Hong Kong's new giants

Lin Zuhui nodded and said, "Pay attention to the impact, just sell it in the first half of the year. There are also those scattered rental properties that should be considered for sale."

"Well, I see!"

In a year like this when the real estate market is booming, the annual property transaction amount is more than 8000 billion Hong Kong dollars, and the market capacity is still very large.

That's why, when the market was good last year, New Times Group was "vigorously selling" ordinary residences, and Lin Zuhui intends to complete the sale of "precious properties" in the first half of this year.

After a while, Liang Zhenxun came to Lin Zuhui's office.

"Boss, last year's net profit was about 280 billion yuan, all of which were normal profits, and overseas revenue accounted for about 30%." Liang Zhenxun said happily.

In 1996, New Era Group had no non-recurring profit, because the gold investment had not been liquidated; even so, the annual profit level increased by about 10%.

This result is very good, because the non-recurring profit in 1995 was as high as more than 40 billion Hong Kong dollars, which is equivalent to a surge of more than 20% in normal profit.

Lin Zuhui said with a smile: "Tell me about the profitability of the business segment!"

Liang Zhenxun nodded, and immediately explained that overseas is mainly office buildings and shopping centers in the United States, as well as hotel profits; Heung Kong’s extraordinary real estate business is mainly Hengchang Holdings’ trading business (automobile, grain and oil, etc.), shipping, retail, and mainland business It also began to contribute more than one billion in profits; the rest was almost supplied by Xiangjiang's real estate.

Overall, the profit supply of Heung Kong Real Estate (development real estate and rental real estate) is less than 60%.

Lin Zuhui said: "The company's financial situation is good, continue to maintain it! Except for the support of Amazon Shopping Center and Langham Hospitality Group, the company should be cautious in other aspects."

After following Lin Zuhui for a long time, these high-level executives can see many things from Lin Zuhui's every move. For example, Lin Zuhui has intentionally reduced his activities in Xiangjiang Real Estate in the past year, and intends to make the cash flow of New Times Group abundant. Seems to understand.

"Okay, I wrote it down! The company's current cash flow of more than 360 billion Hong Kong dollars is a little more than the group's debt!"

Lin Zuhui nodded and said, "Keep it up! Recently, the cash flow in the company's accounts has increased rapidly, so we must do the accounts well and accurately!"

"no problem!"

After Liang Zhenxun left, a smile appeared on the corner of Lin Zuhui's mouth, the rich days are just right!

He had read an interview with Li Chaoren in his previous life, and found that the most important thing for Xiangjiang businessmen is cash flow, which means that if I have money in hand, I can invest in some new projects and new fields at any time.

These necessary techniques of Xiangjiang merchants are exactly what later generations of mainland merchants lack. You must know that Xiangjiang merchants have experienced historical ups and downs such as the "July [-]rd Crash", "August [-] Crash", and "August [-]th Crash". It can be said to be a lesson learned from the bones.

When the Asian turmoil came, the cash flow in the hands of New Era Group was almost 800 billion, which can be called a huge level.

In addition, when the gold futures are closed at that time, billions of Hong Kong dollars may also be withdrawn.

Not to mention, there are also funds from the US stock market, the UK stock market, and the Japanese stock market. In the late 90s, there were hundreds of billions of Hong Kong dollars properly.

Finally, there is also the British telecommunications industry, which can also cash out 800-1000 billion.

Such a large amount of funds is enough for New Era Group to become a world giant with nearly one trillion assets in the millennium.

……

New Times Group wanted to sell the 'Entertainment Building', which quickly caused a great stir in the small real estate circle, because such an excellent building as Entertainment Building is simply a hot commodity.

Hysan Land.

Several directors and management of the Lee family also met immediately to discuss the issue of entering Central.

Li Dingchang said with a slightly excited tone: "We need this building very much. At that time, New Times Group built the Jialan Center in our base camp in Causeway Bay. Now, the Entertainment Building is also a good opportunity for us to advance into Central!"

Speaking of Jialan Center, everyone looked at Li Dingchang, and thought that if you hadn't been some kind of white knight and offended others, you wouldn't have let others launch a "blitzkrieg" to quickly buy old properties on Enping Road regardless of the cost. Even the No. 1 Enping Road of the Li family can only be surrendered.

That is a 60-square-foot building, which is much more valuable than the current Entertainment Building.

Li Yunlian said cautiously: "Lin Zuhui is a person who pays more attention to renting properties. Why is the New Times Group selling the Entertainment Building now?"

Lee Hysan is an opium tycoon with a total of 17 children. Generally speaking, the outside world only knows that Li Xiaohe and Li Mingze are the most famous and influential; Li Yunlian is the daughter of Li Xiaohe, and Li Dingchang is They are the children of other houses.

There are many members of the Li family, and there is no family struggle for property, but they are more united; not only that, the Li family has produced a large number of talents, and there is no such thing as "retribution".

Perhaps this retribution has already been used on Li Xishen, and the descendants of the Li family have changed the fate of the family through their own efforts; for example, Li Mingze followed the father of the country and fought against Little Japan.So "retribution" does not exist completely, the key is to change the fate.

Li Dingchang said: "This is not easy. IFC has invested a total of 450 billion Hong Kong dollars, which is a total of 480 million square feet of property. It is reasonable for New Times Group to abandon small buildings."

Everyone nodded. They didn't suspect anything. After all, the market is right now, even if someone points a gun at everyone, everyone thinks that the market is good. After the return of Xiangjiang, the economic prospects are still unlimited.

Lee's director said: "That's right! Over the years, Hysan Land has used our own properties and Lee's properties to carry out reconstruction and upgrading. Now we have completed all these projects and collected 450 million square feet of rented properties. In fact, it can be compared with Landmark in Central and Wharf in Tsim Sha Tsui are fighting against each other and dominating each other. It is time to forge ahead."

The one who dominates the roost, everyone immediately agrees with this statement!

Of course, the New Times Group is a major rent-collector dominating Xiangjiang.

Soon, Hysan Land decided to join in the acquisition of entertainment buildings, and showed great desire.

……

A few days later, Chen Xiaofen came to Lin Zuhui's office and told him good news.

"Boss, the Entertainment Building has been sold for a total price of 39.6 billion Hong Kong dollars, and the buyer is Hysan Land!"

Lin Zuhui raised his head, with a very calm expression on his face, because he calculated that Hysan Land would be eager to continue to develop "rental properties" after completing the renovation of its own properties. How could they give up such a good opportunity!

"Good price!" Lin Zuhui praised.

Chen Xiaofen said with a smile: "In the first half of this year, we will continue the boom in real estate in the second half of last year, so the property will not worry about selling! You don't know, even Xie Ruilin has started to enter the real estate industry in a big way, planning to fight for the third time. It is said that the funds are 20 [-] million!"

Lin Zuhui was taken aback, and couldn't help but whispered: "There are people with such luck!"

It turned out that, as far as he knew, Xie Ruilin was good at making jewelry, and he was the third in Heung Kong Jewelry, second only to Chow Tai Fook and Chow Tai Sang, and even higher than Luk Fook Jewelry under the LEIT Group.Of course, this is because the jewelry market in the mainland has not yet been opened, otherwise Luk Fook Jewelery would not be like this.

Xie Ruilin has a way of making jewelry, but it is a "big unlucky guy" to do real estate. In 1981 and 1982, Xie Ruilin was not satisfied with pure jewelry business, so he rashly got involved in real estate and glasses retail business, and made money from jewelry business A lot of money to buy shops and properties.At this time, Hong Kong encountered a wave of confidence caused by Sino-British negotiations, real estate prices plummeted, and Xie Ruilin failed in this battle.After that, he re-entered his old jewelry business. Under the difficult management, Xie Ruilin jewelry was officially listed in 1987.

Shortly after the company went public in 1987, an ambition that had been pent up for years made him a bit eager for quick success. In 1990, he successfully won the control of Yuxing Real Estate Company, which became the flagship of the group's real estate investment.He bought a large number of properties at once, making the group's debt ratio as high as 140%, and the interest expense alone has reached 7000 million yuan.Under the heavy debt, Xie Ruilin had to find a way to reduce the debt, so in June of the same year, he sold Yuxing shares together with the Wanchai land for 6 million yuan to Yang Shoucheng, chairman of the Emperor Group.Unexpectedly, the negotiations on the new airport between the British Hong Kong government and the mainland became more and more clear, and a memorandum of understanding on the new airport was signed in mid-July of that year. Property prices rose like a rocket. As a result, Yang Shoucheng built the Emperor Group Center on the land. The value is about 2 billion yuan, and Xie Ruilin can only watch helplessly as this "fat roast chicken" falls into other people's mouths.Xie Ruilin was so angry that he almost vomited blood. In just a few months, he lost his life's wealth.

The two real estate defeats did not allow Xie Ruilin to learn experience, and now it is the third time.

Obviously this time there will be no such good luck, because this time the real estate has the largest decline and the longest cycle, and more people have gone bankrupt than in 1982.

Since Xie Ruilin wanted to die, Lin Zuhui decided to find a way to buy "Xie Ruilin Jewelry", so as not to see that little old man being arrogant.It turned out that Lin Zuhui once went out to eat with his wife, and Xie Ruilin brought a young girl to greet him.This is not a problem at all, but he has a 'contemptuous heart' towards his own woman, probably because he thinks that Lin Zuhui is just like him, a casual man who would just find a girl to have dinner with.As everyone knows, the women who can go out to eat with Lin Zuhui are all his concubines.

After Chen Xiaofen left, Lin Zuhui seemed in a good mood in the office!

Seeing others lose money seems to satisfy him more easily than making money himself. I don't know the reason for this mentality.

In the end, Lin Zuhui comforted himself that it was because of the dominance of past life thoughts.

……

The entertainment building was sold at a sky-high price of 39.6 billion Hong Kong dollars, which caused a huge sensation in Hong Kong.

The unit price was more than 2.2 per square foot, which created a record in Xiangjiang property transactions; at the same time, Xiangjiang's real estate continued to grow by leaps and bounds again because of such news.

As for whether there are careful people who are concerned about why the New Times Group sells the Entertainment Building, there must be, but they don't care too much.

In the past few years, New Times Group has invested a lot of money overseas. Although the reason given by New Times Group is that "Xiangjiang is too small to accommodate New Times Group", everyone still knows that Mr. Lin Zuhui's eyes are on the whole world; At the same time, the total investment of 450 billion in the property above the Central Railway Station is also confusing. After all, if Lin Zuhui is not optimistic about Xiangjiang, he will not invest huge sums of money in this project.

Therefore, the sale of the Entertainment Building has an impact, but it is a positive one. The excitement of this kind of news has made the transaction more active on the contrary.

In fact, the entertainment building was sold to Hysan Land at a price of more than 36 billion in the previous life, and it was listed as a classic case of Liu Luanxiong by the Hong Kong business community, because when Hysan Land was sold in 2005, it was only 27 billion, a full loss more than 9 million.

It is not uncommon for New Era Group to sell for more than 3 million yuan, and there is a possibility of such an increase in a few days; what's more, there is no very specific standard for this kind of building.

Chapter 597 [Fan Ye]

mid-December.

Lin Zuhui was active in the capital, and held a meeting with the presidents of Hengchang beverage and food brands. The meeting location was chosen in the meeting room of the Great Wall Hotel.

"Jinmailang's turnover last year was 23.6 billion Hong Kong dollars, which should be much higher than our competitor Master Kong. As for Uni-President, it is much behind..."

"Nongfu Spring's turnover last year was 4.3 million yuan, and bottled water contributed 2.6 million yuan. The sales volume is already higher than that of Wahaha and Robust..."

"Wanglaoji's turnover last year was 2.8 million yuan, and its performance achieved a 60% increase..."

"Red Bull's turnover last year was 8000 million RMB, and its performance achieved a growth of 110%..."

The four sub-brand presidents made detailed reports one after another, allowing Lin Zuhui to know the situation at a glance.For this, we have been preparing for a long time.

Lin Zuhui said: "For followers like Master Kong, we must come up with a plan and carry out severe suppression. What measures have you prepared?"

Dingxin Group (Master Kong's parent company) is still listed in Xiangjiang, with a market value of about [-] billion Hong Kong dollars, which makes Lin Zuhui very upset!

Although Master Kong was the first to release 'Braised Beef Instant Noodles', Jinmailang was also the first to release 'Laotan Sauerkraut Instant Noodles', iced black tea, iced green tea, and jasmine tea. The group is strong, logically it should be suppressed severely.

However, the fact is not that Master Kong is still chasing after it; it is Jinmailang's "Dex" that has become a new growth driver.

President Du Huilun said quickly: "Yes, we plan to strengthen our 'distribution capabilities' and 'channel capabilities'...For example, it only takes two to four weeks for a new product of ours to go on the market. Speed ​​up the goods..."

This plan is not bad, Lin Zuhui nodded in satisfaction.

Jinmailang has many advantages, especially its channels and advertisements. Since it has four brands, the channels have been established very soundly early; some mom-and-pop stores in mountain villages have been included in this channel, which is a symbol of strength.

Lin Zuhui asked: "In terms of marketing, do you have any new ideas?"

Du Huilun immediately lowered his head and said, "Not yet, but the boss can rest assured that our marketing is better than Master Kong and Uni-President."

It can't be said that Jinmailang didn't do a good job in marketing, but that he didn't have a genius 'creative' to answer the boss, so Du Huilun didn't say anything.After all, if it is a simple and good marketing strategy, even talking to the boss won't attract the attention of the boss.

Lin Zuhui looked at his watch and said, "I'll give you 3 minutes to think about it. Let me remind you that our biggest advantage is not quality or marketing, but more money!"

Everyone immediately began to think, and Du Huilun racked his brains even more. He didn't have time to think about other things, so he immediately thought about new countermeasures.

Du Huilun grabbed the words "Qian Duo" and began to think, because this must be the key.

"Do a promotion!" Du Huilun said quickly.At this moment, there was excitement on his face.

Lin Zuhui nodded and said, "Continue!"

Du Huilun said: "I remember the boss said that instant noodles should be served with marinated eggs and ham sausages, so that they can be eaten with relish. So, instead of letting Master Kong and Uni-President chase after us, it is better for us to take the initiative and hold a big promotion. If you buy instant noodles and get free marinated eggs or ham sausages, our market share will further increase..."

Hearing everyone nodded frequently, everyone knew that the group did not expect Hengchang Beverage and Food to contribute much profit in the 90s. In the words of the boss, the initial investment was mainly focused on increasing market share.

Lin Zuhui said with satisfaction: "It's true. After a dozen promotional activities, Master Kong may not be the one who falls down, but the Uni-President brand will definitely hurt its vitality. And our tea series has a market share of only 30%. I'm sorry for the name of the founder." Head, I suggest printing 'another bottle' on the inside of the bottle cap for marketing, which can have a 20% winning rate. In this way, it will not only increase the fun, but also create fame."

Du Huilun nodded and recorded them one by one!

In the past few years, New Times Group's money has been blowing like a strong wind. If we don't engage in 'big sales promotion' at this time, when will we do it again!

Jinmailang is a huge brand. It not only produces instant noodles of various flavors, but also produces beverage series (ice black tea, ice green tea, jasmine tea), snack series (shaqima, sandwich biscuits, eight-treasure porridge), junk food series (bubble Pepper Chicken Feet, Spicy Strips), and a foreign fast food brand - Dexter.

To be honest, these are the layouts in Lin Zuhui's mind, and it is enough for Du Huilian to lead the team to complete this layout.What surprised Lin Zuhui the most was that last year when he said he wanted to make chicken feet with pickled peppers and spicy strips, these two products did not exist in the mainland. Fortunately, according to Lin Zuhui's description, he developed them.

It's a pity that the classic products are all European and American, and they all have a history of nearly a hundred years, such as Oreo and Snickers.

He communicated with Du Huilian about the Jinmailang brand, and Lin Zuhui gave some pointers. His experience is undoubtedly valuable; it does not mean that the traveler is invincible through experience in these businesses, but that once the traveler has a fortune, he will gather a large number of talents to serve If he works, then his experience is undoubtedly as important as the 'lighthouse'.

Next, Lin Zuhui said to Yu Hai, the president of Nongfu Spring: "Nongfu Spring has defeated Robust and Wahaha in bottled water. To be honest, it's nothing special. You haven't taken advantage of us yet."

Yu Hai's admiration for Lin Zuhui can be said to be "worship". The reason why Nongfu Spring can lead the bottled water of old brands Wahaha and Robust is because the company's funds, channels, and marketing are almost unrivaled in China.

"What the boss means is: we are mineral water, Wahaha and Robust are pure water, but we haven't explained the superiority of mineral water to consumers?"

Lin Zuhui nodded and said, "Since you know, why don't you do it, for fear of offending others? Are there any opponents in the mainland that we need to fear?"

What is Hong Kong capital in this era?

That's my lord!

Not to mention private enterprises like Wahaha and Robust, even state-owned enterprises like Huarun, they can only be younger brothers.

As long as the premise is 'not breaking the law', whoever dares to provoke Hong Kong enterprises, especially Lin Zuhui's enterprises, puts a 'cap' on it, and the matter will have a big impact!

Yu Hai immediately said: "Yes! The pure water they make lacks the trace elements needed by the human body, which is not good for human health. I also understand the deep meaning of the slogan 'We don't produce water, we only serve as porters for nature', but It really didn’t make the customer understand.”

Lin Zuhui nodded and said: "In this case, we need to let customers understand. We directly hold a press conference and announce that we will no longer produce purified water (we originally had a bottled water business) because it is not good for the human body. At the same time, CCTV and Each David TV released a commercial. In the commercial, two pots of narcissus were raised with pure water and natural water respectively. The growth rate of narcissus grown in natural water is obviously faster than that of pure water... and thousands of primary schools across the country were invited , to participate in the 'Little Scientists' activity together... In short, 'We don't produce water, we only do the porters of nature' to really flourish."

The success of Nongfu Spring is currently more about the phrase "Nongfu Spring, a bit sweet" and the phrase "We don't produce water, but only porters of nature" has not yet come into play, and it is time to give the opponent a fatal blow.

Yu Hai was shocked and said, "Okay, I will definitely make a careful plan."

The blow of the boss is simply to deal a fatal blow to thousands of pure water companies across the country, stepping on the bones of the dead!

Lin Zuhui thought for a while and said, "Let's plan in secret first, preferably in real time at the beginning of next year. After all, the bottled water market is not too big, so as not to hit mosquitoes with anti-aircraft guns."

Yu Hai nodded and said, "Yes."

Indeed, the current market for bottled water is indeed not that big. Nongfu Spring has achieved a turnover of more than 2 million yuan. And this 2 million yuan, many of which are contributed by overseas, are actually less than [-] million yuan in sales. .

Nongfu Spring not only has juice series, but also a high-end water brand - Baisui Mountain, which sells very well in Xiangjiang and overseas.Mainly because the ad for 'The Princess and the Mathematician' was done well, and the shape of the bottle was good-looking.

Lin Zuhui handed over the idea of ​​"screaming" functional drinks to Yu Hai, and asked him to develop fiber-based, polypeptide-based and plant-based functional drinks. Of course, he specifically proposed that this was an idea given by overseas friends.There is no need for formulas or anything else. Anyway, Nongfu Spring has a research and development institution. If you tell the type, there is no big problem in research and development.

Lin Zuhui only needs to go to the streets in the mainland to know which products have not yet come out, such as Assam milk tea.Then you can arrange your subordinates to start the research and development of these products.

It doesn't matter if the taste is different from the previous life, people are habitual behaviors, as long as the taste is good.

Wanglaoji and Red Bull don't have much to say, just continue to advertise until the market explodes.

And Red Bull is still losing money. After all, in addition to advertising, it has to sponsor sports events.