1987: Sleepless Tonight

"Mr. Lu, I wish us a happy cooperation. I am very much looking forward to KFC's first branch in Jiangcheng." Kevin took his signed contract and shook hands with Lu Hao.

He was very pleasant.

KFC finally took another step forward in China.

Whether you can run depends on whether your second foot is stable.

Regarding KFC's operations in China, it has always been the focus of KFC's senior management discussions, because it is related to the development of KFC, or to the competition between KFC and its competitors.

Why did KFC open stores in China before Pizza Hut and McDonald's and other catering brands?It's not because the local government in China has provided KFC with such favorable conditions. This is just one of the reasons, and it's a secondary reason. The main reason is because KFC has been separated from competitors in other places. If the distance is exceeded, no matter how you catch up, you can't catch up. There is a very big gap between them.

Based on this background condition, we could only seek progress and breakthroughs in other markets, so we set our sights on China.

When the first KFC store opened, everyone at KFC was very nervous. After achieving good results, they should have been happy, but in fact they became more cautious after being happy.

I made the right move and achieved good results. I saw the dawn of catching up with my competitors, just like a small flame, but I was afraid that the small flame would be extinguished if the wind blew it.

As a result, everyone became more cautious and anxious when it came to KFC's business decisions in China. As a result, the second branch did not open for nearly a year.

But now, after contacting Lu Hao, I finally took another step forward, and Lu Hao's plan was very good and solved KFC's concerns.

"Like Mr. Kevin, I am also full of expectations for the second KFC branch in China, Jiangcheng, and even the first KFC branch in the central region. I believe that the performance of the KFC branch in Jiangcheng will not necessarily be better than the first KFC branch. If it is bad, it will definitely give Kevin and KFC a reassurance to speed up its layout in China." Lu Hao said.

Then, Lu Hao turned to look at Wang Guosheng, Jiang Ren, Wang Xiaohui, and Yan Mingchang, "Boss leaders, do you still have time? Do you want to have a meal with KFC and chat at the dinner table?"

"Mr. Kevin, do you have time? They foreigners don't seem to like this very much. We don't have the dinner culture in our country. We just talk about things when we have to, and when the conversation is over, we just slap our butts and leave." Wang Xiaohui said.

It would be best to have a meal with a few foreigners and have a chat at the dinner table. However, foreigners do not have a dining table culture. He is also aware of this. He is afraid that the other party will not agree if he brings it up, so he does not mention it.

Now that Lu Hao took the initiative, Wang Xiaohui expressed his doubts.

After Wang Xiaohui finished speaking, Yan Mingchang did not object.

Judging from this meaning, several leaders actually want to have a meal with foreigners. They don't care about the meal, but eating with foreigners. There will definitely be reporters around to take photos and videos, which can also be used as publicity. material.

Just taking photos and videos at the conference, the material seems a bit dry. With more other materials, the promotion can be more flexible and richer.

After grasping this information, Lu Hao said, "The contract has been signed, and both parties are very satisfied. It is also necessary to have a meal. It is not necessary for him to drink with us. It is okay to talk about things, and KFC is here Jiangcheng will definitely not open just one branch. Kevin is now not confident in the market in Jiangcheng, and I actively seek cooperation with them, so he is willing to cooperate in the form of transferring property rights and letting me join. However, When the KFC branch in Jiangcheng officially opens and sees the sales, Kevin and KFC will definitely adopt a direct operation method to open a branch in Jiangcheng, or continue to cooperate with me to open more branches."

"That is to say, Kevin will contact Jiangcheng more frequently in the future. It is normal to get to know each other more in advance and deepen the relationship. Although foreigners do not have much dining culture, in fact, they are very concerned about interpersonal communication. It may be better than us in terms of performance. There are various dance parties. This kind of dance actually provides a place and opportunity for people to communicate and discuss cooperation."

"To put it simply, if foreigners can see benefits and profits, they will be willing to participate."

As for the concept of foreigners, in fact, in a few decades, more people will live in foreign countries, travel on business, and study abroad, and their understanding will be deeper. The education of foreigners is actually about doing certain things at a certain age.

When you are young, you focus on having fun, with happy education as the core, but this does not mean that foreigners do not pay attention to learning and knowledge. Many foreign universities adopt the policy of being easy on entry and strict on exit, that is, if you want to graduate, There must be real knowledge.

This has disadvantages. Many young students cannot do some basic arithmetic. However, it also has advantages. It can screen out people who really love learning and make people learn actively instead of passively.

Active learning can stimulate people's potential and get twice the result with half the effort, while passive learning is likely to cause people with good talents to become seriously tired of learning and regard learning as a very utilitarian thing.

"Boss Lu really understands foreigners," Wang Xiaohui said.

He glanced at Yan Mingchang and said, "There are really not many people here in Jiangcheng who know so much about foreigners and can answer such objective questions. Even many of them have studied abroad. After returning, it seems difficult to deal with foreigners. I'm a little nervous, but you can't be so relaxed without Boss Lu."

"Yes, many people who go abroad have a very one-sided understanding of foreigners." Yan Mingchang nodded.

He strongly agreed with Wang Xiaohui's statement.

There are also many people in Jiangcheng who go abroad, especially those who go abroad for official duties or study abroad. After they come back, when they talk about the situation abroad, they always praise them. They are very envious and amazed at the life of foreigners. This is normal. , the economic gap is there, we should seek truth from facts.

However, if we only brag blindly and describe foreigners as saints, it seems that it is not seeking truth from facts.

Moreover, most of the comments about foreigners from those who have returned from abroad say that foreigners are very honest and do business in a business-like manner.

We don't see the shortcomings of the other party, but only the advantages. This makes us very passive when talking about cooperation with the other party.

Only by knowing yourself and the enemy can you win every battle. If you only know the advantages of the other party but not the shortcomings, and even the advantages are very one-sided and not objective, how can you negotiate with the other party in a targeted manner?

Completely fell into passivity.