1987: Sleepless Tonight

"What you said makes sense." Su Xingmin nodded, "But what should I do? The factory has thought of many ways, looking for people, looking for connections, looking for connections, and even willing to lower the price and give kickbacks, but it still doesn't work. The factory now has a backlog of nearly 1,000 million bottles of soda in the warehouse."

Lu Hao's mind was spinning quickly.

1,000 million bottles, if all of them can be contracted, and the cost price is lowered, the profit will reach 100%. That is to say, a bottle of soda that costs 1000 cents can earn 100 cents per bottle, and [-] million bottles, the gross profit is [-]. Ten thousand!

This is not a small amount, and it can build two more beautiful staff dormitory buildings.

Moreover, if you really want to contract the soda sales of Hongyuan Soda Factory, you will definitely sell more than 1000 million bottles of soda!

There's something going on!

He smiled even wider.

Liu Changping sighed, "Our factory has a total of 8 production lines. The quantity is large, but the quality is not very good. The equipment is relatively backward. The annual production volume of each production line is only 500 million bottles. The total annual production volume of soda water is 4,000 million bottles, the annual output of a soda production line imported by others is almost that much.”

He looked at Lu Hao and sighed, "If you can sell these soft drinks, you will be the savior of Hongyuan Beverage Factory. Many employees still count on the factory to pay their wages. If the factory is gone, they will be no good where to go."

The employees in the factory can only make soda, but there are so many soda factories in Jiangcheng, it has become crowded, and it is difficult for other soda factories to continue to recruit workers.

Hukou restrictions are severe, and even food rations have to be transferred to other cities, not to mention other restrictions, most people can only live in Jiangcheng.

The factory collapsed, and the end result for these employees was layoffs and internal retirement.

Rescuing the Hongyuan Beverage Factory is to give the employees a way of life, which indirectly means saving hundreds of families.

Liu Changping looked at Lu Hao, he was very curious about what idea this young man had in order to bring the beverage factory back to life, and what sales he could find.

But he didn't hold much hope in his heart that Lu Hao would say, after all, such a method must be very valuable.

But Lu Hao directly stated the method, "There is no need to find a relationship, and there is no need to find any channels. We still have to make some changes in the marketing method. We can use the method of lottery to stimulate customers' purchase intentions."

It is difficult for people who have not experienced the 90s to understand the enthusiasm for lottery draws at this moment.

It's really empty.

The lottery at the vegetable market is a proof.

A lottery event is likely to turn into a grand event, even more lively than the New Year's event, and there will even be small vendors selling some snacks.

There are several reasons for this phenomenon.

One is that there are no entertainment activities at the moment. Large-scale lottery draws can be said to be a relatively grand entertainment activity. Everyone likes excitement, and places where lottery draws are often very lively.

Another one, the ordinary people at the moment don't understand the lottery routines, and they are not familiar with all kinds of tricks, they are very simple.

The last one is that everyone is afraid of poverty, and desperately wants a way to get rich, even if it is just to pick up an item, a bicycle, a tape recorder, or a color TV, and I am very happy to add a good thing to the family.

Combining several reasons, the slightly larger lottery is more lively than watching a theater in the countryside!

People from several nearby villages and even dozens of miles away came to watch the play and set up the stage. They brought their own dry food and flashlights, and they would go back to slander after the performance at night.

The same is true for some lottery activities. A stage is set up, the prizes are placed up, and a row of lottery windows is set up. It is extremely lively!

Adults draw in front, and children pick up the discarded lottery tickets on the ground!

There are lucky children who can pick up one or two winning tickets that were thrown by mistake!

But the lottery that Lu Hao said is different from the lottery in the vegetable market, there is a difference.

"Lucky draw? Could it be that every bottle of soda you buy will give you a lottery ticket?" Liu Changping asked.

"It's too troublesome." Lu Hao shook his head, "Just print a few words on the platform, five cents, one cent, two cents, fifty cents, drink soda, and redeem the prize with the winning bottle cap. This way will be much better."

Snapped.

Liu Changping patted his leg fiercely, and looked at Lu Hao excitedly, "You are a talent, this is a good idea, why didn't I think of it? It will definitely work."

As soon as Lu Hao mentioned it, he understood.

this is a good idea!

This move surprised Lu Hao, "Have you already considered this method?"

Otherwise, it is impossible to just say a little bit, Liu Changping is so excited, Hongyuan Beverage Factory must have thought of using a lottery to drive soda sales.

"I did think about using a lottery to stimulate the sales of soda, but I never thought of your method. You can print a few words directly on the bottle cap, and you can know if you have won a prize when you open the bottle cap." Liu Changping said, "This method is simple. , definitely no problem."

After speaking, he looked at Su Xingmin at the side again, "What do you think?"

"I think so too, it can be done." Su Xingmin also nodded, and he looked at Lu Hao, "How did you come up with such a good idea?"

Lu Hao smiled.

What kind of idea is this?

In fact, in a few years, many beverage manufacturers, including instant noodle manufacturers, as well as beer, and other products will adopt this method.

Instant noodles are made by putting a card inside, and writing [-] cents, [-] cents, or [-] cents, and some even put cash directly in it. As for beer, it is similar.

"Since Dad and Uncle Liu think it is feasible, let's contract the soda sales of Hongyuan Beverage Factory." Lu Hao said, "But this method must not be leaked, because it is too easy to imitate, and even family members cannot tell."

He looked at Su Xingmin, "Dad, you can't even tell Mom about this."

"Don't worry, your mother's big mouth, if I really tell her, she can't help spreading the word, I won't talk about it." Lu Hao didn't need to remind him, he had already planned to do so.

Liu Changping also nodded and looked at Lu Hao, "Don't worry, no one else knows about this except the three of us. This is your idea. Just now I thought that if you had a good sales method, you would definitely not say it, but I didn't expect You said it without even thinking about it, this is your trust in me, if I want to spread the word, you will call me uncle in vain."

He said it seriously.

There are many profiteers at the moment, but at the same time there are also many honest people who regard promises as their lives.

A promise, a thousand gold, is not just an idiom!

"Okay, that's it." Lu Hao nodded, "Dad, and Uncle Liu, you two will go to the factory to communicate and try to lower the cost price as much as possible. I'll make a call and let's talk together."

"no problem."

"You can rest assured."

The two nodded and followed Lu Hao's arrangement.

The door opened, and the three walked out, all smiling.

"What did you guys talk about in it for so long?" Wang Guizhi asked.

"It's nothing." Su Xingmin kept his mouth shut and didn't say a word.

He glanced into the room, "Jiangang hasn't returned yet? He doesn't come home all day long, and his second brother-in-law doesn't even know he's coming back. What does it look like?"