Xingmin was also very surprised. He looked at Hong Erquan, "The cost of canning beverages is very high, and our factory does not have this equipment. If you want to learn how to make cans from Jianlibao, you have to import canning production equipment. The cost of producing canned beverages will be high, and retail sales will increase accordingly, and ordinary people cannot afford such high retail prices."

Wang Guosheng frowned.

Hong Erquan approached him, saying that he had new ideas about the development of beverages in the factory, and asked him to call Lu Hao, Su Xingmin, and Liu Changping over to discuss, but he did not expect that Hong Erquan's idea was to learn from Jianlibao.

"The Jianlibao brand is not easy to learn," he said.

Although he, the factory manager, was airborne halfway, he was very attentive and did a lot of homework, "This is a beverage brand in Sanshui County. At the beginning, it was not a beverage, but rice wine, and later it was changed to beer. 84 It was only in [-] that it started producing beverages, with the Jianlibao brand.”

"Moreover, there are many reasons why Jianlibao can sell so well. One is that the person in charge is originally engaged in sports. The brand positioning of Jianlibao is also a sports drink. It just happens to use the identity and contacts of the person in charge to use sports events to expand The influence of the brand has finally reached the present achievement."

When it comes to the brand of Jianlibao, Wang Guosheng admires it very much.

Sanshui County belongs to Guangdong Province. Because of its geographical location, it has natural trade advantages, prosperous business, and naturally has a broad horizon.

As early as the 50s, Guangdong Province already had soft drinks, such as Hongxing brand soda, with a monthly output of 50 bottles. The Asian soda factory in Guangdong Province was one of the eight major soda factories. Just export products to the outside world, wait until it is opened again, that is to say, in 8, the economic department of Guangdong Province accepted the suggestion of the light industry and food department, put the beverage industry at the top of the food industry, and increased the support for the beverage industry put in.

Improve the level, output, variety, and packaging!

In accordance with these four plans, Guangdong Province has made every effort to develop the beverage industry in the province. From 4 to 80, in just a few years, the beverage production equipment imported by the entire Guangdong Province light industry system has reached more than 85 million US dollars!

No other province in the country can match this level of support.

Not only that, Pepsi and Coca-Cola have also entered Guangdong Province, but under such competition, Jianlibao still stands out and has achieved results that other beverage brands are amazed at.

In three years, from the annual sales of more than 84 million yuan in 300 to 86 million in 1.3!The success of Jianlibao has made many people want to imitate, but few can do it.

Hearing what Su Xingmin, Liu Changping, and Wang Guosheng said, Hong Erquan smiled with a smug look on his face.

What the three people said was all right, but they were all wrong, because what the three people said was objective facts, but they were different from his way of thinking, and his thoughts were not expected by the three people.

So what if he almost became the number one?Can't beat me.

What about tube production?Can't compare to me.

What about being the director of a beverage factory?I also don't know what I'm thinking.

Facing the three people, Hong Erquan had a faint feeling of superiority in his heart.

He looked towards Lu Hao unconsciously, the happy expression on his face seemed to be frozen in an instant, and his face seemed a little stiff, but Lu Hao was not surprised at all, what kind of expression he had when he entered the office, and what expression he is now.

And actually sitting there smoking a cigarette leisurely!

what happened?How could Lu Hao be so calm and really not curious about what he did?

And now that he has taken the initiative to mention Jianlibao and revealed some information, Lu Hao doesn't want to ask?

Dress it up!

Hong Erquan thought.

Even Wang Guosheng followed his rhythm, but Lu Hao remained as still as a mountain. How could it be possible?

He glanced at Wang Guosheng, Liu Changping, and Su Xingmin, and said, "Jianlibao is indeed very strong, and its success is difficult to imitate. The personal connections from here will allow Jianlibao to use sports drinks to advertise through sports events, achieving sales of 3 million yuan, and this year it is expected to exceed 1.3 million yuan in sales."

"It's hard to learn."

"However, when I say to learn Jianlibao, what I learned is not the packaging, but other places."

Speaking of this, he stopped, didn't say anything on purpose, and looked at Lu Hao, but unfortunately, he didn't see the fluctuation on Lu Haosheng's face.

Lu Hao is still smoking!

Look very calm!

This made him a little hard to accept, why Lu Hao is not surprised at all, not curious at all, since he met in the workshop until now, he has peeled himself off little by little, leaving only the last layer of clothes, but Lu Hao is still right He is not interested.

Hong Longfei, like his father, was also observing Lu Hao. Seeing Lu Hao's indifferent expression, he was also very disappointed, and couldn't help but said, "Lu Hao, as long as my dad uses this method, the sales of your Wanjia soda will be hindered. Dealers will not order your Wanjia soda, but will bring in new products, and even the City Supply and Marketing Cooperative will leave you behind and cooperate with us!"

"Believe it or not, no one will have trouble with money. They are getting closer to you now because you can make them make money, but as long as we can make them make money, they will come over to curry favor with us."

He revealed some more news.

New product!

I wanted to see Lu Hao's surprised expression, but I was disappointed. Lu Hao doesn't like being surprised.

Lu Hao smiled and looked at him, "New products? Health care products, sports drinks, or nutrient solutions?"