Hong Kong's new giants

Lin Zuhui immediately had a new idea when he heard the explosion, and immediately said: "I have three ideas, you should remember them!"

Zhou Rongqing immediately said, "Okay!"

Next, Lin Zuhui said: "The first item: plaid shirt... Such a plaid shirt requires comfortable fabrics, many styles, and comfortable styles. Moreover, we can give it 'added value', and the guide plaid shirt is the favorite of programmers and engineers. My favorite, and it also echoes the current environment of the 'Internet Age'. Oh, by the way, Giordano should also pay attention to this model in Europe and America!"

At this time, Giordano has begun to make efforts in Europe and the United States, and is committed to creating the model of GAP and ZARA; different from Jeanswest, Giordano also does fast sales, but it pursues "fast fashion", that is, at the fastest speed. Emerging fashion, copied to their own shelves.Giordano's grade is also slightly higher than Jeanswest, which belongs to the mid-range.

To do this, an entire production system needs to be created.

The production system of the LEIT Group can be said to be the most advanced in the world. A fashion model that appeared in Paris Fashion Week will be changed in the design center immediately after being borrowed by the fashion observers or designers of the LEIT Group on site. It is then transmitted to the production system via satellite.

The production system of the LEIT Group is also a huge empire, with two bases in Zshan City and FS City; around these two bases are the partners of the LEIT Group; in this way, the entire environment from printing and dyeing to tailoring , are all concentrated in one area, and the production efficiency ranks first in the world.

Finally, there is the speed of 'on the shelves'. There is no doubt about the speed of Heung Kong's trade. Garments from Guangdong Province can be packaged and shipped within 1 to 2 days, and then airlifted to all parts of the world.

"Yes, boss!" Giordano President Liu Guoquan replied seriously.

The executives were really eye-opening. The boss knew the development of each brand very clearly, but the facts also proved that the boss's strategy was very correct.

"The second model, a bra camisole, is like this... This is a hit model for female customers"

"The third type, thin and warm underwear..."

"In short, new technologies and new fabrics can make us go further and more stable, and polar fleece is an example."

All the executives nodded one after another. The LEIT Group has a dedicated research and development center for the group, and the investment is very large.Of course, the rate of return is also extremely high. The invention of the polar fleece sweater alone has made a lot of money, and more importantly, it has driven the development of the brand.

In the end, Lin Zuhui said to Zhou Rongqing: "Surrounding Uniqlo in Japan and not giving them the opportunity to expand overseas is our future policy!"

Zhou Rongqing was shocked, and said: "No problem! Even in Japan, we JeansWest has brought strong pressure on Uniqlo. Yanai is trying to compete with us by opening the number of stores, but they don't know that their net profit rate is getting lower and lower! "

Due to the rise of Hong Kong culture in Asia, it has also driven the recognition of the Hong Kong brand. This invisible value is really inestimable.For this reason, LEIT Group also has many specialized "Hong Kong fashion brands", which are also very popular overseas.

Lin Zuhui nodded and said, "I'll let you know about speeding up the number of stores, so don't worry!"

For a while, everyone was concentrated. It turned out that Lin Zuhui intervened in the expansion of Jeanswest's stores half a year ago, otherwise the pressure on Uniqlo would be even greater; not only Jeanswest was stopped by many store plans, even other clothing brands, also known as The opportunity to open a store in Asia has been stopped.On the contrary, Giordano began to enter Europe and the United States on a large scale more than a year ago.

Lin Zuhui didn't continue to say, everyone had to continue to manage the business at hand.

After the financial crisis, taking advantage of the sharp drop in store rents is the best opportunity for expansion. This is called counter-cyclical.

"Okay," Zhou Rongqing said.

Next, is Giordano Liu Guoquan's report.

In the early days, Giordano was already a best-selling brand in Taiwan and Southeast Asia before being acquired by the LEIT Group; after the acquisition, the LEIT Group immediately increased Giordano’s overseas development, and now, it is carried forward by the group in the European and American markets.Although it may not necessarily conquer Europe and the United States, there are definitely many benefits.

In Liu Guoquan's report, Asia's performance was as good as ever, with a net profit of about 5000 million; while the United States not only failed to make money, but lost 3000 million Hong Kong dollars, and Europe made a small profit of [-] million Hong Kong dollars.

Hearing that the United States lost 5000 million Hong Kong dollars, Lin Zuhui laughed instead: "I think it's good news that North America is losing money. Our store on Fifth Avenue probably lost almost that much!"

Giordano has a super store of tens of thousands of square meters on Fifth Avenue in New York, which is Giordano's sign in Europe and America, and it releases global popular elements every day.

Liu Guoquan nodded and said: "This store lost 6000 million Hong Kong dollars last year, but we still made money in other stores! The boss had a very good idea at the beginning, that is, to open only one global flagship store on Fifth Avenue. mode of..."

It's not that Lin Zuhui is smart, but because of the lessons learned from Uniqlo's previous life. Uniqlo opened only large stores in North America in its previous life, which caused losses for 16 consecutive years.

Lin Zuhui learned his lesson, and then came up with ZARA's "grease tactics". First, Giordano opened a central store in a city, and then opened other stores around it like oil stains.The central store is slightly larger, and the surrounding (city-based) stores are mainly small and medium-sized.

He himself has [-]% confidence in Giordano's campaign in Europe and America. What's more, even if he doesn't make a lot of money, it will still improve the entire brand.Having said that, Lin Zuhui was quite envious of the brand in the hands of the porter, who was able to achieve a market value of [-] billion in his previous life.

In the final analysis, that brand is a local brand in the United States, and the porter was acquired through equity acquisition, not the European and American business he developed.

Thinking of this, Lin Zuhui is very concerned about the acquisition of Fila. Maybe he will successfully build a global sports brand second only to Nike and Adidas.

At this time, the LEIT Group is quite powerful, and it is also a well-known clothing giant in the world, with an annual net profit of 30 billion Hong Kong dollars.

Crocodile shirts, Jeanswest, Giordano, the three major clothing brands;

IT fashion retail group;

LEIT factory;

Ouchi Secret Detective, a global underwear brand;

Luchenshijia red wine brand;

Nature Hall, a beauty group;

Xtep sports brand;

Luk Fook Jewelery;

There are as many as hundreds of other brands, which together form the LEIT Group.

In the future, it is not uncommon for this group to have a market value of trillions of Hong Kong dollars.

……

Japan, Uniqlo.

At this time, Yanai Masa did not realize that he had made many fatal mistakes, and was still frantically opening stores and expanding business.

History often changes people's character as well.

A subordinate reported the situation and said: "In terms of turnover, we are already very close to JeansWest, but there is still some gap in profit margin!"

Liu Jingzheng immediately waved his hand and said: "Only when we occupy the market, we will consider increasing the profit margin. We need to speed up the expansion of stores. Only in this way can we squeeze Jeanswest out of Japan. By the end of this year, we will have 350 stores!" "

The supervisor reminded: "Will it be too much? In this way, our profit margin may drop below 5%! Moreover, Jeanswest's expansion in Japan has stagnated!"

Liu Jingzheng immediately said firmly: "We must expand the number of stores and defeat JeansWest with an absolute advantage. Therefore, we still have 80 stores to open this year. I hope you will do your best."

The supervisor can only say: "Hi!"

Liu Jingzheng said with satisfaction: "Although there is a lot of pressure, as long as this year passes, we can go to the mainland and South Korea next year to compete with Jeanswest. There can only be one 'Fast Retailing Brand' in Asia. That is our Uniqlo!"

"Hey, we'll beat Jeanswest!"

In fact, at this time, Uniqlo has three major problems:

First, opening Uniqlo sports brand and home brand stores is doomed to fail;

Second, with the more brutal expansion (stimulated) than the previous life, coupled with the strong competition of JeansWest's more than 80 Japanese stores, Uniqlo's cash flow has almost dried up, and it has begun to pay a lot of debt.

Third, the manufacturing system is immature. Uniqlo uses an OEM system. There are 160 OEM manufacturers in the Mainland, which has caused uneven production quality and greater confusion.Jeanswest's production system is based on two super factories, and then radiates to other allied factories, which is far more advanced.

Lin Zuhui has already anticipated the situation of Uniqlo. Once the Asian financial crisis is over, he will let Jeanswest start "counter-cyclical expansion". At that time, it may open 80 to 100 stores in Japan a year. It will depend on how Uniqlo responds.

At that time, the opponent is short of money, but I will pull the opponent into the 'money burning war'.

At present, Uniqlo is relatively weak in regions and countries other than Japan, which makes Jeanswest more targeted to encircle and suppress Uniqlo.

At least in the mainland and South Korea, it is almost difficult for Uniqlo to enter!

Due to the Hong Kong culture, the Hong Kong brand is more competitive in Asia. In addition, Jeanswest is the ultimate version of Uniqlo in all aspects. It will overwhelm Uniqlo, which will be the general trend.

At this time, Jeanswest, Giordano, and crocodile shirts have almost no franchises, and all operate in their own stores. This is also worried that franchises will affect the development of the brand.Crocodile shirts do have some franchises, but they are also strictly audited and managed.

Of course, sports brands like Xtep also adopt the franchise method, but only open to third- and fourth-tier cities, and almost all first- and second-tier cities have their own franchise stores.In the later stage, if there are excellent franchisees, they can let go of first- and second-tier cities.

Chapter 6 and One [Refused to be Acquired]

Early December.

Lin Zuhui received the visiting Bill Gates at the ICQ US headquarters.

It turns out that after Microsoft acquired the hotmail free game last year, it was found that ICQ also added the "free mailbox" function; and with the addition of free mailboxes, ICQ's user growth rate increased exponentially, and now it has become the choice of 1000 million users.

An Internet company that has grown so fast, Microsoft plans to acquire it if it is not tempted.

In the conference room, Lin Zuhui looked at Bill Gates, but he had already denied the possibility of the acquisition in his heart. It was not that he and Bill Gates had any hatred, on the contrary, the two were familiar with each other; Investment on the surface; Lin Zuhui personally invested 1.5% of Microsoft's equity, which is an investment in the dark.

However, ICQ is obviously not yet the time to be acquired. Lin Zuhui also has some ambitions. He wants to replicate the success of QQ in his previous life and make ICQ a global social software.

"Mr. Lin, when I came to Hong Kong in 1995, you said that you wanted to develop a 'cyberport' in Hong Kong. To be honest, I was a little skeptical; but now that you have made achievements in the Internet, I think Hong Kong has great potential for development." Bill Gates said with a smile.

In fact, there is another layer of meaning in his words, I stood up for you back then, now you should repay the favor!

How shrewd Lin Zuhui is, he didn’t move what Bill Gates meant. What he said was correct. Lin Zuhui wanted to engage in high-tech, and the public opinion in Xiangjiang was really bad. Taking advantage of Bill Gates’ coming to Xiangjiang, he borrowed a wave of popularity .

But, for such a small matter, you actually took it out as a favor, my meal was for nothing!

Lin Zuhui said with a smile: "The United States is the paradise and the best soil for the Internet. Although ICQ originated in Xiangjiang, it is colleagues and customers in the United States who have carried it forward!"

Bill Gates immediately said: "Since this is the case, Mr. Lin is also an Internet investor. How about selling ICQ to Microsoft?"

Lin Zuhui said calmly, "How much do you plan to value?"

Bill Gates was very happy immediately, and he couldn't wait to say: "6 million US dollars in cash, or Microsoft shares of the same value; I believe that Lin Zuhui knows the prospects of our Microsoft, after all, you have investment!"

Lin Zuhui said with a smile: "Thank you for letting me know the value of ICQ, but I don't plan to sell it yet because it has just started sailing. I don't know how many customers it will have in the future, and I don't know its prospects. I want to wait a few more years to see!"

Bill Gates' face darkened, and he thought about it for a long time, but this guy didn't even intend to sell it!

At this time, the overlord and monopoly of the Internet, Bill Gates showed his "true face" and said: "Mr. Lin, you must know that it is very easy for Microsoft to develop software like ICQ."

If you can't buy it, just copy it. This is how the big fish eat the small fish on the Internet, and in the end it almost becomes a few oligarchs.

Lin Zuhui said calmly: "ICQ is not Netscape. In five years, you will come to discuss acquisition with me at dozens of times the price!"

Bill Gates looked embarrassed, because Netscape is also a company invested by Lin Zuhui, so the two parties actually have a 'feud'!

"I hope ICQ will have such a day, Mr. Lin, but let me tell you clearly, we will do instant messaging."

"Welcome, with competition, the products will be better and better!"

The words of the two big bosses made the subordinates of both sides clearly feel that Lin Zuhui's performance was calm and graceful, while Bill Gates' aggressive performance was just relying on Microsoft's monopoly position.It seems that Microsoft has already started to eat lawsuits at this time.

After Bill Gates left with people, Lin Zuhui became very interested and decided to let ICQ develop globally and add new functions.

Therefore, he first arranged for Jingwei Capital to interview an elite CEO for ICQ. The original CEO was a technical talent after all, and he was not suitable for new development.

Next, Lin Zuhui formulated new functions and improvement plans for ICQ:

For example, the previous ICQ information was stored in the client, but next ICQ information will be stored in the server. In this way, offline information can be sent, offline friends can be added, and some historical records can also be saved.

For example, adding chat rooms, group chats, and group sending functions.

In short, ICQ is upgrading step by step, and will always be ahead of competitors.

Microsoft is only relying on its strong talents, but ICQ is also rich and powerful. Backed by Wanhui Media Group, it is not short of money or talents.ICQ is an independent free software, and Microsoft just wants to learn from IE browser to bind and compete, but it will not help.

Therefore, facing the threat of Microsoft, Lin Zuhui is not afraid at all.

In the end, he still has a lot of combos that he hasn’t done yet, such as developing ICQ games and adding entertainment functions;

After playing in 2002, if there is no 100 billion US dollars, he will not sell it!

If Activision Blizzard is included in the package, 200 billion US dollars will always be worth it!

Speaking of which, the companies Lin Zuhui invests in go public once a year. Netscape went public in 1995, YAHOO went public in 1996, and Amazon will go public this year.

Kingston, which he invested in, had a turnover of less than 10 million U.S. dollars that year, and it rose to [-] billion U.S. dollars in the following year, which also shocked the investment community.Of course, Kingston is still expanding, so there are almost no dividends, and the payback period may be after the millennium.

The "somewhat mistaken" investment is undoubtedly Apple. When it invested last year, the market value was still 30 billion US dollars; after the issuance of new shares, the market value was 35 billion US dollars.

Unexpectedly, in one year, Apple's market value has fallen into a dog, and now the market value is less than 30 billion.

……

Sure enough, two days later, Jobs asked Lin Zuhui to meet.

As soon as they met, Jobs said: "Mr. Lin, do you think Jill is qualified to be the CEO of Apple?"

The reason why he approached Lin Zuhui first was because he knew that Lin Zuhui was the first to propose to let him return to Apple and serve as CEO.

Lin Zuhui knew that supporting Jobs with a clear banner at this time would definitely gain a wave of goodwill.The only pity is that Jobs only lived until 2011.

It's not that Lin Zuhui wants to ask Jobs, but Lin Zuhui just wants to increase his influence in the United States to ensure that he can make money safely.

"Of course not, I have always supported you as CEO! But you also know that Jill is a director of Apple, so my proposal was not adopted."

Jobs was very happy at the moment, and he said: "Apple's stock price continued to fall, and the directors were also somewhat dissatisfied with Jill. Therefore, I would like to ask Mr. Lin to convene a board meeting and remove Jill. In this way, I hope that I can lead Apple to turn around The current situation is unfavorable.”

To put it bluntly, maybe Jobs became a consultant and waited for Jill to 'make a mistake'.Of course, it's not considered a mistake. It can only be said that Jill was born at the wrong time, and he has abilities, but he may just not be as powerful as Jobs.

"No problem, but can Apple's stock price go down again? Maybe the directors are more determined to replace Jill. I also bought some Apple shares before, but still not much!"

Jobs's eyes lit up, and he immediately said: "I can sell 100 million shares!"

As for stocks, after throwing them away, you can slowly absorb them back.

Lin Zuhui said with a smile: "I don't have many stocks that can be sold, only 50 shares."

Next, the two agreed on a time to sell a large number of stocks in the market together, causing Apple's stock price to plummet again.Then, challenge Jill in the boardroom.