1987: Sleepless Tonight

"There are many idioms about integrity, such as a promise worth a thousand pieces of gold, a promise made true, words and deeds bearing fruit, golden words, etc., and there are also many fables about honest and trustworthy businessmen, as well as real historical stories. If you are interested in our country, I am interested in the traditional culture and can continue to learn more about it in the future.”

Lu Hao said.

"Integrity is a basic rule of life, from the royal family to the common people. Of course, it also includes businessmen. We are not ashamed of those businessmen who cheat and cheat."

Confucian culture has its dross, but it also has its essence.

"Now it seems that some of the things I was told are indeed false and do not conform to the actual situation. I have to apologize to Mr. Lu here. I should not look at businessmen in China with a biased eye. "Kevin immediately apologized to Lu Hao.

The foreigner was very straightforward in this regard, "Mr. Lu, the plan you wrote is really for KFC, and even the cost of advertising has been added in."

Many mature business concepts are not innate, but are discovered by subsequent people through the process of failure again and again, or they appear through the setting of regulations.

Including foreigners, the same is true.

For example, in the stock market and financial market for foreigners, there are originally a lot of dirty transactions and many loopholes. Many businessmen use these loopholes to obtain wealth that should not belong to them, and at the same time destroy the original market. game rules.

After suffering heavy losses, those who subsequently formulate and maintain the rules will fill these loopholes when they conduct similar business activities.

But those who previously benefited from these vulnerabilities are already rich.

Now, Lu Hao wants to take advantage of the fact that KFC does not know enough about cooperation and the Chinese market, to reach a cooperation intention with KFC, sign a contract, and profit from it.

What he has to do now is to use the ability of foresight, which only he has, to obtain huge profits.

Keep pouring ecstasy soup into Kevin and others!

"In addition to advertising fees, I think KFC should also charge management fees." Lu Hao took the initiative and said, "As mentioned in the details of the cooperation I wrote, KFC will transfer the store to its partners, and personnel matters The rights are handed over, but it does not mean that nothing is done. The cooperative operators also need to be trained.”

"And this training is long-term and covers a wide range of aspects. According to different positions, there are different job training contents, some for management and some for ordinary employees, in order to make KFC's services more efficient. Specialization, improvement and control of KFC’s service quality will naturally require fees.”

"In addition, including the purchase of raw materials, equipment purchase, etc., these aspects are also uniformly dispatched and coordinated by KFC, and management expenses are also indispensable."

KFC has many directly-operated stores, and at the same time, it also has many franchise stores. Its main way of making profits is by operating fried chicken burgers and other products, in addition to advertising fees, management fees, franchise fees, etc.

In the previous life, KFC charged 5% of its advertising fees to franchisees, and 6% of management fees.

In the specific cooperation details written by Lu Hao, he reduced the advertising cost to 3%, and also divided it. The advertising cost is divided into specific situations. If it is KFC's overall advertising plan, then the cooperative franchisee will It will bear 3% of the advertising costs. If the cooperative franchisee places advertising in its own business area, KFC will have to provide subsidies.

As for management fees, Lu Hao also reduced them from 6% to 2.5%.

It seems that they are actively thinking about KFC, but in fact they are hiding their own selfish motives.

It's like talking to someone. You can't tell all lies. If you tell all lies, it will be easy for the other party to see through. You have to mix the truth with lies to make it difficult for the other party to see through.

Not only will the other party not think that he was cheated, but he will also think that you are very sincere and thinking for him, and the same is true for business and negotiation.

Lu Hao seemed to be thinking about KFC and Kevin, but in fact he hid all his thoughts in these details.

If you cooperate with some domestic units, even if you sign a contract, you will worry that the other party will not act in accordance with the contract. If the other party is a private unit, it is likely to just run away, or refuse to implement the terms of the contract. However, the current domestic regulations Regulations in this area and related enforcement efforts and enforcement efficiency are relatively low.

The final result may be that the means devised in every possible way are of little use and cannot achieve the effect. If it is a state-owned unit or an agency unit, Lu Hao is even more uncertain that the other party will do things according to the contract. He just needs to say that the terms in the contract violate the rules. , the contract can be easily torn up and voided.

On the contrary, when cooperating with foreign investors and signing contracts, worries in this regard can be greatly reduced.

Foreigners, especially foreign brands like KFC, are very cautious when it comes to contracts. They may use various scheming methods before signing a contract. After signing a contract, even if they suffer a loss, they will break their teeth and swallow it. , will still be implemented in accordance with the contract.

The main reason is that things should be done according to the contract, and the contract will be implemented as it is signed. This concept has penetrated into the bones of foreign investors. This does not mean that foreign investors are inherently noble and trustworthy, but it is just because they have gone through that period. Duan was not trustworthy, did not act in accordance with the contract, and suffered the consequences of violating the contract. Therefore, everyone will consciously abide by the contract, not thinking about violating the contract, but thinking about how to break the contract before signing it. Win over specific benefits and then write them into the contract.

What pays more attention is the perfection of the contract. If the contract is violated and a lawsuit is required, the other party will not find loopholes in the contract. .gonЬ

It is precisely based on these circumstances that Lu Hao set up such a situation for Kevin and KFC. As long as he signed a contract, wrote down these terms in the contract, set the proportion of advertising fees, management fees and other related expenses, and the text In terms of statements, if the wording is rigorous and does not allow the other party to find loopholes, then the other party will definitely act in accordance with this contract in the end.

If you want to violate the rules, you have to pay. Lu Hao also set the fee for the violation relatively high. If you don't violate the rules, you can save a lot of money.