Hong Kong's new giants

The only regret is that the new Korean entertainment era seems to be a shadow of 'Hong Kong Stream Entertainment', which makes Li Xiuman a little ashamed, saying that it is not wrong to copy Hong Kong Stream culture.

"President, all the preparations for the TOP group have been completed, and they can officially debut!" The deputy walked into the office and said.

Li Xiuman raised his head and said, "I don't know how the response will be? After all, the style is too similar to Xiangjiang's HOT group, and this group has a certain reputation in Korea."

This is the real problem.When others seize the opportunity, it is difficult to get rid of the 'imitator' element, how difficult it is to innovate!So generally speaking, the people behind can only follow the predecessors and innovate if they have the opportunity.

The deputy thought of something, and immediately said: "As far as I know, YG Entertainment has established a branch in South Korea, and I'm afraid it will focus on developing business in South Korea. Hong Kong's entertainment culture is too systematic, and it is indeed a powerful force." Power has a great influence on local entertainment forces.”

When Li Xiuman heard this, he thought about it. In recent years, the "Hong Kong culture" has suddenly exploded and conquered cities in Asia. Now in Korea, "Hong Kong culture" is everywhere, which has a great impact on the local culture.But now that South Korea's economy is developing, the people in the government have no intention of restricting the 'Hong Kong culture'.Not only that, several major TV stations have even helped the evildoers, introducing a large number of Hong Kong dramas.

It is no exaggeration to say that the current South Korea is like Japan in the late 80s. It looks like an upstart, buying, buying, and betting around the world.And everyone is very proud, because South Korea is about to enter the ranks of developed countries in the 'rich man's club'.

Li Xiuman said helplessly: "The strength of SM Entertainment is still too small. Only when it develops can it attract the attention of the Korean cultural circle and have its own right to speak. Let's arrange it. The TOP group will usher in a new era of Korean entertainment. We must completely defeat it." Hong Kong Culture'"

"Yes"

At this time, SM Entertainment had a registered capital of only 5000 million won (about 30 Hong Kong dollars), and it was considered a newcomer at the Hong Kong Cultural Festival.

But Li Xiuman's ambition is definitely not small, he hopes to develop SM Entertainment and then defeat the Hong Kong entertainment culture, which belongs to Korean entertainment culture anyway.

As everyone knows, Hallyu is doomed not to be able to succeed in this life, and will live under the shadow of Hong Kong Liu.In particular, Lin Zuhui formulated the suppression of Korean entertainment culture, which made the Hallyu not have much room for production.

Taking it one step further, Lin Zuhui has created many classic styles of songs, and there are still so many classic styles that can be produced there;

What makes Lin Zuhui more confident is that the Hong Kong Stream variety show and the second-generation group will gradually start to develop after the financial crisis. This is the most important key.

……

In ATV's office, Lin Zuhui met with Liu Changle from Phoenix Satellite TV in his previous life.

In the past two years, under Lin Zuhui's supervision and mediation, Asia Satellite TV did not make any major mistakes, so there was no "choosing sides" between Taiwan Island and the mainland.Of course, Asia Satellite TV is an external TV station after all, so the audience in the mainland is probably the three southeastern provinces (connected to the cable TV network, as well as hotels and hotels and some units across the country), and the audience is probably less than [-] million people.

At this time, the audience of the entire ATV Group has reached 3.5 million, and the development speed is quite fast.

"Lin Sheng took the liberty to disturb you!" Liu Changle said respectfully.

It has become a media saying that to do business and conduct affairs in Xiangjiang, you have to go through Lin Zuhui, a local snake; and if he wants to run 'satellite TV', he can't get around the great god Lin Zuhui, because Lin Zuhui has cards in his hand.

Lin Zuhui said with a smile: "President X introduced it, so I won't bother you. If Liu Sheng has anything to say, just say it directly?"

It was introduced by the director of Xinshe Xiangjiang Branch. Lin Zuhui had to give some face. Of course, the premise is the attitude of dealing with it.

Liu Changle nodded and said, "That's it. I want to set up a satellite TV network, and I want to ask Lin Sheng's Asia Satellite TV for help!"

Lin Zuhui said with a smile: "Isn't this competing with me for business?"

Liu Chang was happy to see that Lin Zuhui's expression was relaxed and he was not angry. He was relieved immediately. This is a great god. If he really disagrees, even if the mainland officials want to become a "Phoenix Satellite TV", they have to send high-ranking officials at the capital level to persuade him. .

Yes, it is to persuade, but to give orders.Even after Nine Seven, that's the same, after all, Xiangjiang is the Z government of the special zone.

"The business is actually different. We found that Lin Sheng's Chinese channel attaches great importance to entertainment culture. I know this has something to do with Lin Sheng's "cultural revitalization of Hong Kong". To be honest, I really admire Mr. Lin's strategy of "cultural revitalization of Hong Kong". .”

Lin Zuhui smiled and said, "Thank you for your approval!"

Liu Changle said hastily: "Don't dare. In fact, I plan to use Lin Sheng's satellite license this time to set up a Chinese satellite TV station. The content is very different from Lin Sheng's entertainment culture. We pay more attention to news and Chinese culture..."

After listening, Lin Zuhui thought about it, but Liu Changle didn't dare to disturb him.

ATV's Chinese channel has entered the national cable TV system, not just the Pearl River Delta region. This is a very rare achievement; plus it is Lin Zuhui's TV station, so the mainland has been taken care of.

In fact, even if Lin Zuhui is in charge of ATV Group and Wanhui Media, many problems have occurred, and sometimes he is under a lot of pressure; but fortunately, the top management is with him, so these problems have not caused a very bad impact.

Therefore, at present, Lin Zuhui's media group has not been blocked.On this point, he has to thank the management for not giving him a problem. Of course, there is also the factor that the ATV Group is concentrating on "Hong Kong culture" and has no time to deal with politics; even the news, the ATV Group does not pay much attention to it. Just broadcast according to the Hong Kong government's regulations, and there will be no extra time and energy.

The citizens of Xiangjiang like ATV because of its entertainment.In fact, even American TV stations don't like to broadcast news. If it weren't for the government's regulations, who would want to waste time.

To read the news, you have to read the newspaper.

"How to divide the shares?" Lin Zuhui said.

Liu Changle was overjoyed, Lin Zuhui said that, he agreed, he hesitated, and then said: "How about 45% of Asia Satellite TV?"

It was originally planned to be 38%, but he was worried that Lin Zuhui thought the shares were too small!

Lin Zuhui immediately said: "You don't need so much, just give 39.9%."

Liu Changle blushed immediately, wondering if he had violated other people's taboo, people don't like '4'.

In fact, this is not the reason. After all, Lin Zuhui's shareholding companies are almost all more than 40%.

"Okay! The other major shareholder of Asia Satellite TV?"

News Corp. and ATV Group hold half of the shares in Asia Satellite TV. ATV Group is in charge of the Chinese channel and News Corp. is in charge of the English channel. The cooperation between the two parties is happy. Murdoch is a businessman. He only cares about economic value, not exporting to the West. That set.

Of course, Lin Zuhui was also on guard against him making troubles, so although Asia Satellite TV has half of the shares, the licensed company holds 62% of the shares in ATV Group, and News Corporation only holds 38% of the shares.

Of course, licensed companies have no 'real value', in theory.

"I'll introduce News Corporation to you later, and they won't refuse."

"Thank you so much, Mr. Lin!"

Lin Zuhui couldn't help asking: "Phoenix Satellite TV's position is 'central'?"

Liu Changle nodded seriously, and said: "Well, this is what the capital wants me to do, and they also hope to have their own voice in Xiangjiang and overseas. Of course, Xiangjiang pays attention to freedom of the press, and the main equity is also in my hands Don't worry, Mr. Lin, we will control the intensity."

Lin Zuhui smiled and said: "It doesn't matter what we mean. Asia Satellite TV is an investor. Liu Sheng can do as he pleases. I fully support you. After all, there is no justice in the western media. Z customers, they It is only for your own benefit; but it is much more difficult for us businessmen, we have both ways, haha!"

Seeing Lin Zuhui being so generous and funny, Liu Changle sighed and said: "Lin Sheng's words are very philosophical..."

What is the most important thing for a businessman?

Of course it is circulation, so if you 'choose a side' it is equivalent to giving up the business on one side, isn't this a loss!

Of course, only Yankees can do this kind of thing where people choose sides. Huaxia pays attention to the golden mean and unity.

Chapter 5 Eighty [Not qualified yet]

LEIT Building.

In the conference room, the top management of LEIT Group and the management of Xtep sports brand gathered together to listen to Lin Zuhui's instructions.

The focus of the development of the 'Xtep' sports brand is in the mainland, and the price is suitable for the mainland; after a few years of development, it can take advantage of the difficulties of 'Fila' and win the global brand rights.

For sports brands, Lin Zuhui feels that his biggest advantage is the development of "added value", that is, the selection of spokespersons; in addition, maybe he can provide some suggestions on design.

Of course, LEIT Group is a mature and excellent clothing group company with abundant internal talents, perfect system management, strong financial strength and so on.

With so many advantages, if you can’t beat Anta, it’s a bit unreasonable; even Nike and Adidas will add a strong opponent in the future-Fila.

Lin Zuhui glanced at everyone, and then began to say: "Now the meeting begins, and the whole meeting must abide by the confidentiality."

"Yes, boss!" Everyone said in unison.

Lin Zuhui nodded and said:

"The Xtep sports brand is mainly developed in the mainland, and the price is set in the position of the Li-Ning brand in the mainland. It is not a problem to be a little higher."

"My understanding of sports brands has three points: first, it is the added value, that is, the value enhanced by celebrity endorsements. The Xtep sports brand has to sign endorsement contracts with mainland female football player Sun Wen and male table tennis player Kong Linghui. To find a male and female star among the stars, the requirement is to be a young and energetic entertainment star who is popular in the Mainland, and adopt the endorsement model of a cultural and sports star.”

Everyone quickly wrote it down, in their hearts, Lin Zuhui is a god, and what he said is the most reasonable words.

"How many years is it appropriate to sign a contract?" Xtep President Li Zhenlong asked.

"Mainland sports stars signed contracts for 8 years, and Hong Kong artists signed contracts for 5 years." Lin Zuhui said without hesitation.

"Ok"

He has taken the time to think about these issues. Sun Wen is the main player for the silver medal in next year's Olympic women's football team, and she was praised by Feng Gong in a sketch in 1997. She is definitely famous enough; and Kong Linghui is a representative figure of national table tennis. The influence is also large enough.

It can be said that with the endorsement of these two people alone, Xtep will become popular in the mainland.

Then, Lin Zuhui said: "It's still the first point. I thought of an advertisement for Xtep 'Xtep, the feeling of flying', you can use this! And the entire marketing model follows the 'star + CCTV' model, from Spread the market in first- and second-tier cities, and then kill third-tier cities.”

Everyone's eyes lit up, simple and catchy, this is the essence of the advertisement, and what the boss said undoubtedly fits.

As for expanding the market from first- and second-tier cities, everyone is also full of confidence. It is not going to the United States to compete with Nike and Adidas. Mainland companies are beginners, and Hong Kong companies are rivals there.

"The second point is the technology element. If you want the sports brand to develop forever, not to make quick money, then you must have your own core technology, so the company must insist on investing in research and development funds every year, and the proportion must be Bigger. Look at the kangaroo, how high it jumps, can we carry out long-term research and development of bionic technology, the future may be the direction, you pay attention to this. In terms of other technologies, we should learn more from big European and American brands.”

"The third point is that the quality system is the key point. We adopt the OEM model, so the quality must be guaranteed."

"Well, you just need to remember the three points. I hope Xtep will be listed within half a year! In terms of funds, the company will give you the greatest support; in terms of sales, we will establish our own specialty stores in first- and second-tier cities as soon as possible, and then Franchise stores, but we must be strict; in terms of management, we will greatly use the local talent system in the Mainland.”

LEIT Group has mature sales channels in the mainland, so it is still very fast in this regard.

"Okay, boss!"

Next, the conference room entered into reports and discussions. Overall, Lin Zuhui was very satisfied with the current progress.In the four months since its establishment, the company already has the ability to design sports shoes. If the time is right, Lin Zuhui plans to direct the designer to try a few styles that he can remember.

……

In mid-October, Dicos, which has been operating in China for more than a year, was acquired by Hengchang Beverage and Food Group for 10 million US dollars to operate the mainland, Hong Kong and Macau due to unacceptable conditions.

Hengchang Beverages and Foods began to pursue Dicos as early as two years ago, but at that time, American Dicos wanted to operate in China and opened its first branch in Shudu.

Beijing.

Lin Zuhui attended the high-level meeting of Hengchang Beverage and Food Group. This group is the key industry of Hengchang Holdings. It is blunt to say that this group will be ranked among the world's top 500 companies in the future.

Jinmailang instant noodles/'tea' beverage series (black tea, green tea, jasmine tea), Red Bull, Wanglaoji, Nongfu Spring, Dicos, a total of five brands.

The presidents of major brands made detailed work reports for Lin Zuhui, and the overall development was better than expected.

Wanglaoji has entered the mainland market for three years, and its annual sales have exceeded 1 million RMB (very powerful); you must know that this is a niche and targeted drink.After all, Wanglaoji's marketing is very successful, regional advertising, eye-catching red can trademarks, catchy advertising words, accurate market positioning; especially in the flood in South China last year, Wanglaoji donated 1000 million, which is very good Advertising, including the usual Wanglaoji also attaches great importance to public welfare activities in terms of student aid.

Red Bull, which was officially launched in the first half of this year, is still in the initial stage of development; this is also a niche and targeted drink. Lin Zuhui plans to develop steadily, gradually opening up brand awareness and market acceptance.

Nongfu Spring, currently occupying a place in China's bottled mineral water, is developing very fast; its marketing is very good, and it is expected to become the top domestic bottled water hegemon in a short time.

Jinmailang instant noodles and Master Kong are one of the two overlords of instant noodles in the mainland. Both claim to be the number one in sales. In fact, the sales volume of Jinmailang is still higher than that of Master Kong, mainly because of the channel and capital advantages in the early stage.

Jinmailang tea drink is currently selling very well, occupying an important share of the beverage market; in the tea beverage market, it deserves a well-deserved dominance. Master Kong and Uni-President brands are all imitators later.

Dexter has just been acquired and has not yet developed.

Lin Zuhui asked: "Have you made a development plan for the newly acquired Dexter?"

Luo Wenxiang quickly said: "The plan has already been made! At present, we have dispatched 30 talents from the group to Dicos. The specific plan is: invest 5000 million US dollars, improve the management system, improve the management system, and re-establish the CIS system. Make it a member of the five major brands under its current umbrella... In terms of stores, we plan to follow in the footsteps of KFC, where they open, we will open there, and the cluster effect. Although they are all fried chicken, but because Dixie fried chicken uses an open pan Deep-fried, so the chicken nuggets are golden and crispy, delicious and juicy, which is in stark difference from KFC's fried chicken, and Dexter is most famous for its crispy fried chicken."

Lin Zuhui thought for a while and said: "I suggest you start from the second-tier cities and avoid the first-tier cities. The reason is that the rent in the first-tier cities is too expensive and you may not be able to make money; moreover, depending on what you mean, you plan to expand the stores. It is more difficult to make a profit. Therefore, it is most realistic to avoid the four major cities of Beijing, Shanghai, Shenzhen, and Guangzhou.”

Everyone was a little surprised immediately. You must know that in their hearts, Lin Zuhui is an omnipotent strongman; the four major brands of Jinmailang, Wanglaoji, Red Bull, and Nongfu Spring are all aimed at the top domestic brands.

Luo Wenxiang immediately said: "Okay, we will remember!"

The words of the boss are still trustworthy.

Lin Zuhui nodded and continued:

"Not entering first-tier cities for the time being does not mean that the company's financial strength is weak. Therefore, this second-tier city is a provincial capital city plus an important coastal city. You can choose 20 to 30 cities and open 2 stores in 3 to 100 years at a unified price. , unified signboard, unified service, unified taste, unified decoration...'unified' is the biggest advantage compared to mainland restaurants."

"In a city like Hangzhou, we must choose a good location near the West Lake. Such a facade is not profitable, because it is a scenic spot, and the annual advertising fee can save us a fortune."

"Select stores in need and open them individually for 24 hours."

"In all stores, customers are not allowed to be driven away under any circumstances. This will be the corporate culture of Dicos."

"The taste must be localized, and an investigation team must be set up to analyze the tastes of the people in the mainland and make improvements."

After expressing a lot of opinions in a row, the executives quickly recorded them.

Lin Zuhui nodded in satisfaction. He has been in business for so many years, so his level is naturally very high; he has the experience of his previous life, and the two connect with each other, forming a very good attention.

To put it bluntly, the Dexter in this life is definitely better than the previous life, and may even be close to KFC's share.

One of the most important reasons is that Lin Zuhui often eats KFC in the mainland with his children, and understands various elements of success such as food varieties and tastes.

Of course, for food issues, he will slowly intervene later, and he also needs to decide what products to launch based on the market research report.

For example, in his previous life, he liked to eat KFC's 'Beef Burger' the most. How is the acceptance and consumption level of beef in the mainland?

Is it suitable for egg tarts to be released now?

And so on, after market research is required, Lin Zuhui will get involved.

Lin Zuhui personally participated in this meeting. The presidents and executives of various brands felt that they had benefited a lot. They praised the boss in their hearts as the "God of Management" and "God of Almighty". Every sentence is the key point and there is no nonsense.

Then, Lin Zuhui said: "When will Jinmailang's 'Soup Daren' go public?"

The soup Daren brand has been prepared two years ago, but Lin Zuhui has high requirements and is not in a hurry. After all, the domestic high-end market does not have much potential.

Du Huilun, president of Jinmailang, said: "It will be officially launched in Asia on New Year's Day, and all preparations have been completed."

Lin Zuhui nodded. Since it is a high-end brand, it is naturally carried out in Chinese areas because the taste is similar.