Hong Kong's new giants

Lin Zuhui said: "We still have to win CCTV's bid, even if it's 1 million this year and 2 million next year."

Xiaomi Technology, which has tasted the sweetness of advertising, will naturally not let go of the best publicity.It can be said that the sales of Xiaomi VCD are so good, 30% of the credit is due to Jack and CCTV.

Mainlanders in this era have become fans of Jack's movies after watching Jack's pirated discs.So the advertising effect of Jack is surprisingly good.

"No problem, no one has the strength to compete with us! Last year, Xiaobawang Learning Machine tried to compete with us for prime-time advertising, but it still failed miserably."

At this time, Xiaomi Technology has sold half of Xiaobawang's equity to Zshan Yihua Group, and the sale is very cheap, with only 50 million RMB for 6800% equity.The reason why it was so cheap was mainly because Lin Zuhui knew that Xiaobawang would not go far, and secondly, he also poached A Duan and other teams, so it was used as a benefit fee.

In the end, Lin Zuhui found a blank piece of paper and a pen, and demonstrated it to Zou Kaixuan.

"Develop another small product MP3 music player, which is probably as small as this, but it can store dozens of songs, or even more. It also uses the principle of flash memory, and there are other decoders, central processing units, etc... MP3 The format has been invented by the Germans, and a song is several megabytes..."

"My company in Hong Kong is developing an MP3 computer player, which can be downloaded from it at that time. Therefore, this project team can be located in Hong Kong and the mainland, and research and development will be carried out at the same time, and we will strive to come up with products next year!"

Lin Zuhui briefly described MP3, and Zou Kaixuan already understood that she knew more than Lin Zuhui technically, and of course she was not a professional.But this thing is the same as the U disk, it uses flash memory to make the volume smaller and the interior is electronic.

In general, the engineer immediately understood. After all, the idea of ​​MP3 in the previous life was thought up by a manager of Samsung.

"No problem, I'll get someone to form a research and development team right away." Zou Kaixuan said happily.

VCD, U disk, MP3, this man is a god!

……

Edo Corporation.

Hu Zhibiao sat in the office, secretly worried.

In the second half of 1994, he received several million RMB in loans from multiple parties and founded Aiduo, which specializes in the production of VCDs.But he soon discovered that Xiaomi VCD is like a mountain that cannot be climbed, overwhelming domestic manufacturers.

Last year, he collected 6800 million RMB from dealers, preparing to win the prime advertising time of CCTV, but unexpectedly, Xiaomi Technology defeated Aiduo without frowning at all.

Well, if you can't win the golden ad for the weather forecast, then other or local stations can always put in the ad.

Then he thought about hiring a Hong Kong star as a spokesperson. He understood that Xiaomi Technology's advertisements are really good, so even Japanese and Korean brands are not rivals.

As a result, Hu Zhibiao discovered that Xiangjiang stars such as Li Lianjie, Hong Jinbao, and Liu Dehua expressed interest at first, but quickly rejected it.After many inquiries, Hu Zhibiao discovered that these celebrities and their managers were afraid of offending someone.

Who is this person? Everyone just said that he was the godfather of Xiangjiang entertainment industry.He finally understood that Xiaomi Technology was also invested by the richest man in Xiangjiang, no, it was invested by the richest man in the world.So everyone dare not even accept an advertisement, for fear of offending others.

Of course, in fact, everyone also understands that if Jack Cheng shoots such a good commercial, even if he is not afraid of accepting it, it would be a shame.

To put it bluntly, Hu Zhibiao finally got the advertisement done and hired a well-known Hong Kong star who is "not afraid of death, but afraid of being poor".

Then, Hu Zhibiao followed Xiaomi's VCD advertisement and played "Love more VCD, good movie".

No, Aiduo was sued by Xiaomi VCD, and others were too powerful, so soon Aiduo was notified to re-shoot the commercial.

"Isn't this bullying!" Hu Zhibiao smiled wryly.

Xiaomi VCD has too many advantages, even the price of 2688, the current domestic manufacturers dare not lower the price.In fact, the retail price of VCD is 2688 yuan, and the fake factory earns less than 5%.

"Boss, good news!" An executive walked into the office and said happily.

Hu Zhibiao stood up abruptly, and said excitedly, "Good news from Sony?"

It turns out that China is a big VCD country rather than a powerful country. There are two key technologies in VCD machines - movement and decoding chips, and Huaxia enterprises are completely dependent on imports.The movement is controlled by Philips, and the decoding chip is controlled by C-CUBE and ESS in the United States.The key technology is in the hands of several multinational companies, and when they sneeze, the VCD market in China will catch a cold.

At the beginning of 96, when VCD manufacturers expanded their production one after another, the supply of cores suddenly became tight. Almost every VCD manufacturer had the experience of stopping work due to shortage of cores.At the beginning of this year, Hu Zhibiao, the boss of Aiduo, flew to Philips in the Netherlands to seek a preferential supply policy.Poor Huaxia enterprises can only expand rapidly if they win the support of Philips.

However, Philips was "baited" by Xiaomi Technology a few years ago, and received an order of 800 million, and the price was shockingly low; therefore, this year, Xiaomi VCD directly asked Philips to fully supply Xiaomi Technology, which led to the failure of other manufacturers.

The executive said: "That's right, Sony has devoted itself to public relations, and finally came up with a movement with an error correction capability comparable to that of Philips. Not only that, ESS company said that it can also supply us with all its strength, not only that, a decoding chip only It takes $14.2."

Hu Zhibiao couldn't help clapping his hands happily, the biggest problem of Aiduo was solved!

……

After domestic VCD manufacturers obtained the supply of decoding chips and cores, they immediately began to increase supply and production to seize the domestic market.In such a grand occasion, the first unlucky ones are of course Japanese and Korean manufacturers.

Price wars, advertising wars, and gift wars became the "beautiful landscape" of VCD wars in mainland China in 1996.

The VCD of Xiaomi Technology is set at 2688RMB, and has never joined the price war. On the contrary, it has performed exceptionally well in terms of quality assurance and after-sales service.Therefore, the market share of Xiaomi Technology has always been above 35%.

Chapter 588 [Victory Li Superman again]

On March 1996, 3, the Tuen Mun Inland River Container Terminal was opened for public bidding.

香港政府宣布：以14.665亿港元的批地价，批出标书予OL货运码头公司（亚洲货柜加中远合组财团），在屯门第38区设计、发展及营运内河货柜码头。批地期至2047年6月30日。

该地段为屯门市393号地段，涉及面积约65公顷。中标者需分两期把码头货物处理设施投入运作。初期在土地批出日期起的36个月内，每年的货物处理量不得少于210万吨；而其后的18个月内则增至每年不少于850万吨。码头设计将包括一个3000米长的靠泊处，以应付迅速增长的中国内河货运。

A spokesman for the Hong Kong government said that the Hong Kong government received a total of two bidders, ODELON LTD and Inland Cargo Terminal Co., Ltd. bids.

According to the requirements and regulations of the bidding documents, the authorities believe that the bidding documents of both parties almost conform to the requirements specified in several bidding documents; however, the consortium led by New Times and New World has a better price and won this bidding document.

For a time, public opinion was mixed.

The war finally came to an end, and various media reported it in succession;

After all, this is a consortium headed by Cheung Kong Industries and Sun Hung Kai against New Era, New World, and Henderson among the five major consortiums.

Now it seems that the New Era Group has the last laugh.

Li Chaoren was also very depressed. He had studied the bidding documents beforehand and felt that the consortium headed by New Era would definitely pursue a high price bid; this would mean that they missed the bid because they considered cost issues in terms of environmental protection and transportation.But now it proved that he was too small to see Lin Zuhui's thoughtfulness.

"The appearance of this son took away too much of my business. And now, he is far better than me. Hey, it's God's will!" Li Chaoren could only sigh.

Back in the 80s, when he won the management rights of Hutchison Whampoa, he has been the leader of Xiangjiang merchants ever since.But since the 90s, Lin Zuhui's complete rise has cost him a lot.

Of course, Li Chaoren also has advantages in many industries, such as ports, retail, electricity, infrastructure, etc.

But Lin Zuhui has now become a real world businessman, and his influence in the United States is too great. This is where Li Chaoren is far behind.

Some are sad and some are happy.

Lin Zuhui, Cheng Yutong, Lee Shau Kee and others came to celebrate on his yacht.

Zheng Yutong said convincingly: "It's thanks to Ah Hui who personally grabbed the bid, otherwise I would have missed it!"

Lee Shau Kee nodded. To be honest, he still had some 'fear' of Lin Zuhui, so he would abandon his old friend, Sun Hung Kai, if he could cooperate with New Times Group.In short, join if you can't beat it.

Moreover, Lin Zuhui also put some pressure on everyone. After all, he has abundant funds, is talented, and knows how to plan; if Lin Zuhui did not attach great importance to the overseas market and the mainland market, Xiangjiang would not be enough for others to occupy.

Indeed, in recent years, Lin Zuhui has also controlled the hegemony of funds and invested more funds in Europe, America and the mainland.Of course, it's not that he is soft-hearted, but that Europe and the United States have opportunities, and it is beneficial to make arrangements in advance.Assuming that there are few opportunities in Europe and America, he can only be domineering in Xiangjiang.

For example, this time, Lin Zuhui only won the property development rights of the stations along the subway line in Central Station, which is just a little bit more equity.The top covers of other stations are all symbolic bids.Also, at the official land auction at the beginning of this year, New Era Group also shrunk a bit, spending more than 20 billion to win a piece of land.

You know, Henderson has enjoyed a lot this time. In addition to participating in 25% of the Central Station (the entire project investment is about 450 billion Hong Kong dollars), it also participated in the bidding section of the Tung Chung Station with New World, Sun Hung Kai, Swire, and Hang Lung.At the beginning of the year, Li Zhaoji also sent his son to win more than 60 billion Hong Kong dollars of official land at the official land auction.

Lin Zuhui said with a smile: "Although Li Chaoren is a senior, he is a living target. I know his nature, and I must try to win by surprise. Unfortunately, I am not the Jardine back then, and I am not so fooled."

To be honest, before the bidding, Zheng Yutong and Lee Shau Kee were a little suspicious of him, thinking why he didn't raise the bid price to 30 billion and mainly use land transportation.After all, in this way, it has always been a tradition in Hong Kong that the one with the highest price pays more. In addition, the Hong Kong government intends to crack down on the monopoly nature of international container terminals.

It wasn't until the Hong Kong government spokesman finished his speech yesterday that the two men secretly lamented their shortsightedness.

Fortunately, everyone has been used to Lin Zuhui as the leader.As far as the Asia Container Terminals Company is concerned, since Lin Zuhui has won four terminals in the Mainland, he is known as the shareholder with the largest contribution.Including Felix Dugang, Lin Zuhui also bought it from the Dong family.

Everyone laughed, Lin Zuhui is really Li Chaoren's conqueror, this is recognized in Xiangjiang.

Zheng Yutong thought of something, and immediately asked: "What do you think of container No. [-]?"

There is only the last container terminal left in Kwai Chung, and there will be a result this year.In fact, as early as 1992, Container Terminal No. 1 had granted two Asian containers, one international container, and one modern container.

However, with the refutation by the mainland officials and the way of private grants aroused a lot of public opinion, so it didn't count.

Lin Zuhui thought for a while and said, "The distribution method from last time may be maintained!"

There are already two Kwai Chung berths in the mainland, as well as the joint venture equity of No. 1 Pier, and this time the inland port also holds 30% of the shares, so there will be almost no further obstacles.

The important thing is that China and the UK are almost at the end of the quarrel, and they have no energy to quarrel.Britain is about to pack up and leave, and the mainland has to prepare to take over Xiangjiang. At this time, the importance of Xiangjiang's chaebols is reflected.

Lin Zuhui must have supported Dong in the Xiangjiang special election, so follow the mainland officials!Of course, it wasn't Lin Zuhui who eagerly approached him, but Mr. Dong and Xinshe had already recruited him to canvass, so he had to save face.

Dong, ability, in fact, he is not to blame, who told Xiangjiang to be transported to the Asian financial crisis!

The main reason is that Wu Xinshu is not "righteous" (supporting Fei Lilao and relocating the department store), so Lin Zuhui hopes that Xiangjiang will be peaceful and fully supports Dong.Of course, Li Chaoren also supports Dong. We are all from Guangdong Province, and we usually hang out together!

Lin Zuhui has left a wealthy class and has become an existence similar to the Korean Samsung chaebol. He is even more NB than the Korean chaebol. The main reason is that Xiangjiang is a free port. Lin Zuhui's funds are not subject to the supervision and restrictions of the Hong Kong government, and he can mobilize them as he wants.The South Korean chaebols need to collude with the government, but in Xiangjiang, Lin Zuhui does not need to curry favor with government officials (there is a fund established, but it is not to curry favor).

Zheng Yutong said: "In this way, we have five container berths in Kwai Chung, which is not much weaker than Modern Containers!"

Assuming this arrangement, Li Chaoren's international containers still account for 6% of the Kwai Chung Terminal, modern containers and Asian containers account for about the same, and only [-] million berths come and go.

"it is okay!"

Everyone raised their glasses to celebrate.

……

The development period of a PC game is probably more than 10 months, and the "Legend" PC game (stand-alone version) developed by Ninth City was launched after two years.

In fact, it's not that The Ninth City's technology is backward, but that "Legend" is an online game, and the stand-alone version was derived later.In addition, because this game is personally explained by Lin Zuhui, he requires a full world view and delicate characterization, that is, the background story must be paid attention to.

The reason why a stand-alone version is released first is also to consider taking over the copyright first, so as not to collide with the Korean stick.

Lin Zuhui came to the Ninth City of the Media Building to personally experience the "Legend" PC game on the computer. This is an ARPG stand-alone game, mainly to experience "role-playing", to achieve the fun of upgrading, upgrading equipment, and fighting monsters.

"When will the online version be released?" Lin Zuhui asked with concern.

At present, there is no real graphic online game in the world. If it can grab this signboard, it will be a good advertisement for The Ninth City.

It's not that there were no online games before, but that all previous online games were presented in text, and Legend will be the first online game to be presented in graphics.

"It is expected to be tested in the second half of the year and officially launched in the first half of next year!"

Lin Zuhui nodded, and didn't act too hastily. Graphical online games and large-scale multiplayer must be technically difficult.Although The Ninth City has absorbed overseas talents, it may be the first graphic online game after all.

Of course, "Legend 1" is just an experimental version, and there will be better versions in the future.Even, the version of "Legend 1" will only run in Xiangjiang.

The follow-up "Legend of Hot Blood" will open up the market in the mainland and overseas.

"Well, don't be in a hurry to be a boutique!" Lin Zuhui urged.

Gao Kelin nodded and said, "No problem, we have learned a lot from Activision Blizzard!"

Activision Blizzard is also Lin Zuhui's company, so it is normal for the two companies to communicate with each other.

In fact, the Ninth City has recently developed many new games, such as card games, board games, etc. Once these games are successfully developed, they can be sold in the mainland through Kingsoft, without having to worry about losing money.

The same is true for Netflix software, relying on the big market in the mainland, it is not worrying.

It's just that there are too many piracy in the mainland, and it won't take long to make money, and piracy will be rampant, and there will be no profit, but it is better than no market.

Of course, if the product is good, it can naturally be sold overseas, and the rate of return will be very high.For example, "Resident Evil" and "Pokémon" developed have exceeded one million sales, and the net profit has probably reached 2 million Hong Kong dollars.

Lin Zuhui carefully inspected the "Legend" project in the Ninth City. When he saw the familiar Beech City, Sabac, Dolphin and other memorable things, it was as if he had returned to the time when he was in an Internet cafe in his previous life.

As the time travels longer, some things from the previous life will almost become memories buried in my heart, and when I think of them and meet them occasionally, there is always a sense of intimacy.

Walking out of the media building, Lin Zuhui looked back, feeling proud in his heart.In this building, there are already more than 500 software practitioners, which will lay a solid foundation for Xiangjiang's software industry.

Once Mr. Dong is on the throne, Lin Zuhui will persuade him to develop Xiangjiang's software industry and carry out an all-round layout.

In fact, in the past few years, Lin Zuhui, through communication with the British Hong Kong government and various universities, has increased the number of information technology talents in Hong Kong by about 30%. After 1999, the number of talents in this field who graduate every year will reach about 2000 .In Xiangjiang, English is one of the official languages, which is also suitable for the development of the IT industry.

……

At the end of March, after the delivery of the Nikkei Futures Index, Barings Bank gained another 3 million US dollars; since it was acquired by Octopus Financial Group in February last year, Barings Bank has returned 1.5 million US dollars on the Nikkei Futures Index.It is equivalent to recovering half of the more than 7 billion US dollars lost in the "Rison Incident".

Of course, there is also Octopus Bank, which made a full US$16 billion in the Nikkei Futures Index last year.

In any case, the previous losses of Barings Bank had nothing to do with the Octopus Financial Group. It was equivalent to Lin Zuhui's financial group making a huge profit of 23 billion US dollars in the early days of the year, which can be called an NB event in the financial world.

At this time, the Nikkei index had risen to 21300 points. After Lin Zuhui thought about it, he asked Barings Bank to stop investing in the Nikkei index.

Moreover, I will not invest in Nikkei futures for at least a year, and I will not short-sell Nikkei futures until before the Nine Seven Asian financial crisis (around June).

The reason is actually very simple. As far as Lin Zuhui knew, the Nikkei index could not be too high throughout the 90s; especially the Singapore index began to fall in February, which reminded Lin Zuhui.

That is, the entire Asian financial crisis has already begun to warm up, except that Xiangjiang suddenly plummeted after everyone officially broke out.In other words, there are actually many signs in Southeast Asia, such as the Bank of Thailand’s tightening of real estate loans, the intervention of the Singaporean government, and so on.

The principle of not earning the last copper coin made Lin Zuhui decide to stop speculating in the Nikkei Index.

Even in the second half of last year, his woman and company sold a large number of property assets in Southeast Asia for cash.

Octopus Bank Building.

In the conference room, senior executives of Octopus Financial Group gathered together, and more than a dozen core senior executives were waiting for Lin Zuhui to preside over the meeting.

Today's Octopus Financial Group has a huge scale, with a total of four business segments: commercial banking, investment banking, securities, and insurance.

The commercial banking business, of course, is Octopus Bank. This bank was originally formed by the merger of two "big banks". Since Lin Zuhui took over, it has grown even higher; now the deposits have reached more than 2000 billion, which is about 50% of Bank of China. HSBC It has become the fourth largest bank in Hong Kong after Hang Seng Bank, which means it has surpassed the Bank of East Asia.

The investment banking business is based on the acquisition of Barings Bank in the past year. The bank's main business was in Europe, America and Africa. After joining the Octopus Financial Group, it immediately developed rapidly in Asia, and its business grew rapidly.