1987: Sleepless Tonight

False and true, true and false.

Hearing what Lu Hao said, the faces of Kevin and others did become a little ugly.

KFC was established in 1952, Pizza Hut was established in 1958, and McDonald's was established in 1955. They have expansion plans around the world.

There is competition between them, not only locally, but also globally. KFC also has a competitive relationship with the two.

Even locally, KFC cannot compare with these two, so globally, KFC has been looking for opportunities and wants to dominate the market.

Lu Hao has grasped Kevin's vitality, and also grasped KFC's weakness.

Moreover, several foreigners, as the management of KFC, do know that Pizza Hut and McDonald's are planning to develop into the Chinese region. If they really come here, the pressure of competition will soon increase.

"Mr. Lu, aren't you very optimistic about KFC? And you have also written such a good cooperation plan. If you turn to cooperate with Pizza Hut and McDonald's, wouldn't it mean that your previous optimism about KFC was a lie and that you want to cooperate with KFC? Are you actually trying to deceive us?" a foreigner asked.

"I am very optimistic about KFC and want to cooperate with KFC, but you guys are not sincere. I write out such a cooperation plan and give it to you without reservation. This is my greatest sincerity, but you But it is too harsh to keep advertising and management fees down." Lu Hao said, "I do want to cooperate with KFC. KFC is my first partner, but it is definitely not the only one."

"If I'm not satisfied with the way you plan to cooperate, I will immediately find other brands to cooperate with, or even create a brand myself."

He is very tough. Not only does he want to cooperate with McDonald's and Pizza Hut, he even threatens to set up a brand of his own.

These words are not just angry words threatening Kevin and others, but real things that have happened in the torrent of history.

Our nation is a nation that is good at imitating. It not only imitates industrial products, but also drives many industries by relying on copycats, and also makes many people rich, allowing many people with little money to use some copycat but cheap industrial products. At the same time, catering products are also within the scope of imitation.

Around 2000, Fahrenheit Brothers opened a Wallace store outside a normal university. Since then, it has entered a path of rapid development, taking advantage of low prices to seize a lot of markets.

Even though Wallace is called a sparse meal, many people still buy it, which will definitely have a certain impact on brands like KFC.

If Kevin and others don't back down, then he will do it himself.

"Mr. Kevin, I think we should pay attention to what Mr. Lu said. He is a very powerful businessman. He has achieved such high achievements in his 20s. He has done so many things in just one year of business. The key point is that I have investigated and found that he does not have a deep background. All his achievements now mainly come from his personal efforts and rely on his own abilities. He is very business-minded and knows how to run a business. He is skilled and has many insights that are higher than those of other businessmen. We should make such a person our partner rather than a competitor." Fang Bilong advised Kevin.

He wanted to cooperate with Lu Hao.

At the conference table, Lu Hao admired the confrontation with Kevin and others very much. After working at KFC for so long, he had never seen anyone dare to talk to Kevin and others like this.

Lu Hao dared!

When discussing cooperation, we didn’t give in at all. We really didn’t give in at all. If we say 3% advertising fee, it’s 3% advertising fee, if we say 2.5% management fee, it’s 2.5% management fee.

How dare you?

The look in his eyes at Lu Hao was even fanatical.

Working in a foreigner's company means that you are very envious, admire and praise foreigners, but it does not mean that you will follow them all your life.

If there is a person among one's compatriots who can stand up to foreigners, then the previous admiration and fanaticism for foreigners will be transferred to the compatriots.

Fang Bilong is in a similar state of mind now.

The more I interact with Lu Hao, the more I admire him.

He hoped that Lu Hao would reach a cooperation agreement with KFC and have the possibility of cooperating with Lu Hao in the future.

"If Mr. Lu runs it by himself, I'm afraid it will be difficult to develop it into a global company. After all, a global company not only needs good products, but also creates barriers due to differences in nationalities and cultures, which in turn affects product sales. to the global development of the company," Kevin said.

Hit the nail on the head.

Doing business is not just about selling products, it is also related to many aspects, including politics, nation and culture, and the strength of a country.

If you only do business in a small area, then you only need to have a good service attitude and the products are recognized by customers, and then you can have a large number of customers. If you want to do business well in a region, you need the support of relevant departments. If you want to do well on a global scale, you must have a country behind you.

Because the degree of recognition of a product by many people may not have much to do with the quality of the product. As long as it is not a product with a very obvious gap, the customer's perception of the product often comes from the place where the product is produced. What country.The perception of this country will affect the evaluation of this product.

Just like there is a joke in the past, some people don’t believe in domestic products and think that the quality of domestic products is low. They go to other countries to buy toilets, thinking that the toilets in other countries are well produced and have quality assurance, but after buying them, they look at the results. , found that this toilet is manufactured in its own country.

"What Mr. Kevin said makes sense. Therefore, whether I run a business similar to KFC or cooperate with McDonald's and Pizza Hut, it is a choice I made because I was forced to do so. If Mr. Kevin still If KFC disagrees with my suggestion and denies my sincere intention to cooperate, then I can only do the next best thing," Lu Hao said.

"A good idea is worth thousands of dollars. I showed my thoughts by showing the idea I came up to Mr. Kevin. The rest depends on the wishes of Mr. Kevin and KFC."

"Advertising fees and management fees remain unchanged at 3% and 2.5% respectively, and this ratio must be signed for a cooperation period of at least 50 years and cannot be changed. Even if it needs to be changed in the future, it cannot be done unilaterally and requires my consent. to make changes.”

Not only must this ratio be set, but the period must be 50 years!