Hong Kong's new giants

Of course, Jobs had to convince a few more shareholders, at least 7 more, and the general situation was settled.And selling stocks is just a small auxiliary effect.

……

A few days later, Apple's stock price began to plummet again, with its market value falling to around $25 billion at one point.At the same time, the board meeting proposed by Lin Zuhui was also held subsequently.

In the meeting room, Lin Zuhui said directly: "Since President Jill has not improved the current situation of Apple in the past year, I suggest that another president be elected to improve the current situation of Apple."

For a moment, everyone was focused. Lin Zuhui was the major shareholder of Apple, but he had never interfered with the company's affairs. He just kept worrying about the position of president, and hoped that Jobs could take up this position.

Jill, who is also a member of the board of directors, immediately retorted: "Mr. Lin has just entered the board of directors of Apple, and he does not understand the current situation of Apple. In fact, the situation of Apple cannot be changed overnight. It takes time to change. I think I have done A lot, Apple will gradually get better!" He controlled his emotions and did not attack Lin Zuhui, after all, this Chinese has a good connection on Apple's board of directors.

Lin Zuhui immediately said: "You cut off some redundant businesses of Apple and streamlined some departments. I also agree with this. But you are like a quack doctor, and you have not cured Apple's disease. In short, you have no Find the key question!"

He is the richest man in the world with a vicious vision, so when he said it, it was very convincing, and all the directors nodded.For a while, the scene was clearly in favor of Lin Zuhui's point of view.

In fact, at this time, Jobs also convinced many directors that everyone already intends to resolve this matter today.However, being able to get more directors in is obviously beneficial to the unity of Apple.

Jill said unconvinced: "Mr. Lin seems to understand very well, or you approve of Jobs too much, so you have a deep prejudice against me!"

Lin Zuhui shook his head and said: "I have no prejudice against you, I just think about Apple! In my opinion, Apple needs a 'popular' product, not a large number of products, an excellent computer product , can make Apple recover. And this product, I believe Jobs can create it, everyone don’t forget the 80s, it was Jobs who created Apple’s great technology.”

As soon as the words fell, a director said: "Yes! It's time to re-appoint the president. Now that Apple's stock has fallen so much, we have no patience. In other words, if Apple does not change, it will go bankrupt!"

Another director said: "Yes, I choose to believe in Jobs!"

Soon, the public opinion in the conference room was one-sided, and Jill sat down in a decadent position.

Lin Zuhui also said during the period: "President Jill, thank you for everything you have done for Apple, we will take care of you according to a generous dismissal plan!"

The cost of firing a president is far greater than the cost of electing a president.For example, Jill's salary is about 200 million U.S. dollars, but to fire him, he needs to spend more than 600 million U.S. dollars.

Jill finally took the initiative to say: "Since everyone has decided, then I just need to abide by the decision of the board of directors, and now officially vote!"

13:2, the high vote passed the dismissal of Jill and appointed Jobs as the new CEO.

In fact, Jobs was only half convinced!

Jobs returned to Apple, which aroused great public opinion in the United States.

After all, Apple was once a great technology company, and it's just gone.

Today, it is IBM's world, and Apple's market share has dropped from 16% to 4%.

And Lin Zuhui is very satisfied with his role in the replacement of Apple's CEO this time, and has further consolidated his position in Apple as a major shareholder.

Of course, after helping Jobs to the top, Lin Zuhui once again kept a low profile in Apple. In the future, he may choose to let the president of Jingwei Capital Lu Bingwen attend for him in some board meetings.

For Lin Zuhui, maintaining a friendly relationship with Jobs is more meaningful than being on the board of Apple.

Chapter 6 and Two [Second Generation Group and Hong Kong Comprehensive]

In late March, Hong Kong.

A comprehensive building in Kwun Tong, with three large characters of "Natural Hall" on the outside of the wall, this is the "R&D Center" of the cosmetics company under the LEIT Group.

At that time, when Lin Zuhui decided to "prosper Hong Kong through Hong Kong culture", Natural Hall was born.Moreover, the starting point is very high, and the establishment of a research and development center is the largest investment.

Natto is just the name of a cosmetics company and a signboard of cosmetics retail stores; in fact, Natto has many cosmetic sub-brands, some are self-created, some are acquired, and some are joint ventures with large European and American brands. In short, Natto has developed rapidly in recent years Soon, it has become a well-known cosmetics brand in Asia.

Such achievements are largely due to the rise of 'Hong Kong culture' in Asia.

Of course, it is still far behind Japan's 'Shiseido', South Korea's 'Amore Pacific' and other established Asian cosmetics giants.

"Boss, you're here!" Sun Hongbin, the president of Natural Hall, had been waiting for a long time, and brought several senior officials to greet him.

Lin Zuhui nodded, and said naturally: "Let's inspect the R&D center together, and tell me about our company's R&D strength!"

"Okay, boss please!"

Next, a group of people visited the research and development center of Nature Hall. Lin Zuhui found that there were many foreigners, but it was not surprising. After all, Hong Kong is a place where East meets West.

"Boss, there are currently 352 R&D personnel in our Nature Hall's R&D center, including 65 in the R&D departments in North America and Europe, and the rest are in the Xiangjiang R&D center..."

Listening to Sun Hongbin's report, Lin Zuhui knew that the profit level of Nature Hall should not be good, because the investment is too large.However, this is his words and deeds, and he cannot blame others at all.

Of course, this is a long-term investment project, after all, Hong Kong culture has not yet reached the stage of explosion.

Lin Zuhui encouraged: "The group will strongly support the nature hall, so I hope you will take a long-term view and increase investment. Let's put it this way, Hong Kong culture is only in its initial stage, and there will be an explosive stage and world-class influence in the future. stage!"

Sun Hongbin was a little shocked, because the current Hong Kong culture has made great achievements in Asia, and there are more and more entertainment companies in Hong Kong. Even clubs have set up entertainment companies and cultivated boy and girl groups.

Of course, Sun Hongbin has 1 trust and admiration for the boss, so he said: "Okay, we must increase the speed of development!"

Lin Zuhui nodded and said: "You can continue to consider acquiring overseas brands. The key is to absorb their technology for your own use. Acquisition is the biggest shortcut for the development of enterprises."

When he chose the president of Nature Hall, an international perspective was the most important thing, and Sun Hongbin has rich experience in the management of large international companies, which is what he is looking for.

The several acquisitions in the past few years are a touchstone. The group may not prevent you from acquiring companies, but after the acquisition, the effect will be to assess Sun Hongbin's ability.

"Okay! I will carefully examine the brands that suit us, and make a careful decision on every acquisition!" Sun Hongbin said seriously.The group has given him a lot of trust, and he is well aware of the heavy responsibility.

Lin Zuhui patted Sun Hongbin on the shoulder and said with a smile, "Come on, let's go to the office!"

"Okay, boss please!"

After arriving at the office, only Lin Zuhui and Sun Hongbin were left.

Lin Zuhui then said: "You asked Nature Hall to develop a cushion foundation, probably by using a special sponge... In this way, the inconvenience of brushes is saved, and it looks particularly elegant."

The reason why he knew that air cushion foundation would become a hit was not because he knew about cosmetics, but because when he watched "My Love from the Star" in his previous life, the scene where Qian Songyi used air cushion foundation was said to have completely driven air cushion foundation.The South Korean cosmetics giant Amorepacific has also gained a lot of popularity by virtue of its first air cushion foundation. Its air cushion products also sell tens of millions of pieces a year, and even European and American cosmetics giants have joined in this kind of products.

When Nature Hall was established, it imitated Amore Pacific Company, especially extracting ginseng essence as cosmetics, which was the first company.

In this life, there is no Korean wave, only Hong Kong wave.

Then Korean makeup will naturally develop far less than in the previous life, and Hong Kong makeup will naturally rise.

After the Asian financial crisis, Nature Hall had to take the opportunity to go to Korea to acquire cosmetics brands, so as to enter the Korean market in an all-round way.

At this moment, Sun Hongbin was surprised again. The idea of ​​the boss is simply a genius. No wonder the boss is like a god in the company, and almost everyone worships it.

"Okay, I'll organize a research and development team immediately!"

Lin Zuhui nodded and said, "There is no rush, but there must be no problem with the product. Cosmetics is a very cautious thing. If something happens that damages women's skin accidentally, our brand will be greatly affected."

"Well, I know that quality is the core of Nature Hall!"

Lin Zuhui is very satisfied. Although Nature Hall is still only a mid-to-low-end brand, he does not expect to be compared with European and American giants such as L'Oreal; his idea is that, with the popularity of Hong Kong culture, Nature Hall can become the top three cosmetics giants in Asia.

"Well, you can investigate the acquisition of the brand first, but don't rush to act!"

"Okay, I'll be careful!"

Lin Zuhui didn't say much. Although Sun Hongbin can buy cosmetics brands on his own, he still has to report to the group first; theoretically, the group will agree, but the current group's senior management already knows some of Lin Zuhui's thoughts, so it is unlikely that he will agree in the financial crisis. Before agreeing to the acquisition action.

After the financial crisis, Lin Zuhui will also go to South Korea to buy aggressively, and may also invest in a large number of Korean companies, and Amorepacific is also one of his choices.As for the acquisition of such an old-fashioned company, it is almost impossible, unless the company itself is on the verge of bankruptcy; even if it is a hostile takeover, it is very likely that it will be resisted due to the piss of the Koreans.Therefore, it is better to hold shares and let Koreans work for themselves.

Of course, it will definitely acquire Korean cosmetics brands, but the goal should be lowered a bit. ...

YG Entertainment, the largest star-making factory in Asia.

Lin Zuhui came to YG Entertainment quietly. The reason is actually very simple. There are fans and reporters at the door of YG Entertainment. He doesn't want to provoke news.

"boss"

Yu Xiaoming entertained Lin Zuhui and hoped that Lin Zuhui would sit in his office.

Lin Zuhui waved his hand and sat on the sofa, and Yu Xiaoming quickly accompanied him to sit down.

"I came here to ask you about the situation in South Korea? Will it affect our Hong Kong Current?" Lin Zuhui said, leaning on the sofa, crossing his legs.

Yu Xiaoming said with a smile: "They are just beginners, and they still learn from us to make K-POP (Korean pop music), which is actually copying our HK-POP. But the boss can rest assured that Xiangjiang is currently a star-making base in Asia, and we YG Entertainment is also the largest star-making factory. The trainees from the mainland, South Korea, Japan, Taiwan, Southeast Asia and other Asian countries, as well as the branches in these places, are a huge entertainment network, which is far beyond what Korea can compare .”

Lin Zuhui nodded, HK-POP is quite mature at present, it is indeed not comparable to South Korea.However, South Korea also has an advantage. Once the South Korean leader puts culture on the national agenda, the Korean Wave will definitely have some impact on the Hong Kong Current.

However, an imitator will always be an imitator, but when the whole of Asia is already familiar with Hong Kong Pop (HK-POP), it is difficult to change the preconceived impression. Looking at the Hallyu in South Korea, I still feel that it is a "cottage", 'Not on the class'.

Of course, HK-POP's own strength must also be continuously strengthened.

Lin Zuhui continued: "Is there any video of their combination, show me?"

Yu Xiaoming nodded quickly and said, "Yes, I'll let you go!"

Next, as expected by Lin Zuhui, no matter how you look at the combination of SM Entertainment, it looks like a counterfeit product, and there is no emotion involved.

Now he is relieved!

At this time, HK-POP was too strong, and Lin Zuhui had been paying attention to and promoting it, especially HK-POP had a great influence in the mainland, and Chinese people were finally no longer disturbed by the Hallyu.

In Japan, HK-POP is also invading very quickly. Even Ayumi Hamasaki has signed a contract with YG Entertainment (Japan), becoming YG Entertainment's signature in Japan.

In Taiwan Island, the era of Taiwanese singers was forced to "double the Taiwan and Island music scene" by HK-POP. As for the influence of Taiwanese singers in the mainland, it has also plummeted, because the mainland prefers Hong Kong stars.

In Southeast Asia, the development of Hong Kong Stream is also very good, with huge influence.

However, these are not enough, it is probably just the influence of the Hallyu in the previous life before 2006.

Therefore, after watching the DVD, Lin Zuhui said to Yu Xiaoming: "From now on, YG Entertainment will lead Hong Kong Liu into the era of 'second-generation group'!"

"Second generation group?" Yu Xiaoming asked tentatively.

Lin Zuhui nodded and said: "The so-called second-generation troupe has to go through stricter selection and training, at least five years of trainee experience, preferably from the age of 12 and above, and the skills in all aspects must be excellent."

While listening, Yu Xiaoming recorded the boss's speech!Although he is the 'godfather' of YG Entertainment, he knows that Hong Kong Stream was proposed by the boss and is also the plan of the boss.Of course, he also has a lot of credit, that is, to carry forward the Hong Kong Current.

Lin Zuhui continued: "A specific example, our next girl group will be called 'Girls' Generation', and the number of members will be expanded to nine. What are the characteristics of the second-generation group? The most important thing is to take a sexy and cute route... ...High heels, long legs, coquettishness... So, the costumes have to be upgraded... In terms of dancing, the style has also changed..."

He has a good understanding of the first and second generation groups in Korea, and even the third generation group. Therefore, Yu Xiaoming was shocked by the description. The boss still doesn't understand!Of course, Yu Xiaoming never revealed that the boss was planning the Hong Kong Stream.

"Boss, when do you think it's better to have a second-generation team? The company has a lot of trainees who can be selected!"

Lin Zuhui immediately shook his head and said: "There is no rush, timing is also very important. The second generation group must be after the millennium, but you can start planning and release a group that shocks our era with the most perfect posture."

Yu Xiaoming said seriously: "Okay, I will definitely make the most perfect plan, and the men's group will also enter the era of the second-generation group. Our first-generation group has elements such as non-mainstream and exaggerated styles, and the second-generation group will enter the era of flower groups." The era of beautiful men and handsome men."

Lin Zuhui nodded in satisfaction, Yu Xiaoming's level is not low!

It’s true that the first generation of boy groups and girl groups were indeed somewhat unorthodox and outrageous, while the second generation’s emphasis on pretty boys and handsome men was also in line with the development trend of previous Korean groups.

Give Yu Xiaoming three years to plan the era of the 'second generation group', I believe it is enough.Although trainees are required to be for five years, in fact YG Entertainment has a large number of trainee resources, Hong Kong trainee resources account for only half, and the other half are overseas and mainland resources.

in fact.

At this time, South Korea has discovered that the Hong Kong Stream has really affected the entertainment culture of the country. In recent years, several major Korean TV stations have purchased a large number of Hong Kong TV dramas, so Korean audiences have been conquered by the Hong Kong Stream.Under the influence of this situation, Hong Kong Stream is obviously too popular in South Korea.

It is also the fact that the Korean economy has grown rapidly in recent years, and the people are very rich, so they are very willing to pay for Hong Kong TV dramas; at the same time, the three major TV stations have found that Hong Kong TV dramas are cheap and popular, and they have formed dependence.Especially the competition among the three major TV stations. After all, others have bought Hong Kong TV dramas and achieved good ratings. If you don’t buy them yourself, you will lose a lot of viewers.

At this time, the upper echelons of South Korea must have noticed this situation, but they didn't take it too seriously. Who told South Korea to be rich!

However, once the Asian financial crisis comes and Kim Dae Jong comes to power, there may soon be a cultural competition; at that time, the Hong Kong Wave will become the biggest obstacle to the development of the Korean Wave, and the competition between the two sides must be fierce, but the Korean Wave is definitely It's hard to get out to sea.

Today's Hong Kong movement supports tens of thousands of people in Hong Kong, and the Hong Kong government has also given some support on its own; if the British Hong Kong government hadn't been busy withdrawing, it would have formed a "grand plan to govern Hong Kong".

Lin Zuhui didn't take too much effort to negotiate with the Hong Kong government, because he planned to give this gift to the new government, which should be regarded as an achievement!

Of course, everyone knows that "Hong Kong culture revitalizes Hong Kong" was first proposed by Lin Zuhui, and he was also the first to do it.

At this time, Lin Zuhui has already drawn up an outline for the follow-up of Gangliu, which will bring Gangliu to a new height!

The second generation group is just one of the tasks;

There is also the birth of "Hong Kong variety", that is, Hong Kong variety show.

For the previous variety shows, Lin Zuhui generally called them "world-class variety shows", which were popular all over the world, and were characterized by mass purchases in Europe and the United States; and the following Hong Kong-style variety shows were developed for Asia.

"X-MAN", "Love Letter", and "Infinite Challenge", these three variety shows will be launched on Asian TV in 1999.

Hong Kong-style variety shows have a characteristic, that is, some of them are tailor-made for "Hong Kong-style idols".Hong Kong idols participating in such variety shows can get closer to the lives of fans and promote themselves better. Participating in such variety shows will become the best publicity for Hong Kong idols.

Chapter 6 and Three [Vale]

On May 5, CVRD (Vale Vale) was privatized by the Brazilian National Commission for Privatization in the Rio de Janeiro stock market.

Prior to this, large-scale protests broke out in Brazil, including two former presidents of Brazil who also joined the protest team.They believe that CVRD has not brought public deficits to the federal government, and has made outstanding contributions to Brazil's taxation and employment for many years; in addition, CVRD has an average annual income of 55 billion U.S. dollars, and last year's net profit reached 5.96 million U.S. dollars, an increase of 1995% over 76. %.

Those who are in favor of privatization believe that the federal government lacks investment funds, and the reinvestment of CVRD under government control only accounts for 40% of net profits; The position in the economy does not match; freed from the bureaucratic control of the government, VCRD will become more competitive.

After all, since Brazil's new president took office in 1995, he has been a firm believer in privatization.Of course, this is also related to the fact that Brazil has been on the verge of bankruptcy these years. As a result, the Brazilian government has to cash out crazily through the privatization of a large number of state-owned enterprises to ensure that Brazil will not go bankrupt and continue to develop its economy.

On the day of the CVRD auction, Yuan Tianfan led his team to participate, while Lin Zuhui was on vacation at the Langham Hotel in Sao Paulo (the largest city in Brazil), more than 400 kilometers away.

Yuan Tianfan's goal this time is very simple, that is, for the auction of 20% or less of the equity, try to win it.As for price permissions, contact by phone.

When Yuan Tianfan led people into the auction site, he quickly attracted the attention of other financial groups. After all, who did the Asians represent?