1987: Sleepless Tonight

"What Mr. Lu said makes sense." Kevin agreed very much, "Yes, in order to ensure that the partners can resolutely implement KFC's concept and not damage KFC's brand image, we have been thinking about it for a long time and looking for a way There are no good ways to protect the interests and rights of all parties. Mr. Lu, the long-term training for partners, from managers to employees, as you mentioned, should indeed be included in the regulations for cooperation with KFC. Among them, management fees must be charged, including ingredients, equipment, etc., and unified procurement and transportation must be carried out to ensure that there will be no mistakes in raw materials and equipment.”

"In addition to ensuring that raw materials and equipment do not go wrong, there is another advantage, which is unified procurement, unified transportation, and single line responsibility. If a problem does occur, it can be traced back to the source in a timely manner and accurately find out the key points of the problem. , solve the problem at the root, find out the culprit, and let him be punished, so as to deter other people who want to pass off substandard products, make profits from them, and harm the interests of KFC." Lu Hao said.

In fact, the current domestic enterprise reform also has this reason. The separation of government and enterprises is also to clearly divide the responsibilities. A system will decide on a matter and determine the main person in charge. Except for the incident, the main person in charge will bear the consequences. To avoid confusion.

"This suggestion is very good. The procurement of raw materials, equipment transportation, procurement, including maintenance, etc., must indeed be in the hands of KFC and cannot be left to other people. KFC must be fully responsible and strictly controlled. ."

"Mr. Lu's suggestions are all very good and he is really considering them for KFC."

"I saw in this document that it also emphasized the need to strictly control the partners' assets, raise requirements, and set thresholds?"

Several foreigners' tone and attitude towards Lu Hao obviously changed a lot.

Everyone thinks that Lu Hao is thinking about KFC.

It's one of our own.

The people who understand you are always your own people, your compatriots, and the people around you, and it is often these close people who will bring harm to you.

If Lu Hao was negotiating with domestic businessmen or units, things would definitely not progress so smoothly, and the other party would definitely doubt his purpose.

Our own people understand their own psychology, but when we cooperate with foreigners, foreigners do not understand the characteristics of their own nation, their own behavior, logic, etc., and they only think that they are really thinking about KFC.

"Yes, we must set a high threshold." Lu Hao nodded with certainty, "One is because the cooperation method that does not start from scratch requires the partners to spend relatively large sums of money to purchase KFC stores that have been renovated and operated. Threshold, sufficient funds can do this better, and another, setting a high threshold is to reduce risks. A high threshold will make the partner treat each other's cooperation more carefully, because if there is a problem, then the cooperation The loss of one party will also be relatively large, and the cost will be very high.”

"The threshold is low, anyone can cooperate with KFC, and anyone can buy KFC stores. If you get it easily, you will probably not cherish it, because the cost is very small for you, and you can completely abandon it. This is for KFC The development and image are definitely detrimental.”

"There is a saying in our country that cheap products are not good. This sentence is not absolute, but it also has a certain truth. If your own sunk costs are low, then you will naturally not treat this matter so carefully."

Setting a high threshold, Lu Hao mentioned this reason, is to improve the quality of the partner. As the saying goes, those who are barefoot are not afraid of those who wear shoes. With assets, status, and identity, there are scruples and weaknesses. If you are reluctant to give up, it will naturally not be so easy to run away.

Maintaining KFC's brand image is also protecting its own interests.

But on the other hand, Lu Hao actually suggested that KFC set a high threshold to reduce competitors and reduce the number of partners KFC could cooperate with.

At this time, households worth ten thousand yuan are still relatively rare, whether in rural areas or in cities.

In rural areas, most families do not even have a black and white TV set. In the city, the proportion of people with bicycles and TV sets is much higher than in rural areas, but it is just bicycles and TV sets.

Including many in factories and units who are small bosses and management families. At most, they have a refrigerator or other appliances at home, and their lives are just barely enough.

There are very few people who can truly be said to be rich and powerful.

It is impossible to expect to become a small leader or a manager in a company and become rich with that salary. Those who are truly wealthy and have a lot of money in their hands have to find other ways.

One is speculation, smuggling, obtaining some in-demand goods from outside, and making money by reselling them, or using the identity, status, and rights of oneself and relatives to sell planned products in the factory to planned companies under the dual-track price policy. Outside the downstream units, make huge profits and gain wealth.

Another method is to use one's status to sell state-owned assets at low prices in the process of enterprise system reform, and then transfer them to other capital to obtain a large price difference.

These people are really getting rich.

Of course, there are also some who are bold and get rich from doing business.

But these people are a minority after all.

Now, Lu Hao suggested that KFC should raise the threshold and be able to keep out some small businessmen or those who have some spare money but not a lot of people.

There will be fewer competitors, which is conducive to your layout and allows you to occupy a place among KFC franchisees.

These plans are all hidden in the suggestions given to KFC and Kevin!

After hearing Lu Hao's analysis, Kevin and others nodded.

"Mr. Lu, I really want to hire you to work at KFC. The salary can be the highest. Even after working for a while, when I leave my job and transfer to other positions, I will also suggest that the headquarters let you Come and take charge of KFC-related affairs in China and be the general person in charge." Kevin said to Lu Hao.

He was completely deceived by Lu Hao's ecstasy soup, true and false suggestions, and had great praise for Lu Hao.

Originally, letting Lu Hao work at KFC was just a cooperation plan, but now he really wanted to recruit Lu Hao. He took a fancy to Lu Hao's talents and wanted to let Lu Hao work at KFC.

Worried that Lu Hao is not attracted enough, he even wants to train Lu Hao as the general person in charge of the China region.