Hong Kong's new giants

"The Nongfu Spring brand also needs to prepare a high-end mineral water brand, let's call it 'Hundred Years Mountain'. Let's go to Luofu Mountain in Guangdong Province for inspection as the first base!"

Yu Hai, the president of Nongfu Spring, immediately said: "Okay, I will prepare as soon as possible."

Lin Zuhui said: "Don't worry, I still have a task for you!"

"Boss, tell me!"

"Nongfu Spring establishes a research and health institution similar to 'Yangshengtang'. It can consider researching health business, and can also produce health care products. What I'm talking about is to have real technology products, don't fool people."

Everyone smiled one after another. As the boss, he would naturally not do such outrageous things.

"No problem, without good products, we would rather not come out. This organization can still serve the mineral water industry!"

Lin Zuhui nodded, and then said: "Nongfu Spring is going to release a juice series, and you have to make preparations too!"

Nongfu Spring’s bottled water has been on the market for more than a year, and has achieved great results, which made Lin Zuhui more convinced that as long as the water quality is good and the channels are good, the rest depends on advertising.

Undoubtedly, Nongfu Spring's "Nongfu Spring is a bit sweet" and "We don't produce water, but only porters of nature" are simply magic weapons for success.

Yu Hai's spirit was shaken, the more products he produced, the bigger the business of Nongfu Spring, and he naturally benefited from it.

"Well, I will prepare as soon as possible."

Finally, Lin Zuhui said: "The advantages of Hengchang Beverage and Food are very obvious. I don't think I need to tell you more. You just need to work harder and use your brains, then we will soon become a world-wide enterprise. Apart from those advantages, The retail group under Hengchang Holdings has already developed in Shanghai and Pengcheng, and in the future we can still control the terminal channels, which is our advantage."

Everyone was so excited, the entire industry chain was fully laid out, and Hengchang Beverages and Foods was in excellent condition.

Everyone is also a little surprised. You must know that the mainland is currently under retail control, and it is difficult for foreign capital to enter; the fact that Xishiduo Convenience Store and Yonghui Supermarket can enter Pengcheng and Shanghai is obviously due to Lin Zuhui's strong background.

In fact, everyone’s guess is not entirely correct. Even if Lin Zuhui’s background is strong, it is impossible to develop his own retail business in the mainland; therefore, he has obtained retail licenses in two cities, and entered through a joint venture.

Of course, Lin Zuhui didn't value the mainland's retail industry at first, because he couldn't make much money; but he had to develop, because he had to master the terminal sales channels, and Hengchang's beverage and food products could "run wild".

For example, the white elephant instant noodles in the previous life were not sold in most supermarkets; when the "emotional brand" advertisement was made, people went into the supermarket to cheer, and found that they were not sold.

Of course, that situation is also due to the fact that Baixiang instant noodles have not had a market for a long time, and some supermarkets decided not to put them on the shelves; or, they did not give money to the supermarkets.

All in all, C-Sto convenience stores will focus on developing in the Mainland in the future. As for Yonghui Superstores, they may not necessarily focus on development, and must consider the issue of profitability.

The ParknShop supermarket in the previous life, that is, the supermarket under Superman Li, collapsed in the mainland. This is a good example.

As for opening small and medium-sized supermarkets in the Mainland, local companies generally have an advantage; while large supermarkets have an advantage over international brands.

Only convenience stores are a viable retail model.

……

Jinmailang and Master Kong are the two major enemies of instant noodle companies in the Mainland. Master Kong first invented the 'Braised Beef Instant Noodles' and occupied the Beijing-Tianjin area. Now Mailang invented 'Laotan Pickled Vegetable Instant Noodles' four months later and occupied the Southwest and Central Plains. .

Next, Jinmailang began to 'copy' the taste of braised beef, and Master Kong also copied the taste of Laotan sauerkraut, and the two began to compete.

Jinmailang's advantage lies in its financial strength, but after Master Kong returned to Taiwan to raise money, he also kept up with the speed of development.The two compete, and once unified, there will be no strength.

Afterwards, Jinmailang successively invented: three types of iced black tea, iced green tea, and jasmine tea were profitable, and Master Kong copied all of them without missing a single one.However, the advertising model adopted by Jinmailang's three beverages is better than that of Master Kong, and currently occupies a large lead in sales.

Dingxin Group.

The four Wei brothers were sitting in the office, discussing the acquisition of Dexter.

The boss Wei Yingzhou said: "I missed the opportunity. If Dexter is acquired by us, we will definitely be able to create a second 'KFC' in the Mainland. However, we cannot shrink back. We are all involved in the three industries of foreign fast food, pastry and beverages, and retail. To develop, build a huge group."

The second child Wei Yingjiao said: "However, Hengchang Beverage and Food is very powerful. Backed by Hengchang Holdings and New Times Group, it is indeed a difficult opponent. Not only are we not as good as them in advertising and marketing, but we are also inferior to them in terms of financial strength. It's too far away."

Wei Yingzhou immediately said: "So next year, Dingxin Group will go public in Xiangjiang. Through raising funds, our financial strength will no longer lag behind."

"Yes, go public, only in this way can the company truly grow!"

"Lin Zuhui also used listed companies to become the richest man in the world today."

For a time, the four brothers quickly unified their opinions and listed in Xiangjiang to raise funds and obtain the development of the company.

However, these do not understand how powerful Hengchang Beverage and Food's Nongfu Spring, Wanglaoji, and Red Bull will explode in the future.

Only then did they realize that compared with Hengchang Beverage and Food, Dingxin Group was not qualified yet.

Chapter 581 [Competition]

Magic City, Pudong.

Accompanied by Lu Xiangdong, Lin Zuhui came to the 'Global Financial Center' which was under construction.

The appearance of this building has the shadow of the "corkscrew" in his previous life, but with Lin Zuhui's strong background in the mainland, he naturally has a height of 518 meters and will not be cut off by the middle; that is to say, this building is pointed.

Lin Zuhui is also from the mainland, and with the huge amount of money invested in the mainland and hundreds of millions of donations every year, his relationship in the mainland is much stronger than that of Li Chaoren; not to mention, his investment in the mainland includes both real estate and manufacturing , Technology companies, the impact is very large.

Therefore, the plan is the world's tallest building, but I don't know if the Taipei 101 building will be raised.

As for the Burj Khalifa in the future, Lin Zuhui said that he can't afford to play with those oil tycoons.

"Boss, the officials of Shanghai Magic City want to let Jinmao Tower open first!"

Lin Zuhui was taken aback, and said, "When are they going to open?"

The World Financial Center obtained the right to develop the land in 1993, and then Lin Zuhui instructed that the construction should be completed at a normal pace, preferably in July 1998, and put into use in the second half of [-].

Lu Xiangdong said: "1999, probably the second half of the year!"

Lin Zuhui thought for a while and said, "Okay, let's celebrate New Year's Day!"

Save face, this is Lin Zuhui's idea!

Of course, when the Jinmao Tower was planned to be 420 meters and the World Financial Center was planned to be 518 meters, the officials of the Shanghai Metropolis also gave Lin Zuhui face.

However, with the development of the mainland's economy, the officials in Shanghai have also improved their face.

"Yes. It is also beneficial to open later. The economy in the Mainland can develop better, and there is no pressure on the lease." Lu Xiangdong said.

Next, Lin Zuhui inspected other projects in Pudong, including the Tangchen Yipin land in his previous life, which had already been acquired by New Times Group (Huaxia).

Lin Zuhui said to Lu Xiangdong that the focus should be on the development of "Pudong Lujiazui" and ignore the saying that "it is better to have a bed in Puxi than a room in Pudong".

"Boss, speaking of it, Tang Junnian of the 'Taiwan Island Gang' has always been optimistic about Pudong, and they compete fiercely with us." Lu Xiangdong said with a smile.

Lin Zuhui said calmly: "The one with the highest price wins, he is just a competitor! I like the project, but no one can snatch it away yet."

Lu Xiangdong nodded, that's really true. Although the boss likes to get projects at a premium, don't forget that the boss always takes projects at the best time.For example, when selling a property with front-end land, it seems that the owner pays a high premium, but in fact, when the land is not good, they are lost by the high premium and hand over high-quality properties.

In this way, the New Times Group is equivalent to a high-quality project won at a low price, which saves the participation of competitors and the possibility of being slaughtered when the market is good.

The total investment of New Era Group (Huaxia) in the mainland has reached 700 billion Hong Kong dollars, making it the largest foreign investor in the mainland; in addition, Xiaomi Technology, LEIT Group, Hengchang Beverage and Food and other enterprises have a total investment of tens of billions .

When Lin Zuhui invested wildly overseas, he also spent a lot of money in the mainland. How could the officials not treat him well!

In Lujiazui, Pudong, New Times Group (Huaxia) not only owns the World Financial Building, but also a bank building, a five-star hotel building, and a luxury residential project, all on the river view side.

The bank building will be used as the Octopus Bank building in the future, and Barings Bank will also move in; the five-star hotel building is going to be handed over to the Ritz-Carlton Hotel; the luxury residential real estate is the Tomson’s first product in the previous life, and of course it will be built in the new era in this life. The group's 'Jiangchen Yipin'.

……

In the first ten days of November, the Hong Kong government announced a tender for the property development right on top of the Airport Railway Central Station. Interested bidders should submit their bids before December 11. The basic principle of bidding is: the highest bidder wins.

All of a sudden, the major consortia heard the news and started looking for allies to form a consortium.

New Era Group soon joined forces with Henderson Land, China Gas, Xinzhong Real Estate (a real estate company under the Bank of China), and MTR Corporation (each consortium reserved a seat) to form a consortium and prepare to enter the bid.

在这个财团中，新时代集团占股60％，恒基地产占股15％、中环煤气占股10％、新中地产占股7％、港铁占股8％。

Since the highest price wins, the strongest and most competitive consortium is of course the consortium led by New Era Group.

Two stations have been contested along the railway line, namely:

Tsing Yi Station was won by Cheung Kong Enterprises and Hutchison Whampoa;

Kowloon Station (Phase [-]) was acquired by a consortium composed of Lai Sun Development, Global Investment, Wing Tai, Singapore Land, and China Overseas Land & Investment.

In mid-November, the ownership of the development rights of the first phase of Tai Kok Tsui (Kowloon) will be announced.

The roof of each station along the Airport Railway is a fat chicken leg; Tung Chung Station, Tai Kok Tsui Station, Kowloon Station, etc. have many phases, which can bring hundreds of billions of income to the Hong Kong government.For example, at Kowloon Station, there are almost six or seven phases, and the later ICC Building is the superstructure of the station behind it.

As for the Central Terminus of the Airport Railway, it is a one-time entry bid.

New Era Group.

Lin Zuhui was in the office, looking at the map of the Central Station of the Airport Railway, and couldn't put it down.Of course, he was extremely calm, after all, he hadn't won the bid yet.

In the previous life, this project invested 400 billion Hong Kong dollars, but after 2015, it was valued at 2500 billion Hong Kong dollars, which is very high in terms of return on investment.

"It's called an international financial center, which is more in the interests of the Hong Kong government."

Lin Zuhui did not insist on calling the building "New Era Center". After all, this piece of land is a landmark building in Hong Kong, and the Hong Kong government and the Planning Department may not agree.

The general plan of the entire complex is:

The low-rise building complex, namely the part of the shopping center, is connected to the entrance and exit of the airport railway, with a total area expected to be 80 square feet;

The hotel building is about 110 million square feet. It depends on whether it is settled in the Four Seasons Hotel or the Langting Hotel. The key is that Lin Zuhui will seek to acquire the Four Seasons Hotel Group after 2000. If he cannot acquire it, he will naturally settle in the Langting Hotel.

The first phase of IFC Finance is about 80 square feet, and the building height is below 50 floors.

For the second phase of Guojin Finance, the subway company currently means two buildings, which is obviously not agreed by Lin Zuhui. He also has the confidence to change the two buildings into one building and build the world's tallest building - the Freedom Tower, with a floor area of ​​approx. 180 million square feet.

Yes, Lin Zuhui remembered that in his previous life, Sun Hung Kai persuaded the Hong Kong government to build the 88-story (415-meter) International Finance Phase II; for him, it was naturally an easier task.

415 meters is certainly not the tallest building in the world, but if the 'tower' part is added, the height can reach more than 500 meters.

Yes, it is to imitate the World Trade Center after 9-11, and copy it first.

Freedom Tower, which will be its nickname, symbolizes Hong Kong's status as a 'free trade port'.

Thinking of this, Lin Zuhui showed a smile. Such a landmark building will bring tourism promotion effect to Xiangjiang.

There are almost no obstructions, but some views on the Taiping Mountain are blocked, of course, that will be a matter of the future.Moreover, since the Freedom Tower was built, it is natural to consider setting up a viewing platform.

If a viewing platform is set up, it can offset the 'disadvantage' of blocking Victoria Peak.

"dong dong"

"Come in"

Chen Bin and Liang Zhenxun walked in hand in hand, and Lin Zuhui directly signaled them to come to his desk.

Pointing to the map, Lin Zuhui explained his thoughts on the Central Station: "Look, I have roughly planned this land... The second phase of the IFC Building, I also call it the 'Freedom Tower', first of all, its appearance The façade forms 8 elongated isosceles triangles, forming a prism shape, with a height of 88 floors and 415 meters. Next, the Freedom Tower and sightseeing center will be built on the top, and the height will reach about 540 meters... The Freedom Tower is It means free trade port."

After listening to Lin Zuhui's explanation, the two sincerely admired it.

Chen Bin said with a smile: "The boss can be a designer. Once this Freedom Tower is completed, it will be an absolute landmark in Xiangjiang, which will greatly improve the tourism industry in Xiangjiang."

Lin Zuhui was a little proud, but still waved his hands and said: "What I said is the general idea! If I win the bid, I will let Libeskind Architects and SOM Architects in the United States complete the design, but I have to follow my ideas Come."

They are all world-renowned design firms. IM Pei, a Chinese, is now designing some low-rise cultural and artistic buildings, and he is not suitable for him; moreover, he is almost retired, so he may not have the energy to deal with such a large project.

Chen Bin nodded and said, "Okay, I'll write it down!"

Next, Lin Zuhui said: "The bid price, please give me a reference price as soon as possible, and you must comprehensively consider the factors in the opponent and the market. In addition, assuming that the total investment of the entire project is 400 billion, how much do you set for the bid price?"

"Okay, boss!" The two said at the same time.

The final price is in the hands of Lin Zuhui, and with Lin Zuhui's infallible idea, there must be a premium.

For example, if the price is 200 billion, he will make 230 billion.

Lin Zuhui thought about it again, and said, "How is the company's cash situation?"

Liang Zhenxun said: "150 billion Hong Kong dollars, after all, we only hold 100% of the equity, so there is no problem at all. Moreover, we can prepare [-] billion Hong Kong dollars in a short period of time for bank loans and bond issuance."

With the reputation of New Era Group, this is really the case, of course, it is mainly because of Lin Zuhui.

And after winning the bid, it is not the first time to hand over the funds, there is a period of three to six months.

Therefore, funding is not a problem, it depends on how much you are willing to give.

The reason why the New Times Group did not put in all its efforts in the previous phases of the subway station was because Lin Zuhui knew that at this time, he would not be able to make much money from auctioning residential land, and he might even sell it at cost price.

Only commercial real estate, long-term rent collection, plus the construction time is the trough time of Xiangjiang real estate.

Lin Zuhui nodded and said, "Well, it is indeed enough."

After the two left, Lin Zuhui thought about it.

Recently, his private investment company, Hengjin Investment, began to buy a large amount of Hong Kong's blue chip stocks, buying almost 50 billion Hong Kong dollars.

Lin Zuhui's idea is that it is no problem for Jiu Qi to earn 30 to 50 billion Hong Kong dollars.

He consumed the money in advance, and he subscribed for half of the bonds issued by New Era Group this time, allowing New Era Group to raise about 60 billion Hong Kong dollars.

That way, you don't need a loan.After all, bank interest is as high as 7% to 8%, and New Era Group pays more than 25 billion in interest a year.