1987: Sleepless Tonight

Lu Hao pointed to his head, "I have a lot of ideas in my head, but I haven't used them yet. To deal with the second beverage factory, I just used a few ideas at random."

"Have you ever wondered why Wanjia Beverage Factory only produces soda water and no other products for so long?"

A beverage factory must produce more than one type of product.

The No. [-] Beverage Factory produced a lot of products, even soft drinks, which had different flavors.

"Why, isn't it because soda can make money in order to save production costs, so it's enough to only produce this product?" Liang Zhenhai asked.

He really didn't consider this point.

"Of course, one product is not enough. People love the new and dislike the old. Why do you say that you will have a seven-year itch after getting married? It's nothing more than the lack of novelty. You have tasted everything you need to taste, and you know everything you need to know. I'm tired of it, I'm tired of it, at this time, it is not the feeling of heartbeat to maintain the relationship, but the responsibility, even if there is no such feeling of heartbeat, but because of the responsibility, it will not be separated easily, because the responsibility continues Get along and continue to live together." Lu Hao said.

"It's the same between people, and it's the same with products. Similarly, you will like the new and dislike the old, and you will lose the novelty. However, unlike marriage, there is no moral restraint on the dislike of products. If you don't like it, you can throw it away immediately. Buy this product again, or switch to other, new products, products that suit your own taste, and the iterative update speed will be very fast.”

Lu Hao vetoed Liang Zhenhai's statement.

He went on to say, "There is no one product that lasts forever. With the development of the times and the changes of society, people's tastes will definitely change, and their preferences will also vary."

"The simplest example is clothing. The clothing of the past dynasties is different, including in recent decades. Our aesthetics of clothing are also different. My Wanjia beverage factory now only has Wanjia soda. This product is not because of how good this product is, but because only this product is enough for now.”

"Boss Lu means that there are many other products in your beverage factory that have been developed, or are in the process of being developed, and have already figured out how to deal with future competitive products? These are in the process of being developed or have already been developed, But the products that haven’t been produced yet are your cards and your means?” Liang Zhenhai was very smart and immediately understood the subtext in Lu Hao’s words.

There are still a lot of hole cards in Lu Hao's hand that he hasn't played yet!

If this is the case, it is too exaggerated.

"That's right, I do have a lot of cards in my hand. There are new products that have been developed in the factory, but they have not been put into production, because at present, there is no need to put them into production, and there is no other powerful competitor that can challenge me. It poses a threat, so there is no need to show your cards." Lu Hao nodded, "But in the future, there will definitely be competitors, including other major domestic beverage brands and foreign brands."

"Of course, it's mainly foreign beverage brands, but I'm not in a hurry, because I have a way to deal with every competitor, all have cards, and all have Wang Zha."

"Therefore, Wanjia Beverage Factory can almost be said to be invincible. Wanjia Beverage Factory has a lot of cards. It's like two countries are at war. Other countries only have a few shells, but I have a lot of cards." Constant shells, if he fires one shell, I can return ten shells.”

Wanjia Beverage Factory, in addition to Wanjia soda, also has the ad calcium milk product that Yu Shiqi is developing, and it has been developed, but it has not been produced.

Lu Hao originally planned to use this product in the face of the counterattack of the Second Beverage Factory, but the Second Beverage Factory made a foolish move and ruined its own brand value. Major shopping malls, department stores, grocery stores, and canteens want to snatch the market, but the final result is that although they temporarily regained a part of the market share, when the original price is restored later, the value of the brand has suffered. The result is a decline in sales and a decline in brand image.

Doing business is not only economics, but also psychology. It is necessary to understand the needs of customers and figure out their minds.

"I'm a little curious. Boss Lu, what methods do you have behind you to deal with the major competitors?" Liang Zhenhai said.

He hesitated for a while, and finally nodded, "But I was persuaded, just follow what you said, Boss Lu, I will take a step back and no longer want all the distribution of beverage products produced by Wanjia Beverage Factory after it opened a branch factory in Jin Province." Right, but at least 50%, in addition, when a new product is produced, I have the priority to wholesale, and I have to tell me the production plan of this product as soon as possible.”

"In the case of limited product output, most of my needs must be met as soon as possible. Besides, you have to reimburse me, Boss Lu, for the expenses incurred in advertising, activities, etc.."

"Of course, don't worry about this. It is impossible for you to bear all the expenses. You only need to bear the proportion. Most of them will be borne by me, similar to your subsidy."

In fact, when he felt that Lu Hao's attitude was very firm and he would rather not cooperate than let him monopolize the distribution rights of the beverage factory, he decided to back down a step.

After all, Wanjia Beverage Factory, Lu Hao's strength lies here, and after hearing that Lu Hao still has a hole card in his hand and the means to deal with competition from other beverage factories, he is more inclined to take a step back and choose to cooperate with Lu Hao.

"No problem, I agree with what you said." Lu Hao said, "You can play here in Jiangcheng for two more days. After I draw up the contract, we can sign the contract. After that, you can go back to Jin Province. Do the next step."

"Then wish us a happy cooperation." Liang Zhenhai stood up and shook hands with Lu Hao.

Lu Hao also shook hands with him.

Negotiations were very successful.

Both parties have generally met their expectations.

Lu Hao and Huang Minghua left Qingchuan Hotel and got into Santana.

In the car, Huang Minghua sighed and said, "Brother Hao, I didn't dare to speak when I was next to you just now. This is the first time I saw such a big business negotiation, but in the end it was you who were more verbal and persuaded Liang Zhenhai to agree to you." requirements."

Today is really exciting. For him, it is destined to be a very unforgettable day.

"It's not how strong my tongue is, but Liang Zhenhai saw my strength, so after I drew my bottom line and was very firm, and he felt it, he chose to take a step back." Lu Hao smiled. Said.